Shownotes
Here’s the second part of my interview with marketing upheaval expert Rudy Fernandez. We talked about how he directs voice talent while in a session and the most important thing to consider when doing so.
We also spoke about things like:
- How Rudy self-admittedly tends to overdirect and how he navigates that with the voice talent he works with
- The importance of always keeping voice talent involved in the creative process
- The difference between character reads and announcer reads
- How to ensure that the right voice talent is selected for a brand
- The importance of brands having multiple touchpoints for their audiences
- How companies are still utilizing radio advertising to this day
- The work Rudy’s company is doing with The University of Alabama College of Continuing Studies
- How audio can connect with audiences in ways other media cannot
- The use of earcons and how they serve as an audio logo of sorts
- What Rudy is working on during the Coronavirus shutdown (during which time we recorded this episode)
- What Rudy’s daughter, a voice talent, is up to right now and the work she does in L.A.
- A little bit about what I’ve been up to during the shutdown (only because Rudy asked!) 😄
You can check out more about Rudy and Creative Outhouse on the company’s website https://creativeouthouse.com and can listen to his podcast at https://creativeouthouse.com/podcast.
You can also find Rudy and Creative Outhouse on the following social platforms:
This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).
Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!
