Artwork for podcast Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants
19. How I Built a Referral Program That Feels Good (And Converts)
Episode 1929th April 2025 • Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants • Annie Franceschi | Brand + Business Strategist
00:00:00 00:21:48

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Delight your referral partners with a clear "Referral Intro!" ⚡️ Get this free networking tool in just 2 minutes or less here: https://www.greateststorycreative.com/referral-intro-generator

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I used to think a referral program would feel too pushy or transactional — maybe you’ve felt that way too. But after a decade of relying on informal thank-you gifts, I finally created a formal program that’s brought in over $25K in just a few months… and it feels really good on all sides.

In this episode, I share how I built a simple, AUTHENTIC referral system based on real feedback from my favorite referrers — and how you can do the same to grow your business with ease, integrity, and favorite clients on repeat!

🎯 You’ll Learn:

  • Why your best referral partners may not want a reward at all
  • How I use a “Treasure Box” approach to keep things flexible and values-aligned
  • The exact system I use to stay top of mind (without bugging anyone)
  • What you can ask your network to uncover what motivates them to refer

📝 Resources Mentioned:

💡 If you’re looking for a referral strategy that doesn’t feel salesy, this one’s for you!

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