This episode is a behind-the-scenes look at Confident Copy—why I created it, who it’s designed for, and how to decide whether it’s the right next step for you.As we head into our January enrollment, I wanted to record a single place you could go to understand exactly what Confident Copy is (and isn’t).

In this episode, I walk through how the program is structured, the kinds of results clinicians see when they go through it, the difference between Confident Copy and Confident Copy Plus, and why this round is the last opportunity to receive live support until later this year. If you’ve been curious, on the fence, or trying to decide if this is the right season to invest in your marketing foundation, this episode will give you clarity.

Here’s what you’ll learn in this episode:

1️⃣ Why I built Confident Copy as a skill-building framework—not just a website program

2️⃣ Who Confident Copy is a great fit for (and who should wait)

3️⃣ What you’ll walk away with by the end of the program—from niche clarity to a complete marketing foundation

4️⃣ How live support, coaching calls, and feedback work during this January round

Resources & Links Mentioned:

1. Enroll in Confident Copy (January enrollment, discounts applied automatically): https://walkerstrategyco.com/cc
2. Join the Clear Website, Full Caseload workshop: https://walkerstrategyco.com/cwfc
3. Calculate your ROI: https://walkerstrategyco.com/roi
4. The Walker Strategy Co website: https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey.

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Hey, welcome back to the show.

3

Today's episode is a special kind of

episode because I'm gonna be pulling

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back the curtain on everything you

need to know about Confident Copy as

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we head into our January enrollment.

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Now, I've been sharing in the

weeks leading up to now that

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twice every year we reopen the doors to

Confident copy at an exclusive discount,

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and with a bunch of extra bonuses,

and the next one is coming this week.

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So you're hearing this episode

right now, January 29th.

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So if you're tuning in in real

time, we are looking at Wednesday of

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this week, January 21st, and doors

closing next week, January 29th.

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My goal with this episode is to help

you understand what confident copy

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is and a little bit more about why

I created it in the context of it.

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Who it's designed for

and who it's not for.

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Because just like you are not the right

therapist for every client, this program

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isn't the right one for every therapist.

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That's okay.

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And I want you to understand that the

results you can expect when you go

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through it, how it's structured to

help you get there, and then exactly

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how and when to join us this round

if you decide it's the right fit.

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My goal with this episode is for

you to know If confident copy is

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the right next step for you or

it's not, to me, that's a win.

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I want you to feel fully informed

whether that's leading to a confident

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yes, let's go or a clear, not right now.

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I just want you to be equipped with

everything required to make that decision.

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Okay?

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Now before we go any further, there's one

important thing that I wanna name upfront

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and that is that this January enrollment

is the last opportunity to join Confident

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Copy with live support until August.

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The program itself isn't going anywhere.

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You're absolutely going to be able

to enroll between now and then.

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It'll be available in a

wonderful self-paced format

33

after this window closes.

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But if weekly live calls, real

time feedback, going through this

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process alongside other clinicians

is something you want, then this

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is going to be the round for that.

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So here's how the timing works.

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Doors to Confident Copy are going

to open January 21st, following our

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free clear website, full caseload

workshop, and then they will close

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January 29th at 11:59 PM Eastern Time.

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Okay, so the 21st through the 29th.

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Everyone who enrolls during this

round will start together with a

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live kickoff call on February 2nd.

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So you have a week or so to get

settled and really start diving

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into the curriculum because

you do get immediate access to

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everything as soon as you enroll.

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Then we move into our weekly coaching

calls for the following 16 weeks,

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every Thursday at 11:00 AM Eastern.

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If you've been considering Confident,

copy, wondering if it's the right

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fit, then this episode is gonna

help you decide if now is the

51

right moment for you to join us.

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Okay.

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Alright.

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I wanna talk a little bit about why

I created Confident Copy, 'cause I

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think that context is really helpful.

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Confident Copy will turn five in 2026, so

almost five years of running this program.

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But I can still remember exactly

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At that time, I had been writing website

copy for clinicians for multiple years,

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and my clients were getting incredible

results from what we were developing.

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They were attracting RightFit clients.

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They were raising their fees.

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They were really seeing traction

from how powerful their words

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had become in their marketing.

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But one thing sort of kept nagging

at me, and that was that if I could

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teach therapists how to create their

own strategic client attracting

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copy, instead of only delivering it

for them, then they wouldn't just be

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walking away with a great website.

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Now, in this season of their career,

they'd be walking away with a skill they

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could use again and again and again.

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Every time they evolved, when their niche

pivoted, when they decided to scale to a

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group practice, they would have a process

and a framework they could come back to.

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They would add a tool to their toolbox.

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This was my vision from the very beginning

when I decided to build Confident Copy

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to give clinicians a repeatable strategy,

a proven framework, the mindset even

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behind effective copy, so that they

could market themselves confidently over

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the long term of their career, right?

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The people that join Confident

Copy and get the most out of it are

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the people who are in it for the

long haul and want to do it right.

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Not just for the first launch or the

first iteration of their website because

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there will be many now, when I created

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practice landscape was already very much

shifting, so we were still technically

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in pandemic times, but starting to emerge

from that and seeing some patterns change.

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And clinicians knew at this

time that they needed a niche.

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They heard that.

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But there weren't many resources showing

them how to actually figure out what

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that was, let alone translate that

into a website and marketing that felt

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like them, and that did them justice.

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So instead, what I was seeing were

a lot of cookie cutter websites,

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a lot of vague clinical, quite

frankly, boring language and just a

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lot of talented therapists that were

underselling themselves unintentionally.

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But absolutely.

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Now, fast forward to today.

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Here we are in 2026 and the

market has changed even more.

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We've been talking about that

a ton in recent episodes.

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You heard last week's episode

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Things are different now.

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Clients are doing more shopping

around than they ever have.

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They're not driven by the

urgency of the desperate need.

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The pandemic exposed for us.

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They are comparing multiple therapists.

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They are getting pickier and pickier.

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You are not the only therapist

that they're thinking about.

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They are coming to expect specificity and

a level of polish and humanness in every

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area of their lives including therapy.

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Their standards are higher,

whether they know it or not.

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Their standards have been raised.

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And while networking is absolutely still

one of the most effective ways to get

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clients, it is the most effective fuel

for your client conversion engine based

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on our state of the industry survey.

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It only works if you can clearly

talk about what you do, if you can be

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memorable and if you can be sending

people somewhere that actually

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does some heavy lifting for you.

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That brings people from knowing

about you to realizing you're the

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therapist they've been looking for.

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And that's right where Confident

Copy sits in the process.

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Now Confident Copy is

called Confident Copy.

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It's a copy program, the words you write

matter, but it's also a niching program,

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a positioning program, a way to finally

feel confident putting your work into

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words, understanding the value that you

yourself bring to your clients, especially

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when they're the right fit, whether that's

on your website, in your site today,

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profile in a real life conversation.

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One of my favorite things to hear

from our Confident Copy alumni.

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Is that every area of their marketing

feels better, that they have a level

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of confidence they didn't expect.

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And I didn't name Confident

copy unintentionally.

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Because one of the best byproducts

of this program is not just copy.

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It's confidence.

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It's confidence in what you do, it's

confidence in who you're speaking to.

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It's confidence in what you do next

as you build your client conversion

130

engine, and then begin to fuel it

over the life of your practice.

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If I had to sum it up in one sentence,

confident Copy helps you put words

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to the work you do best and then

create marketing that matches the

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quality of your work with clients so

you can book more of the right ones.

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That is the heart and intention

behind Confident Copy and

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the framework that we teach.

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Now when I picture the perfect

Fit, confident Copy student, like

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I said, this program is the right

fit for some and not for others.

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That's okay.

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I notice a certain energy they bring.

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Especially right now, the best

fit people for Confident Copy

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right now are hungry for growth.

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They've got grit.

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They've got commitment to the practice

that they're building, and quite frankly,

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they're willing to get a little bit

uncomfortable if it means building

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the practice, they actually want.

146

They recognize that getting where

they want to go is not going to

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come without effort and learning.

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And as I say, flexing new muscles.

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They also believe in themselves, right?

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They don't come into confident copy as the

thing that's gonna save them, but instead

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is a really powerful lever they can pull.

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That's language.

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A confident copy alumni actually used with

me was I know what levers I can pull now.

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They see it as a tool in their toolbox

and something they can actively use and

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implement over the life of their practice.

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When support is available,

they take advantage of it.

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They ask questions, they show up, and

even if they're more of an observer,

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not everyone needs to be raising their

hand on every coaching call if you're

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joining the supported version, but they're

engaging in a way that works for them.

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Now, of course, they also understand

that marketing right now matters.

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It matters more than it ever has, and

it matters differently than it ever has.

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It's not just this one time hurdle

to get over, build, website,

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check, move on, but it's something

they're going to be investing in

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over the life of their career.

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And they want a system that

they can confidently build upon.

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They know they do great work in the

therapy room, and they value having

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marketing that reflects that quality.

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Now some confident copy students

come in already established, wanting

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more of the clients they love working

with, wanting to get deeper into

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their niche or further refine things.

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Others are newer to private practice,

some of them brand new and want to build

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a strong foundation from the start.

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So it's not really about where you

are in the journey, but instead the

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attitude you have about your marketing,

whether you're just beginning.

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Or your way into it, you're understanding

that this is a long-term play, not

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an overnight fix, but when you have

the right system in place, when you

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have the right strategies, when you

know what you're doing, things get

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easier and the results get better.

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Now, on the flip side, confident

copy is not the right fit.

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If first and foremost enrolling would put

you under significant financial strain

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or add unnecessary stress to your life.

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Okay, there's a time and a place

to push yourself a little bit and

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there's a time and a place not to.

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I never want someone to join Confident

Copy if doing so would create more

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worry for them than opportunity.

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Please hear me on that.

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It is always okay to wait until

the timing is better for you.

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It is also not a great fit if your

website is already consistently

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converting high quality RightFit clients.

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So if when you're getting on the phone

with people who contact you through

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your website and they're saying, I

read your website, it really resonated

192

with me, but you just need more of

those folks, then you likely have

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more of a traffic or fuel issue.

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And you can jump back to some

of our recent episodes where we

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talk about fueling your client

conversion engine and some of the

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actions you can be taking there.

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It's unlikely to be a fundamental

foundational copy problem that tells

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me you probably have a decently

strong client conversion engine.

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You just need more fuel.

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Confident copy is also not the right fit.

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If you are looking for a magic switch

I would love nothing more than for

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you to enroll in confident copy,

check the boxes , and automatically

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the clients come flowing in.

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That's not realistic right

now, especially in this market.

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If you want passive templates but

aren't interested in doing the hard

206

work in clarifying your niche and

the value you bring, if you're here

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for quick hacks or shortcuts, this

is not going to be your program.

208

We go deep here in order to build

something that is going to last

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you over the long term and serve as

that foundation for your marketing.

210

Now if you're here for clarity, if

you're here for confidence, if you're

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here for a skillset you can use for

the rest of your career, then confident

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copy's probably the right place for you.

213

You know, when I think about the

ultimate outcome I want for every

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Confident Copy student, it's

actually really, really simple.

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Now, of course, I wanna see you

fill your private pay caseload

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and increase your rates and get

all the clients, but behind that.

217

I hope for you a deep understanding

of the work you do best,

218

a level of knowing maybe you've never had

before about the value of what you bring.

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I heard that from a Confident Copy alumni

over the summer that she did not expect

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to go through this process and learn

so much about what she actually brought

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to the room and grow in her confidence,

not just as a marketer, quote unquote,

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or business owner, but as a clinician.

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I want that for you.

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I want words that describe the beauty and

transformation of your work in a way that

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truly connects, and I want you to have the

confidence to put it out into the world.

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That's what I want for every single

person who graduates from Confident Copy.

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Now, if you jump in with us, by

the time you finish Confident Copy

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and go through this program, you're

gonna have a clear, compelling niche.

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That sets you apart, that makes

it easy for people to remember.

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You refer to you, say yes to you.

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You're gonna have strategic, authentic

website copy for your homepage, your

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about page, your specialty pages, your

intensives pages, your method pages,

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your fees and insurance page, your

supervision page, just about every

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single page of your website copy you're

actually excited to send people to,

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and you get incredible feedback on.

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You're gonna have a site today profile

that pulls some weight in your practice

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that speaks directly to your ideal clients

instead of blending in with everyone else.

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Is psych today gonna fill your practice?

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Absolutely not.

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Not in this market.

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But you know what I can confidently say

after seeing the data, especially from our

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most recent state of the industry survey.

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Psych.

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Today's still worth it.

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I just talked about it in our

confident copy call last week

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with our current students.

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It's still a valuable asset and

we're gonna help you make the most

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of those $30 a month you're spending.

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You're also gonna know exactly

what to do next in your marketing,

250

so you're never left wondering,

okay, Anna, I built the website.

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What do I do now?

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In late 2025, we completely revamped

our marketing planning module, which

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is the final section of Confident

Copy that equips you with what

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you do after you implement your

copy and get your website live.

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So instead of this just being a

website program, it's a website.

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And what's next program where we

equip you to understand and begin

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planning for what comes next in the

long term and maybe most importantly.

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You're gonna be able to feel

confident talking about your work in

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consults, in networking conversations.

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Anywhere else your ideal

clients might find you.

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How does that look in real life?

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Well, in the last year, confident Copy

students have filled their full fee

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caseloads, sometimes starting from

scratch, and like I said, sometimes

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more established in as little as

six to seven months booked six or

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more private pay clients within

weeks of launching their website.

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Shown up to consult calls with

clients saying, I already know

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you're the therapist for me.

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Your website really spoke to me

before the conversation even begins.

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They've seen stronger referrals, better

networking conversations because people

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finally understand how to describe

the work they do on their behalf,

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which is critical if networking is

actually gonna translate for you.

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We just continue to see over and over

that when your marketing starts to

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feel like a natural extension of your

work, instead of something you dread

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or avoid, things really start to shift.

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And that's exactly the kind of

transformation Confident Copy

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is designed to create for you.

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Let me walk you a little bit

through how we help you get there.

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So we've talked about where we want

you to go, but how do you get there?

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Okay.

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Ultimately Confident Copy is

designed to take you from, I don't

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know how to put this into words.

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Two, I can confidently send

people to my site knowing it's

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going to connect and convert.

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That's the transformation here, and we do

that through a step-by-step framework that

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I've refined over years of working with,

at this point, more than 5,000 therapists.

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Each part of the program

builds on the one before it.

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So you're never guessing what to do next.

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And while you're welcome to jump

around based on your energy and your

289

needs, you're gonna get the most out

of it if you likely go sequentially

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through everything that we provide.

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So here's how it flows.

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First, we start with nailing your niche.

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Your niche is your North Star Bar, none.

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In this market, it is critical.

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And in this market, you likely need to be

more specific than you had to in the past.

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So we start here because

if you are not clear.

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On who you serve, what you do best.

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Nothing we do next is actually gonna

do anything meaningful for you.

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This module, my magnetic niche method

process goes deep into clarity,

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into positioning, into mindset.

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So you're not just picking a niche out

of thin air, but actually committing

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to one that fits your strengths and

the clients you most love working with.

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So we start there and then we

head into specialties In SEO.

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Once your niche is clear, then we need

to get clear about the specialties your

305

clients are going to be identifying with.

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We need to learn how to talk

about those specialties in the

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language your clients actually use.

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This is critical and a huge mistake

I see way too many therapists make.

309

So we walk you through that process,

and then we also introduce SEO

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in a way that's really practical

and non-technical in this market.

311

We don't have to get super technical

in order to be effective when it comes

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to creating a foundation for your SEO.

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So we really encourage you to lean

into your human thinking and your

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human language without turning into

a, you know, jargon filled mess.

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'cause Google's actually honoring the

more human forward content these days.

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After that, after we know your

specialties and we're clear on your

317

niche, then we head into your homepage.

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Your homepage is your first impression,

and it is also the launching pad

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into the rest of your website.

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So here I'm gonna walk you through

my proven formula for making sure

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that clients land on your site

and either immediately think this

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is exactly who I've been looking

for, or realize this ain't for me.

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If your website is doing both of those

things, attracting right fit clients,

324

and as we say, blessing and releasing

the wrong ones, your website is doing

325

its job, and I'm gonna show you how to

do that from that first important page.

326

After that, we go into the about page,

and this is really where trust gets built.

327

So we structure your about

page, so it's about your clients

328

just as much as it's about you.

329

And that can be a difficult balance

to strike because it's what helps

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people feel seen and understood

and ultimately ready to reach out.

331

So we focus on setting expectations

about what it's like to work with

332

you and really cultivating that

trust where people are like, oh wow,

333

this is someone I can see myself,

you know, bearing my life story to.

334

After that we get into specialty pages.

335

These are your powerhouses and it's really

where you begin to position yourself as

336

the go-to expert in your areas of focus.

337

So you'll create specialty pages, whether

they are demographic or topical, or method

338

that clearly communicate who you help.

339

What you help with, why you

are uniquely suited to do that

340

work with the right fit client.

341

Using a framework you can reuse any

time Confident Copy students regularly

342

come back to this module to add to their

website as they grow in their expertise

343

or add on additional specialties.

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It's something that truly stands the test

of time and offers you a couple different

345

options based on what you're writing.

346

At that point.

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We've completed the bulk of the program,

so most of the website writing, but

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two more things remain the next one.

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Success on Psych Today.

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So this is where we take all the

hard work you put into writing your

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website and boil it down and adapt

it for the Psych Today platform.

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Your directory profile is one

of your most valuable marketing

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assets, especially right now.

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When not only are clients continuing

to use psych today, the data

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shows us that, but AI is also

referencing Psychology today.

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And so this is your chance to be

specific and to be client friendly.

357

So we're gonna help you write a Psych

Today Profile plus that video script.

358

Yes, that dreaded video script to

stand out, to build trust quickly,

359

and to send the right people straight

to your website because we can.

360

Be almost 100% positive.

361

That's where they're gonna go next.

362

So we create a relationship between

this really targeted psych today

363

profile and the website you've

written so that these feel cohesive

364

and therefore reinforce trust.

365

And then finally that mapping your

marketing module, the one that I

366

mentioned we revamped in late 2025.

367

This final module is where you zoom

out a bit and start making some

368

smart, sustainable decisions about

your marketing moving forward.

369

So in this module, we break down

all of the most common marketing

370

strategies for therapists, and we

break them down into what we call

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tier one and tier two options.

372

So tier one is if you wanna dip your

toe and sort of try something out.

373

And then tier two is if you really wanna

commit to that strategy, this allows

374

you to choose what actually fits your

time, your energy, your budget, the

375

needs of your client, instead of trying

to do absolutely everything at once.

376

Like I said, the goal of this module is

that after you launch that incredible

377

new website and that Psych Today

profile, that you're not left wondering.

378

What the heck is next?

379

But this helps you map that out and

understand what are the non-negotiables

380

and what are the things I get to decide

based on, again, my time, my energy,

381

my budget, the needs of my clients.

382

We help you create that plan so you can

move forward and start fueling that client

383

conversion engine that you've built.

384

Now this curriculum that I've

just outlined is what drives the

385

results inside of Confident Copy.

386

If you can do this and do this

well, we see the results follow,

387

like I mentioned during this round.

388

Live support is layered on top of that.

389

So the weekly coaching calls are bimonthly

copy clinics, real time feedback to help

390

you really implement these faster with

more confidence, get questions answered.

391

Keep moving.

392

And my hope is that by the end of

the program, you're not just gonna

393

have polished strategic copy, but

you'll have a plan for how to put it

394

to work in your marketing right away.

395

So that's a bit about the curriculum.

396

I also wanna walk you through the

two options you'll see when you join.

397

So we have Confident Copy and then

Confident Copy Plus both are built on

398

the same core framework and curriculum.

399

Absolutely everything I

just outlined for you.

400

But the difference is how much

hands-on support and execution

401

you want layered on top of that.

402

So Confident Copy is the

standard version of the program.

403

This is where you're gonna write your

own copy, in this case, with our support

404

along the way, and that includes our

weekly live coaching calls, which are

405

every Thursday at 11:00 AM Eastern.

406

You get guidance, you raise your hand and

ask questions, get feedback on copy, and

407

see feedback given to other clinicians.

408

We also have our closed Facebook group

where you have a guaranteed one business

409

day response from myself or my team when

you post questions and things like that.

410

And then we have monthly copy clinics.

411

These are 60 minute live copy

review calls where we really do

412

deep dives into what you're writing.

413

And for this round, we're

adding four bonus copy clinics.

414

So that means you'll have eight

total opportunities to get

415

additional live feedback during

your 16 weeks in the program.

416

This level of live coaching,

of feedback of community access

417

is only available during live

enrollment rounds like this one.

418

After January 29th, confident copy

will still be available in a self-paced

419

format, but without those live

calls or group support until August.

420

Then we have Confident Copy Plus.

421

So Confident Copy Plus is our VIP

experience and includes everything

422

in Confident copy, plus a much more

hands-on done with you experience.

423

So with CC plus, you're getting

a private one-on-one call with

424

me where we set your strategy.

425

Before you start writing, we get clear on

your niche and make sure you can make use

426

of everything included in your enrollment.

427

Then we have four 30

minute one-on-one sessions.

428

You can schedule these at your

convenience and we can use these for

429

coaching, for feedback, reviewing copy.

430

They're literally yours to use in

whatever way makes sense for you.

431

One I had last week, for instance,

with a clinician was about structuring

432

and pricing her intensivess.

433

Then once you're done writing your copy,

you receive a complete copy review.

434

That means that everything you've put out

there, everything we've looked at together

435

and you've refined as part of your 16

weeks is further refined and polished

436

as a confident copy coach reviews it.

437

This prepares it for design, which is

the last piece of Confident Copy plus.

438

So once that copy is complete,

the WSC Studio team will

439

design your website for you.

440

Fully custom and based on the work

you've done in Confident Copy, along

441

with a custom color palette, fonts,

images, everything WSC Studio is

442

known for, so that your words and your

design are working together seamlessly.

443

Confident.

444

Copy Plus is limited to three spots

this round, but it's open enrollment.

445

There's no application process, so

if this feels like the experience

446

that you're looking for, you're

welcome to jump in there.

447

Especially if design is the piece that's

really been holding you back or something

448

you really, really want to prioritize

on top of the copy and messaging

449

that our standard program supports.

450

All right, next up, let's talk numbers.

451

Transparency in this regard

is incredibly important to me.

452

So the investment for Confident Copy is

24 97, and during this January enrollment,

453

you will receive $500 off that price.

454

So between the 21st and the

29th, you'll receive $500 off.

455

Confident Copy plus is 64 97 and

is $800 off during this round.

456

Both options have four and six month

payment plans, so you can choose

457

what feels most sustainable for you.

458

And I also wanna say, as I did again,

that if enrolling right now would

459

put you under financial strain or add

undue financial stress in your life,

460

I would genuinely rather you wait.

461

This work is meant to support you and your

practice, not create anxiety or pressure.

462

Okay?

463

Now, to put the value of this

into context, write 24 97,

464

$500 off 64 97, $800 off.

465

If you were to hire me and my team to

write just your website copy for you.

466

That alone is a $4,250 investment.

467

If you're interested in us writing.

468

And designing your website.

469

This is an $8,000 service.

470

Confident copy gives you access to

the entire framework, the process,

471

my team's eyes on your work for a

fraction of that, while also teaching

472

you a skill you can use again

and again throughout your career.

473

For most therapists, it only

takes one or two private pay

474

clients to cover that investment.

475

In fact, we actually have

a handy little calculator.

476

You can go to walker strategy co.com/roi

477

if you'd like to calculate

exactly how many clients you

478

need to recoup that investment.

479

But everything beyond that is profit.

480

Okay.

481

A couple more things about this round.

482

We always include a handful of

bonuses when we do these reopenings

483

twice per year, and I am especially

excited about our bonuses this

484

time, and it's a hefty list,

485

truly some of the most robust

ones we've ever offered.

486

Every single bonus we design is not

just meant to add fluff to the program,

487

but to actually support your journey.

488

Making the writing process

easier, making connection simpler,

489

actually doing something for

your client conversion engine.

490

So here's what you'll receive when

you join between the 21st and the

491

29th first two brand new AI tools.

492

One, Callie 2.0.

493

She is our new and

improved AI copy assistant.

494

We released Callie 1.0

495

in August and have made some

significant updates and improvements

496

to her, and she's designed to

help you step out of your clinical

497

brain and into your client's shoes.

498

She is deeply, deeply trained on

the confident copy process and newly

499

revamped to reflect what we're seeing

work and the needs of our students.

500

I have to be clear though, Callie is

not here to write your copy for you.

501

This is a program where you have to bring

the human element, but she is here to help

502

you brainstorm and clarify and improve and

refine and optimize while staying aligned

503

with that confident copy framework.

504

Then we have Nelly.

505

Nelly is our new AI niche coach.

506

Nelly's trained by me.

507

She and I sat together

for a very long time.

508

I have coached at this point over a

thousand therapists on their niches, and

509

she's trained on this process to guide you

through the niching process in a way that

510

feels really grounded and true to you.

511

Inviting you to continue to return.

512

What is true about you and your

clients to prevent that overthinking

513

or second guessing that can so often

happen at this stage of the process.

514

Next, you're gonna get support designed

specifically for conversion and

515

implementing what you're learning.

516

The first one in this category.

517

I'm so excited to tell you about.

518

Every single confident copy student gets

access to the client conversion code.

519

The client conversion code is a mini

course from therapist Audrey Schoen.

520

She's an MFT.

521

She runs balanced private practice.

522

If you don't know about

her, go look her up.

523

But she's gonna walk you through how

she's booking private pay clients at

524

$400 per session, and how you can be

bringing that into your own consults.

525

So she's gonna walk you through

everything from booking the consult,

526

having the consult, and then

retaining those clients using a proven

527

system that's actually being used.

528

Every single week by Audrey

and many, many of her clients.

529

You get free access to that.

530

You're also gonna get our new

fees and investment page template.

531

If you are a premium fee

or full fee clinician.

532

Sharing about your fees is critical.

533

Transparency in that regard is something

we feel very, very strongly about.

534

And beliefs serves you well in your

marketing, but it can be hard to know

535

what to say when it comes to talking

about money and presenting your fees that

536

you don't have to justify, but you do

often need to provide some education on.

537

So we're gonna help you communicate

that value as part of your fees

538

and investment page template.

539

Now, one thing I'm really excited

about is during your first week

540

in Confident Copy, you're gonna

have the option to participate in

541

accountability partner matching.

542

We've served over 700 therapists

in Confident Copy now, and we

543

love hearing from those that take

advantage of matching up with an

544

accountability partner in the past.

545

This is something that has been self-led

by our students and has gone great.

546

We wanted to take it to the next level

by facilitating that matching and

547

pairing you with another therapist in

a similar niche or location so you can

548

support each other as you bring your

copy to life and maybe even continue

549

talking after you graduate, as so many

of our students have in terms of design

550

support, you're gonna get 50% off our

Squarespace templates, making it super

551

easy to build that beautiful website.

552

Once your copy is complete, our

templates are built on the same

553

framework as Confident Copy,

making it easy to plug and play.

554

And then of course there's the

live feedback and long-term

555

support you're getting.

556

As I mentioned earlier, this round

includes four bonus copy clinics.

557

That brings you to eight total

additional opportunities to get your

558

copy reviewed during the program.

559

In addition to what we already offer every

week, you're also gonna receive access

560

to the Confident Copy Alumni community,

which is our private group for graduates.

561

They keep connecting, brainstorming,

celebrating wins, all the good things

562

there, and you're also gonna be invited

to our brand new alumni check-in sessions.

563

This is an opportunity to submit

questions about your marketing

564

after graduation to be answered here

on the Marketing Therapy Podcast.

565

So you tell me what's

going on in your marketing.

566

You give me a detailed question

exactly about what you're

567

experiencing, and I'll answer it.

568

I'll look at your website.

569

I'll give you the exact guidance

I would if we were sitting

570

down in a one-on-one session.

571

These are only available

to Confident Copy alumni.

572

Now some of these bonuses will continue

to exist in the future because anytime

573

you join Confident Copy, you get access

to every single bonus moving forward.

574

But the combination of all of this

support plus our live group coaching,

575

that's unique to this January round.

576

Alright, if you're still with me,

let me round out here with dates,

577

timeline, what to do next if you're

realizing this is exactly what I need.

578

So we kick off this promotion with

our free workshop, clear Website, full

579

caseload on January 21st, and then on

580

are going to close after this date.

581

Confident Copy will still be available

in a self-paced format, but that live

582

group support the coaching calls, the

community access, that part won't return

583

until August On February 2nd, we're gonna

kick things off with a live kickoff call.

584

This call is highly encouraged.

585

It's where we're really

gonna set the tone.

586

We're gonna walk through some

expectations, make sure you feel really

587

clear on how to get the most out of

this program, and then from there we'll

588

move into our live coaching calls, which

589

If you're not able to make that

time, a replay is always available

590

by end of day Thursday each week.

591

You also get that immediate access to

the curriculum as soon as you enroll.

592

So you definitely don't have to wait

until February 2nd to start thinking,

593

planning, even writing if you'd like.

594

When doors open on January 21st,

enrolling is incredibly simple.

595

You're gonna head to our enrollment

page, walker strategy code.com/cc.

596

These discounts the $500 off on Confident.

597

Copy the $800 off on Confident Copy.

598

Plus we'll already be applied

there, so you can just enroll

599

straight from those buttons.

600

Choose your payment plan, whether that's

pay in full, four pay, or six pay.

601

Once you complete that checkout, you'll

get immediate access to the vault.

602

You can start exploring the

curriculum right away, leveraging

603

our AI tools, preparing for kickoff.

604

Of course, if you enroll early in

this window, if you jump in on the

605

21st, for instance, you're gonna

have a little extra time to think

606

through that niche to reflect on what

you want this next season of your

607

practice to look like and feel really,

really ready to rock by February 2nd.

608

Now, if you're sitting here listening and

you are on the fence about Confident copy.

609

Or if you're trying to decide

which option is the best fit.

610

CC versus , cc plus, I want you to

reach out and not because I'm gonna

611

tell you this is the best next step no

matter what, but because I will always

612

be 100% honest on whether I think it is

or not, I often tell people confident

613

copy is not where you need to go next.

614

And it is a pleasure to point

you in a different direction if

615

it means you can be successful.

616

So you're welcome to send me a DM

on Instagram at Walker Strategy Co.

617

You can also email us

hello@walkerstrategyco.com.

618

You'll hear directly from me during

this enrollment period, and if you

619

already have a website, I'm happy to

take a peek at it and to let you know

620

if I think confident Copy would be a

powerful way to take it to the next level.

621

My goal is never to convince you,

but instead to make sure you have

622

the information you need to make

that confident decision, whichever

623

direction it's gonna lead you in.

624

Okay?

625

So if you're still with me,

that's everything you need to

626

know about our confident copy

627

What it is, who it's for, how

it works, what's included.

628

If you have been wanting a clear

niche, a website, you're proud to

629

send people to a marketing foundation,

a client conversion engine that

630

actually brings in the right clients.

631

This program was built with you in mind.

632

Doors are opening January 21st.

633

We'll be kicking off February 2nd and

remember that while confident copy will

634

remain available after this enrollment

window, this is the last opportunity to

635

go through the program with that live

group support until later on this year.

636

If that matters to you,

this is the time to jump in.

637

So mark your calendar January 21st

this week, and I'll see you inside.

638

I cannot wait to see what you create

inside of Confident Copy, but even

639

more than that, I can't wait to see

the clients that it brings your way.

640

Thanks for being here.

641

I'll see you in our next episode.