Shownotes
This episode is a behind-the-scenes look at Confident Copy—why I created it, who it’s designed for, and how to decide whether it’s the right next step for you.As we head into our January enrollment, I wanted to record a single place you could go to understand exactly what Confident Copy is (and isn’t).
In this episode, I walk through how the program is structured, the kinds of results clinicians see when they go through it, the difference between Confident Copy and Confident Copy Plus, and why this round is the last opportunity to receive live support until later this year. If you’ve been curious, on the fence, or trying to decide if this is the right season to invest in your marketing foundation, this episode will give you clarity.
Here’s what you’ll learn in this episode:
1️⃣ Why I built Confident Copy as a skill-building framework—not just a website program
2️⃣ Who Confident Copy is a great fit for (and who should wait)
3️⃣ What you’ll walk away with by the end of the program—from niche clarity to a complete marketing foundation
4️⃣ How live support, coaching calls, and feedback work during this January round
Resources & Links Mentioned:
- Enroll in Confident Copy (January enrollment, discounts applied automatically): https://walkerstrategyco.com/cc
- Join the Clear Website, Full Caseload workshop: https://walkerstrategyco.com/cwfc
- Calculate your ROI: https://walkerstrategyco.com/roi
- The Walker Strategy Co website: https://walkerstrategyco.com
Connect + Subscribe
Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.
Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com
About Marketing Therapy
Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
Transcripts
Hey.
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Hey, welcome back to the show.
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Today's episode is a special kind of
episode because I'm gonna be pulling
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back the curtain on everything you
need to know about Confident Copy as
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we head into our January enrollment.
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Now, I've been sharing in the
weeks leading up to now that
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twice every year we reopen the doors to
Confident copy at an exclusive discount,
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and with a bunch of extra bonuses,
and the next one is coming this week.
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So you're hearing this episode
right now, January 29th.
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So if you're tuning in in real
time, we are looking at Wednesday of
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this week, January 21st, and doors
closing next week, January 29th.
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My goal with this episode is to help
you understand what confident copy
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is and a little bit more about why
I created it in the context of it.
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Who it's designed for
and who it's not for.
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Because just like you are not the right
therapist for every client, this program
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isn't the right one for every therapist.
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That's okay.
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And I want you to understand that the
results you can expect when you go
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through it, how it's structured to
help you get there, and then exactly
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how and when to join us this round
if you decide it's the right fit.
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My goal with this episode is for
you to know If confident copy is
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the right next step for you or
it's not, to me, that's a win.
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I want you to feel fully informed
whether that's leading to a confident
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yes, let's go or a clear, not right now.
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I just want you to be equipped with
everything required to make that decision.
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Okay?
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Now before we go any further, there's one
important thing that I wanna name upfront
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and that is that this January enrollment
is the last opportunity to join Confident
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Copy with live support until August.
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The program itself isn't going anywhere.
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You're absolutely going to be able
to enroll between now and then.
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It'll be available in a
wonderful self-paced format
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after this window closes.
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But if weekly live calls, real
time feedback, going through this
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process alongside other clinicians
is something you want, then this
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is going to be the round for that.
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So here's how the timing works.
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Doors to Confident Copy are going
to open January 21st, following our
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free clear website, full caseload
workshop, and then they will close
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January 29th at 11:59 PM Eastern Time.
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Okay, so the 21st through the 29th.
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Everyone who enrolls during this
round will start together with a
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live kickoff call on February 2nd.
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So you have a week or so to get
settled and really start diving
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into the curriculum because
you do get immediate access to
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everything as soon as you enroll.
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Then we move into our weekly coaching
calls for the following 16 weeks,
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every Thursday at 11:00 AM Eastern.
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If you've been considering Confident,
copy, wondering if it's the right
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fit, then this episode is gonna
help you decide if now is the
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right moment for you to join us.
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Okay.
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Alright.
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I wanna talk a little bit about why
I created Confident Copy, 'cause I
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think that context is really helpful.
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Confident Copy will turn five in 2026, so
almost five years of running this program.
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But I can still remember exactly
why I created it way back in 2021.
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At that time, I had been writing website
copy for clinicians for multiple years,
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and my clients were getting incredible
results from what we were developing.
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They were attracting RightFit clients.
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They were raising their fees.
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They were really seeing traction
from how powerful their words
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had become in their marketing.
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But one thing sort of kept nagging
at me, and that was that if I could
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teach therapists how to create their
own strategic client attracting
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copy, instead of only delivering it
for them, then they wouldn't just be
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walking away with a great website.
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Now, in this season of their career,
they'd be walking away with a skill they
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could use again and again and again.
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Every time they evolved, when their niche
pivoted, when they decided to scale to a
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group practice, they would have a process
and a framework they could come back to.
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They would add a tool to their toolbox.
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This was my vision from the very beginning
when I decided to build Confident Copy
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to give clinicians a repeatable strategy,
a proven framework, the mindset even
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behind effective copy, so that they
could market themselves confidently over
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the long term of their career, right?
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The people that join Confident
Copy and get the most out of it are
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the people who are in it for the
long haul and want to do it right.
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Not just for the first launch or the
first iteration of their website because
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there will be many now, when I created
Confident Copy in 2021, the private
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practice landscape was already very much
shifting, so we were still technically
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in pandemic times, but starting to emerge
from that and seeing some patterns change.
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And clinicians knew at this
time that they needed a niche.
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They heard that.
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But there weren't many resources showing
them how to actually figure out what
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that was, let alone translate that
into a website and marketing that felt
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like them, and that did them justice.
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So instead, what I was seeing were
a lot of cookie cutter websites,
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a lot of vague clinical, quite
frankly, boring language and just a
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lot of talented therapists that were
underselling themselves unintentionally.
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But absolutely.
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Now, fast forward to today.
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Here we are in 2026 and the
market has changed even more.
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We've been talking about that
a ton in recent episodes.
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You heard last week's episode
all about predictions for 2026.
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Things are different now.
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Clients are doing more shopping
around than they ever have.
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They're not driven by the
urgency of the desperate need.
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The pandemic exposed for us.
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They are comparing multiple therapists.
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They are getting pickier and pickier.
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You are not the only therapist
that they're thinking about.
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They are coming to expect specificity and
a level of polish and humanness in every
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area of their lives including therapy.
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Their standards are higher,
whether they know it or not.
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Their standards have been raised.
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And while networking is absolutely still
one of the most effective ways to get
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clients, it is the most effective fuel
for your client conversion engine based
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on our state of the industry survey.
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It only works if you can clearly
talk about what you do, if you can be
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memorable and if you can be sending
people somewhere that actually
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does some heavy lifting for you.
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That brings people from knowing
about you to realizing you're the
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therapist they've been looking for.
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And that's right where Confident
Copy sits in the process.
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Now Confident Copy is
called Confident Copy.
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It's a copy program, the words you write
matter, but it's also a niching program,
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a positioning program, a way to finally
feel confident putting your work into
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words, understanding the value that you
yourself bring to your clients, especially
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when they're the right fit, whether that's
on your website, in your site today,
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profile in a real life conversation.
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One of my favorite things to hear
from our Confident Copy alumni.
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Is that every area of their marketing
feels better, that they have a level
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of confidence they didn't expect.
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And I didn't name Confident
copy unintentionally.
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Because one of the best byproducts
of this program is not just copy.
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It's confidence.
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It's confidence in what you do, it's
confidence in who you're speaking to.
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It's confidence in what you do next
as you build your client conversion
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engine, and then begin to fuel it
over the life of your practice.
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If I had to sum it up in one sentence,
confident Copy helps you put words
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to the work you do best and then
create marketing that matches the
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quality of your work with clients so
you can book more of the right ones.
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That is the heart and intention
behind Confident Copy and
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the framework that we teach.
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Now when I picture the perfect
Fit, confident Copy student, like
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I said, this program is the right
fit for some and not for others.
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That's okay.
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I notice a certain energy they bring.
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Especially right now, the best
fit people for Confident Copy
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right now are hungry for growth.
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They've got grit.
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They've got commitment to the practice
that they're building, and quite frankly,
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they're willing to get a little bit
uncomfortable if it means building
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the practice, they actually want.
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They recognize that getting where
they want to go is not going to
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come without effort and learning.
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And as I say, flexing new muscles.
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They also believe in themselves, right?
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They don't come into confident copy as the
thing that's gonna save them, but instead
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is a really powerful lever they can pull.
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That's language.
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A confident copy alumni actually used with
me was I know what levers I can pull now.
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They see it as a tool in their toolbox
and something they can actively use and
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implement over the life of their practice.
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When support is available,
they take advantage of it.
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They ask questions, they show up, and
even if they're more of an observer,
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not everyone needs to be raising their
hand on every coaching call if you're
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joining the supported version, but they're
engaging in a way that works for them.
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Now, of course, they also understand
that marketing right now matters.
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It matters more than it ever has, and
it matters differently than it ever has.
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It's not just this one time hurdle
to get over, build, website,
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check, move on, but it's something
they're going to be investing in
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over the life of their career.
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And they want a system that
they can confidently build upon.
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They know they do great work in the
therapy room, and they value having
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marketing that reflects that quality.
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Now some confident copy students
come in already established, wanting
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more of the clients they love working
with, wanting to get deeper into
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their niche or further refine things.
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Others are newer to private practice,
some of them brand new and want to build
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a strong foundation from the start.
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So it's not really about where you
are in the journey, but instead the
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attitude you have about your marketing,
whether you're just beginning.
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Or your way into it, you're understanding
that this is a long-term play, not
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an overnight fix, but when you have
the right system in place, when you
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have the right strategies, when you
know what you're doing, things get
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easier and the results get better.
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Now, on the flip side, confident
copy is not the right fit.
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If first and foremost enrolling would put
you under significant financial strain
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or add unnecessary stress to your life.
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Okay, there's a time and a place
to push yourself a little bit and
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there's a time and a place not to.
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I never want someone to join Confident
Copy if doing so would create more
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worry for them than opportunity.
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Please hear me on that.
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It is always okay to wait until
the timing is better for you.
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It is also not a great fit if your
website is already consistently
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converting high quality RightFit clients.
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So if when you're getting on the phone
with people who contact you through
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your website and they're saying, I
read your website, it really resonated
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with me, but you just need more of
those folks, then you likely have
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more of a traffic or fuel issue.
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And you can jump back to some
of our recent episodes where we
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talk about fueling your client
conversion engine and some of the
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actions you can be taking there.
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It's unlikely to be a fundamental
foundational copy problem that tells
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me you probably have a decently
strong client conversion engine.
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You just need more fuel.
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Confident copy is also not the right fit.
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If you are looking for a magic switch
I would love nothing more than for
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you to enroll in confident copy,
check the boxes , and automatically
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the clients come flowing in.
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That's not realistic right
now, especially in this market.
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If you want passive templates but
aren't interested in doing the hard
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work in clarifying your niche and
the value you bring, if you're here
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for quick hacks or shortcuts, this
is not going to be your program.
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We go deep here in order to build
something that is going to last
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you over the long term and serve as
that foundation for your marketing.
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Now if you're here for clarity, if
you're here for confidence, if you're
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here for a skillset you can use for
the rest of your career, then confident
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copy's probably the right place for you.
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You know, when I think about the
ultimate outcome I want for every
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Confident Copy student, it's
actually really, really simple.
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Now, of course, I wanna see you
fill your private pay caseload
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and increase your rates and get
all the clients, but behind that.
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I hope for you a deep understanding
of the work you do best,
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a level of knowing maybe you've never had
before about the value of what you bring.
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I heard that from a Confident Copy alumni
over the summer that she did not expect
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to go through this process and learn
so much about what she actually brought
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to the room and grow in her confidence,
not just as a marketer, quote unquote,
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or business owner, but as a clinician.
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I want that for you.
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I want words that describe the beauty and
transformation of your work in a way that
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truly connects, and I want you to have the
confidence to put it out into the world.
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That's what I want for every single
person who graduates from Confident Copy.
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Now, if you jump in with us, by
the time you finish Confident Copy
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and go through this program, you're
gonna have a clear, compelling niche.
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That sets you apart, that makes
it easy for people to remember.
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You refer to you, say yes to you.
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You're gonna have strategic, authentic
website copy for your homepage, your
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about page, your specialty pages, your
intensives pages, your method pages,
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your fees and insurance page, your
supervision page, just about every
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single page of your website copy you're
actually excited to send people to,
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and you get incredible feedback on.
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You're gonna have a site today profile
that pulls some weight in your practice
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that speaks directly to your ideal clients
instead of blending in with everyone else.
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Is psych today gonna fill your practice?
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Absolutely not.
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Not in this market.
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But you know what I can confidently say
after seeing the data, especially from our
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most recent state of the industry survey.
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Psych.
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Today's still worth it.
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I just talked about it in our
confident copy call last week
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with our current students.
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It's still a valuable asset and
we're gonna help you make the most
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of those $30 a month you're spending.
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You're also gonna know exactly
what to do next in your marketing,
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so you're never left wondering,
okay, Anna, I built the website.
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What do I do now?
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In late 2025, we completely revamped
our marketing planning module, which
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is the final section of Confident
Copy that equips you with what
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you do after you implement your
copy and get your website live.
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So instead of this just being a
website program, it's a website.
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And what's next program where we
equip you to understand and begin
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planning for what comes next in the
long term and maybe most importantly.
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You're gonna be able to feel
confident talking about your work in
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consults, in networking conversations.
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Anywhere else your ideal
clients might find you.
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How does that look in real life?
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Well, in the last year, confident Copy
students have filled their full fee
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caseloads, sometimes starting from
scratch, and like I said, sometimes
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more established in as little as
six to seven months booked six or
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more private pay clients within
weeks of launching their website.
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Shown up to consult calls with
clients saying, I already know
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you're the therapist for me.
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Your website really spoke to me
before the conversation even begins.
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They've seen stronger referrals, better
networking conversations because people
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finally understand how to describe
the work they do on their behalf,
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which is critical if networking is
actually gonna translate for you.
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We just continue to see over and over
that when your marketing starts to
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feel like a natural extension of your
work, instead of something you dread
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or avoid, things really start to shift.
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And that's exactly the kind of
transformation Confident Copy
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is designed to create for you.
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Let me walk you a little bit
through how we help you get there.
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So we've talked about where we want
you to go, but how do you get there?
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Okay.
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Ultimately Confident Copy is
designed to take you from, I don't
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know how to put this into words.
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Two, I can confidently send
people to my site knowing it's
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going to connect and convert.
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That's the transformation here, and we do
that through a step-by-step framework that
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I've refined over years of working with,
at this point, more than 5,000 therapists.
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Each part of the program
builds on the one before it.
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So you're never guessing what to do next.
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And while you're welcome to jump
around based on your energy and your
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needs, you're gonna get the most out
of it if you likely go sequentially
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through everything that we provide.
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So here's how it flows.
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First, we start with nailing your niche.
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Your niche is your North Star Bar, none.
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In this market, it is critical.
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And in this market, you likely need to be
more specific than you had to in the past.
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So we start here because
if you are not clear.
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On who you serve, what you do best.
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Nothing we do next is actually gonna
do anything meaningful for you.
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This module, my magnetic niche method
process goes deep into clarity,
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into positioning, into mindset.
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So you're not just picking a niche out
of thin air, but actually committing
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to one that fits your strengths and
the clients you most love working with.
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So we start there and then we
head into specialties In SEO.
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Once your niche is clear, then we need
to get clear about the specialties your
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clients are going to be identifying with.
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We need to learn how to talk
about those specialties in the
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language your clients actually use.
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This is critical and a huge mistake
I see way too many therapists make.
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So we walk you through that process,
and then we also introduce SEO
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in a way that's really practical
and non-technical in this market.
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We don't have to get super technical
in order to be effective when it comes
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to creating a foundation for your SEO.
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So we really encourage you to lean
into your human thinking and your
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human language without turning into
a, you know, jargon filled mess.
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'cause Google's actually honoring the
more human forward content these days.
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After that, after we know your
specialties and we're clear on your
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niche, then we head into your homepage.
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Your homepage is your first impression,
and it is also the launching pad
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into the rest of your website.
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So here I'm gonna walk you through
my proven formula for making sure
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that clients land on your site
and either immediately think this
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is exactly who I've been looking
for, or realize this ain't for me.
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If your website is doing both of those
things, attracting right fit clients,
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and as we say, blessing and releasing
the wrong ones, your website is doing
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its job, and I'm gonna show you how to
do that from that first important page.
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After that, we go into the about page,
and this is really where trust gets built.
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So we structure your about
page, so it's about your clients
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just as much as it's about you.
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And that can be a difficult balance
to strike because it's what helps
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people feel seen and understood
and ultimately ready to reach out.
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So we focus on setting expectations
about what it's like to work with
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you and really cultivating that
trust where people are like, oh wow,
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this is someone I can see myself,
you know, bearing my life story to.
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After that we get into specialty pages.
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These are your powerhouses and it's really
where you begin to position yourself as
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the go-to expert in your areas of focus.
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So you'll create specialty pages, whether
they are demographic or topical, or method
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that clearly communicate who you help.
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What you help with, why you
are uniquely suited to do that
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work with the right fit client.
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Using a framework you can reuse any
time Confident Copy students regularly
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come back to this module to add to their
website as they grow in their expertise
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or add on additional specialties.
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It's something that truly stands the test
of time and offers you a couple different
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options based on what you're writing.
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At that point.
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We've completed the bulk of the program,
so most of the website writing, but
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two more things remain the next one.
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Success on Psych Today.
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00:19:27,865 --> 00:19:31,705
So this is where we take all the
hard work you put into writing your
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website and boil it down and adapt
it for the Psych Today platform.
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00:19:36,715 --> 00:19:38,995
Your directory profile is one
of your most valuable marketing
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assets, especially right now.
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00:19:40,705 --> 00:19:44,245
When not only are clients continuing
to use psych today, the data
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shows us that, but AI is also
referencing Psychology today.
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00:19:47,905 --> 00:19:50,935
And so this is your chance to be
specific and to be client friendly.
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00:19:51,445 --> 00:19:54,805
So we're gonna help you write a Psych
Today Profile plus that video script.
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Yes, that dreaded video script to
stand out, to build trust quickly,
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00:20:00,025 --> 00:20:02,965
and to send the right people straight
to your website because we can.
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Be almost 100% positive.
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00:20:05,275 --> 00:20:06,655
That's where they're gonna go next.
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00:20:07,045 --> 00:20:10,105
So we create a relationship between
this really targeted psych today
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profile and the website you've
written so that these feel cohesive
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00:20:13,195 --> 00:20:15,475
and therefore reinforce trust.
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00:20:16,825 --> 00:20:19,075
And then finally that mapping your
marketing module, the one that I
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mentioned we revamped in late 2025.
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This final module is where you zoom
out a bit and start making some
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smart, sustainable decisions about
your marketing moving forward.
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00:20:31,615 --> 00:20:34,615
So in this module, we break down
all of the most common marketing
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strategies for therapists, and we
break them down into what we call
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tier one and tier two options.
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So tier one is if you wanna dip your
toe and sort of try something out.
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And then tier two is if you really wanna
commit to that strategy, this allows
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you to choose what actually fits your
time, your energy, your budget, the
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needs of your client, instead of trying
to do absolutely everything at once.
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Like I said, the goal of this module is
that after you launch that incredible
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new website and that Psych Today
profile, that you're not left wondering.
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00:21:03,655 --> 00:21:04,825
What the heck is next?
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But this helps you map that out and
understand what are the non-negotiables
380
00:21:08,125 --> 00:21:12,025
and what are the things I get to decide
based on, again, my time, my energy,
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my budget, the needs of my clients.
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We help you create that plan so you can
move forward and start fueling that client
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conversion engine that you've built.
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Now this curriculum that I've
just outlined is what drives the
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results inside of Confident Copy.
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00:21:25,730 --> 00:21:29,840
If you can do this and do this
well, we see the results follow,
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like I mentioned during this round.
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Live support is layered on top of that.
389
00:21:34,220 --> 00:21:39,890
So the weekly coaching calls are bimonthly
copy clinics, real time feedback to help
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00:21:40,220 --> 00:21:43,700
you really implement these faster with
more confidence, get questions answered.
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Keep moving.
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And my hope is that by the end of
the program, you're not just gonna
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have polished strategic copy, but
you'll have a plan for how to put it
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to work in your marketing right away.
395
00:21:56,580 --> 00:21:58,680
So that's a bit about the curriculum.
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I also wanna walk you through the
two options you'll see when you join.
397
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So we have Confident Copy and then
Confident Copy Plus both are built on
398
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the same core framework and curriculum.
399
00:22:08,040 --> 00:22:09,960
Absolutely everything I
just outlined for you.
400
00:22:10,320 --> 00:22:13,350
But the difference is how much
hands-on support and execution
401
00:22:13,350 --> 00:22:15,210
you want layered on top of that.
402
00:22:16,455 --> 00:22:18,885
So Confident Copy is the
standard version of the program.
403
00:22:19,485 --> 00:22:23,145
This is where you're gonna write your
own copy, in this case, with our support
404
00:22:23,145 --> 00:22:26,865
along the way, and that includes our
weekly live coaching calls, which are
405
00:22:26,865 --> 00:22:28,965
every Thursday at 11:00 AM Eastern.
406
00:22:29,025 --> 00:22:33,765
You get guidance, you raise your hand and
ask questions, get feedback on copy, and
407
00:22:33,825 --> 00:22:35,895
see feedback given to other clinicians.
408
00:22:36,315 --> 00:22:39,765
We also have our closed Facebook group
where you have a guaranteed one business
409
00:22:39,765 --> 00:22:44,235
day response from myself or my team when
you post questions and things like that.
410
00:22:45,525 --> 00:22:47,205
And then we have monthly copy clinics.
411
00:22:47,235 --> 00:22:51,285
These are 60 minute live copy
review calls where we really do
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deep dives into what you're writing.
413
00:22:53,145 --> 00:22:57,075
And for this round, we're
adding four bonus copy clinics.
414
00:22:57,105 --> 00:22:59,895
So that means you'll have eight
total opportunities to get
415
00:22:59,895 --> 00:23:02,805
additional live feedback during
your 16 weeks in the program.
416
00:23:03,855 --> 00:23:08,115
This level of live coaching,
of feedback of community access
417
00:23:08,115 --> 00:23:11,385
is only available during live
enrollment rounds like this one.
418
00:23:12,360 --> 00:23:16,650
After January 29th, confident copy
will still be available in a self-paced
419
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format, but without those live
calls or group support until August.
420
00:23:21,480 --> 00:23:23,160
Then we have Confident Copy Plus.
421
00:23:23,220 --> 00:23:26,670
So Confident Copy Plus is our VIP
experience and includes everything
422
00:23:26,670 --> 00:23:31,710
in Confident copy, plus a much more
hands-on done with you experience.
423
00:23:32,310 --> 00:23:35,010
So with CC plus, you're getting
a private one-on-one call with
424
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me where we set your strategy.
425
00:23:36,840 --> 00:23:40,800
Before you start writing, we get clear on
your niche and make sure you can make use
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of everything included in your enrollment.
427
00:23:43,635 --> 00:23:46,155
Then we have four 30
minute one-on-one sessions.
428
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You can schedule these at your
convenience and we can use these for
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coaching, for feedback, reviewing copy.
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00:23:51,645 --> 00:23:54,285
They're literally yours to use in
whatever way makes sense for you.
431
00:23:54,345 --> 00:23:57,435
One I had last week, for instance,
with a clinician was about structuring
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and pricing her intensivess.
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00:24:00,315 --> 00:24:04,125
Then once you're done writing your copy,
you receive a complete copy review.
434
00:24:04,470 --> 00:24:07,410
That means that everything you've put out
there, everything we've looked at together
435
00:24:07,410 --> 00:24:12,060
and you've refined as part of your 16
weeks is further refined and polished
436
00:24:12,070 --> 00:24:14,230
as a confident copy coach reviews it.
437
00:24:15,820 --> 00:24:20,050
This prepares it for design, which is
the last piece of Confident Copy plus.
438
00:24:20,080 --> 00:24:23,610
So once that copy is complete,
the WSC Studio team will
439
00:24:23,610 --> 00:24:25,055
design your website for you.
440
00:24:26,085 --> 00:24:29,775
Fully custom and based on the work
you've done in Confident Copy, along
441
00:24:29,775 --> 00:24:34,125
with a custom color palette, fonts,
images, everything WSC Studio is
442
00:24:34,125 --> 00:24:38,715
known for, so that your words and your
design are working together seamlessly.
443
00:24:40,095 --> 00:24:40,485
Confident.
444
00:24:40,485 --> 00:24:44,205
Copy Plus is limited to three spots
this round, but it's open enrollment.
445
00:24:44,205 --> 00:24:46,785
There's no application process, so
if this feels like the experience
446
00:24:46,785 --> 00:24:48,705
that you're looking for, you're
welcome to jump in there.
447
00:24:49,860 --> 00:24:52,980
Especially if design is the piece that's
really been holding you back or something
448
00:24:52,980 --> 00:24:56,800
you really, really want to prioritize
on top of the copy and messaging
449
00:24:56,830 --> 00:24:58,750
that our standard program supports.
450
00:25:00,870 --> 00:25:02,550
All right, next up, let's talk numbers.
451
00:25:02,600 --> 00:25:05,150
Transparency in this regard
is incredibly important to me.
452
00:25:05,150 --> 00:25:10,730
So the investment for Confident Copy is
24 97, and during this January enrollment,
453
00:25:10,730 --> 00:25:13,580
you will receive $500 off that price.
454
00:25:13,580 --> 00:25:17,390
So between the 21st and the
29th, you'll receive $500 off.
455
00:25:18,440 --> 00:25:23,330
Confident Copy plus is 64 97 and
is $800 off during this round.
456
00:25:24,350 --> 00:25:28,380
Both options have four and six month
payment plans, so you can choose
457
00:25:28,380 --> 00:25:30,060
what feels most sustainable for you.
458
00:25:30,960 --> 00:25:34,650
And I also wanna say, as I did again,
that if enrolling right now would
459
00:25:34,650 --> 00:25:39,270
put you under financial strain or add
undue financial stress in your life,
460
00:25:39,570 --> 00:25:42,030
I would genuinely rather you wait.
461
00:25:43,395 --> 00:25:48,645
This work is meant to support you and your
practice, not create anxiety or pressure.
462
00:25:48,735 --> 00:25:49,155
Okay?
463
00:25:50,295 --> 00:25:53,955
Now, to put the value of this
into context, write 24 97,
464
00:25:53,955 --> 00:25:57,525
$500 off 64 97, $800 off.
465
00:25:58,245 --> 00:26:02,355
If you were to hire me and my team to
write just your website copy for you.
466
00:26:02,405 --> 00:26:05,345
That alone is a $4,250 investment.
467
00:26:06,155 --> 00:26:07,475
If you're interested in us writing.
468
00:26:08,330 --> 00:26:09,920
And designing your website.
469
00:26:10,220 --> 00:26:12,230
This is an $8,000 service.
470
00:26:13,250 --> 00:26:17,750
Confident copy gives you access to
the entire framework, the process,
471
00:26:17,990 --> 00:26:23,300
my team's eyes on your work for a
fraction of that, while also teaching
472
00:26:23,300 --> 00:26:25,860
you a skill you can use again
and again throughout your career.
473
00:26:27,230 --> 00:26:29,780
For most therapists, it only
takes one or two private pay
474
00:26:29,780 --> 00:26:31,610
clients to cover that investment.
475
00:26:31,880 --> 00:26:34,190
In fact, we actually have
a handy little calculator.
476
00:26:34,220 --> 00:26:37,010
You can go to walker strategy co.com/roi
477
00:26:37,310 --> 00:26:39,560
if you'd like to calculate
exactly how many clients you
478
00:26:39,560 --> 00:26:41,300
need to recoup that investment.
479
00:26:42,440 --> 00:26:44,540
But everything beyond that is profit.
480
00:26:46,240 --> 00:26:46,570
Okay.
481
00:26:46,630 --> 00:26:48,220
A couple more things about this round.
482
00:26:49,090 --> 00:26:53,440
We always include a handful of
bonuses when we do these reopenings
483
00:26:53,440 --> 00:26:56,560
twice per year, and I am especially
excited about our bonuses this
484
00:26:56,560 --> 00:26:58,330
time, and it's a hefty list,
485
00:27:00,030 --> 00:27:02,520
truly some of the most robust
ones we've ever offered.
486
00:27:03,150 --> 00:27:06,420
Every single bonus we design is not
just meant to add fluff to the program,
487
00:27:06,420 --> 00:27:08,430
but to actually support your journey.
488
00:27:09,090 --> 00:27:13,020
Making the writing process
easier, making connection simpler,
489
00:27:13,950 --> 00:27:16,620
actually doing something for
your client conversion engine.
490
00:27:17,940 --> 00:27:20,760
So here's what you'll receive when
you join between the 21st and the
491
00:27:20,760 --> 00:27:23,460
29th first two brand new AI tools.
492
00:27:24,750 --> 00:27:26,370
One, Callie 2.0.
493
00:27:26,430 --> 00:27:28,860
She is our new and
improved AI copy assistant.
494
00:27:28,860 --> 00:27:30,390
We released Callie 1.0
495
00:27:30,390 --> 00:27:33,990
in August and have made some
significant updates and improvements
496
00:27:33,990 --> 00:27:37,770
to her, and she's designed to
help you step out of your clinical
497
00:27:37,770 --> 00:27:40,320
brain and into your client's shoes.
498
00:27:40,920 --> 00:27:45,750
She is deeply, deeply trained on
the confident copy process and newly
499
00:27:45,750 --> 00:27:48,780
revamped to reflect what we're seeing
work and the needs of our students.
500
00:27:49,995 --> 00:27:54,315
I have to be clear though, Callie is
not here to write your copy for you.
501
00:27:54,375 --> 00:28:00,885
This is a program where you have to bring
the human element, but she is here to help
502
00:28:00,885 --> 00:28:06,555
you brainstorm and clarify and improve and
refine and optimize while staying aligned
503
00:28:06,555 --> 00:28:08,055
with that confident copy framework.
504
00:28:09,015 --> 00:28:09,945
Then we have Nelly.
505
00:28:10,035 --> 00:28:12,225
Nelly is our new AI niche coach.
506
00:28:13,320 --> 00:28:14,520
Nelly's trained by me.
507
00:28:14,730 --> 00:28:17,070
She and I sat together
for a very long time.
508
00:28:17,070 --> 00:28:20,970
I have coached at this point over a
thousand therapists on their niches, and
509
00:28:20,970 --> 00:28:25,050
she's trained on this process to guide you
through the niching process in a way that
510
00:28:25,050 --> 00:28:27,480
feels really grounded and true to you.
511
00:28:27,570 --> 00:28:29,490
Inviting you to continue to return.
512
00:28:29,490 --> 00:28:33,720
What is true about you and your
clients to prevent that overthinking
513
00:28:33,720 --> 00:28:37,560
or second guessing that can so often
happen at this stage of the process.
514
00:28:39,260 --> 00:28:43,010
Next, you're gonna get support designed
specifically for conversion and
515
00:28:43,010 --> 00:28:44,780
implementing what you're learning.
516
00:28:45,920 --> 00:28:47,630
The first one in this category.
517
00:28:47,630 --> 00:28:49,310
I'm so excited to tell you about.
518
00:28:49,400 --> 00:28:53,360
Every single confident copy student gets
access to the client conversion code.
519
00:28:53,840 --> 00:28:57,440
The client conversion code is a mini
course from therapist Audrey Schoen.
520
00:28:57,710 --> 00:28:58,610
She's an MFT.
521
00:28:58,610 --> 00:29:00,200
She runs balanced private practice.
522
00:29:00,200 --> 00:29:01,700
If you don't know about
her, go look her up.
523
00:29:02,345 --> 00:29:06,005
But she's gonna walk you through how
she's booking private pay clients at
524
00:29:06,005 --> 00:29:11,015
$400 per session, and how you can be
bringing that into your own consults.
525
00:29:11,255 --> 00:29:14,465
So she's gonna walk you through
everything from booking the consult,
526
00:29:14,705 --> 00:29:18,395
having the consult, and then
retaining those clients using a proven
527
00:29:18,395 --> 00:29:19,925
system that's actually being used.
528
00:29:20,210 --> 00:29:23,720
Every single week by Audrey
and many, many of her clients.
529
00:29:23,780 --> 00:29:25,280
You get free access to that.
530
00:29:26,090 --> 00:29:28,850
You're also gonna get our new
fees and investment page template.
531
00:29:28,880 --> 00:29:31,610
If you are a premium fee
or full fee clinician.
532
00:29:31,640 --> 00:29:33,650
Sharing about your fees is critical.
533
00:29:33,770 --> 00:29:37,520
Transparency in that regard is something
we feel very, very strongly about.
534
00:29:37,520 --> 00:29:41,060
And beliefs serves you well in your
marketing, but it can be hard to know
535
00:29:41,120 --> 00:29:45,140
what to say when it comes to talking
about money and presenting your fees that
536
00:29:45,200 --> 00:29:48,800
you don't have to justify, but you do
often need to provide some education on.
537
00:29:49,610 --> 00:29:52,550
So we're gonna help you communicate
that value as part of your fees
538
00:29:52,550 --> 00:29:53,990
and investment page template.
539
00:29:55,115 --> 00:29:57,185
Now, one thing I'm really excited
about is during your first week
540
00:29:57,185 --> 00:29:59,705
in Confident Copy, you're gonna
have the option to participate in
541
00:29:59,705 --> 00:30:01,625
accountability partner matching.
542
00:30:02,345 --> 00:30:05,555
We've served over 700 therapists
in Confident Copy now, and we
543
00:30:05,615 --> 00:30:08,885
love hearing from those that take
advantage of matching up with an
544
00:30:08,885 --> 00:30:10,955
accountability partner in the past.
545
00:30:10,985 --> 00:30:14,435
This is something that has been self-led
by our students and has gone great.
546
00:30:14,675 --> 00:30:18,845
We wanted to take it to the next level
by facilitating that matching and
547
00:30:18,845 --> 00:30:22,525
pairing you with another therapist in
a similar niche or location so you can
548
00:30:22,525 --> 00:30:26,725
support each other as you bring your
copy to life and maybe even continue
549
00:30:26,725 --> 00:30:32,725
talking after you graduate, as so many
of our students have in terms of design
550
00:30:32,725 --> 00:30:36,505
support, you're gonna get 50% off our
Squarespace templates, making it super
551
00:30:36,505 --> 00:30:38,215
easy to build that beautiful website.
552
00:30:38,215 --> 00:30:40,825
Once your copy is complete, our
templates are built on the same
553
00:30:40,825 --> 00:30:43,765
framework as Confident Copy,
making it easy to plug and play.
554
00:30:44,575 --> 00:30:47,095
And then of course there's the
live feedback and long-term
555
00:30:47,095 --> 00:30:47,720
support you're getting.
556
00:30:49,165 --> 00:30:52,405
As I mentioned earlier, this round
includes four bonus copy clinics.
557
00:30:52,795 --> 00:30:55,615
That brings you to eight total
additional opportunities to get your
558
00:30:55,615 --> 00:30:57,295
copy reviewed during the program.
559
00:30:57,295 --> 00:31:01,135
In addition to what we already offer every
week, you're also gonna receive access
560
00:31:01,135 --> 00:31:04,765
to the Confident Copy Alumni community,
which is our private group for graduates.
561
00:31:04,765 --> 00:31:07,975
They keep connecting, brainstorming,
celebrating wins, all the good things
562
00:31:07,975 --> 00:31:12,290
there, and you're also gonna be invited
to our brand new alumni check-in sessions.
563
00:31:13,990 --> 00:31:17,260
This is an opportunity to submit
questions about your marketing
564
00:31:17,260 --> 00:31:21,640
after graduation to be answered here
on the Marketing Therapy Podcast.
565
00:31:21,640 --> 00:31:23,620
So you tell me what's
going on in your marketing.
566
00:31:23,620 --> 00:31:26,350
You give me a detailed question
exactly about what you're
567
00:31:26,350 --> 00:31:27,610
experiencing, and I'll answer it.
568
00:31:27,610 --> 00:31:28,540
I'll look at your website.
569
00:31:28,990 --> 00:31:31,600
I'll give you the exact guidance
I would if we were sitting
570
00:31:31,605 --> 00:31:32,980
down in a one-on-one session.
571
00:31:33,670 --> 00:31:36,160
These are only available
to Confident Copy alumni.
572
00:31:37,435 --> 00:31:40,525
Now some of these bonuses will continue
to exist in the future because anytime
573
00:31:40,525 --> 00:31:44,935
you join Confident Copy, you get access
to every single bonus moving forward.
574
00:31:45,205 --> 00:31:49,615
But the combination of all of this
support plus our live group coaching,
575
00:31:50,005 --> 00:31:51,805
that's unique to this January round.
576
00:31:53,725 --> 00:31:57,385
Alright, if you're still with me,
let me round out here with dates,
577
00:31:57,385 --> 00:32:01,105
timeline, what to do next if you're
realizing this is exactly what I need.
578
00:32:01,840 --> 00:32:05,740
So we kick off this promotion with
our free workshop, clear Website, full
579
00:32:05,740 --> 00:32:12,490
caseload on January 21st, and then on
January 29th at 11:59 PM Eastern Doors
580
00:32:12,490 --> 00:32:15,280
are going to close after this date.
581
00:32:15,340 --> 00:32:19,840
Confident Copy will still be available
in a self-paced format, but that live
582
00:32:19,840 --> 00:32:23,590
group support the coaching calls, the
community access, that part won't return
583
00:32:23,590 --> 00:32:28,750
until August On February 2nd, we're gonna
kick things off with a live kickoff call.
584
00:32:29,275 --> 00:32:30,955
This call is highly encouraged.
585
00:32:31,075 --> 00:32:32,665
It's where we're really
gonna set the tone.
586
00:32:32,665 --> 00:32:35,515
We're gonna walk through some
expectations, make sure you feel really
587
00:32:35,515 --> 00:32:39,295
clear on how to get the most out of
this program, and then from there we'll
588
00:32:39,295 --> 00:32:43,765
move into our live coaching calls, which
are every Thursday at 11:00 AM Eastern.
589
00:32:43,945 --> 00:32:46,315
If you're not able to make that
time, a replay is always available
590
00:32:46,315 --> 00:32:47,995
by end of day Thursday each week.
591
00:32:49,135 --> 00:32:52,435
You also get that immediate access to
the curriculum as soon as you enroll.
592
00:32:52,705 --> 00:32:55,585
So you definitely don't have to wait
until February 2nd to start thinking,
593
00:32:55,585 --> 00:32:57,505
planning, even writing if you'd like.
594
00:32:59,205 --> 00:33:02,535
When doors open on January 21st,
enrolling is incredibly simple.
595
00:33:02,655 --> 00:33:06,175
You're gonna head to our enrollment
page, walker strategy code.com/cc.
596
00:33:06,505 --> 00:33:08,815
These discounts the $500 off on Confident.
597
00:33:08,815 --> 00:33:10,855
Copy the $800 off on Confident Copy.
598
00:33:10,855 --> 00:33:13,615
Plus we'll already be applied
there, so you can just enroll
599
00:33:13,615 --> 00:33:15,595
straight from those buttons.
600
00:33:16,405 --> 00:33:20,000
Choose your payment plan, whether that's
pay in full, four pay, or six pay.
601
00:33:20,680 --> 00:33:23,470
Once you complete that checkout, you'll
get immediate access to the vault.
602
00:33:23,770 --> 00:33:26,020
You can start exploring the
curriculum right away, leveraging
603
00:33:26,020 --> 00:33:28,000
our AI tools, preparing for kickoff.
604
00:33:29,890 --> 00:33:32,710
Of course, if you enroll early in
this window, if you jump in on the
605
00:33:32,710 --> 00:33:35,590
21st, for instance, you're gonna
have a little extra time to think
606
00:33:35,590 --> 00:33:38,740
through that niche to reflect on what
you want this next season of your
607
00:33:38,740 --> 00:33:42,760
practice to look like and feel really,
really ready to rock by February 2nd.
608
00:33:44,460 --> 00:33:47,310
Now, if you're sitting here listening and
you are on the fence about Confident copy.
609
00:33:49,010 --> 00:33:51,200
Or if you're trying to decide
which option is the best fit.
610
00:33:51,800 --> 00:33:56,420
CC versus , cc plus, I want you to
reach out and not because I'm gonna
611
00:33:56,420 --> 00:34:00,230
tell you this is the best next step no
matter what, but because I will always
612
00:34:00,230 --> 00:34:05,000
be 100% honest on whether I think it is
or not, I often tell people confident
613
00:34:05,000 --> 00:34:06,680
copy is not where you need to go next.
614
00:34:06,680 --> 00:34:09,710
And it is a pleasure to point
you in a different direction if
615
00:34:09,739 --> 00:34:11,030
it means you can be successful.
616
00:34:11,699 --> 00:34:14,969
So you're welcome to send me a DM
on Instagram at Walker Strategy Co.
617
00:34:15,030 --> 00:34:18,360
You can also email us
618
00:34:18,360 --> 00:34:22,139
You'll hear directly from me during
this enrollment period, and if you
619
00:34:22,139 --> 00:34:25,770
already have a website, I'm happy to
take a peek at it and to let you know
620
00:34:25,770 --> 00:34:28,830
if I think confident Copy would be a
powerful way to take it to the next level.
621
00:34:29,699 --> 00:34:33,179
My goal is never to convince you,
but instead to make sure you have
622
00:34:33,179 --> 00:34:37,500
the information you need to make
that confident decision, whichever
623
00:34:37,500 --> 00:34:38,670
direction it's gonna lead you in.
624
00:34:39,150 --> 00:34:39,630
Okay?
625
00:34:40,650 --> 00:34:43,770
So if you're still with me,
that's everything you need to
626
00:34:43,770 --> 00:34:48,530
know about our confident copy
reopening here in January, 2026.
627
00:34:48,530 --> 00:34:52,010
What it is, who it's for, how
it works, what's included.
628
00:34:52,880 --> 00:34:56,540
If you have been wanting a clear
niche, a website, you're proud to
629
00:34:56,540 --> 00:35:02,390
send people to a marketing foundation,
a client conversion engine that
630
00:35:02,390 --> 00:35:04,280
actually brings in the right clients.
631
00:35:04,640 --> 00:35:06,890
This program was built with you in mind.
632
00:35:08,150 --> 00:35:10,010
Doors are opening January 21st.
633
00:35:10,370 --> 00:35:14,645
We'll be kicking off February 2nd and
remember that while confident copy will
634
00:35:14,645 --> 00:35:18,470
remain available after this enrollment
window, this is the last opportunity to
635
00:35:18,470 --> 00:35:22,220
go through the program with that live
group support until later on this year.
636
00:35:23,315 --> 00:35:25,655
If that matters to you,
this is the time to jump in.
637
00:35:25,865 --> 00:35:29,405
So mark your calendar January 21st
this week, and I'll see you inside.
638
00:35:30,215 --> 00:35:33,800
I cannot wait to see what you create
inside of Confident Copy, but even
639
00:35:33,800 --> 00:35:36,845
more than that, I can't wait to see
the clients that it brings your way.
640
00:35:37,565 --> 00:35:38,405
Thanks for being here.
641
00:35:38,465 --> 00:35:39,575
I'll see you in our next episode.
