Daniel Gilbert, CEO of Brainlabs, a data-led marketing agency that has taken the industry by storm since its founding in 2012. Dan founded Brainlabs with a vision to help businesses build experimentation-led marketing operations, and since then, the company has grown exponentially. It's now a global player in the media market, with a team of over 240 people and a top ranking on Deloitte's Tech Track Fast 50.

A pioneering figure in introducing mathematicians and engineers into the world of marketing Dan was named #1 in PPC Hero’s Most Influential PPC Experts in the World list (2018), one of the most influential people in digital by Econsultancy (2018), and was a finalist for the Ernst & Young Entrepreneur of the Year Award (London, 2018).

We discuss:

1:20  Intro: Steady, continuous progress vs ‘hockey stick’ success

3:07 IP1: Daniel’s experience working with Google right after university and the early stages of Brainlabs

12:34 IP2: Creating a cohesive company culture to sustain growth - The Brainlabs Handbook

21:05 IP3: What made Daniel take the leap towards Private Equity investment

27:12 IP4: The huge advantages of a financial buyer

38:23 Outro What is exciting Dan about the next 12 months