In today's episode, we're uncovering the hidden money in your business by focusing on what's working, rather than what's not working.

Key Points:

• The hidden money in business is often found by focusing on what is working, rather than what isn't.
• Examples of how clients found success by identifying and expanding on what was already working in their businesses.
• The tendency to overlook what's working and instead focus on what's not working.
• The impact of negative focus on one's perception of business success.
• The importance of dedicating efforts to what's already working, rather than constantly seeking new strategies.

Take Action:

• Reflect on what's currently working in your business, whether it's a successful offer, marketing strategy, or sales approach.
• Once identified, focus on amplifying and expanding what's already working instead of continuously searching for new methods.

Links:

5 Day Strategic Reset

Schedule a FREE Rapid Fire Strategy Session

Connect with me on LinkedIn

business growth strategist, sustainable business, business owners, mastermind, strategic reset, sales funnel, revenue, marketing strategy, sales strategy, networking, offer suite, offer conversion, social media, LinkedIn, Facebook, TikTok, Instagram, client acquisition, successful business growth, business challenges, consulting, online coaching, small business success

Hello. Hello. Welcome back to another episode of the

Real Truth about Business. You know me by now,

or maybe you're new. My name is Michelle De Nayo. I'm a business growth

strategist. And this is the show dedicated to giving you the real straight

and honest truth about what it takes to

grow a successful and sustainable

business. All right. And today we are

talking about the little hidden

money that's in your business or money that's

hiding in your business that you are not looking at or

not looking for simply because you don't know how to find it.

And what I'm talking about here is really

focusing on what is working instead of not working.

That's what I mean by hidden money. There are a lot of business

owners and this has been coming up a lot in the focus. Visionary

mastermind of well, this is not working and this is not working.

And I could use some strategy around this, or I'm looking at this

and this is not working. And my question always

in return to those questions when they come

through on the Q and a is what is working?

Okay, so you have all of these things that you are telling me are

not working. What is working?

And that is where the hidden money is. All right.

I've talked about this multiple different ways. This is part of the

reflection process in the folks visionary framework in the five

day kickoff or the five day reset that is now

available on demand, which I'm super excited about. So if you

missed the five day reset back in April or the first week of April, you

can now buy the replays on demand and you can do this strategic

reset whenever it works for you in your business. So

you can just go to my website,

michelleconsulting.com

fbmastermind, and you can buy the on demand

reset at 197 whenever you want it. Okay,

but the hidden money,

how does what's working correlate to hidden money? Right? Okay,

so let's talk about it. What I mean by

that is, and I talked about this a little bit on last episode, is that

there is a lot of noise in the space of everybody telling you everything that

is not working in your business. Right? Are you struggling to get new clients

here? Or if you want to learn how to do social media or if you

want to increase your content or maybe

do you need more sales, do you need more revenue? Right.

Those all focus on things that are not working.

Right. That's why they are selling them to you, because they

have a magic solution to help

you fix what's not

working. Where I always take the different approach and say,

okay, we have things in our business that's not working.

We all do. At some point, we're going to try something. It's not going to

work, right? Like, that's a given, but what is working?

Okay. And I'm going to give you a perfect example of this. I had a

client inside the focus, visionary mastermind, who said, I am

trying to grow my Instagram community,

and it's just not working. Everything I'm trying

is not working. However, the month before,

she had seen a good amount of growth into that community.

So I said to her, well, you had a lot of growth last

month. How did you do it? What

worked? She said, well, I went to a lot of networking events, and I

talked to a lot of people, and I had a lot of conversations, and I

told them all about my community, and they joined.

Ding, ding, ding, ding, ding. If that

worked, do more of it, right? Like, if networking and

building relationships and having conversation works,

then do more of it. And why I say it's hidden money is because

when you do what's working, you're not spending your time spinning

wheels. So there's hidden money right there because you now have time back,

because you're not trying to do all of the things that are not working and

you're focused on what is working. But then, on the other

hand, is if you know exactly what's working,

it's going to convert better, then you're spending less

time again. But you can wash, rinse, repeat. So let me

give you another example of this, because I think examples help. Another

member in the mastermind came to me in the beginning of

her planning and said she wanted to create a group program. And

I was like, well, right now, you don't

necessarily have the audience for the group program, because, again,

group programs were in her world. It was a lower ticket item, which meant

she needed more people and she needed more of an immediate cash

injection. So I said, if I were you, I'd focus on

one to one. So for the first couple of months of the year, that's what

she did. And she started doing these. She had, like, a small

offer that immediately converted to a bigger offer that

immediately converted to a bigger offer, right? Like, she had this funnel set in place,

which there's another podcast episode coming on about offer suites and how one

leads to the next. But she had this. And

so after a couple months, she said to me, michelle, I'm

sitting here thinking about creating this new offer, and I don't

understand why I want to do this when I have offers that already

work, right? Like, I felt like I needed to create something new

because this one other offer didn't work, when in

reality, I have a sales funnel and an offer

suite that converts very well,

and I enjoy doing it, and my clients love it,

so why am I not focusing on it, right?

So she went in on that again, went in on what's working, and

guess what? She sold more of them and made more money. So

that's what I mean. These hidden little pieces of revenue and

money in your business are hidden in the things that are already

working. But we are so attached and so programmed

to look at what is not working that we don't take the

time to actually focus on what is really going

well, right? Like, think about it. If you have a bad

week, or let's say you're having a really good week,

and all of a sudden something goes

wrong, right? Like, you're getting along, things

are going really well, and then all of a sudden, your car breaks

down, and now all of a sudden, your week is bad, right? Like,

oh, I had such a shitty week. My car broke down. It cost me this,

this, and this. And we only focus on the negative, right? It's like,

I had a shit week or whatever this happened. But prior to in that

week, you signed three new clients. It's absolutely beautiful,

sunshine, whatever you did, whatever,

you got great sleep, whatever that is. But all of those things go to the

wayside as soon as one thing doesn't happen. And that is what

is. The same thing is happening in business.

As soon as something does not go as planned,

we immediately start shifting gears of, like, things aren't working.

I got to try something new. I got to move on. I got to do

all these different things when in reality, there's things that were

working. If you have sold an offer,

if you have had clients, there is something in your business that

worked, okay? So take a look

at that. Ask yourself, what's

working in my business? Where

are my sales coming from? They're coming from one networking

group. Do more with that group. Get

more involved. Be more active. Have more conversations.

Teach master classes, host workshops. Reach out to these

people, right? Build deeper connections with them. If that's working,

do more of it. If you have one particular offer that

sells easily, and no matter what, whenever you put it out, it

sells. Do more of it. Do more of

it. Keep putting that offer out there. Stop

moving all around, right? If. Focus

on what's already working. If you have a marketing strategy,

if, you know, like, I had to do this myself, I'll give you another

example. I could give examples all day long because this is

very important to me, is when I was looking at my

social media, I get wrapped up in really honing in on

one platform. I like to be on all of them.

I think all of them have a different nuance to them. But

when I was getting overwhelmed, so I got overwhelmed with all of it.

I ran out of time. My schedule has changed. I do not have time to

be on all of them. Well, I

had to ask myself, what worked? Where did I get the

most clients, right? Like, where did I meet the best

people? Where have I found it to be the most

fruitful? The answer to that is LinkedIn

and Facebook. I do still really love Facebook.

So if those are the two things, why am I trying to put effort

into TikTok and Instagram, right? I had another client

years ago, same thing. She was, like, putting all this time and effort into

Instagram and all this time and creating all this freaking content, showing up on her

stories and showing up on her stories, showing up on her stories, and almost

every one of her clients was coming from Facebook groups. And I was like,

at what point are you going to start putting a little bit more effort into

engaging in these Facebook groups where people are tagging you

and less effort into Instagram? You're putting all your time and effort into

this Instagram. And then you come to me and go, like, well, it's not working.

I don't understand. Nobody's converting. But yet she was making

sales. So I was like, well, if you're making sales, something must

be working. Where are these people coming from? And when she looked at it was

like, well, they're coming from Facebook groups. Okay, go do more of

right, like, that's what I mean by hidden money. The answers are

there. The money is hiding in your business. It's

just waiting for you to find it. It's not really hiding. It's just that

you're not looking for it because you're too busy focused on what's not

going well, that you're not taking the time to look at

what is. Okay, so your action

item for today from this episode

is to ask yourself, what's working?

I want you to stop focusing on everything that's not working. I want you to

find at least one thing in

your business that's working, whether that be an offer, whether that be a

marketing strategy, whether that be a sales strategy, whether it

be a networking, whatever it

is, what is working.

Did you have a master class that went really well, that you haven't

run again, right? The last time you ran a master

class, did it convert, and you haven't done it again

because you moved on to something else. Well, if the master

class converted, do it again. I

know for me, the five day strategic

reset converts, because once people experience

it and see it and go through the process, they see the

value in it, and it usually converts. Right. So that's why I

did it again in April. Normally, I only do it in December. I did it

again in April live. Now it's available on demand

because I know that it works

again. I could go on and on. Like I was thinking, oh, I should probably

create a master class. I should do this workshop that leads to the five day

program. And I may try that, but at the end of the day, why? It's

just one more thing I have to create where if I just focus on selling

the five day strategic reset,

I know that it works. So if

I create a workshop, then I got to try to sell that or get people

to show up to it and then hope that. Then they go up to the

next thing and then hope that. Why? I have

one thing that works. It's low cost, it's $197.

It's a low entry point. It's an easier yes. So why

do something different? Right? Blinders on.

Get focus. You're going to sense a theme for the month of

April. Set focus and do the

things that move your business forward

and eliminate the noise and the rest of

it. Okay. I love you. I believe in you.

Go take action. I'll talk to you soon. Bye.