Today’s guest is Jamie Williams, Managing Partner at Isobel, the independent agency that’s recently repositioned itself as ‘the brand reset company’.

Jamie explains what prompted the change and how it’s designed to capitalise on what the agency does best, as well as reflect where they believe the market is heading.

He also shares how productisation helped turn their refined proposition into a clear, three-stage offer, while also making change easier for the team to embrace.

This candid conversation combines differentiation, value-based pricing and how to create a better experience for clients. At a time of huge disruption, Jamie offers an insider’s perspective at how an established agency can embrace change without losing what made it distinctive.

HIGHLIGHTS:

[02:13] Twenty years of independence

[05:04] Future proofing the agency

[08:16] Breaking creative commoditisation

[14:46] Finding the hybrid opportunity

[20:59] Knowing when to reset

[29:11] Think, create, and do

[32:21] Value-based pricing

[34:34] Translating differentiation into demand

[40:22] The power of brands

MORE ABOUT JAMIE:

LinkedIn: linkedin.com/in/jamie-williams

Website: isobel.com

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

Mentioned in this episode:

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