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Anticipate - Susan Hertzberg, CEO of BrainScope
31st August 2021 • Engineering Leadership • Doug Haugh
00:00:00 01:05:22

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Susan Hertzberg is CEO of BrainScope. BrainScope is a medical neurotechnology company that is pioneering the objective assessment of brain injury. 

She was named an Entrepreneur of the Year in 2014 by Ernst and Young.  Susan’s undergraduate degree is in Psychology and she chose the topic of Anticipate.

3-Bullet Summary

  1. As a leader, you should be able to evaluate your team members and how they will contribute to the team. This data collection is the start of anticipation.
  2. Every person has a story to tell. Learn from those stories because this will greatly help you to predict behaviour.
  3. Work culture is a social contract for how you’re going to engage.


  • “Your job as a leader is to help guide that team to be as effective and efficient as they can in that endeavour.”
  • “Every single thing you learn, you will later use again.”
  • “Be a life-long learner and be open to learning not just from leaders but the people designated as leaders.”