Alison introduces the first part of a two-part mini series on how retreats fit into a business. She discusses why retreats are often hard to fill and explains that the issue is not always marketing, but whether the wider business ecosystem supports the retreat.

She talks about common problems such as one-off retreats with no clear next step, offers focused on deliverables instead of outcomes, and businesses that rely on social media or a venue deposit before the strategy is in place. She also explains that a retreat should sit within a larger offer suite, with entry points before the retreat and a clear path afterward.

Part 2 of this series drops October 22 so stay tuned!

HIGHLIGHTS:

1:16 Retreats Are Not the Business

6:01 Why Retreats Feel Hard

9:31 Human Connection Sells

14:00 Sell the Transformation

16:02 Stop Relying on Social Media

21:15 Map Your Retreat Journey

related episodes

Stop Selling the Engine - The Problem (part 1): https://podcasts.apple.com/us/podcast/stop-selling-the-engine-part-1-the-problem-why/id1676688929?i=1000775118557

Stop Selling the Engine - The Application (part 2): https://podcasts.apple.com/us/podcast/stop-selling-the-engine-part2-the-application/id1676688929?i=1000777026347

Stop Selling the Engine - Retreats & What They Carry Home (part 3): https://podcasts.apple.com/us/podcast/stop-selling-the-engine-part-3-retreats-what-they-carry-home/id1676688929?i=1000779057508

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