Shownotes
Being a multi-passionate business owner is an exciting journey. Both of us have multiple brands and businesses under us, multiple products and revenue streams - and we LOVE it. But, being a multi-passionate entrepreneur doesn't come without it's challenges. Megan is definitely our go-to marketing and messaging expert so today, we're picking her brain about marketing and messaging for the multi-passionate entrepreneur, which is one of the hardest things about what we both do. Join us!
What we’re discussing today:
- How a shift towards organic marketing vs. referrals is changing how Megan approaches marketing
- The struggle you can feel when you can't wrap all your messaging up in one little perfect bow together
- Tips to find your storyline as a multi-passionate entrepreneur
- When to consider breaking your brands into multiple accounts, websites, and stories
- Why sometimes having truly separate brands isn't a bad thing
- An easy way to get started as a multi-passionate entrepreneur: seasons of marketing
- Learning to let go of the stress over confusing clients
- Examples of priming content to help your audience understand your various offerings
- How building up an audience is the best thing you can do to grow your business
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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/