The economic reality of the past few years has favoured consolidation—one-stop shops are a good solution when resources are tight. This session explores the magic of culture-defining content and moments that transform customers into fans and brands into icons. Learn from experts how to stay relevant by leveraging Hollywood-style content and partnerships to create memorable brand experiences.

Speakers:

• Sam Glynn, Head of EMEA Entertainment and Culture Marketing, UTA
• Brad Agreeth, Head of Ancestry Studios, Ancestry
• Linas Paulikas, Reach Media Director, Vinted

Take Aways:

1. Leveraging Hollywood-style content.
2. Creating memorable brand experiences.
3. Transforming customers into fans.

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