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The Future of Sales and the Role of the Chief Revenue Officer, with Warren Zenna
Episode 812th June 2021 • Revenue Architect • Jeff Ignacio
00:00:00 00:29:24

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Warren Zenna wears many hats and works with many fast growing companies in helping shape the role of the CRO. The role of the CRO is still a new concept for many organisations and Warren helps CEO's build CRO ready organizations and arms them to succeed.

Warren works with companies in aligning marketing and sales and having worked as both a seller and marketer, Warren understands the complexity that can occur between the marketing and sales teams. During this episode Warren talks about the importance of the CRO role and how to untangle the structure to allow key roles to focus and become aligned to help drive revenue and customer success.

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