This week Sandra welcomes Nikita Charuza in an uplifting discussion about her unique take on becoming a founder while being a long time editor in the fashion & beauty space and how this has led her to values at the core of her own culture centric story and brand, Squigs Happy Headcare. 

In addition to personal and professional challenges, her editorial perspective attracted her to brand authenticity, inspired curiosity, risk taking and confidence while prioritizing her own and others’ mental health.  Nikita’s bright and shining personality perfectly embodies her brand’s cute and efficacious nature and sets the mood for this lively discussion. Enjoy!

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Nikita Charuza has been a fashion and beauty editor for over a decade. She was inspired by traditional Ayurvedic Indian hair oiling and the DIY products that were a big part of her childhood. Squigs is the first and only South Asian brand chosen to be part of Ulta Beauty's inaugural Muse Accelerator Program.

Squigs is rooted in Ayurveda whose mission was created to put you in a good mood. Happy Headcare is our comprehensive approach for taking care of the skin on your face and your scalp in the same manner because both are equally as important.