In this conversation, I’m sharing my predictions for marketing therapy practices in 2026, grounded in data from our most recent State of the Industry survey and insights from working with thousands of clinicians across the country. This is not a hype-filled “do more” episode. It’s a clear-eyed look at what’s actually changing, what still works, and where therapists need to focus if they want sustainable growth this year.

My core belief for 2026 is simple: this won’t be the year of more marketing—it will be the year of clearer marketing. We’re moving out of urgency-driven decision making and into a preference-driven market, where clarity, confidence, and trust matter more than ever.

Here’s what you’ll learn in this episode:

1️⃣ Why decision friction—not lack of demand—is the real bottleneck in therapy marketing right now

2️⃣ How your website is now doing the work urgency used to do—and why weak websites are being exposed

3️⃣ What AI will (and won’t) fix in 2026—and why point of view is becoming the biggest differentiator

4️⃣ Why the money conversation isn’t about clients paying for therapy, but clinicians trusting their marketing

Resources & Links Mentioned:

1. Join the Confident Copy waitlist for early access and an additional discount:
2. https://walkerstrategyco.com/waitlist
3. Learn more about Confident Copy:
4. https://walkerstrategyco.com/cc
5. The Walker Strategy Co website:
6. https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey y'all.

2

Welcome back to Marketing

Therapy, episode 48.

3

Today I'm sharing my predictions for 2026.

4

By now we've served over 5,000 therapists

in our paid programs and services, and

5

we just wrapped up another state of

the industry survey last month, which

6

I mentioned in some of these episodes.

7

I fortunately have a lot of exposure to

a lot of different therapy practices.

8

I get to talk with clinicians on a

weekly basis, and not just that, but I

9

have insight into some larger trends.

10

Right.

11

I can't guide you on things like copy

or SEO or websites or marketing if I

12

don't know what's actually working.

13

So I sit in a really cool position,

having exposure to a wide range of

14

practices, and also insight into

some larger trends that I get to boil

15

down in, ultimately serve up to you.

16

So that's what this episode is all about.

17

Every year around this time, therapists

are asking what's gonna work this year?

18

What's gonna work now?

19

What's changed?

20

And you know, this year, I think

that question feels heavier than ever

21

for some, because many clinicians

are noticing that their effort isn't

22

translating in the way maybe it used to.

23

So it's a big question right now.

24

What's gonna work this year?

25

This episode is meant to be encouraging

and also very reality focused.

26

I'm not going to blow smoke up your skirt.

27

It's not all sunshine and rainbows.

28

And also I see so much potential

for clinicians who are willing

29

to do things well and to do

the right things consistently.

30

So I hope that you walk away from

this episode encouraged and perhaps.

31

With some important reframes and

reorientations in mind that are

32

gonna get you moving in the direction

that's ultimately gonna get you

33

where you want to go in 2026.

34

Now here's my thesis.

35

If I had to boil down what I think is

gonna happen this year, I don't think

36

2026 is the year of more marketing.

37

I think it is the year

of clearer marketing.

38

I have been saying for a while, I

would say the last two years, that I

39

am seeing the gap between successful

clinicians and struggling ones widen,

40

and I think we are going to see that

41

Now, if you are currently identifying

with the term struggling, that

42

could feel really, really defeating.

43

But the fact is you can

be very, very successful.

44

I believe that for you, if you're

focusing in the right ways.

45

We're gonna see that gap Widen

and I know which side of that

46

gap I wanna see you sitting on.

47

Okay.

48

Now let's get clear about the environment

you're actually building in right now,

49

because it's not the same as last year.

50

It's certainly not the same as 3, 4, 5,

10 years ago Now, from our SOI survey,

51

our state of the industry survey, one

of the biggest things we saw is that

52

the majority of therapists who have

been in practice for longer than a year,

53

so 2025 was not to their first

year in practice reported that it

54

felt harder to get clients in 2025

than it did in previous years.

55

So most clinicians felt

that it was higher.

56

Now this isn't because

demand has vanished.

57

You see everywhere that there is

a mental health crisis going on.

58

We know that there are still clients

out there, but you know what it

59

is because of urgency has cooled.

60

Okay?

61

I've talked to some of our confident

copy students about this at length, but

62

we are firmly in post pandemic times.

63

I've said this recently on the podcast.

64

What happened?

65

The way that you can market in the

COVID times and in the immediately

66

post COVID times is very different

than the way you can market now.

67

Urgency has cooled.

68

Clients are not coming.

69

Hungry, hungry, hungry for therapy . In

COVID, we saw very high urgency.

70

We saw people making faster decisions.

71

There was less comparison.

72

And so while, yes, there was an absolute

flooding of the market, as clinicians

73

went online to serve the needs of their

clients, the demand was meeting that need.

74

Now we're seeing slower decisions.

75

We're seeing more thoughtful

evaluation, people taking more time.

76

And more fee sensitivity

before the trust is built.

77

These are all things that could

be interpreted negatively.

78

I want you to take them neutrally.

79

Okay.

80

Clients are making slower decisions.

81

They're evaluating more often, and they

might have some more fee sensitivity.

82

That is neither good nor bad.

83

That is just good information.

84

Okay, but what's important to notice

85

you're sitting in right now is not

a desperation driven market anymore.

86

Even if there is a mental health crisis

and a great need for the work that you do.

87

We are in a preference driven market.

88

Let me say that again.

89

We are not in a desperation

driven market anymore.

90

We are in a preference driven one.

91

The data shows us that clients are still

seeking therapy in droves, but they are

92

more careful now about who they choose.

93

So how do you become the

one they're gonna choose?

94

Right?

95

So in this episode, I

wanna share five different.

96

Predictions statements, observations

97

comes to marketing your therapy practice.

98

Okay.

99

The first one is that the real

bottleneck in your marketing is

100

decision friction, not demand.

101

So this is building on

what I was just sharing.

102

Like I said, therapists are saying

that it's harder to get clients,

103

and yet the average conversion rate

actually increased year over year.

104

So that means that the rate at which

clinicians are booking clients that reach

105

out to them actually got better in 2025.

106

So they're saying it's harder to

get the clients, but when they get

107

them, they're converting them better.

108

The TLDR of that is when

the right clients inquire.

109

They're more likely to book.

110

That's a cool thing that's encouraging.

111

This tells us something

very, very critical.

112

The problem, quote unquote,

in your marketing, is not

113

convincing people to say yes.

114

It's getting them to reach out in the

first place because the data is showing us

115

that if they reach out and they're a good

fit, they're probably gonna book with you.

116

If we can cut out decision friction,

making it easier for people to reach

117

out, that means that you're gonna

result in fewer low intent inquiry, so

118

people that are wishy-washy and unsure.

119

You are gonna get more cautious,

but higher intent prospects.

120

I don't mean to say that every single

person that gets on the phone with you

121

is gonna be automatically sold on you,

because another trend that we see is that

122

people are quote unquote shopping around

for therapists more than they ever did.

123

But if you're getting on consults

with people, the data is showing us

124

that despite them likely speaking

to or researching other therapists,

125

if your marketing is doing its job,

they're very likely to book with

126

you more likely than ever, in fact.

127

And it also tells us that if we can

reduce that decision, friction in your

128

marketing, then you can be supporting

decision making before people contact you.

129

That's those consults you get on

where they say, I already know you're

130

the therapist I wanna work with.

131

How can we be supporting decision

making before you even talk to them?

132

That is also going to lead to

more conversions and more clients.

133

So right now your marketing isn't

necessarily about generating more

134

interest, but it's about removing friction

from the decision to actually reach out.

135

Now, you cannot get people reaching

out if they don't know you exist.

136

That's that fueling of the engine we've

been talking about a lot recently.

137

But if your engine is consistently

and regularly and easily

138

leading people into action.

139

Versus causing them to pause

and become unsure, then we're

140

gonna see better results.

141

So friction that I see often when

I am reviewing an application.

142

For instance, someone applies to work

with us on our website, and I look at

143

their site, I look at where they're

at in their practice and I make some

144

recommendations based on what I'm seeing.

145

Where am I seeing that decision?

146

Friction show up.

147

Uber vague positioning, trying

to be all things to all people.

148

Overly clinical language that is leading

people to feel completely removed from

149

the warmth and the human behind that work.

150

Websites that are not clearly sharing

or stating a niche and articulating

151

some point of view that could be

truly written by any other therapist.

152

These are the kinds of things that

I'm seeing lead to that decision,

153

friction, because if you're not

showing me why you're the therapist

154

for me, how am I supposed to know?

155

If we can reduce that, if we can be so

sticky and specific that they know or

156

they don't know, that you are either

attracting or blessing and releasing.

157

Every time someone comes to your

website, the results follow.

158

So that's that first point of view

here is that the real bottleneck in

159

marketing is not going to be about demand.

160

It's going to be about decision friction.

161

Because you're out there doing the

thing, people know that you exist.

162

How easy are we making it for

them to realize you are the

163

therapist they've been looking for.

164

Alright.

165

My second observation or prediction

is that websites will now do

166

the work that urgency used to.

167

So I was just sharing earlier about

how COVI was driven by urgency.

168

We were all sitting at home.

169

We were struggling with our kids.

170

We were struggling with our partners.

171

Our mental health was rearing its

ugly head, for lack of a better term.

172

Right.

173

We knew we needed help.

174

There was urgency.

175

Without that urgency then what is driving?

176

People to decide whether or not they

actually pay 1 50, 200, $300 a session.

177

In our SOI survey, we asked people

how good they felt like they

178

were doing at their marketing.

179

They rated how confident they felt

in their marketing and you know

180

what separated the two groups?

181

it wasn't niche clarity,

interestingly enough.

182

So when we associated people who

felt good about their marketing and

183

whether or not they had a clear niche

and people who didn't feel good about

184

their marketing and whether or not they

had their a clear niche, guess what?

185

They both had clear

niches, so wasn't niche.

186

You know what the real difference

was in the data, whether or not

187

their website was producing clients.

188

That was the biggest differentiator

between those two groups.

189

This is telling me something huge.

190

It's not that therapists don't

know who they help these days.

191

Clinicians are doing a better and

better job than they ever have of

192

understanding and speaking to an ideal

client, but it's that their websites

193

aren't communicating that clarity on

their behalf so they can know, but if

194

their websites aren't doing it for them.

195

That's what was actually separating

whether or not they felt like

196

their marketing was working.

197

Isn't that fascinating?

198

The urgency of people needing a therapist.

199

Now, it compensated for weak

200

Guess what?

201

The website has to earn trust.

202

Your weak website will be exposed.

203

Your weak marketing will be exposed.

204

The goal of your marketing and

of your website, which is the

205

center of your marketing, right?

206

That client conversion engine, it

actually has some emotional and

207

cognitive labor to do for you.

208

It is not just a business card.

209

If it's doing that labor for you,

again, the data shows us you're gonna

210

feel a lot better about your marketing

and you're gonna be over twice as

211

likely to have a full caseload.

212

I've talked in the past about the idea

of point A versus point Z marketing.

213

I actually was just speaking

with our confident copy

214

students about this last week.

215

What I mean by this, if you haven't

caught some of those episodes, is often

216

you, as the clinician know there's an

issue that your client doesn't yet.

217

So you love working with relational trauma

or complex trauma, and so naturally you

218

wanna talk about that in your marketing.

219

Well Sally, the client who's looking

for a therapist like you, has no idea.

220

She has relational trauma.

221

She just thinks she's anxious or

she's people pleasing too much, or

222

she keeps picking the wrong partner.

223

That's point a.

224

Point Z is where you're gonna get 'em.

225

That's the complex trauma

that, oh my goodness.

226

Okay.

227

My childhood wasn't as

good as I thought it was.

228

But point A where Sally finds

herself today, that is where

229

your marketing has to focus.

230

So websites that are speaking from

point Z that are leading with your

231

clinical insight rather than the

deeply felt experience of your clients.

232

We're increasing that friction.

233

Clients aren't feeling

seen quickly enough.

234

Oh, I don't have trauma.

235

That's not for me.

236

I don't identify with this.

237

And like I said, if we can reduce

friction, we're gonna see results.

238

So in 2026, your website isn't

supporting your marketing.

239

It is your marketing.

240

It is the actual benchmark.

241

The data is showing us that.

242

So where there used to be urgency,

now there's a demand for clarity and

243

your website is the leading force

in whether or not your marketing

244

presents with that clarity or doesn't.

245

Alright, my third observation, ai, how can

246

Right?

247

AI is gonna raise the floor.

248

Okay.

249

The bar has been raised by robots and

learning language models . It's also

250

going to expose who has no point of view.

251

Now, many, many therapists report

in our SOI and elsewhere that

252

they're trying AI for content.

253

They're leaning on chat GPT to write

things to ideate, but they also have

254

indicated that they feel really unsure

if it's helping or if it's hurting.

255

They're using it and they think what

they're getting is good, but is it

256

actually doing what they need it to?

257

At the same time, because of AI and

everything else going on in the market,

258

marketing feels noisier than ever.

259

Standing out feels harder.

260

It seems like there is a therapist

on every corner and a therapist who

261

shares your niche on every corner.

262

You might even feel like you're

competing with AI because your clients

263

are going to that rather than sometimes

sitting down with another human.

264

Now, I firmly believe that AI is not

going to replace good therapists for the

265

right clients anytime soon, and we could

debate that in an entire other episode.

266

But if we can agree for now at

least that AI isn't replacing

267

therapists, then what is it doing?

268

It's amplifying your point

of view or your lack of one.

269

It's exposing generic marketing.

270

If websites aren't converting.

271

Now, if you're sitting here and

you're frustrated because you have

272

a website and it's not doing what

you think it should be, AI generated

273

content ain't gonna fix that.

274

It's actually probably just

gonna amplify the issue.

275

AI is gonna be part of that elimination of

the middle that I was just talking about.

276

You're either going to be successful

or you're gonna struggle, and AI is

277

going to make that gap even wider.

278

If all you do is lean on ai, you're not

gonna have bad marketing, but you're not

279

gonna have excellent marketing either.

280

You're gonna have forgettable,

safe, templated, robotic marketing.

281

And in this market where clients

are more discerning and more

282

skeptical than they have ever been.

283

That's one of the worst

things that you can do.

284

AI can accelerate clarity you already

have, but it cannot create it for you.

285

Therapists without a point of view,

without a deep knowledge of who they are,

286

what they bring to the table, the clients

with whom they do their very best work,

287

they will feel this the most in 2026.

288

Again, not bad marketing.

289

Not excellent marketing either,

and the gap between bad and

290

excellent is about to get wider.

291

Again, it's not to say that AI cannot

be used, but AI cannot generate the

292

clarity that you yourself must bring to

it if it's going to be useful to you.

293

It's one of the reasons we developed Cali

294

and the new niche coach that we are

releasing next week for Confident Copy,

295

because just going to chat GBT and

asking for help with your niche or your

296

website copy, that's when you're gonna

get the safe, templated, robotic stuff.

297

But when you are being prompted to

think for yourself, when you are being

298

prompted to bring your own point of

view, when you are being prompted to

299

actually bring your own self to the

ai, then the AI can make it better.

300

There is absolutely room for it,

but it cannot be a substitute for

301

the things that you as the human, as

the clinician, and only you can do.

302

So again, AI is gonna

raise the floor again.

303

No one's gonna have bad marketing anymore.

304

Because we can get decent marketing from

ai, but if all you leverage is ai, you're

305

gonna lose out on the opportunity to be

excellent because there are things AI

306

can do and there are things that cannot.

307

And in a market and an industry where

your clients are desperately looking

308

for true human connection and are more

discerning when they aren't getting that

309

than they have ever been, if all you do

is serve up robotic connection, they're

310

gonna sniff that out really, really fast.

311

So this is about exposing a lack of

point of view and a lack of clarity.

312

Something only you can provide.

313

All right.

314

Next up, let's talk about money.

315

My next observation is that the money

316

confidence and predictability.

317

Not whether people are

gonna pay for therapy.

318

That's been the narrative for a long time,

and you'll see it in Facebook groups.

319

Whatever echo chambers

you might hang out in.

320

No one's paying for therapy right now.

321

No one will pay that.

322

It's impossible to be successful.

323

The data doesn't show us that.

324

The fact is people are paying for therapy.

325

They absolutely are.

326

I have countless examples of it

in just about every market, every

327

part of the country, any niche,

you can be a full fee clinician.

328

So the idea that people aren't

paying for therapy, I believe

329

is fundamentally untrue.

330

What's actually happening is,

like I said, it's about clinician

331

confidence and predictability.

332

When people talk about money getting

harder in therapy right now, it's

333

easy to jump to the wrong conclusion.

334

What I mean by that is assuming

that clients suddenly aren't paying

335

for therapy, that full fee care is

becoming unrealistic, that insurance

336

is the only viable path forward.

337

Like I said, that's not actually what I'm

seeing and it's not what our data shows.

338

Clients who pay full fee do so

because they have a deeply felt need.

339

They are resourced, and they are

motivated enough to find support.

340

Those three things must be true.

341

So they're not casually

browsing for a therapist.

342

Hmm.

343

Maybe I'll talk to a therapist this week.

344

They're not necessarily price shopping.

345

They might be thoughtfully considering

fees, but they're unlikely to be

346

making decisions based on fees.

347

They're also not paying because

they're certain, because

348

therapy doesn't offer certainty.

349

But they're paying because

they know they need help.

350

They've recognized that in themselves.

351

That hasn't changed going into 2026.

352

Okay.

353

Now, when we looked at the SOI, we

saw that fewer clinicians reported

354

being fully full fee year over year.

355

So that decreased just slightly 24 to

25 with fewer clinicians being full fee.

356

Therefore, more clinicians

reported taking insurance.

357

But what was shocking is that the

number of clinicians who plan to depa

358

has almost doubled between 24 and 25.

359

A large percentage of currently

insurance-based clinicians want to

360

move away from it, but their confidence

in doing that is very, very low.

361

So again, when we ask them to rate, how

confident do you feel in building a full

362

fee practice, that confidence is low.

363

This combination matters.

364

There's desire, but a lack of confidence.

365

It's not a values issue.

366

It's not even a belief in their

work issue, but it's a confidence

367

and predictability issue.

368

Being full fee is not just

a pricing choice, right?

369

It's a business decision, and it's

a business decision that you can

370

only make if you actually trust

in the system that you're building

371

and the ability to be successful.

372

Trusting that inquiries

are gonna keep coming.

373

Trusting that the right people are

gonna find you trusting that gaps or

374

slowdowns aren't gonna derail your income.

375

Like I said, clinicians aren't staying on

insurance or choosing to take it because

376

they think their work is less valuable.

377

Absolutely not, and it

isn't less valuable.

378

But when we look at those that are

wishing to depa, they often are staying

379

on insurance because it's allowing

them a level of predictability when

380

their marketing feels inconsistent,

because traditionally getting

381

clients through insurance has been

quote unquote easier than full fee.

382

Now, let's go back to that

kind of broader context.

383

I was talking about the environment

in which your marketing is working.

384

Right now decisions are slower.

385

Marketing feels noisier.

386

Inquiries can sometimes

feel feast or famine.

387

So in an environment like that, it

makes complete sense that clinicians are

388

becoming more risk aware, more uncertain.

389

For many insurance has been a way to

smooth the volatility of their practice.

390

Now, my prediction for 2026 is that

the clinicians who successfully go full

391

fee or stay full fee will be the ones

who build marketing they can trust.

392

I know based on the data that more

people than ever more of you sitting

393

here listening right now want to depa

and get off insurance than ever before.

394

And I believe that those who

do that will do that because

395

they can trust their marketing.

396

That means trust in marketing,

that is producing consistent

397

and qualified inquiries.

398

'cause again, we know those

conversion rates are up.

399

We know if they reach out,

they're likely to become clients.

400

But you likely are looking for

some level of certainty, just like

401

your own clients, that what you're

doing is actually gonna work.

402

So to be successful in 2026 as a full fee

clinician doesn't necessarily mean you

403

need to have the highest rate in the room.

404

But it does mean that you're gonna

have to be able to trust your marketing

405

enough to absorb some of that risk.

406

The real question in 2026, if you find

yourself in that camp of wanting to

407

depa or currently being full fee, is

whether you trust your marketing engine.

408

If you do, chances are you'd rate

that confidence pretty high, and

409

the results are gonna follow it.

410

That's what it's coming down to.

411

All right.

412

My final prediction or observation for you

is that the boring things, they're still

413

gonna work in 2026 as long as you do 'em.

414

Well, the boring things

are still going to work.

415

When we looked in our state of the

industry survey at the top client sources

416

that are being reported, guess what?

417

They are networking with

other therapists, SEO.

418

Directories.

419

Those are the top three.

420

Some of the runners up for effective

channels, Google ads, networking with

421

other complimentary professionals.

422

Therapist, Facebook groups like these

are not the sexy, flashy channels.

423

They're not the brand new things.

424

They're just the consistent high

intent channels that people are using.

425

What do I mean by that?

426

Your marketing is most likely to work

when it meets someone at their level

427

of highest interest and motivation.

428

You are not reaching your

client at their level of highest

429

interest and motivation on TikTok.

430

Does that mean tick TikTok can't work?

431

No.

432

But you are more likely to reach

someone at their highest level of

433

intent and motivation on Google or on

Psychology today, or when they have

434

asked another therapist for a referral.

435

That's what I mean here.

436

The boring stuff, it's still gonna work.

437

You do not need to reinvent

the wheel to be successful.

438

In fact, the most successful clinicians

right now are doing these things.

439

When we look at the full fee fully booked

therapist that we surveyed the cream of

440

the crop, as one might say, 93% of them

have gotten a client in the last six

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months networking with another therapist.

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80% of them, 80% of fully booked full fee.

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Clinicians have gotten a

client from Psych today.

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82% of them have gotten

a client from therapist.

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Facebook groups.

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77% have gotten a client from SEO.

447

If you want to be successful right now,

you don't have to go out and do the

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shiny object thing, the flashy, sexy.

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New stuff.

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You can just do the things that

have always worked and you can

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do 'em really, really well.

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The fundamentals, they don't stop working.

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Maybe one day they will,

but now is not that time.

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However, the tolerance for doing them

poorly, that's what's running out.

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So networking only works when you know.

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What it is that you do and how

to get in front of those people.

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I've talked recently the fact that

successful networking is about being one,

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memorable, so you actually come to mind.

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And two, easy to talk about.

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If you fumble over the work that you do

well and who you serve best, that person

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you're talking to is gonna fumble to.

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So how can you be memorable?

463

How can you be easy to talk about?

464

SEO works?

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When it actually speaks to lived

experience, we are past the

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time of SEO requiring that you

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be super robotic and learn all

of this technical information.

468

It is mostly about you displaying your

authority and speaking to the deeply

469

felt needs of your clients directories.

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Work when you're being specific,

when you jumping off the page,

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when you are being seen, you're

not gonna be seen all the time.

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Are you gonna fill your caseload there?

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Probably not.

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But they're still working and they also

work when the website that person goes

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to, 'cause they're almost certainly going

to visit your website, confirms the trust

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they started to build in your Psychology

Today profile instead of eroding it.

477

You just gotta do the simple things

well, you've gotta do them consistently.

478

You've gotta do them with

excellence, and the results pay off.

479

I told you at the top of the episode

480

to be the year of more marketing, but of

better marketing, of clearer marketing.

481

And this observation and prediction

really confirms that you don't

482

necessarily need more platforms.

483

But you need a stronger

execution where you already are.

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How can you be doing your

current marketing better?

485

How can you be leaning in harder?

486

How can you become more consistent?

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How can you articulate

a clearer point of view?

488

It's about sharpening, right?

489

Again, not recreating the wheel,

but optimizing, improving,

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polishing, sharpening.

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That's what's going to lead folks to

be able to stand out, not necessarily

492

because they did something brand new,

but because they did the things that

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actually work really, really well.

494

So those are my thoughts.

495

The first observation that the

real bottleneck in marketing in

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2026 is not going to be demand.

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But decision friction.

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So if you're gonna be successful,

it's about reducing that friction

499

and the results will follow.

500

The second one is that websites

are going to do the work that

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urgency used to because of where

we find ourself in the market.

502

Number three, AI is raising the

floor, but it's also exposing

503

those who have no point of view.

504

The gap between successful and struggling.

505

AI will expose among other things.

506

The fourth one, the money story of

507

predictability, not about whether or

not people are gonna pay for therapy.

508

If you can trust your marketing

engine, you can be successful

509

as a full fee therapist.

510

And finally, the boring things,

they're still gonna work in

511

2026 when you do them well.

512

I believe that with my whole entire heart.

513

I want you to know that I can say

with great confidence that being a

514

full fee clinician is still possible.

515

Converting right fit clients you

love to work with is still possible.

516

The demand still exists.

517

People are out there right now

looking for a therapist like

518

you, but specificity, excellence,

clarity, those are the multipliers.

519

Those are the differentiators right now.

520

This is not going to be a year

to wait and see what happens.

521

This is going to be the year to take

your marketing bull by the horns to

522

decide what you're committing to,

and then to do that very, very well.

523

Like I said, as much as I want to

be encouraging in this episode, I

524

also wanna be really real with you.

525

I wanna give you data backed

information, not just running on

526

vibes, and I hope you're walking

away with some of that right now.

527

Everything I've shared today, the

website gap, the clarity gap, the

528

confidence gap, these are the things

that we work on inside of Confident Copy.

529

It's why I believe in the power

of Confident Copy more than I ever

530

have in the four and a half years

that I have run this program.

531

It's for therapists who want their

website to actually convert to do

532

that emotional and cognitive labor

that I was mentioning earlier.

533

It's for therapists who want

confidence charging full

534

fees, commanding the fee that.

535

You are worth, and that allows

you to enjoy not just the work you

536

do, but the life outside of it.

537

It's for therapists who are ready to

stop guessing, to give you a plan,

538

and to give you focus in the areas

that are going to give you the most

539

bang for your marketing energy buck.

540

It's about creating that engine

and that foundation upon which you

541

can build in whatever way makes

sense for you with intention.

542

So many students come into confident

copy identifying with that.

543

Well, I've just been throwing spaghetti at

the wall, or I just got off a conversation

544

with a clinician who said she wanted to

feel more in control of her business.

545

She wanted to feel in control of when

she got clients and when she didn't.

546

And a lot of factors go into that, but it

starts with having an engine you can trust

547

knowing that that part of your marketing

is doing its job so that whatever

548

else you choose to do to get clients.

549

You know, is pouring into and

directing back to something that's

550

actually going to pull its weight.

551

Now you've been hearing me chat about

the reopening of Confident Copy.

552

We do this twice per year, A

big discount, extra bonuses.

553

This is also the last chance you're

gonna have at Confident Copy with

554

live support until later this year.

555

So.

556

After the reopening,

which begins next week.

557

If you are interested in live

support, you will need to wait until

558

likely August to enroll in that.

559

Now, you'll still be able to enroll in

the curriculum between now and then,

560

and I'll be sharing details about that.

561

But if you're someone who knows that

they would like that experience as

562

they go through this transformational

process, this will be the time to join.

563

So doors are opening a week from Thursday.

564

As you are hearing this, the

22nd of January, they're opening

565

early to our wait list members.

566

By joining the wait list, not only do you

get that early access, you also snag an

567

extra a hundred dollars off on top of the

$500 off that we're offering everyone.

568

So if you're someone who's

sitting here realizing.

569

I want this for my practice.

570

I want to feel in control and like

I can trust my marketing foundation.

571

Jump over to the wait list.

572

There's no obligation.

573

No one's gonna bother you if you

decide not to join, but I encourage

574

you to take that action, step

walker strategy code.com/waitlist

575

so you don't miss that early

access and that extra discount.

576

I want to see you experience 2026

from a grounded, safe, trusting place.

577

I want you to be able to sit

back and trust your business.

578

Now, I don't mean sit back and not do

anything, but I want you to be able to

579

rest in what it is that you're building.

580

If Confident Copy can help

you get there, amazing.

581

I'd love to support you.

582

Maybe you need confident copy

to get there, maybe you don't.

583

Either way.

584

My hope is that 2026 is the

year that you build for yourself

585

something you can rest in.

586

I think 2026 is gonna be incredible.

587

I think it's gonna have its

challenges just like any year.

588

But I am so excited about what's to come

and I hope you're feeling the same way.

589

The market is changing, but we can change

with it, and only good things are ahead.

590

Thanks for joining me today.

591

I'll see you in the next episode.