Embrace your expertise without the spotlight and create content and sales synergy. This episode captures an engaging conversation between the host, Tracie, and her guest, Jen, as they delve into the dynamics of marketing and content creation for individuals who prefer staying out of the spotlight.

Jen shares her journey from being an English teacher to becoming a brand messaging and content strategist. They discuss the importance of knowing oneself, leveraging their expertise without needing to be the center of attention and methodologies for connecting authentically with audiences.

The conversation highlights strategies like 'mirroring' to reflect audience needs and pains subtly, the significance of repetitive but tailored messaging, and how to simplify content creation to fit personal comfort without compromising impact.

Jen also shares resources for audience-centric content creation and emphasizes the importance of authentic engagement and understanding market needs through direct conversations. The podcast ultimately offers insights on creating impactful marketing strategies that align with personal preferences and professional expertise.

00:00 The Power of Connection: Our First Meeting

01:27 Embracing Vulnerability: The Journey to Community Building

01:51 Discovering Self Through Marketing and Human Design

05:34 From English Teacher to Content Strategist: A Personal Journey

06:30 The Evolution of Self-Knowledge and Its Impact on Business

10:12 Navigating the Business World with a Teacher's Heart

14:24 Finding Your Tribe: The Shift Towards Authentic Business Practices

15:46 Embracing the Spotlight: Marketing for the 'There You Are' People

21:33 Content Strategy for the Reluctant Expert

24:10 Discovering Solutions Beyond the Norm

24:30 A Personal Journey Through Health Challenges

25:21 The Life-Changing Impact of Bioidentical Hormones

26:13 Marketing Missteps: A Call for Better Awareness

26:57 The Power of Normalizing and Sharing Expertise

28:13 Breaking Out of the Expert Bubble

30:21 Revisiting and Understanding Audience Needs

32:53 Content Marketing Simplified: Finding Your Core Messages

39:44 The Importance of Consistency in Messaging

42:07 Navigating Business Evolution and Audience Engagement

45:15 Content Creation Strategies and Offers

A free tool or two from our host and guest:

Got a question or comment?

www.traciepatterson.com/ama

Want Tracie's best trainings or to find out more?

www.traciepatterson.com/connection

If content copy & messaging is an area you need insight on, check out the Content Creation Made Easy podcast

www.jenliddy.com/podcast

52+ Content Prompts & Topic Ideas - Whether you have a million ideas for content or none, this guide & mini-training helps you know what "what the eff to say" in your content, no matter which platforms you use!

Customizable & tweakable for every area of expertise, use it no matter what your personal specialty is!

https://www.jenliddy.com/prompts

Credits

Music ColourfulSounds

Podcast Editor Maia McLachlan

Digital Marketing VA Lisa Harmatuk