If you want a real business that changes your life and your family’s legacy, you have to stop treating it like a hobby and start showing up like the CEO - even when life is life-ing.

No fluff, no excuses. Trish shares how she built Labor Nurse Mama into a seven-figure impact brand while working as a full-time labor nurse, getting divorced, homeschooling, and raising seven kids… by treating her business like a non-negotiable job (not a “when I feel like it” side hustle).

If you’re waiting to “feel motivated,” ghosting your audience for days, or hoping someone else will come save your offers - this episode is your wake-up call. Discipline over motivation. Consistency over perfection. Authenticity + authority + consistency = sold-out offers.

💡 What You’ll Learn Inside This Episode

• Why treating your business like a hobby keeps it performing like one (and how to flip the switch starting today)
• The hard truth: no coach, partner, or viral reel is coming to save you - only YOU showing up consistently will
• How the days you least feel like showing up often become your biggest sales days
• Why authenticity + authority + consistency is the only algorithm that actually matters for impact-driven offers
• The Starbucks rule: they sell coffee EVERY day - stop hiding your offer just because you “already talked about it yesterday”
• How to use identity statements (“I’m the kind of person who…”) and Mel Robbins-style hacks to beat resistance
• The exact mindset shift from waiting for your business to perform BEFORE you invest… to investing like it’s already a seven-figure brand

🔥 Mic-Drop Moments

“If you treat your business like a side hustle, everyone else will too - and it will perform like one.”

“You don’t show up based on how you feel. You show up based on your goals and who you’ve decided to become.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Am I treating my business like a hobby… or like the life-changing empire it’s meant to be?
2. What’s one non-negotiable daily action I can commit to this week - no matter how I feel?
3. If I showed up and sold my offer every single day like Starbucks sells coffee, what would change in 30 days?
4. Who am I deciding to become: the woman who waits to feel motivated… or the CEO who shows up because lives depend on it?

💬 Ready to Stop Hiding & Start Treating Your Business Like the Empire It Is?

If you’re done with the start-stop energy and ready to build an impact-driven brand that sells out without bro-marketing BS, Content Mastery is where the magic happens. Clear messaging, aligned offers, and daily sales strategies that work for moms who sell to moms.

https://trishwarecoaching.com/apply or DM Trish @iamtrishware to chat.

🖤 Rate, Review & Subscribe

If this episode lit a fire under your CEO chair, screenshot it, share to stories, and tag @iamtrishware!

Every share helps another heart-led, impact-driven woman stop treating her gift like a hobby and start building her legacy. We rise together, babe. 🚀

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. 

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen Mastermind ✨

🔥 Want support stepping into your power & selling your offer with confidence?

Join the next round of the Sold Out Offers Challenge here

Connect with Trish:

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Produced and edited by Vaden Podcast Services

And as always—

That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

Welcome to Sold Out Sales School, the podcast for women with heart led impact driven offers who are tired of being the Internet's best kept secret.

I'm Trish Ware, mom of seven, former labor nurse turned seven figure business owner.

And business mentor for B2C brands.

If you're marketing to moms, parents, or real people who are not gonna make money off your offer, this show was made for you.

You tried the big name coaches, but their strategies weren't built for your audience.

Here we do sales differently.

No bro marketing, no cold dms, no weird hooks, no fake urgency.

Just clear messaging aligned offers and strategy that actually converts.

You're not here to hustle harder and miss all your family events.

You're here to scale smarter with simplicity.

So let's get you sold out.

I thought that I would talk about showing up when it's hard because if you are growing an online business and you know I'm speaking from experience here, and I wanna talk about like when you've had to show up.

When it gets hard, when life is hard, when life is lifeing.

'cause life is not gonna stop lifeing.

So building my seven figure birth business.

I've gone through hell and back and I've had to show up and I had my client retreat last week.

I coach women who are in the impact space, whether it's perinatal or health or wellness or fitness.

Something where you're impacting someone's life, not their wallet.

So that's, I'm that coach.

So not that it wouldn't work for everyone else, but it really what I teach, no one else teaches because I've built an impact driven business.

And building an impact driven business is so different than an income driven business, if that makes sense.

All right, so what we're gonna talk about is showing up, doing the hustle and treating your business like a real business, because if you treat your business like a side hustle.

The people in your life will treat your business like your little side hustle, and it will perform like a little side hustle.

However, when you dial in and you treat your business like a real business, here's the thing, this business could change your entire life.

Labor Nurse Mama changed my entire life, my entire trajectory, my children.

It has completely changed everything for me.

One of the things that I did from the get go is I treated it like a real business.

I did not treat it like my little hobby.

I put real time and effort, real hustle into it.

I invested in it before I had the money to invest and it paid off.

So.

I want to ask you guys like are you waiting for it to perform for your business, to do something for you before you show up consistently?

Are you treating it like an actual job?

Because if you're not, you need to start right now.

You need to be intentional.

You need to have an outline of a strategy.

Now you don't have to like be all up in arms 'cause this is your business.

You get to do what you want, you get to do when you want it.

But you have to treat it like a business.

If you had a brick and mortar business, you would not just not show up.

You would, you wouldn't ghost your business for, for a week.

So you need to have a strategy, you need to have a plan, and you need to be consistent.

Motivation is gonna come and go.

You're, you're not gonna feel like it, you are not gonna feel like creating real, you are not gonna feel like sending an email.

You're not gonna feel like communicating sometimes.

But discipline is what's gonna build your momentum in all areas of life, but especially in your business.

It's the same with parenting.

Like you're gonna screw up, right?

But you keep going.

You keep trying, you keep learning, you keep investing into being a better mom.

So if you had a nine to five job, you would not just like, ain't gonna work today.

Now, I'm not saying you should have to work every day, but you need to invest time and treat it like a business.

The days you don't wanna show up sometimes turn out to be your biggest days.

Like there are times that I've gone live and I'm like, I don't feel like it, and I sell 10 classes during that live.

So you really need to remember that what you're doing is changing lives.

Maybe you don't feel like showing up, but maybe there's a mom who needs to hear what you have to say.

Maybe you're a mindset coach and there's a person who needs to hear what you have to say, or you're a fitness person who, like, you've got the thing that this mom needs, or this dad needs, or whoever you're talking to.

People need to trust you and they trust you through authenticity, authority, and consistency.

Authenticity authority, consistency.

Your success will come from those small little daily actions that you don't feel like doing, but you gotta do.

And eventually you can delegate to your team.

But those are not, not just the big wins, like all of it's gonna be Play into this picture, the email, the outreach, the live it all compounds to build a successful.

Business.

So instead of saying like, I don't feel like recording a podcast today, I want you to say, what is one thing I can do today to move the needle forward and focus on that one thing?

It doesn't have to be a million things.

And one of the things I love, Mel Robbins is like everything to me.

She said, there's two things I do.

One is the 5, 4, 3, 2, 1 do it.

The other thing is the Let Them Theory and then the other one I really love, and I don't know if this is Mel Robbins or not.

I think this is my husband got it from someone, probably Tony Robbins.

But it's, I'm the kind of person who.

So tell yourself I'm the kind of person who shows up consistently.

I'm the kind of person who, treats my business like a real business and not a hobby.

I'm the kind of person who validates myself.

I don't need validation from selling out my offers or getting tons of engagement.

I know that my offer is worth it and I'm gonna keep showing up until it starts selling.

'cause it will eventually if you're consistently consistent.

So create a non-negotiable schedule.

Like this is the schedule set real work hours.

Again, it's your business, so you don't have to go crank right here, but set real work hours.

It's not just like, I'm gonna work two hours this week.

Now, if you're a busy mom like I was, I was working full-time as a nurse, I was getting divorced.

I'm homeschooling.

I have my kids at home, I've got my baby at home.

I had to dedicate weird hours.

So I had up at 4:30 AM and I went to bed at midnight sometimes, but I dedicated at some time every single day.

I made sure.

Remember, your children, your family is more important than your business.

So if they're sacrificing,

there needs to be a give and take care.

You wanna show up and sell every day.

Get in your stories every single day.

Keep it simple and sell your offer.

If they don't know you have it, they won't know you have it.

And it's just like I tell my girls, my clients, if Starbucks, they don't just like, oh, today.

Today I am not gonna talk about selling coffee.

I did that yesterday.

I'm not gonna sell it today.

No.

They sell coffee every day because they know you're coming to get coffee.

Let your people know that you are there to sell your offer, that you're there to deliver like a really big win, and to impact their lives consistently.

The next thing is hold yourself accountable.

Whatever you gotta do, whether it's tracking your progress, setting deadlines, or hiring a coach or a mentor, you need to track your progress and you need to hold yourself accountable.

Remember again.

Starbucks doesn't just show up some days and sell their offer and then feel bad on the other days.

No.

They sell their offer every day.

Sell your offer every day.

Let them know it's there in some form or fashion.

So the hard truth is no one's gonna come and save you, not the best coach in the world, not your partner, not the best content in the world.

What's gonna save you and what's gonna sell your offer is you consistently showing up.

Talking about it being authentic, sharing your authority consistently.

So authenticity, authority, consistency.

Do those three things consistently.

You're going to sell your offers, and it doesn't happen overnight.

I don't care what anyone says.

Sometimes it can, but the more you show up and the more often you sell your offer, the more offers you will sell.

So I'm gonna challenge you guys to show up this week every day in some form or fashion.

I don't care if it's hard or not.

Like you're gonna have hard days.

You should not show up based on how you feel.

You should show up based on your goals, what you know you can do.

Not, do not let your feelings dictate you this.

This is not how you do it.

You're gonna decide if you're committed.

If you're committed to treating this like a business, you're in it for the long haul.

You're gonna wait for the rewards and you're gonna believe that they're coming DM me, and we can have a conversation.

I am so passionate about this building an impact driven business is so different than an income driven business, and I hope you guys are hearing me.

If your offer is impacting someone's life and not their wallet, then this is where you belong.

If today's episode hit home, make sure you hit subscribe, leave a review, and if you're listening on Spotify, drop a comment and let me know what landed.

And do me a favor, share this episode with the woman you know who is so done with bro marketing.

And just once someone who actually understands the way her B2C business works because we rise together and as always.

That's your cosmic slap on the ass, babe, because action takers are money makers.

You're the magic.

Don't forget it.

I'll see you next week inside Sold Out Sales school.