We often wonder how building a business with solid systems matches up with creating a personal brand.

Back in the day, my focus was purely on money-making. I hustled transactional businesses, like window washing, then systematized and stepped back. 

But every new venture meant starting from scratch, building credibility all over again.

Then came the epiphany…personal brand matters. I began building it parallel to my businesses. 

Sharing experiences, lessons, and insights created momentum and credibility. 

It meant transitioning from obscurity to recognition when starting new endeavors.

A personal brand isn't as easily systematized…but it offers unique leverage. It invites opportunities and connections. 

While not crucial initially, it's a game-changer once you're established. It doesn't mean becoming an expert; it means sharing your journey.

Start by focusing on building your venture's value. 

When you've reached a certain level, weave in your personal brand. It's an investment in your future. 

Sharing your story isn't just for others…it's a personal growth journey.

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