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Inclusions and exclusions.
Speaker:What are they?
Speaker:Well, they're broadly categorized
Speaker:as the terms and conditions and
Speaker:also separately the elements
Speaker:of what's included or excluded.
Speaker:When creating your content
Speaker:or when working with a brand.
Speaker:For the purpose of today's episode,
Speaker:we are going to be referring to the
Speaker:components that are included or excluded
Speaker:as part of your content creation.
Speaker:I.
Speaker:These are often the finer details
Speaker:where creators can be caught out.
Speaker:When a brand requests these as
Speaker:part of your deliverables and you
Speaker:haven't specified that they're either
Speaker:expressly included or excluded.
Speaker:Now in future episodes, we're
Speaker:going to discuss general terms and
Speaker:conditions that should be documented
Speaker:as part of your scope of works.
Speaker:But today we are going to be turning
Speaker:our mind to things that you can
Speaker:easily be caught out on when you
Speaker:are delivering your brand campaign.
Speaker:Now, if you've listened to episode
Speaker:one, understanding the Brief,
Speaker:you'll have the foundations of how
Speaker:to review a brief from a brand.
Speaker:This is really important as it'll
Speaker:help you define the inclusions
Speaker:and exclusions for each campaign
Speaker:that you'll be working on.
Speaker:Now you might be getting the sense that
Speaker:there's a lot to consider when putting
Speaker:together your quote for a campaign.
Speaker:And there is, and that's because it
Speaker:is the biggest opportunity you have to
Speaker:increase your revenue and equity with the
Speaker:brand, your relationship with the brand.
Speaker:And it is also the step in the process
Speaker:where you can make the greatest mistakes.
Speaker:Now this is why we've dedicated
Speaker:the first episodes of the podcast,
Speaker:so you can start to understand the
Speaker:framework of pricing and quoting when
Speaker:you are working on brand campaigns.
Speaker:And to support you get the hang of it.
Speaker:We are going to give you lots
Speaker:of resources as you build
Speaker:your skills in this space.
Speaker:So listen out to the end of the
Speaker:episode on where you can grab these.
Speaker:Let's get started on today's episode.
Speaker:Now, depending on the type of
Speaker:campaign you've been engaged to
Speaker:complete, it might be a brand
Speaker:collaboration, a public appearance.
Speaker:Public speaking, a
Speaker:demonstration or a workshop.
Speaker:There's lots of different ways we
Speaker:know that you can work with brands
Speaker:you'll need to consider and vary
Speaker:the inclusions and exclusions.
Speaker:What we're going to do is break
Speaker:today's episode into two segments.
Speaker:First up, we've got the inclusions,
Speaker:and then after that we're
Speaker:going to look at exclusions.
Speaker:Starting with the inclusions,
Speaker:Many of these should be noted as
Speaker:standard when you prepare your quote
Speaker:or scope of work for the brand.
Speaker:And then you can work through
Speaker:any variables that you might
Speaker:need to introduce depending
Speaker:on the elements or style of
Speaker:campaign that you are working on.
Speaker:Inclusion number one, pre-approval
Speaker:and revisions, and I'm talking about
Speaker:pre-approval of the content that you
Speaker:produce and the number of revisions that
Speaker:the brand might be entitled to make if
Speaker:there is a pre-approval process in play.
Speaker:Now where possible you really want
Speaker:to try and remove pre-approval of
Speaker:your content and any revisions.
Speaker:The bigger the campaign that you work
Speaker:on, the more likely it is that the brand
Speaker:will want pre-approval of your content.
Speaker:If this is the case, include
Speaker:pre-approval of content with
Speaker:say, one round of revision.
Speaker:So that means that you'll
Speaker:submit the content to the brand
Speaker:and you'll give them just one
Speaker:opportunity to come back and revise.
Speaker:Now this number of revisions requested by
Speaker:the brand will vary depending on the type
Speaker:and volume of content being produced.
Speaker:So start low with the number of
Speaker:revisions that the brand is entitled
Speaker:to, and then negotiate this as part
Speaker:of your overall campaign negotiation.
Speaker:But for small entry level
Speaker:campaigns and probably low
Speaker:fee, low deliverable campaigns.
Speaker:Pre-approval of content
Speaker:really is something that you
Speaker:should not offer to the brand.
Speaker:Number two, at tags,
Speaker:hashtags and swipe up.
Speaker:So naturally you are going to include
Speaker:the use of brand nominated hashtags
Speaker:and you might wanna limit that.
Speaker:So you might say a maximum of three, the
Speaker:brand at TAG and a unique u r l swipe up.
Speaker:So that might be a swipe up that you
Speaker:are using in an Instagram story or a
Speaker:link in bio or something like that.
Speaker:Now you do wanna specify the
Speaker:maximum number of tags that
Speaker:you are willing to use and.
Speaker:You may, depending on what country
Speaker:you're based in, but it's most likely
Speaker:that you'll need to allow for something
Speaker:like hashtag ad or hashtag sponsored
Speaker:or similar for branded content if
Speaker:you are not using a native branded
Speaker:collaboration tool within the platform.
Speaker:Number three, display of content.
Speaker:Now, this one is an easy one because
Speaker:it sits really nicely as a value add.
Speaker:You can note in your inclusions that
Speaker:the content will remain on your channels
Speaker:for the duration of the campaign
Speaker:period, plus a minimum period of time.
Speaker:So it could be you are going to let the
Speaker:brand know that you will display the
Speaker:post on your feed plus one week plus
Speaker:six months or two years, it's up to you
Speaker:to decide, but note that there is an
Speaker:inclusion because you're probably going
Speaker:to do it anyway, and it just shows up
Speaker:as a value add and it demonstrates to
Speaker:the brand that you're thinking about.
Speaker:Adding value into the relationship
Speaker:and adding value to the
Speaker:content that you are creating.
Speaker:Number four, a briefing call.
Speaker:Now, we've spoken about briefing
Speaker:calls in previous episodes.
Speaker:Often they won't be required in, uh,
Speaker:smaller campaigns, again, as you scale
Speaker:up your campaigns, It's more likely
Speaker:that brand's going to want some sort
Speaker:of briefing call with you, so you can
Speaker:simply note in your inclusions that you
Speaker:are prepared to attend a briefing call
Speaker:with full attentiveness to instructions
Speaker:and directions to ensure mutual success.
Speaker:It's a really nice wording, a
Speaker:little bit of warm and fuzzy.
Speaker:Again, it's showing the brand
Speaker:that you are committed to
Speaker:mutual success in this campaign.
Speaker:Now, if you miss the wording of this
Speaker:or any other wording that we use
Speaker:in the episode, have a look at the
Speaker:show notes afterwards because it
Speaker:will all be clearly set out there.
Speaker:now.
Speaker:Number five, talent
Speaker:channel distributions.
Speaker:So in your inclusions, you want to
Speaker:note the creation and distribution of
Speaker:content to your channels as described
Speaker:in your quote or your scope of works.
Speaker:So what you are saying to the brand is
Speaker:that you are going to create and publish
Speaker:this content on your talent channels
Speaker:So elsewhere in your scope of work, you
Speaker:might've said, okay, well, we're going
Speaker:to do three TikTok posts, one Instagram
Speaker:reel, and three Instagram story sets.
Speaker:That's in your deliverables,
Speaker:in your inclusions.
Speaker:You want to note that
Speaker:you are going to create.
Speaker:Distribute the content as
Speaker:described in the quote or
Speaker:otherwise as mutually agreed.
Speaker:Often you'll find during a campaign
Speaker:that the brand might wanna tweak the
Speaker:deliverables and you can either agree
Speaker:to change the deliverables or what you
Speaker:are required to do, that's sometimes
Speaker:good because there's an opportunity for.
Speaker:Creating additional revenue for
Speaker:yourself or renegotiating the campaign,
Speaker:but this is some tidy wording for
Speaker:you to use in your inclusions.
Speaker:Number six, usage rights include a
Speaker:statement in your inclusions along
Speaker:the lines of usage rights for brand
Speaker:properties as described in this quote.
Speaker:this is letting the brand know
Speaker:that they're allowed to use the
Speaker:content that's created as agreed.
Speaker:So you.
Speaker:Might have said in your scope of works or
Speaker:your quote, that the brand can republish
Speaker:the content organically on their brand
Speaker:channels, or you might have said that the
Speaker:brand can distribute the content through
Speaker:their own channels and third party
Speaker:channels, whatever the distribution is.
Speaker:You just want to note an
Speaker:inclusion a statement.
Speaker:That says that you are giving usage
Speaker:rights to the brand as described,
Speaker:and that makes it very clear
Speaker:that any variation to those usage
Speaker:rights give you some entitlements.
Speaker:And again, that might be where you
Speaker:need to come back and renegotiate
Speaker:a fee or ask for something else.
Speaker:If the brand has used the content
Speaker:outside the scope for which was agreed
Speaker:and for which you've been paid for.
Speaker:Now in this section here, we're still
Speaker:talking about inclusions, but I want
Speaker:to talk a little bit about live events.
Speaker:as influencers and content
Speaker:creators, you might.
Speaker:Often be invited to attend live
Speaker:events, think film screenings, PR
Speaker:activations, in-store activations.
Speaker:There's lots of invitations that
Speaker:go out from brands now asking
Speaker:for influencer appearances.
Speaker:So there's some things that you really
Speaker:need to consider when you do this.
Speaker:This is not necessarily the
Speaker:pretty side of things, but it's a
Speaker:practical and functional side of
Speaker:things that you need to consider.
Speaker:And again, some of these are just
Speaker:demonstrating value back to the brand
Speaker:by offering these as your inclusions.
Speaker:So number seven, the
Speaker:supply of talent images.
Speaker:Potentially if you've
Speaker:got one, a biography.
Speaker:So if you are going to an event and
Speaker:the brand wants to do some PR and
Speaker:you've agreed that that's okay, give
Speaker:them the image that you want them
Speaker:to use, if possible, if they're not
Speaker:taking ones at the event, you know,
Speaker:so if they're promoting event ahead of
Speaker:time, give them your favorite bio photo
Speaker:and your written biography, and that
Speaker:way you are controlling how you are
Speaker:being presented in the brand's media.
Speaker:Number eight, time allowance pre-event.
Speaker:So just let the brand know
Speaker:that within your quote, you've
Speaker:considered a time allowance before
Speaker:the event to develop resources.
Speaker:So for instance, if the brands
Speaker:ask you to come in and deliver
Speaker:a workshop or maybe recipes or
Speaker:makeup looks, or a styling session.
Speaker:You need some time to think about
Speaker:and plan what you are going to do
Speaker:at the event and to create relevant
Speaker:and engaging speaking points.
Speaker:So you are gonna want to limit the
Speaker:amount of work you put in pre-event
Speaker:you might wanna say four hours to
Speaker:deliver a 40 minute workshop and
Speaker:review briefing material, but.
Speaker:Note on your inclusions that
Speaker:you've made a time allowance for
Speaker:pre-event to develop resources.
Speaker:And then similarly, as we
Speaker:move into number nine, a
Speaker:time allowance on event day.
Speaker:So this is the time allowance that
Speaker:you are making on the day of the event
Speaker:for any final briefing or preparation
Speaker:or run sheet responsibilities.
Speaker:So if you're turning up to a, a
Speaker:movie premier, that's one thing.
Speaker:But you might be speaking
Speaker:on stage for a brand.
Speaker:You might be invited to attend as
Speaker:a, a keynote speaker or speak on
Speaker:a panel, so you'll need to make
Speaker:allowance on the day to go in.
Speaker:You'll need to be.
Speaker:mic'd up.
Speaker:You might need to have technical checks.
Speaker:You might need a time allowance
Speaker:for professional hair and makeup.
Speaker:They might want rehearsals.
Speaker:So you need to consider what time
Speaker:allowances needed on event day and
Speaker:bring that into your inclusions.
Speaker:And continuing to talk about live events
Speaker:for the remainder of these inclusions.
Speaker:Now I wanna speak about event assets.
Speaker:So, If there is a live event, there's a
Speaker:strong likelihood that the brand is going
Speaker:to want to capture their own assets,
Speaker:their own photos and videos, soundbites,
Speaker:whatever, during the event for organic
Speaker:display on their, brand channels, or
Speaker:potentially for PR and pay distribution.
Speaker:So, If you are including this as part
Speaker:of your deliverables, you obviously
Speaker:need to factor it into your pricing.
Speaker:, but you know, if you're going to a
Speaker:movie premier, you probably wanna
Speaker:say, yep, that's great PR for me.
Speaker:I don't need to worry about that,
Speaker:but, If you are paid to speak at an
Speaker:event, you don't necessarily want the
Speaker:brand to capture all the assets and
Speaker:then use them at their discretion in
Speaker:brand created content when being paid.
Speaker:So think about the event that you
Speaker:are attending and think about what.
Speaker:Assets that the brand might create from
Speaker:that event, and whether you want to
Speaker:include those as part of deliverables,
Speaker:so you quote and be paid for them, or
Speaker:they're just like PR opportunities that
Speaker:you're going to give the brand for free.
Speaker:Something also that you'll need to think
Speaker:about at number 11 is the wardrobe.
Speaker:Occasionally you might be required to
Speaker:wear a specific wardrobe for an event.
Speaker:Usually most people prefer to
Speaker:wear their own clothes and,
Speaker:you know, you will supply the
Speaker:wardrobe and that will probably
Speaker:nine times out of 10 be the case.
Speaker:So again, An inclusion you can note
Speaker:on your quote is the wardrobe will
Speaker:be supplied by the talent unless
Speaker:otherwise requested by the brand.
Speaker:Again, that's just showing the brand that
Speaker:you are thinking about what they might
Speaker:need on the day and how you are preparing
Speaker:and committed to that mutual success.
Speaker:Another inclusion, a license
Speaker:for the brand to publish
Speaker:material on talent channels.
Speaker:Number 13, a commitment to success.
Speaker:So you can include a statement
Speaker:along the lines of an experienced
Speaker:creator or in brackets team if
Speaker:you have one to deliver end-to-end
Speaker:campaign or event deliverables.
Speaker:And this is a nice, you know, warm
Speaker:and fuzzy to include before we
Speaker:start moving into the exclusions,
Speaker:which should sit underneath.
Speaker:And in the next section of your
Speaker:quote or statement of work, When we
Speaker:talk about exclusions, you might be
Speaker:uncomfortable about stating what is
Speaker:excluded on a quote or your, your
Speaker:scope or statement of works, but
Speaker:it is really important to do this.
Speaker:As we said at the top of the
Speaker:episode, you don't wanna be caught
Speaker:out partway through a campaign.
Speaker:Or even at the end of a campaign when
Speaker:the brand has an expectation that
Speaker:you are going to do something that
Speaker:you potentially haven't considered.
Speaker:The really nice thing about doing all
Speaker:this groundwork upfront, so reviewing
Speaker:the brief, doing your upsells,
Speaker:pricing, your campaign, looking
Speaker:at your inclusions and exclusions,
Speaker:it's setting a really transparent
Speaker:framework of how you are going to
Speaker:work with the brand on this campaign.
Speaker:So nothing's left.
Speaker:Up in the air no one's unsure
Speaker:about what's going to happen
Speaker:as the campaign unfolds.
Speaker:it's a positive thing to do this
Speaker:because also when you cite an
Speaker:exclusion, the brand might come back
Speaker:to you and say, Hey, actually we
Speaker:thought this was going to be included.
Speaker:Are you able to include it for us?
Speaker:And that gives you.
Speaker:A beautiful opportunity to say,
Speaker:I'd be delighted to include
Speaker:this, and the fee for including
Speaker:this component is this much.
Speaker:So it gives you an opportunity to
Speaker:have that negotiation and dialogue
Speaker:with the brand and potentially upsell.
Speaker:Or alternatively you can, include that.
Speaker:So take an exclusion and move
Speaker:it up into your inclusions
Speaker:as a value add to the brand.
Speaker:So you might go back to the
Speaker:brand and say, you know what?
Speaker:Typically I charge to include this work.
Speaker:as part of my deliverables, however,
Speaker:as a value add to you for this
Speaker:campaign, I'm willing to include it
Speaker:without any further charge to you.
Speaker:So there's ways that you
Speaker:can frame it positively.
Speaker:And I actually enjoy this process
Speaker:because a, as I said earlier, it
Speaker:sets transparency for how you're
Speaker:going to be working with the brand.
Speaker:But it's also still part of this
Speaker:ongoing negotiation process.
Speaker:You're kind of nutting out the detail
Speaker:and often when we raise these things in
Speaker:our documents, in our quote, the brand
Speaker:might not even have thought of something.
Speaker:So they might not have, considered.
Speaker:You need to have time allowance,
Speaker:pre-event, or that they wanted
Speaker:pre-approval of your content, so it
Speaker:might trigger the brand to tighten up
Speaker:their brief or the campaign itself.
Speaker:So it is a really good opportunity
Speaker:to have that dialogue with the brand.
Speaker:So let's start talking about exclusions.
Speaker:Number one is content quality.
Speaker:I always note this is
Speaker:my number one exclusion.
Speaker:It's a habit, and the statement
Speaker:that I include is professional
Speaker:editing of talent, content
Speaker:not supplied by the brand.
Speaker:And this means that the content
Speaker:that you are going to supply.
Speaker:Is what the brand would
Speaker:typically see you produce.
Speaker:Publish on your own channels
Speaker:and that you are not going to
Speaker:have it professionally edited.
Speaker:Pretty straightforward.
Speaker:Number two, supply of product.
Speaker:Now, as we spoke about in
Speaker:previous episodes, it's most
Speaker:likely that you are going to be
Speaker:promoting a product, sometimes
Speaker:services, but generally a product.
Speaker:So the brand has to be responsible
Speaker:for supply of product to you if
Speaker:you have to pay for a product.
Speaker:That's not an influencer campaign,
Speaker:that's a sale for the brand, right?
Speaker:So you should not be paying
Speaker:for the supply of any product.
Speaker:So note it there as an exclusion
Speaker:on your quote or statement of work.
Speaker:Number three, faulty
Speaker:and or missing product.
Speaker:Again, this relates to the
Speaker:brand supplying the product.
Speaker:So if they.
Speaker:Supplying the product.
Speaker:Make sure that you also cover off that
Speaker:they're responsible for replacing any
Speaker:faulty, missing, or undelivered product.
Speaker:Number four, return of product.
Speaker:Note that there will not be a
Speaker:return of any products that are
Speaker:used for your talent content.
Speaker:So the brand might try it on and say
Speaker:to you, Hey, yep, we are gonna give you
Speaker:this product, but after you've finished
Speaker:with it, we'd like you to return it.
Speaker:No.
Speaker:No, there might be
Speaker:exceptions to this rule and.
Speaker:We have worked with brands where we might
Speaker:be producing content and there's only
Speaker:demonstration models available, or very
Speaker:limited quantities of product available.
Speaker:I.
Speaker:So sometimes we need to make a variation
Speaker:or consideration if this is the case,
Speaker:but if the product has to be returned,
Speaker:note that it needs to be at the brand
Speaker:expense with reasonable wear and tear,
Speaker:because you'll be using the product
Speaker:to create content, and there might be
Speaker:some wear and tear that happens as a
Speaker:consequence of you creating your content.
Speaker:So just have that clearly noted
Speaker:because all of a sudden you do
Speaker:not want the brand coming back
Speaker:to you and say, Hey, there's a.
Speaker:A scratch on this or a wrinkle or a tear.
Speaker:If it's reasonable, wear and tear.
Speaker:Number five is on props.
Speaker:Now, we don't use this often, but
Speaker:it's been requested often enough
Speaker:for me to want to raise this for
Speaker:you to consider as an exclusion.
Speaker:So if brands have requested the
Speaker:use of specific props in your
Speaker:content, so that's in addition to
Speaker:any product that they might supply.
Speaker:You need to note that these are excluded.
Speaker:Or you need to have costed them
Speaker:into your quote Number six in our
Speaker:exclusions, and that's exclusivity.
Speaker:Again, we've spoken about this
Speaker:across our previous episodes.
Speaker:It's really important that you consider
Speaker:exclusivity and where possible.
Speaker:Avoid granting exclusivity to the brand.
Speaker:Don't give the brand exclusivity because
Speaker:it is unlikely that the brand is going
Speaker:to want to pay you the fee that should
Speaker:be aligned to any exclusivity provisions.
Speaker:So noted on there that
Speaker:exclusivity is excluded.
Speaker:Number seven, date blockouts.
Speaker:Now, you might already have other
Speaker:campaigns booked on your content
Speaker:calendar, or you have specific exclusion
Speaker:periods due to other commitments.
Speaker:You know, a common example of this
Speaker:might be is if you have campaign
Speaker:exclusivity with another brand.
Speaker:So you've successfully negotiated.
Speaker:Exclusivity or content with another
Speaker:brand, and you do not wanna dilute the
Speaker:value of that content by saturating
Speaker:your feed with additional spun con.
Speaker:Or you might have been cast on a
Speaker:TV show and the network might have
Speaker:control or rights over your channel.
Speaker:So if you need to consider date
Speaker:blockouts as an exclusion, you
Speaker:could use wording such as any date
Speaker:exclusions for publication of content
Speaker:on talent channels will be subject
Speaker:to the confirmation of the talent.
Speaker:All of these exclusions are quite
Speaker:important, but the next four I want
Speaker:you to give me your full attention
Speaker:for these ones are extra important.
Speaker:Number eight.
Speaker:Campaign insights.
Speaker:So this is the end of the campaign
Speaker:or campaign progress insights or
Speaker:social metrics for any content
Speaker:delivered via your channels.
Speaker:Again, we've spoken about this in
Speaker:previous episodes and that metrics
Speaker:reporting is time consuming and
Speaker:you want to avoid it if possible
Speaker:unless you are getting paid.
Speaker:Properly to prepare reporting.
Speaker:Do not provide the insights to the brand.
Speaker:At minimum, you may elect to give
Speaker:them some screenshots of your
Speaker:analytics and insights, but if
Speaker:the brand is requesting a report,
Speaker:charge a fee to prepare a report.
Speaker:And if you've been engaged by a brand
Speaker:to deliver content over an extended
Speaker:period of time, so three months or six
Speaker:months, or 12 months, and the brand
Speaker:wants interim reporting, you might
Speaker:also want to consider pricing that in.
Speaker:So otherwise you should
Speaker:note it as an exclusion.
Speaker:now.
Speaker:The next three statements are
Speaker:just clear copy and paste.
Speaker:If you can't write the words quickly
Speaker:down as you're listening to the
Speaker:podcast, go to the show notes and
Speaker:copy and paste the wording, which
Speaker:will be on display on the website.
Speaker:Number nine, content distribution.
Speaker:Your statement to write is
Speaker:distribution of any content in any
Speaker:format, including usage rights for
Speaker:social and digital media, tv, radio.
Speaker:O o h.
Speaker:Which stands for out of home
Speaker:or print publications unless
Speaker:otherwise specified number 10.
Speaker:The statement you are going to
Speaker:write is content rights, any
Speaker:content, distribution, purpose, use
Speaker:territory, or term, not expressly
Speaker:covered in this scope of work.
Speaker:Or call it a quote if you're
Speaker:calling your document a quote.
Speaker:And finally, number
Speaker:11, reuse of material.
Speaker:Reuse of material for future campaigns.
Speaker:Now, these might sound somewhat similar,
Speaker:but they do have different meanings, so
Speaker:it's really good to expressly make these
Speaker:statements so it's very clear to the
Speaker:brand that they cannot use your content
Speaker:in any way unless it's been agreed.
Speaker:Now we're very close to wrapping
Speaker:up our exclusions and today's
Speaker:episode, but I've got three more
Speaker:exclusions I want you to consider.
Speaker:And these are in relation to live events.
Speaker:So earlier in the episode we
Speaker:discussed some inclusions that you
Speaker:want to consider for live events.
Speaker:And now we're going to give
Speaker:you the exclusions you want to
Speaker:consider for live events if you
Speaker:are participating in live events.
Speaker:Number one is travel costs.
Speaker:If you need to fly somewhere and have
Speaker:accommodation and airport transfers,
Speaker:you want to be paid for that.
Speaker:And similarly, you might
Speaker:also want to be paid for.
Speaker:A local transfer, perhaps you
Speaker:need to go to an event, it's
Speaker:going to finish very late.
Speaker:You know that there might be potentially
Speaker:alcohol consumption or you do not
Speaker:wanna drive, or you do not wanna
Speaker:park, or parking is not practical
Speaker:in the location you're going to.
Speaker:So consider the.
Speaker:Travel costs
Speaker:and you might want to say something like
Speaker:travel costs, including any flights or
Speaker:transfers for any location outside your,
Speaker:insert the name of your city, metro area.
Speaker:Number two, hair and makeup.
Speaker:If you are doing a live event, and
Speaker:especially if that live event is
Speaker:being filmed or recorded, you probably
Speaker:wanna have professional hair and
Speaker:makeup done, and if you're in that
Speaker:space, you might be aware that.
Speaker:The level of professional hair and
Speaker:makeup that is done is different for
Speaker:photography than it is for filming.
Speaker:So the cost scales up depending
Speaker:on what is being produced.
Speaker:So you want the brand to
Speaker:cover hair and makeup costs.
Speaker:This also applies probably if
Speaker:you're doing a campaign shoot
Speaker:for the brand on location.
Speaker:And Finally number three is insurance.
Speaker:You want to make sure the
Speaker:brand has fulfilled their
Speaker:obligations around insurance.
Speaker:Now, you should probably
Speaker:have your own insurance.
Speaker:Again, that's going to vary depending on.
Speaker:Where you are based,
Speaker:what country you live in.
Speaker:But I have seen people fall
Speaker:off stages, break bones, suffer
Speaker:injuries, trip backstage.
Speaker:These things happen and you do not think
Speaker:about them until it happens to you.
Speaker:Or someone you know.
Speaker:So you do wanna think about your
Speaker:own insurance, but you want to
Speaker:check with the brand that they've
Speaker:got proper insurance in place.
Speaker:So you can note that down as an exclusion
Speaker:on your quote or statement of work.
Speaker:So there we have it.
Speaker:There was again, a lot of information
Speaker:there and if you are new to this
Speaker:space, it's going to feel perhaps quite
Speaker:unfamiliar and quite uncomfortable,
Speaker:and this might need to be an episode
Speaker:that you listen back over or you
Speaker:listen to with the show notes
Speaker:that are available on the website.
Speaker:Just take your time.
Speaker:When you are learning to quote
Speaker:campaigns, it is a skill that you'll.
Speaker:Build and learn just like you've learned
Speaker:to edit your videos and learn about the
Speaker:best ring light and what angle suits
Speaker:you when you're creating content or
Speaker:your best s e o practices if you are a
Speaker:blogger or how to cook a great recipe.
Speaker:If you are a recipe creator, you
Speaker:have the skills to learn this.
Speaker:Because you are a content creator, so
Speaker:you do understand all of these things
Speaker:that we are talking about today.
Speaker:You just need to start incorporating
Speaker:them into your practices when you
Speaker:are quoting and working with a brand.
Speaker:So we need to stop and think about
Speaker:the process that you're going
Speaker:to go through when creating your
Speaker:campaign or event with the brand.
Speaker:Write a list of all the things that
Speaker:you'll need to do to complete the
Speaker:deliverables and use this to draw
Speaker:up your inclusions and exclusions.
Speaker:Taking the time to do this when
Speaker:quoting and negotiating the
Speaker:campaign really can save a lot
Speaker:of heartache if things go wrong.
Speaker:And also it's got the added benefit of
Speaker:making sure that you've properly priced
Speaker:your campaign and made as much profit.
Speaker:As possible from your work, the
Speaker:lists that we've spoken about today.
Speaker:So the inclusions and the exclusions,
Speaker:they're not exhaustive, they're not
Speaker:all the inclusions and exclusions that
Speaker:you'll ever need on a brand campaign.
Speaker:As we've mentioned in previous
Speaker:episodes, each campaign's different.
Speaker:So you've gotta put
Speaker:your thinking caps on.
Speaker:The list we've spoken about today is
Speaker:a starting point for you to consider
Speaker:the whole process of delivering
Speaker:your campaign and what needs to
Speaker:be costed into your quote or what
Speaker:needs to be covered by the brand.
Speaker:I.
Speaker:Creating content takes skill and effort.
Speaker:You want to be properly rewarded for this
Speaker:and make enough money for your efforts.
Speaker:There's nothing worse than being
Speaker:out of pocket on a campaign.
Speaker:We all know that exposure
Speaker:does not pay the bills.
Speaker:So I hope you found the Inclusions
Speaker:and Exclusions episode useful.
Speaker:You can grab all of the detailed
Speaker:show notes and the wording that I've
Speaker:spoken about from today's episode,
Speaker:plus additional resources at the
Speaker:business of influence.com/ep four.
Speaker:That's EP four.
Speaker:In our first four episodes, we've
Speaker:really done a lot of work on
Speaker:setting you up to understand a
Speaker:brief and price your campaign.
Speaker:We nearly completed these fundamentals
Speaker:and we're going to do that.
Speaker:Across the next few episodes.
Speaker:We are going to be talking about the
Speaker:importance of a scope of work and
Speaker:how to prepare a scope of work.
Speaker:Next week's episode, we are going to
Speaker:talk about how you get paid on time.
Speaker:Because as we said earlier, we wanna
Speaker:be paid and rewarded for our efforts.
Speaker:So it's really important to introduce
Speaker:a few tactics on how to get paid on
Speaker:time for your campaign, and that's what
Speaker:we'll talk about in next week's episode.
