Shownotes
Summary:
Jerome Deroy is the CEO of Narativ - a company seek to transform how people engage with their work by using the power of storytelling to provide organizations with programs that create ownership, empower, and engage employees. He joined the company after leaving his position at BNP Paribas, Hong Kong when the company founders - Murray Nossel and Paul Browde, handed him a shoebox full of notes and told him, “we think there’s a company in here.”
Jerome has since worked closely with clients as diverse as Prudential, Cigna, Boerhinger Ingelheim Pharmaceuticals, Kaiser Permanente, and Warby Parker. He also regularly lectures at Parsons New School of Design in New York City, where he teaches the Art of Storytelling.
In this episode we discuss where people get caught up in telling stories, how to allow people to go on a journey with you, and how you can better listen to yourself and others when crafting the best way to tell stories.
Key Moments:
02:25 - Selling by being human. What's that mean to you?
10:50 - Listening and storytelling method. Being a good story listener.
16:05 - How to craft a good story. Where do people get tripped up?
21:00 - What happened next in the story. Cardinal rule of story.
27:25 - Speaking with conviction. Importance of telling personal stories. Letting your audience go on a journey with you through the story.
41:08 - Selling is based on emotion
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