The future of marketing goes beyond channel planning, utilising data and behavioural science to give organisations a competitive edge. According to Jennsen Fung, Executive VP for Digital Marketing at EF Education First, brands need to start integrating science and technology on top of the user growth and acquisition tactics. This will help them start to make more informed and faster decisions.

Listen to how Jennsen proposes to do just that, as well as his top marketing tips, on the latest episode of the podcast.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net