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Taking Your Shop to the Next Level: An Introduction for Coach Al [E143]
Episode 14318th December 2023 • Chris Cotton Weekly Blitz • Chris Cotton
00:00:00 00:26:23

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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind


In this podcast episode, Coach Chris Cotton and Coach Al Anderson discuss the auto repair industry. Anderson, a shop owner, shares his journey from auto technician to shop foreman, and eventually independent shop owner. He talks about the challenges and successes he has experienced, the importance of fair pricing, and the benefits of fleet work. The coaches also discuss the importance of continuous learning and coaching in the industry. Anderson shares his insights on the transition towards electric vehicles and hybrids, and the impact of this shift on the industry. He concludes by emphasizing the importance of adapting to market changes.


  • Coach Al Anderson's background and experience (00:04:29) Coach Al shares his journey in the automotive industry, from attending automotive school to becoming a shop foreman and eventually starting his own independent shop.
  • The struggle of maintaining fair prices (00:10:49) Discussion on the challenges faced by auto shops in maintaining fair prices while competing with dealerships charging higher rates.
  • Benefits and challenges of fleet work (00:12:41) Exploration of the advantages and cyclical nature of fleet work for auto repair shops, along with the importance of providing excellent service to fleet customers.
  • The importance of continuous education and coaching (00:15:31) Explanation of why business owners in the auto repair industry should seek guidance from coaches and engage in continuous education to stay ahead in a rapidly changing industry.
  • The Original All Stars of Auto Shop Marketing (00:20:04) This topic discusses the importance of partnering with the original shop marketing pros who understand the nuts and bolts of marketing in the auto repair shop industry.
  • Why Choose Coach Al Anderson? (00:21:32) Coach Al Anderson explains his unique background and experience in growing successful businesses, offering insights and strategies to help auto shop owners avoid common mistakes and take their businesses to the next level.
  • Insights on the Industry and Government Regulations (00:27:19) Coach Al Anderson shares his perspective on the automotive industry, past government regulations, and how consumer demand ultimately shapes the market, including the current trend towards electric cars.
  • Electric Vehicle Transition (00:29:07) Discussion on the shift towards electric vehicles and hybrids, including the challenges of range and charging stations, market changes, and government incentives.
  • Market Shift and Manufacturer Responses (00:29:58) Exploration of the changing market dynamics, with flooded dealerships, price reductions, and manufacturers like Ford and Toyota adjusting their production based on customer demand.
  • Future of Internal Combustion Engine (00:30:54) Debate on the future of the internal combustion engine, questioning whether it will completely disappear and the industry's gradual adaptation to hybrid and electric cars.


Connect with Chris:


chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


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