Today's conversation is about building a business that truly evolves alongside your life and also having the courage to reinvent yourself more than once along the way.

I'm joined by one of my clients, Melissa Hyatt. She is an artist, a surface pattern designer, and an entrepreneur.

Before launching her own product brand, Melissa spent more than 2 decades designing textiles, wallpaper, home decor, and licensed products for major brands in New York. She eventually served as the design director for Waverly Fabrics.

Today, she brings all of that industry experience and knowledge into her own business where she creates stationery, watercolor art, and beautifully created watercolor kits that are helping more people reconnect with their creativity.

In this episode, Melissa shares how her career evolved from the corporate design world to entrepreneurship, why she intentionally built multiple revenue streams in her business, and how one unexpected setback became kind of the catalyst for creating a business that's more resilient and also more fulfilling for her.

We also dive into her wildly successful watercolor kits, the product development process behind them, and how following her curiosity has opened doors that she never really expected.

I really love Melissa's perspective on experimentation, perseverance, and creating products that create a meaningful impact in people's lives. If you've ever wondered whether it's too late to pivot or launch something new or reinvent your business, I think you will find so much encouragement in today's conversation.

Today's episode is brought to you by our Is Wholesale Right for You workshop. Wholesale is not the only way to make money selling your products. Selling in bulk to retail stores that order multiple times a year instead of relying on one-off direct-to-consumer sales— yes please!

Whether you are brand new to wholesale or you've hit a sales plateau, this free 25-minute on-demand workshop will give you actionable steps that you can take to strengthen your wholesale sales and marketing right away.

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