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CallTrackingMetrics Integration with Google Ads and Google Analytics 4
26th May 2024 • The Google Ads Podcast • Solutions 8
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You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.

This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and optimization of call-based conversions. Listen to this episode.


Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...



0:00 Intro

0:20 Call Tracking Metrics Integration with Google Ads and Google Analytics for 2024

2:11 Parameters

4:36 Configure CTM: Buy Numbers

9:58 Buying two numbers

14:57 Tracking code installation

19:11 Create conversion action on Google Ads

25:21 Create automation trigger in CTM

28:37 Integrate CTM and Google Ads

33:32 Setting workflows

38:59 Setting values: activities, scores, activity time

44:37 Integration for an individual

47:13 Connecting CTM with GA4

49:44 Putting the tracking code on the website




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Transcripts

Mel:

One of the ones that kept coming up was learning about CTM, how to set

2

:

it up, what it looks like, how we should

be using it on questions, around CTMs.

3

:

Yeah.

4

:

So nine easy steps, to configure your CTM.

5

:

Hi everyone, it's Mel, senior

client manager here at Solutions 8.

6

:

I'm super excited about today.

7

:

I've been going through all of the

YouTube videos and reviewing comments

8

:

on all of them and getting video ideas

and one of the ones that coming up

9

:

was learning about CTM, how to set it

up, what it looks like, how we should

10

:

be using it on questions, around CTM.

11

:

So we thought we'd do an updated

video on how to set up CTM.

12

:

We have a new client, that we're

going to be doing that for.

13

:

I'm joined today, with Harsh,

who is the head of our CTM team.

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:

and he's, he helps us set up CTM

and makes it super flawless and

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make sure there's no problems.

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:

Harsh is awesome.

17

:

So I'm really excited, for y'all to learn

how to set up CTM, what it's all about.

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So Harsh, you can go ahead, take it away.

19

:

Thank you Melissa for

such a nice introduction.

20

:

So I'm sharing my screen to show

you all that how CTM setup is done.

21

:

So we'll start with a new account

that's called Treatment Center.

22

:

So this is the CTM interface

actually, and this is the account.

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:

what we do generally, we have the CTM

under our agency and, for onboarding a new

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account, we charge 25 for each account.

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So we send the link.

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So what client do generally is that

they pay 25 and we send the link,

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they fill up the details and they

get onboarded under our agency.

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:

first thing first, what we need

to do a CTM setup means what

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parameters we need to have.

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:

So basically, first, we need to

have Google Tag Manager for this.

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the website, the number

and the CTM account.

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:

we'll check the website.

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what we have to search first, where is the

number, how many numbers there, there are.

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here is a number is ends

with six, eight, seven, nine.

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what we have to see, we have to look.

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:

means every pages of the website that if

there are any other numbers are there.

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:

So I'll go to the contact us page as well.

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the same number is there.

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:

Maybe there can be a

different number as well.

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:

So we have to ask that if we

can track that number as well.

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:

Because ideally you would want to track

Any phone number that's listed on the

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website, we have to technically be

able to track because you don't know

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what people are going to be calling.

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:

You might miss out on a lead if

they call a number that you're

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not tracking, it's correct.

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if there are two, three numbers, then of

course, customer can call from any number.

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:

So we need to track on the

CTM to move more traffic.

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To involve more traffic.

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:

here we can see that

there is only one number.

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I have been to this website.

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I've searched it all.

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So there is only I'll go

to the future as well.

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6879.

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There's only one number.

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So it's simple that we have to

track only one number, then what

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we have to check is that if we have

got the CTM means the correct tag

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manager means correct tag or not.

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I have the tag legacy over here.

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if it matches with the, Tag man,

means the container which we

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got, we have to match with that.

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Sometime it happens that, some

other tag manager, number is there.

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And means CTM will not track that number.

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Of course, the container

will be different.

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So we have to check it,

cross check it first.

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this answer is 8P26.

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So now we have, I've already opened

the Google tag manager of this account.

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So 8P26.

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So it's correct.

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what we have to do is

that we'll buy the number.

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area code is there, toll tolley is there.

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So sometimes customer asks for

the toll fee, or in the website

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itself, there are toll fee numbers.

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we can buy accordingly.

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happened earlier also with some of

the websites that a client wants to

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attract from the toll free number.

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I think the one that you and I work on

together, I think they had a toll free

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number, so we wanted to keep it the same.

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so we wanted to use that one, you

have the option to use either, or just

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depending on what the client wants.

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the toll free, a little

bit more expensive.

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:

Is that correct?

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:

Yes.

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:

Yes, ma'am.

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It's absolutely good.

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if you don't really care, then you can

just go with the Arial code, the cheaper

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option, which I think is probably fine.

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this is the first number

will be the area code 602.

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:

So I have already on the area code

tab, so I'll type 602 over here.

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it came as simple as that.

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The company will be in Arizona only.

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So I'll search with this number means

we'll buy the tracking number for it.

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Why tracking number?

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Because in the CTM we need to buy

tracking numbers so that the number

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can dynamically change with the

website number if customer calls up

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and it will be recorded in the CDM.

96

:

that's why we are buying

the tracking number for CDM.

97

:

think that's a really good point just

to for people who might not know it.

98

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CTM who are interested in

obviously called tracking metrics.

99

:

so what this does is we buy a phone

number, which is harsher showing

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right now, that will dynamically

change on the client's website

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when they click from a Google ad.

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so that enables us to

then track that call.

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And if a purchase was made or an

appointment was made through that call,

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we can attribute that back to Google ads.

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I know a lot of, PPC managers out there,

people getting started, even clients

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don't quite know how to, track their

calls, especially if they're a big,

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business that does all of their, sales or

appointments or most of them, by phone.

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:

This is really important for optimization.

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:

thanks, Melissa, here we can

see only one number, so we

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have to buy two numbers for it.

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:

first thing is that.

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on CTM, it's showing only one number.

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we have to buy HIPAA means

I have to take over here.

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:

So I numbers

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So the question over here, if we I hover.

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So this says that allow in transmitting

health care information over the phone.

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So what it means that it basically

covers means it's a protection for,

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if any patient has a confidential

report talking over the phone,

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it will protect the patient.

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those.

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So we generally buy HIPP, HIPAA

number to protect that pulse.

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I'll just click over here

and find more number.

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And this would be true for any

kind of healthcare, like a doctor's

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office, chiropractor, dentist, any

of those healthcare professionals.

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yes, absolutely.

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I'm getting only one number over here.

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I'll just go to Google and search for

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area codes

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602480.

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we can take 480 as well, since

CTM only showing that they have

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the carrier of only one number.

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the 480 area code is

primarily shown region.

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from 480, we are finding n

numbers, means many numbers.

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:

So we can, buy 480 number.

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It's not a problem because,

we are in the same area.

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So different area codes are there.

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It's not a problem with us

since it's More than we can.

138

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I'll buy these two numbers.

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One for, why I'm buying these two

numbers is that one for the website

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to track the website, this website,

and one for the ad extension.

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buy two numbers right now.

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So that's going to be best practice.

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If they only have one phone number

that we need to track on the

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website, it's one phone number there.

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And then we always need to buy

a second one for ad extensions.

146

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Yes.

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Correct.

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Great.

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So I'll complete the order.

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this basically the dollars which are

showing over here will be detected

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from the 25 only, means the client

while onboarding they have paid the 25.

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within that, only these, amount will be

deducted and continue to configuring.

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while I'll put the description

to differentiate, which is the

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Google ads number, tracking

source, or which is an extension.

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So dial receiving number is basically

on which operator wants to receive the

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call means want to answer the call.

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It can be different.

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sometimes, client says that

we want different receiving

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number from the website number

so we can change in, routing.

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receiving number will be the same.

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I'll just copy this number

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So I have to select the

tracking source from CTMs.

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There are n number of options over there.

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Since I'm tracking from the website,

I'll be tracking from the website.

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So I've already put over here.

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So I'll try.

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This will be the first tracking

source and I'll type add extension.

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I have to select the target number.

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So no problem.

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I'll just click over here.

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New.

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What I copied first, I'll

put the target number.

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So target number, basically is

the website number only.

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The number we are targeting

is called target number.

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On math, it's fine.

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So on this page, the assigned tracking

number, since we have bought two

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tracking numbers and we are tracking

from the website number only for the

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ad extension also, we'll track the

same, same website number because

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at the end on the campaign level, we

have to put the tracking number only.

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We don't have to put the website number.

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The purchase tracking number will be there

in the campaign level for ad extension.

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I'll see the changes.

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I've selected it.

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it's done over here.

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Then I'll go to the numbers.

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I'll go to the tracking numbers.

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So I have to complete the

setup from here again.

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what will happen?

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I've copied the number.

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Can I have to Google hands?

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the dropdown number will come.

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The configuration is done from here.

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so we have to check everything.

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We are recording inbound calls over

here, not recording outbound calls.

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we have to save the changes.

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After seeing everything,

everything is fine.

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Then I'll go again to

the tracking numbers.

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Here we can see the setup is done.

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We have bought the numbers.

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According to the area code,

according to the target number.

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Now what I'll do, the first step is done.

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I'll go to the tracking code because

we have to install the tracking code.

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Tracking code only comes

when we'll buy the numbers.

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So we have to put the

tracking code on the GTM.

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it should match the GTM

container with the website.

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Then only number will change.

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So I'll copy this tracking

code and I'll go to the GTM.

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I'll create a new tag

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So I'll put the name

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CTM script.

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what option I'll choose

is the custom HTML.

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So this is the HTML, which I've got.

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I guess I just had a quick

question about why, custom HTML?

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What were the other options, because,

Melissa it is in the HTML form.

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So if we have to choose under these

options, custom HTML will choose because

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this code is in the form of HTML tag only.

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it's written HTML.

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So we'll put the HTML.

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Okay.

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And it wouldn't go in Google ads

because we're not necessarily, it's not

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Google, it's not tracking Google ads.

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We're just tracking the

call tracking right now.

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yes, We are tracking means

we are integrating the CTM

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calls with the website.

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So this GTM is a container for

the website as we know that.

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everything should be here means what we

want to track or want to means any and

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kind of things great with the website.

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We have to put the tracking code which

is generated in the CTM with the website.

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Then only the connection will happen.

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Okay, understood.

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this is done.

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Then, triggering to all pages,

means all pages of the website.

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wherever customer lands up, whether

he lands up on here or contact us or

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patients, if anywhere is a number,

the number he will call and the number

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will dynamically change and it'll end

up the CTM and call will be recorded.

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that's fine.

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All pages.

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So I'll save it.

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What I'll do right now,

I'll do the preview.

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With that, it has done correctly or not.

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So I'll go to the website.

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I'll copy the website link.

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I'll just connect it with the website.

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Now it's landed up to the.

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I'll just put it continue.

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So see tag has fired.

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That means it has been

assembled correctly.

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If that means I wouldn't have fired,

then I think there would be a problem.

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Then we have to look

after what is the problem.

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But right now we are good.

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So what I'll do right now, since I

have already created the tag, I'll

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submit it without submitting things.

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I'll publish it.

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Any questions, Melissa?

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you went through all the steps,

I think it was pretty clear.

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So I think we're good.

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Thank you so much.

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Second step is completed.

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We are going to do the third step.

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I'm going to the calls right now.

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Then I'll check again

the tracking numbers.

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It's active right now.

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now the CTM is connected it

with the website through JDM.

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we have to configure it internally.

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the calls and the conversion action,

let's say call will come, how it will

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integrate to the Google ads account.

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So I have to go to the Google

ads account, this entertainment

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center, I have the access.

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I will create the conversion

action for Google ads source

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for the website, basically.

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And for the ad extension.

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So these are options.

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So what we do generally, basically

the calls which are coming on,

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we are importing it earlier.

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because there was no

integrating thing on the CTM.

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So we did it manually.

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So now there is automation and we know

how to do the automation in the CTM.

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So the call deletes will or

means automatically import.

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So I'll choose this one.

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So here are many options.

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other data sources or CRMs means

we are taking the other data

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source means CTM is the CRM.

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So it's the other data source.

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I just have a quick question.

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So the different.

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track calls from your ads or website.

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So that conversion action and the import

is that the track calls from your ads

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or website will just give you a number.

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You received one call and that's

all the information that you get

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and they clicked kind of thing.

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But then if we import the

data, we actually get the

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tracked call from that number.

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We have the recorded voice recording.

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We know if they made a purchase, we'll

know if they booked an appointment,

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how much that purchase was because

that'll all be tracked in that.

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Recorded call, and we can import

that data back into Google ads.

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Is that correct?

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Absolutely correct, Melissa.

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Absolutely.

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For this only, we are

creating a conversion action.

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every data means every lead

means we read it manually.

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Of course, we listen to the calls.

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So if the sales is going on, if the sales

will happen, then it will be recorded

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in this We are creating it right now.

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And then the calls from your website.

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just does not have any of that

information, obviously, because we can't,

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there's no way that other conversion

action is what I'm talking about.

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there was a call that happened.

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Don't know the details.

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call that happened, we

will get in the CDM.

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Okay.

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means the visitor data and everything will

come in the CDM and what we are doing.

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If you read the five star, let's

say if there is a good quality

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call, we have rated the five star.

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we have the parameters.

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I'll show you later on.

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let's say if I'll give a five star,

if it's a good lead, that conversion

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will be recorded according to the date

means on which date the call has come.

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That very day, will show over here

in the conversion action, which

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operating right now means every

conversion or sales is going on.

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It will be caught in the Google ads

account in these conversion action only.

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Perfect.

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for website.

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We will name as an online call

tracking and we'll select this

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track conversion from clicks.

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So over here also, you can see

that track select track conversion

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to import conversion that

proceeded with the click on ID.

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So we have to understand that

on CTM on which parameter, leads

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gets recorded in the Google ads.

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So it recorded in the

form of Google click ID.

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So we have to select this from clicks.

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if some customer.

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Calls up it recorded in the

form of clicks means jekylls.

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So that click only will be

recorded in the Google ads.

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So we'll select this.

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for website.

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in the drop down, I'll choose option

other and I will put the, for this is

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a website, basically Google ad source.

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So I'll put online call tracking

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CTM.

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To avoid any confusion, I

just put the CTM over here.

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we have to choose this, use

different values of each conversion

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because we don't know what will

be the value of the conversion is.

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Means if any sales goes on, they

will choose a different value

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:

according to the CTM recorded.

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That value will be chosen.

347

:

So we will choose this option.

348

:

So we'll choose count every

since we are rating it manually.

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:

So if the same customer is calling up

again and again, we do the follow up.

350

:

We don't give the five

star again as a lead.

351

:

So we'll choose it.

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:

Count every.

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:

Data driven.

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It's simple as that.

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it's recommended.

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:

so yeah, this conversion action

for the website has created.

357

:

Any question, Melissa.

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:

No, I think that's pretty straightforward.

359

:

So if we want to go through

the steps again, so the first

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step is configure it in CTM.

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The second step is then to configure

it with tag manager, which will

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:

be configuration on the website.

363

:

And then the third is to set it up inside

of Google ads, which you've just shown.

364

:

So I think it's all like

very straightforward.

365

:

if you follow the direction,

Harsha gave great directions.

366

:

I'm sure If viewers follow along,

it'd be easy enough to set up.

367

:

Again, for the website is completed.

368

:

Now I'll do for the ad extension.

369

:

The same thing I have to do.

370

:

is to import and manual

input using API uploads.

371

:

What I'll do right now, since CTM is using

third party API for the ad extension.

372

:

we will track the conversion from calls

only because we are putting tracking

373

:

number directly on the campaign level.

374

:

So it will not change dynamically.

375

:

we have to select Tracking

conversion for calls.

376

:

this will be the, I'll name it

call only call tracking CTM again,

377

:

CTM.

378

:

Then again, the same thing,

use different values.

379

:

Every data driven recommended.

380

:

two conversions.

381

:

See called from ads.

382

:

It's from ad extension, import

website, import from clicks.

383

:

So yes, it will remain inactive for now.

384

:

this is, CTM is using third party API.

385

:

So when let's say from the ad extension

call will come and if it's a lead

386

:

and if it's not a visitor data is

there, okay, call is coming from ad

387

:

extension, but visitor data is not there.

388

:

so let's say this is our extension.

389

:

call tracking conversion

action is for that only.

390

:

So let's say there will be a blank.

391

:

No session data will be there.

392

:

So what will happen?

393

:

And if it's a lead, since it's an existing

customer, so we didn't give the five star.

394

:

So if it's a lead, let's say five

star, we has given it as a lead.

395

:

And if it's blank.

396

:

Then only conversion will reflect in

the call only call tracking and it will

397

:

pull the data and it will become active.

398

:

So we don't have need to bother

because many of the client, Melissa,

399

:

someone, many of the specialists also

used to why it's still an inactive.

400

:

So I used to show them up.

401

:

Yeah, this is yes.

402

:

Call has come from our extension,

but session data is there.

403

:

So if the session data is there

and if it's a lead, then it will

404

:

reflect in online call tracking only.

405

:

Got it.

406

:

Melissa.

407

:

Yes.

408

:

so much.

409

:

this is a conversion action.

410

:

We have created what these 2.

411

:

now we have.

412

:

To do a fourth step is that we have to

integrate the CTM with the Google Ads now.

413

:

What we have done earlier is that we

have integrated the CTM with the website.

414

:

Now we will integrate with the Google Ads.

415

:

for automation, we have created certain

trigger according to our parameters.

416

:

Since we give five star, as you can

see here, and we give CS value as well.

417

:

With the five star.

418

:

So in every account, there is a

trigger that pulls these leads

419

:

to the Google ads accounts.

420

:

For that only we will create a trigger.

421

:

this is the trigger.

422

:

Basically, we did five

star colleague conversions.

423

:

So I've been in it.

424

:

So there are different presets are there.

425

:

So if you were setting this up for

the first time though, Harsh, once

426

:

you're done copying it, just walking us

through what it looks like, if you were

427

:

setting this up for the very first time.

428

:

Sure miss, I'll just walk you through.

429

:

So I'll walk you through over here.

430

:

What is trigger?

431

:

Basically trigger is simple.

432

:

The term is simple that how it works.

433

:

Trigger means if some lead has come.

434

:

click ID, those click ID in the

form of click ID, the calls in the

435

:

form of click ID will trigger that

click ID to our Google Ads account.

436

:

This is how trigger works.

437

:

So what we do generally, we

create the trigger over here.

438

:

we can do a number.

439

:

So let's say if you, if any of the

client, other client want to rate

440

:

four star as a lead, so they can

rename it four star call conversion.

441

:

we have the different drop downs

when call ends immediately.

442

:

At the end of the call, one

hour after call is captured.

443

:

So what we do means we found is the

best is that whenever sale data is

444

:

updated for any activity in the sense

for any call in the activity, if any

445

:

sale data happens, that trigger will

pull as a conversion in the Google ads.

446

:

once that once you update it to

be five star, that's the trigger.

447

:

Essentially, that's the sales data.

448

:

or correct me if I'm wrong here.

449

:

So once it's rated and the information

is inputted, that's the trigger.

450

:

the trigger than to,

connect back to Google ads?

451

:

Yes, Melissa.

452

:

Correct.

453

:

sale data in the form of five star.

454

:

Also, it can be in the form of, let's

say, 5, 000, 4, 000 that all sale

455

:

data will be updated, in an activity

and it will pull that trigger.

456

:

it could be whatever company or the

person wants that trigger to be.

457

:

So you could say it as the five star.

458

:

You could set it as when there's a

dollar amount inputted, you could do it

459

:

as if it's a three star call or a four

star call, that could be your trigger.

460

:

Yes, absolutely.

461

:

if I scroll down, there

will be different condition.

462

:

We have to put different condition

accordingly, which we want

463

:

to take it as, for the cause.

464

:

So this is trigger we have selected.

465

:

trigger for our activities.

466

:

So I'll just on it over here.

467

:

So this is the workflow basically.

468

:

this trigger has been set.

469

:

Now we will create a workflow

inside this, trigger, page

470

:

means or interface, you can say.

471

:

So this is a workflow we have created.

472

:

So we can add workflow

means any kind of workflow.

473

:

Let's say, for example,

If you want to, just.

474

:

Tracker record according to the tracker

call on Google ads in terms of date only.

475

:

Let's say talk time equals to 60 seconds.

476

:

So earlier it used to happen that

many of the agencies, right now

477

:

also, I think Melissa, they're

using that equals to 60 seconds.

478

:

Then it will come as a lead.

479

:

But that's not true to be honest,

because, it can be a fake conversion.

480

:

It would mean that any call, it could be

a garbage call and it could be 60 seconds.

481

:

It could be spam.

482

:

which is not truthful.

483

:

So that's why I guess we, what makes

us different for solutions eight is

484

:

that we have harsh and his team that

go through and listen and rate the

485

:

calls, not just like anything over 60

seconds as a lead, it's, we actually

486

:

listened to the quality of the call.

487

:

That's a good tidbit.

488

:

Yeah.

489

:

Also Melissa, I just want to

discuss that I have tried AI also.

490

:

So for AI, what we have noticed that 50

50 percent ratio is there for a lead.

491

:

What we rate means we listen it.

492

:

Of course, it's a tedious

job, but it's fruitful.

493

:

Why?

494

:

And it's essential as well.

495

:

AI sometimes gives bad remark means bad.

496

:

If it's a lead, they will

term it as it's not lead and

497

:

will not convert it as a lead.

498

:

So we have tried and tested that also,

but it comes out of 50 50 kind of thing.

499

:

So we are still doing it manually.

500

:

yes, So I've shown that we

can add different condition

501

:

for our, for under our agency.

502

:

What we do is that we just score as

a five star means let's say if there

503

:

is a good lead, if the customer is

asking about the product, if they're

504

:

purchasing the product, if, means

relevant calls, if they are asking for,

505

:

any kind of thing, which is relevant.

506

:

To the client, which is living to

the product, which is living to the

507

:

website, or if any sales is happening,

then we will rate as a five star.

508

:

So over here, we have put the condition.

509

:

If the score equals five star, if we'll

put the five star over there in the car

510

:

and it will, match with this five star,

because you're putting the condition.

511

:

Now the tracking source, what we

have bought is the tracking source

512

:

is that Google ads and ad extension.

513

:

It will come over here by default

because we have already bought it.

514

:

So add extension.

515

:

So we don't have to

add any rule over here.

516

:

let's say if it's a lead gen account, if

they want to, let's say no purchase is

517

:

happening, they want to track only leads.

518

:

So we don't need to put

this conversion amount.

519

:

we will only read like booked appointment

Anything means they are only booking

520

:

appointment or something This is also

region but what happens is that in this

521

:

account is that let's say any patient

calls up and you know calling up and

522

:

they are paying online on the call itself

let's say 250 dollars for appointment

523

:

and they are taking the card details

and everything so in this case if it's

524

:

a region it's okay but we will put the

sales condition for the sales value

525

:

so that the value also get reflected.

526

:

Got it.

527

:

And I think that's really important

for, even if the, business is not,

528

:

appointments based, like somebody

calls and books an appointment.

529

:

If they're, for instance, I have a client

that, sells very large value products,

530

:

and more people, go towards, Setting up an

account and then purchasing over the phone

531

:

and talking to somebody about that product

because they need more information.

532

:

It's a large purchase You don't want to

just make it on the internet So they'll

533

:

call and they'll talk to somebody and

then they'll make that purchase over

534

:

the phone So I think that's important

for that case scenario and just to give

535

:

everybody the differentiation between

the two types of businesses like booking

536

:

a call lead gen But then there's also

leads gen where they might purchase

537

:

over the phone That's great, Melissa.

538

:

Yeah, well explained.

539

:

we have, this five star, for any

call bit didn't go on purchase, but

540

:

if it's a lead, so that will rate

as a five star, or we have put the

541

:

condition or conversion amount is set.

542

:

If there is conversion amount

set in the call, that will also

543

:

reflect in that conversion action.

544

:

So we have put the rules

accordingly, how we want to do it.

545

:

convert as a conversion in the Google ads.

546

:

So our conversion I want to say

right now I'll go down Then perform

547

:

following actions since we have the

rules over here for the conversion

548

:

amount, so what we have to do, we

have to put the value also over here.

549

:

these are the activities,

these are the scores, how we

550

:

want to be scored, enhanced.

551

:

If I'll click over

here, conversion amount.

552

:

So if there is a value on a particular

call, it will take the sales value.

553

:

this part for the timing is done.

554

:

Now the conversion time, So it's

a event time and activity time.

555

:

So over here it's clearly shown that

use the activity time start time.

556

:

Let's say what we do is

there's a time difference.

557

:

So let's say we are rating it later

means after five years or six, five hours

558

:

or six hours, but when the call will

come, let's say call has come right

559

:

now and we are rating it after one day.

560

:

So after one day, if I am taking the

activity time over here, then that

561

:

particular call will be, shown as a

conversion on that particular day, not

562

:

the next day on which day we have rated.

563

:

So we generally put activity time

That's just a really important side

564

:

of note for, if you're setting this

up for a client, because you want

565

:

to know the different, they could be

looking in their back end and say,

566

:

actually, that sale went through on this

date, whereas CTM says the next date.

567

:

So it's really important that it's set to

that activity time and not the event time.

568

:

yes, absolutely correct.

569

:

So now this is safe for a while since

online conversion will not show over here.

570

:

What I have to do, I

have to do go further.

571

:

I have to go to the settings.

572

:

I have to integrate it.

573

:

So how I will integrate

with the Google ads account.

574

:

So now I have created the trigger.

575

:

Okay.

576

:

For automation.

577

:

Now I'll go to the integration.

578

:

Then over here, there are n

number means we have to connect

579

:

for analytics So first we have to

integrate with the Google ads account.

580

:

So I'll go direct connect

settings So these many calls

581

:

we have already integrated.

582

:

Now I'll integrate this

particular account.

583

:

these are the drop down means we have

many MCCI, we have n number of accounts.

584

:

So we have already connected

with different MCCI 1, MCCI 2, So

585

:

what we have to see where it is.

586

:

It is an MCCI 5.

587

:

I will search in the

drop down where is MCCI 5

588

:

Yes.

589

:

I'll go down link one Google

Ads account because we have to

590

:

link up that particular account.

591

:

since that Google Ad account is

under our agency, this CTM, means,

592

:

all clients account under our

agency, it will come over here.

593

:

the drop down.

594

:

I think it should come.

595

:

I'll type again over here.

596

:

Google Ads account.

597

:

I have to save the changes.

598

:

select here.

599

:

I'll go down again.

600

:

Lead conversion action.

601

:

means that conversion action will

reflect over here in the drop down.

602

:

over there.

603

:

We have created for the

website over it came over here.

604

:

Now i'll go down sales action then

again online call tracking means Let's

605

:

say it's a lead conversion action.

606

:

Online call tracking five star will be

reflected if something sales happens So

607

:

that sale will happen in the online call

tracking means the conversion value will

608

:

be reflected in the online call tracking.

609

:

So these are the two parameters.

610

:

Again, I'll go to the dropdown

legacies tracking setup.

611

:

So phone number conversion action.

612

:

Now phone number conversion

action will call only call

613

:

tracking for the ad extension.

614

:

Now the end part is that

conversion trigger, the trigger,

615

:

which we have created now.

616

:

that five star call can

get conversion will come.

617

:

So we have created a trigger.

618

:

It will come.

619

:

So we will save the changes.

620

:

if they weren't an MCCI, if they were

just an individual, that initial step,

621

:

where you're select we go back there.

622

:

I have to click here.

623

:

Let's say, they have the different Google.

624

:

Let's say MCCI 6 is there.

625

:

I don't have the access for it.

626

:

want to connect it with CTM.

627

:

So I just click over here, Google

user, then it will be forward

628

:

that particular user account

629

:

I will put the ID and password.

630

:

It will be connected with that.

631

:

And it will be shown over here.

632

:

And that should be the account that

your Google Ads is set up through.

633

:

yes, absolutely.

634

:

It means any account, let's say

MCCI 6 or MCCI 7, which is not

635

:

connected with the CTEM, we can

connect it, it's not a problem.

636

:

So if you're an individual, you have a

Google Ads account, or even if you're

637

:

a freelancer and you have a client.

638

:

Google ads account.

639

:

You would add in your email that the

Google ads account is created through,

640

:

or you would add your client's email

that the Google ads, is created through.

641

:

And obviously you would have to get their

permission to log in and all of that.

642

:

but it just has to be that email that

the Google ads account is connected to.

643

:

Yes.

644

:

Yes, absolutely.

645

:

Just, I need to have that permission.

646

:

The mail ad means login credentials.

647

:

Then we can connect means any individual

can do that with different account.

648

:

Does that make sense?

649

:

since we have integrated with the

Google ads drop down, we'll come

650

:

with simple culinary tracking.

651

:

We have already put this parameter,

sales value of sale will happen.

652

:

Any sales will happen, it will

reflect in the conversion action.

653

:

these are the two conversion

actions basically.

654

:

Now I'll save the changes over here.

655

:

it's completed.

656

:

One more thing, we have to connect

CTEM with the analytics because we

657

:

have analytics account as well.

658

:

So from CTEM itself, we will connect it.

659

:

So I'll go to the integration.

660

:

So again, it's an 5.

661

:

you don't have, any other

Gmail, you can look over here.

662

:

we have shown for the Google ads.

663

:

I'll search for new data stream

since G4 already introduced.

664

:

So automatically match, send events

when no G4 session data is available.

665

:

So they can send the events.

666

:

So I'll search for the G4.

667

:

I'll search again.

668

:

Yeah, it came up seven, nine,

four and G property drop down.

669

:

And that property will come as well.

670

:

And the website link default

back to redistricting.

671

:

So I'll save the changes over here.

672

:

Now I'll go to the drop down again,

since we have to search over here

673

:

again, because we have to assign that

particular amount, weight treatment

674

:

center, pain treatment center.

675

:

So I have assigned, I've

saved the changes over here.

676

:

Now it's connected to

the analytics as well.

677

:

the CTM data will be reflected

in the Google Analytics as well.

678

:

So this is done, and again, what I'll

do is that I will do the cross check

679

:

since we have already done with the GTM.

680

:

I'll show how to check that number is.

681

:

Dynamically changing was swiping or not.

682

:

we have to go to the website to

check the number whether it's

683

:

dynamically changing or not.

684

:

So I'm in the website.

685

:

I've just to copy this web link.

686

:

Then I go to the incognito mode.

687

:

I just paste it over.

688

:

This will be question mark

after slash question mark.

689

:

Check lead to test and see the changing

with our purchase tracking number.

690

:

6243.

691

:

Yeah.

692

:

That's good.

693

:

Great.

694

:

also Harshi wanted to talk about,

the tracking code on the website.

695

:

Melissa.

696

:

So it is very important to put the

tracking code on the website, because

697

:

sometimes you can jump, means that's a

customer, calls from on this website.

698

:

LinkedIn, it jumps to the other page.

699

:

Then we can miss the jigs.

700

:

Although the tracking code is

on the GTM, but it has to be

701

:

placed on the website as well.

702

:

Our client has placed already.

703

:

I'll show you where it will be shown.

704

:

I'll just click it, view

web source, control F.

705

:

I'll just type CTM.

706

:

So here is our tracking code basically.

707

:

And where you can find

the tracking code is here.

708

:

And this is just to be pasted, in, for

every page on the website, correct?

709

:

Yes, it should be in in between

the heads, not in the body section.

710

:

In the header section.

711

:

Okay, that's good to know.

712

:

So in the header section of

every page on the website.

713

:

And sorry, can you just show us

one more time, Harsh, where you

714

:

found the script in the, in CTM?

715

:

yeah.

716

:

I'll show it again.

717

:

So this is the account.

718

:

I'll go to the numbers.

719

:

Then I'll go here are the dynamic numbers.

720

:

Here's the tracking code over here.

721

:

I have to click there.

722

:

Then this is the tracking code script

and it's written over your copy and

723

:

paste the tracking code between the

heads of each page of your website.

724

:

Perfect.

725

:

This is done and this number is changing.

726

:

So no issues with the CTM.

727

:

Everything is integrated now.

728

:

Now, the last thing is that we

have to put the right time zone

729

:

because every website and every

client has a different time zone.

730

:

So call should come on

that very time zone.

731

:

So I'll go to the account

settings over here.

732

:

I'll click here and I'll

go to the account settings.

733

:

I'll scroll it down.

734

:

I've already put the timing.

735

:

The different time zone can come

means according to the website

736

:

or we can ask from the client.

737

:

It's in Delphi also so and

I have to put the number.

738

:

This is the health care.

739

:

I've already put to click

over update account.

740

:

So it will be updated.

741

:

That's all.

742

:

That's all from the CTM side.

743

:

It's been set up.

744

:

Oh, easy peasy.

745

:

You make it look so easy.

746

:

Harsh . Thank you.

747

:

Thank you, Melissa.

748

:

Alright, I will share a.

749

:

not really a checklist, but just a step by

step so step one was to configure the CTM.

750

:

So buying your numbers.

751

:

Step two was to place

tracking code on GTM.

752

:

step three, create your

conversion Action in Google Ads.

753

:

This should be in, not on in, step four is

to create the automation trigger in CTM.

754

:

Step five is to integrate

CTM with Google Ads.

755

:

Step six, connect CTM with your GA four.

756

:

step seven, place the

tracking code on the website.

757

:

Step eight, ensure the time zone

is correct and then step nine, test

758

:

your number to make sure that it

dynamically changes on the website.

759

:

So nine easy steps to configure your CTM.

760

:

And also, Harsh, I was thinking if people

are having a hard time setting up CTM,

761

:

I know that you had mentioned to me that

the knowledge base is pretty helpful.

762

:

So CTM has a pretty robust knowledge

base that people can utilize.

763

:

Yeah, knowledge base is

like means everything.

764

:

It's a bible of a CTM basically.

765

:

So if you're gonna search anything

means I sometimes, don't, see

766

:

seek support from the CTM support.

767

:

So I used to go and search

his first on knowledge base.

768

:

So everything is there in knowledge base.

769

:

anyone can search it and it's pretty easy.

770

:

Just write the, tagline

like tracking number, target

771

:

number or analytics, anything.

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:

So even email campaign, how to set up it.

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:

So it's pretty easy.

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:

Okay.

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:

thanks everyone for joining us if you

have any questions, just leave a comment

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:

below there's nine easy steps for you

to set up ctm for your clients, which

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:

will significantly help your tracking

with google ads you know the drill like

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:

click subscribe do all of the those

things and we'll see you on our next

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:

video Thank you so much, everyone.

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:

Thanks, Harsh.

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