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#017: Marketing & Messaging for the Multi Passionate Entrepreneur
Episode 178th November 2021 • Talking Small Business • Kat Schmoyer & Megan Martin
00:00:00 00:28:51

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Being a multi-passionate business owner is an exciting journey. Both of us have multiple brands and businesses under us, multiple products and revenue streams - and we LOVE it. But, being a multi-passionate entrepreneur doesn't come without it's challenges. Megan is definitely our go-to marketing and messaging expert so today, we're picking her brain about marketing and messaging for the multi-passionate entrepreneur, which is one of the hardest things about what we both do. Join us!

What we’re discussing today:

  • How a shift towards organic marketing vs. referrals is changing how Megan approaches marketing
  • The struggle you can feel when you can't wrap all your messaging up in one little perfect bow together
  • Tips to find your storyline as a multi-passionate entrepreneur
  • When to consider breaking your brands into multiple accounts, websites, and stories
  • Why sometimes having truly separate brands isn't a bad thing
  • An easy way to get started as a multi-passionate entrepreneur: seasons of marketing
  • Learning to let go of the stress over confusing clients
  • Examples of priming content to help your audience understand your various offerings
  • How building up an audience is the best thing you can do to grow your business


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