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Google Ads Conversion Tracking Best Practices
13th December 2022 • The Google Ads Podcast • Solutions 8
00:00:00 00:13:42

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Conversion tracking is essential for measuring the success of your Google Ads campaigns. That’s why Smruti, our Junior Google Ads Specialist, is here to help you by sharing the best practices for setting up conversion tracking for eCommerce.

Without conversion tracking, you won’t be able to tell which campaigns are driving traffic and sales to your website. Once you have conversion tracking set up, you can use the data to improve your campaigns and increase ROI.

listen this episode to learn how to set up your conversion tracking properly with the right settings, how you can avoid wasting time and resources tracking duplicate conversions, and so much more.


Related videos:

🛍️ How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager: https://youtu.be/vxBNQxdJhZU

Conversion Tracking in Google Ads (What It Is And Why It's Important): https://youtu.be/P1L6J-PXrV8

Meet the Guy That Invented Conversion Tracking in Google Ads! https://youtu.be/kueWgpTj6DI


0:00 Intro

0:37 Google Ads Conversion Tracking Best Practices

4:02 One major mistake you should not make when importing conversions

7:39 Best practices in setting up your conversion window

10:39 Choosing your attribution model



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Transcripts

John:

in Google Art convergent tracking is the found.

John:

If your conversion tracking is not up to the matter, then you

John:

shouldn't even consider creating ads.

John:

So in this video, we are going to learn one thing that you need to consider

John:

while creating your conversion action.

John:

If you add a conversion action to secondary, then it also on your

John:

conversion column, rather, it'll sew.

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All conversion column and its own optimized for your campaign, its own

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optimized for your bidding strategies.

John:

Hi guys.

John:

I'm Ruti from Solutions Eight, and in this video we are going to learn

John:

about the conversion tracking practices for any eCommerce Google art account.

John:

in Google Art convergent tracking is the found.

John:

If your conversion tracking is not up to the matter, then you

John:

shouldn't even consider creating ads.

John:

So your conversion tracking should be upgrade to track operate data, for

John:

better performance and everything.

John:

So in this video, we are going to learn one thing that you need to consider

John:

while creating your conversion app.

John:

you can see here is my conversion dashboard.

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You can get this dashboard by clicking tools and.

John:

Then convergence.

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so here you can see multiple convergent goals.

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there are several boxes, and each boxes represent convergent goal.

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Here you can see we have purchases here, we have phone call leads.

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Contact us and so on.

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Inside of each goal, you can create multiple convergent apps.

John:

Okay?

John:

So for an eCommerce account, we always consider S.

John:

So here we can see we have created three convergent apps for ps.

John:

These three conversion are tracking our portraits.

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These are fir.

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When someone make a p.

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So one major mistake people make that while creating their purchase

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conversion axon, they add all the conversion axon to crime.

John:

if you add all the conversion action to primary, then all the data will

John:

show on your conversion column.

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while analyzing your campaign data, you can see conversion in your

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conversion column, but if you add all the conversion into primary, You

John:

can, you can see multiple conversion.

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Your data will be multiplied.

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Let's support, if I are all these conversion accent to primary, then

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instead of one conversion, I can see three conversion and same happen to my

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My lowest will be multiplied by three.

John:

So to avoid this issue, you always create one conversion and add to primary.

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And rates should be in second.

John:

Okay.

John:

If you add a conversion option to secondary, then it owns

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show on your conversion column.

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Rather, it'll show on your all conversion column and it own

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optimized for your campaign.

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It owned, optimized for your bidding strategy.

John:

In this way, you can avoid tracking duplicate conversion.

John:

Okay.

John:

To change conversion, Aon to primary, you second.

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You can click here, edit goal.

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Then you can see all the conversion Aon inside that goal, and you can

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change here from the drop down, you can select whether you are, you want

John:

to add to primary, just secondary.

John:

Okay.

John:

In this way, you can add primary and secondary converge.

John:

Okay.

John:

Then another major mistake people make that they use

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conversion from their analysis.

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Here you can see this conversion is imported from universal

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analysis and it is only tracking 26 conversion while our Google created

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conversion are tracking 51 and 50.

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So if I use this Convergent Aon, then I will lose 50% convergence.

John:

this has happened, because Google Analytics is a last

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click attributed network.

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give all the credit to the last click network.

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For an example, if someone click on your, Then do not make that PO and after some

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time you know, come back to a site by directly browsing your site and make that

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po for that process, Google Analytics will keep all the credit to, direct

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source, not to the Google Ad Source.

John:

If you use Google, if you create a conversion action in your

John:

Google art account, then you can track that conversion tool.

John:

So always create your primary conversion action on your Google art account.

John:

You can import analytics conversion action, but you can add it to

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secondary for observations.

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And then another thing all which add relevant conversion

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to account account level goal.

John:

Okay?

John:

So if I click here, edit goal, you can see use this goal to account goal.

John:

Yeah.

John:

Do not use this goal to account default goal.

John:

Sometime for an eCommerce account, some people purchase something by

John:

calling you the order phone calls.

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So in that case you should, you know, add this goal to your account level

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goal by click here and you can change.

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But like these contacts and get direction.

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Downloads, this should be excluded from your account level goals

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to track accurate conversions.

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and let's click on our conversion action to check more savings.

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So from here you can even change the primary and secondary goal.

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Click here, edit savings.

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Then you can see goal and optimization.

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From here, you can change your primary and secondary goal if you want.

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Another important thing is for s

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for portages You should count every conversion because for every

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conversion we are getting revenue.

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We are getting monetary values.

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So, track, use this every conversion.

John:

Another important thing is clear through convergence window, engage

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view through conversion window view through conversion window.

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convergence window means a timeframe, like in that timeframe if that the conversion

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happen that will attribute to Google.

John:

Let's approach you have, you know, for click through conversion, you

John:

have added 90 days conversion window.

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Let's approach if someone click on your app and don't make the purchase.

John:

And after 90 days, you know, 90 days make the purchase.

John:

So you can count that conversion and you can attribute that conversion to Google

John:

A That conversion window, whatever conversion happen, all the conversion

John:

you can attribute to Google art.

John:

So for based proper months, always use the maximum because here you

John:

can see 90 days maximum because you should always, give more data, more

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conversion to your Google art account because we are relying on machine.

John:

So if you feed your machine, if you input maximum convergent to to your,

John:

to the machine, then it'll work better.

John:

It'll find more, more people, and the billing strategy will be, good,

John:

your performance will be good.

John:

So always use maximum.

John:

Same happen to your engaged view conversion.

John:

Engaged view conversion means it is always applicable for your video,

John:

a engaged view Conversion means if someone view your ad least ten second.

John:

And after make a purchase, then you can attribute that convergence

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to Googler, even if that person click, do not click on your app.

John:

so for Engage View convergence, you can maximum add 30 days.

John:

this is not a glitch.

John:

I'm interrupting the video you're watching because I need to remind

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you that I'm always looking for people to join our team.

John:

So if you're passionate about Google Ads and you wanna work with the best

John:

Google Ads agency on the planet, please go to so late.com/apply.

John:

Speaking of working with the best Google Ads agency on the planet, if you're

John:

having trouble with Google Ads and you want professional, That's what we do.

John:

You can go to so late.com, that's s o l eight.com to apply for your

John:

free, no obligation action plan.

John:

And if I've given you any level of value at all, maybe think about giving me a

John:

thumbs up and subscribe your channel.

John:

That's how we choose the YouTube algorithm, so they actually know

John:

that I know what I'm talking about.

John:

If you have questions, comments, concerns, or confessions,

John:

hit me blowing the comments.

John:

And now back to your regularly scheduled program for view through conversion.

John:

It is not that important, but you should use maximum as.

John:

And another important thing is attribution model.

John:

it's kind of you know, another topic I would say, but for better

John:

performance, you should use data driven.

John:

Actually, attribution model is.

John:

sometimes you create multiple campaigns for top of the funnel, middle of the

John:

funnel, and bottom of the funnel.

John:

there may be multiple touch point for a single conversion.

John:

For an example, if someone click on your art from your first campaign and

John:

know about your product and services and after some time click on your ad,

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you know, from second campaign and know more about your product and services

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and last time, click add from your third campaign and make a process.

John:

so we shouldn't you give upgrade it to your first and second campaign?

John:

You should, because those campaign, involves in, involves in generating what

John:

do I would say, generating interest.

John:

So from attribution model, you can, Which campaign

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you want to give the credit.

John:

Okay.

John:

So you can click here and you can choose whether last click, fast, click, linear

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time, decay, and position for last click, you can give all the credit to last

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click the campaign for fast, click, same.

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You can give all the credit to the first split campaign for linear.

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It'll divide conversion to all the.

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And for time, it'll, give more waiters towards last click and position based,

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it'll give more credit, more waiters to your first and last click conversion.

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Last click campaigns.

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So always huge data, even because we are relying on data.

John:

So let Google decide which campaign, which are to give

John:

more credit, maximum weightage.

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So, and also data driven is kind of click and view attribution model.

John:

So if you use data, you you can get the leverage of engaged

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view through conversion.

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Then you should always use enhanced conversion option given by Google.

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I have created a separate video, how to create enhanced conversion.

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You can watch that video to, set up your enhanced conversion

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for enhanced conversion.

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We will provide more data along with transaction ID and conversion value.

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, we can provide, our customer email, phone number, address, et cetera, because as I

John:

said, we are relying on machine learning.

John:

if we provide more data, it'll work better, it'll find more people and it'll.

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Relevant people.

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So huge, enhanced conversion to get maximum proper mass.

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And your conversion will also increase a few huge enhanced conversion.

John:

So digital are the thing that you should consider while

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creating your conversion action.

John:

I hope you like this video.

John:

If you like this, these thumbs off.

John:

If you have any question, let me know inside the comment.

John:

And please share this video with your friend, family,

John:

colleagues, wherever you can.

John:

And please subscribe to this channel to watch this kind of valuable detail.

John:

And that's it for today.

John:

And see you.

John:

Another time.

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