It's a New Year: Goals vs Plans!

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[Applause]

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if there's one thing we've learned about

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business in life is that people are the

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X Factor they constantly surprise us

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both in amazing ways and not so much

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we're Ben Andia and welcome to n on this

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business bites podcast this show is all

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about real life things we all deal with

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every day how they relate to business

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and how to make some sense out of our

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daily chaos welcome to the

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show

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[Music]

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and welcome back to another episode of

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non this business bites I'm Ben and this

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is CA welcome to another year we are

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starting a brand new year of non this

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thank you all so much for coming I am

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excited about another year send in your

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comments like what are the things you

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want us to know on you know we we come

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up with a a lot of stuff on our own but

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Hey listen if there's anything that

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people want us to know on either put it

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in the comments send us an email or just

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you know just let us know one way or the

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other and we'd love to pick up on some

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of the things that you guys are sitting

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there going hey wait a second what about

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this this week we're GNA talk about

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goals versus plans now when I think of

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goals versus plans I think of Mike Tyson

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says Everybody's Got A Plan until

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they're punched in the mouth you know

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it's one of those things where you just

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sit there going a plan is a plan is a

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plan but guess what if your plan doesn't

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have flexibility into it if it doesn't

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have resilience into it if it's not if

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you're not adaptable you're going to

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fail based on your plan so seea let's

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chew on this let's gnaw on this young

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man all right you know on this I'll chew

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on this and we we'll we'll get to the

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middle together well speaking of chewing

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and you know me you're sitting there top

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of Mike Tyson until everything's going

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BL great to plan until you get punched

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in the face or if you're Evander

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Holyfield until you're bit in the

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ear dump and then you said chew which

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really just kind of like is building

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into well I was trying to set you up for

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it but you you kind of missed it but

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that's all right I mean I got it and I

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missed it and I caught it and I was like

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oo am I really going to go there cuz

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that's really chewable that's just a

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chewable tasty treat

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that is definitely chewable treat

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anybody who doesn't know what we're

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looking at that's the beauty of YouTube

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you know if if you're if you're not old

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enough to understand what we're talking

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about YouTube is your buddy Google or or

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duck ducko whatever browser searching

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software you have yeah 100% um okay so

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look my friend a plan is a plan and by

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the way a plan is not a bad thing

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necessarily there are people like me

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that need plans in life otherwise uh we

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just don't like I'll just like aimlessly

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run around wherever and doing whatever

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and woohoo you know squirrel and then

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more squirrels and then oh wait Duck

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Right like so yeah plans I think

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absolutely are great it is meant to be I

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think a great um like um like little

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Milestone tickers right but at any point

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in time if you're Paving a road and you

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realize you're in the middle like

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there's a big mountain in the way that

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is just not passible you're going to

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have to Pivot right accordingly so yeah

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no I cannot tell you how much I believe

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in planning but plan to change it too

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like plan to fail plan to see you

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know what I mean it's gonna happen are

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you adaptable I look at I at plans I I

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look at plans as a place to start okay

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yes you know it allows us to take step

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one maybe step two three four five six

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and seven but after step seven you know

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what something could go wrong you

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sitting there going you you made

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assumptions

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you you know you you thought something

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was going to happen that it wasn't going

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to happen you you know you you you

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planned for the inevitable and the

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inevitable actually came to place

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whatever it is the thing is most people

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fail because they rely on plans because

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they sit there go oh my plans was wrong

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so therefore obviously this is not going

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to come together sorry throw up my hand

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sorry we're done if we focus on goals we

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say okay where we going and why what are

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we going to be able to achieve once we

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get there and why is that important you

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know how do we bring people into the

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thing and get them to believe in the

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goal how do we get them to understand

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what happens when we don't achieve the

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goal when we can get people bought in

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they they're they're they're listening

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to the story they're believing in the

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story and they see it they s they go

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okay this plan didn't work obviously

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something was wrong wait a second what

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went wrong okay good that went wrong

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okay let's build new plan and to start

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and move forward sometimes you have to

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go over sometimes you have to go under

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sometimes you have to go around you know

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what if you have a goal if you know

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where you're going it doesn't matter if

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your plan blows up because you're still

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heading in that direction you're just

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sit they're going okay that didn't work

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how do we now what do we do and that's

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the difference between in my mind goals

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and plans because a lot of people their

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plans are I built this perfect plan

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if the plan didn't work obviously we

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weren't meant to do this or I'm giving

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up or you know we're not going to put

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any more money towards this because the

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plan

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failed the plans are never perfect no

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plan in the world is ever perfect you

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know having that goal and here's the

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thing here's the thing about goals I'll

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say you can set a ton of goals all day

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long but if you if your plan doesn't

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actually get you forward move you

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forward to achieve those goals that's

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another thing too on the flip side is

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like you can put goals all day long but

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look man I'm not going to be a

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billionaire in the next month it's not

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achievable right so I do think uh at any

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point in time you set a goal to yourself

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and if your plans whatever different

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versions of it a b c d whatever backup

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and z and Zed and all that uh if if it

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doesn't help you achieve that goal

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doesn't show you that path to get to

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that goal then then

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it's not a plan either right so so I was

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actually talking to someone about this

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about uh their business they're

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launching their business and I said look

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hey you're starting at Square zero right

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you're at like not even one you C you

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haven't even taken a step yet like they

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haven't even filed for the paperwork yet

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right so I said okay look look I think

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at this stage where you're at is you

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definitely need to have a plan of where

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you want to go and what you see right do

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a: 30690

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need to with your year end goal and then

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do a six month month checkpoint and just

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kind of see where you are and to make

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sure that come

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December you you're not disappointed or

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surprised or stressing out you already

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knew you know since day one if if your

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goal to sell a million dollar in you

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know Revenue this year then you know you

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need to sell I don't know making numbers

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up someone help me math you need to sell

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a th a day a 10,000 a day right like so

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maybe if that if your numbers oriented

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then you will know hey I didn't close

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$10,000 in business today better make

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sure I've got a plan in place to hustle

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to make up for that right otherwise

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you're no longer to plan working to plan

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if it is something where you're finding

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yourself oh I didn't sell you know

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10,000 and it's five days in a row now

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it's 50,000 and it starts like doing

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this real like uphill climb then maybe

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it's time to reevaluate your goal or

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reevaluate your plan or re or re

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re-evaluate your plan I mean it's just

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uh you can have so much fun with us

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people I feel like so inspired is that

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okay let's ask I mean I get it holiday

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break and all that good stuff and New

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Years I'm sure there's probably a lot of

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people still hung over from the holiday

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you know January 1 celebrations let's be

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honest um shockingly I'm not but no

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uh why do you think we act like January

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should be like the beginning of a new

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leaf and new life is it just a mental

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thing or is it like a true like no this

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is your real opportunity to like start a

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new is it I guess my question is is it

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just in our head could we just do this

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in March as well couldn't we well it's a

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it's a calendar thought process I mean

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here's the thing government year end is

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March 31st in a lot of respects you know

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at least in Canada government year end

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in a lot of respects on a provincial and

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and a federal basis is March 31st so so

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their plans started new on on April 1

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you know in the in the Jewish New Year

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the Jewish New Year is sometime in

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either late September or early October

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it's lunar lunar calendar based so it

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doesn't have follow the Gregorian

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calendar but people plan their their

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years based on that new year so new

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years's is basically a moment in time

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that we sit there we've we've we've gone

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and we've reflected up to a point in

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time and we said okay now we're doing

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something new and the question is you

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know is that what Monday morning is is

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Monday morning your brand new

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reset because you're sitting there going

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okay I've gone through the weekend I've

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gone through a week now I've got to

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reset and I'm starting again you know

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the joke that I used to say when I first

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started out of business is is yeah I

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wake up every every Monday morning brok

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and

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unemployed and you know and you but it

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forces you to be able to sit there say

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okay what's my goal what's my plan what

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am I looking to do you know I think that

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there's two things going back one point

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to to to a previous point you said a

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goal without a plan is a dream oh yeah

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okay and when we and when we think about

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it if we don't have a plan to get

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there if we may have a goal but if we

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don't have a plan to get there even if

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that plan needs to be adjusted if we

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don't sit there and say look here's our

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goal here's our plan to get there wait a

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second this plan isn't working okay why

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does it still meet the goal no wait a

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second here okay need to readjust the

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plan but you need to have that plan

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because that gets you stepping in the

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right direction okay because if we don't

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take that first step will'll never reach

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our goal you know everybody January 1 is

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say I'm gonna lose weight I'm gonna stop

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drinking I'm gonna you know spend less

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time on on myself c phone I'm gonna

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spend more time with my kids and then

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the World shows up and the World shows

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up and those are plans you know I've got

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I've got a plan to do this but there

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isn't a tangible reason in your mind of

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why you're doing it in the first place I

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want to I I want to put down my cell

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phone more because it's important for me

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not to have my kids grow up singing you

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know a cat Steven song you know I don't

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I don't want people think cat in The Cat

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in the Cradle and when I when when I'm

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62 years old and my kids you don't want

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to see me and I've never seen my own

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grandchildren because I spend more time

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with my head in my phone then I do this

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to just say I'm going to put my phone

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down you know more you never will you

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need to have a specific reason and a

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specific goal of why you're doing it and

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the more specific you can be the more

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tangible and the more narrow focused

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that goal can be the easier it is to

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achieve the more you know when we try to

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do these broad reaching aspirational

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goals that are Loosey Goosey and have no

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timeline no no Finish Line they're not

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they're not measurable they're not

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accountable and they don't have they

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don't have the ability to be tangible

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the less chance we have of achieving

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them so we need we need to have both the

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goal the plan and we need to know the

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difference between a goal and a

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dream yes yes well look mister I will

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say this much

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I don't do New Year's resolutions

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largely because I don't put a plan in

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place because my goals are usually

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outrageous because I know in the back of

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my mind I'm like ain't

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changing I'm I'm celebrating a big year

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this year if I haven't done it I'm not

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going to do it in that way I think

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there's something that in me this year

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might me will I might change but come on

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man like I'm just I'm not g to get up at

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4 in the morning I'm just not I'm just

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not gonna do it people I just won't you

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know if I'm up at 4 you may go to bed at

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4 o'clock in the morning but you're not

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getting up at 4 in the morning look if

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I'm up at 4 it's cuz Mama's getting on a

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plane and she's going to go some

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somewhere on vac okay like no that's the

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only time I would get up at 4 in the

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morning without wanting to like shoot

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darts at whomever like I'm looking at

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you

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know but uh you know but I think it's

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admirable I think uh you know whatever

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it is that everyone's I'm like I'm

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curious everyone that's like you know if

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you're still alive you know people happy

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New Year hello it's

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2024 would love to hear your

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thoughts I would like to hear your

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thoughts everyone because it's you know

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I think plan having a plan is good but

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think it's like almost like a it checks

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and balances each other right like if

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you set a lofty goal and is your plan

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executable right and then and the same

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token is your plan executable based on

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your goal right like I think it goes

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back is your goal realistic yeah 100o

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hundo I'm not going to lose 100 pounds

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in the next 365 days it ain't G to

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happen unless I'm sitting there on my

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deathbed and all of a sudden you know

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the entire body is sucked out from

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underneath me you know so at that point

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in time that really wasn't my aim or my

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goal in the first place so we need to

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sit there and

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say I've set this

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goal can I achieve it and why do I why

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is this goal important to me like why do

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I care about this do I care about this

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because it's important to me or because

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oh God I should lose weight because my

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doctor told me that I'm 20 pounds

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overweight yeah whatever you know my

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doctor's 20 PBS overweight so you know

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it's it's hard hard for me to get you

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know really excited about it my doctor's

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as much overweight as I

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am hey man we're all humans that's the

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other thing we're all humans and I think

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like hey by the way what we're talking

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about here yeah it was like a little bit

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about like personal goals and whatnot

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but the truth of this this professional

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too as far as like our bus go for

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businesses very much to our business

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plan are we going to assume that sales

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performance is going to be X this year

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um based on the current products that

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you sell or whatever service is it

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something that's going to be even

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marketable for this year maybe whatever

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Services you offered last year is not

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going to be as attractive or needed it's

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it's definitely something to hopefully

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you guys all did those exercises but

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it's never too late so it's a new year

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new opportunities be open be happy don't

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worry be happy that's my close exactly

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the year one quick one quick story and

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then I'm going to let everybody go back

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in: 2020

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they had this goal of 20 million in

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2020 and I said that's nice

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why why and how does this benefit your

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staff how are you going to get your

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staff on board how are you going to get

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your staff excited how are you going to

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motivate them to be able to make this so

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it's important to them what are you

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going to be able to

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achieve that you can't now when you get

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to the $20 million Mark and is it and if

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you get $20 million and you get it at 5%

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margin are you going to be happy

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and I got nothing but blank

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stairs none of them had thought about

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any of these things of course well guess

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what came they got punched in the face

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they never met their goal and I don't

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think they've met their goal to this

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point but the thing is if you can't

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articulate your goals and you can't get

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people to Aspire because you've inspired

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them those goals on the corporate side

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hey thanks for listening to another

16:30

episode of not on this business fight if

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you like to let's leave it there I'm ask

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that you like share and hit that

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subscribe but if you want to communicate

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more effectively within your

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organization contact Ben atyou brandmark

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docomond beam media.com we can help you

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build your community brand awareness and

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personality through digital content and

16:57

podcasting we cannot wait to hear from

17:00

you so see you next week for another

17:02

episode of not on this business

17:10

fights

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