In this episode of RaboTalk's Growing our future, Katie Rodwell is joined by James Robertson. James is a Fonterra Trade Strategy Manager for Asia, based in Shanghai. Living in the world's largest dairy consuming region has given him a unique perspective of New Zealand, on an international scale.

This episode focuses on James's role navigating sustainability, regulation, culture, and markets. Katie and James discuss his background growing up on a Waikato dairy farm and winning the New Zealand Young Farmer of the Year; the challenges he faces operating in such a physically and culturally diverse region; the growing demand for dairy products he is witnessing; and the perception of New Zealand dairy farmers across Asia. James shares his thoughts on the global future for New Zealand dairy, and the opportunities still to come.