This episode is all about turning browsers into buyers, and to do that, you need to take them on a journey.

People don't just meet us and want to part with their money!

So, it's important that we understand their behaviour and mindset, so that our processes align.

If you've tried any of the ideas I've shared so far, please do mention it in the reviews so I can hear all about your experience!

I start this episode by explaining the stages of this customer journey.


After that, I unpack:

1. How to use the stages in an education business to sell offers
2. How you can use processes to create interest among people who are likely to buy
3. Things to put in place to make sure potential customers don't turn away at the last stage

What you can do next:

1. Book a free call with me if you'd like to see how I can help you
2. If you're a tutor, check out The Tutors' Mastermind

If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha
www.upgradeyoureducationbusiness.com

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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.

I specialise in supporting education business owners launch, grow and scale on their terms.

Here are three ways to work with me:

#1 Bespoke 1:1 Mentoring
Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind
The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.