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Liquor and Liqueur Connoisseur - Matt Birchard EPISODE 14, 10th July 2020
Episode 14: Aperol
00:00:00 00:12:58

Episode 14: Aperol

Episode 14 features Aperol. An Italian bittersweet liqueur that's a very light 11% alcohol by volume, 22 proof. It's very successful in part due to strong advertising.

Enjoy this episode with an Aperol Spritz!

Aperol's official website: https://www.aperol.com/

Brief Historical Timeline:

  • 1912 - Silvio and Luigi Barbieri inherit a liqueur company from their father
  • 1919 - Aperol is launched
  • 1960s - Aperol launches the "Ah, Aperol!" TV campaign
  • 2003 - Acquired by Gruppo Campari
  • 2006 - First imported into the USA
  • 2011 - New bottle design
  • 2019 - Aperol Spritz is the 9th best selling cocktail worldwide

Key Cocktail:

Aperol, perhaps more than any other liqueur is known for a single cocktail, the Aperol Spritz.

The cocktail was invented in the 1950s. Make it by filling a wine glass with ice, then pour in the following:

3oz. Prosecco

2oz. Aperol

1oz. soda water

Gently stir, garnish with an orange wheel or wedge.

References:

Ah, Aperol! TV commercial from 1965

Wikipedia article on Aperol

Gruppo Campari Aperol Product Background

Town & Country article on Aperol Spritz

Gruppo Campari Net Sales by Brand

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

Facebook: https://www.facebook.com/liquorandliqueurconnoisseur

Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/

Twitter: @LLConnoisseur