A conversation with Omri Ram of Château Lafleur on independence, old vines, and what it means to steward one of Bordeaux’s most singular wines. From a handwritten letter that changed his life to the philosophy of “elegant power,” this episode explores why Lafleur has always stood apart

Key Themes

• Lafleur as an outsider in Bordeaux
• Independent, never chasing styles or trends
• “Elegant power” — contradictions in harmony
• A wine defined by balance between opposing elements
• Old vine genetics and Bouchet
• A rare, preserved genetic identity at the core of Lafleur
• From handwritten letter to Lafleur
• Persistence and belief — no website, no email, just a letter
• Farming first
• “We are farmers before anything else” — the philosophy behind
• every decision
• Climate change and vineyard resilience
• Diversity in genetics as a response to extreme conditions
• Wine is meant to be shared
• “A wine exists if people are drinking it — not buying it”