Shownotes
Did you know that customer education can help to boost both customer adoption and retention?
Education is often an overlooked part of the customer experience, but companies that prioritize it see great results.
In this episode of The Visual Lounge, Cutler Bleecker, Learning Experience Designer at Skilljar, joins to share his expertise on customer education and creating great training content.
Cutler has a passion for both teaching and technology, with an undergraduate degree in education as well as a Master’s in Instructional Technology. As a former high school Business and Technology teacher, Cutler has taught everything from accounting and computers to graphic design and video production.
He transitioned into educational technology as a product expert, then a content creator for Classworks before moving to Skilljar.
This episode is packed full of advice on creating educational content and what you need to know before you get started. We hear about Cutler’s successes, the challenges he’s faced when creating content, and his best advice for others.
Learning points from the episode include:
- What customer education really means
- Why customer education is crucial to customer retention
- Why education can help customers before they sign up
- How internal and external education differs
- How to choose what formats to use in education material
- The best ways to make content more engaging
- Why you shouldn’t forget accessibility when creating educational content
Important links and mentions:
Learn more about the TechSmith Academy here.
To read the blog post on the topic or watch the video, go to: https://www.techsmith.com/blog/improve-customer-retention
