In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the co-founder and CEO of Monarchy, Nicole Tabs.
Nicole has a background in being an internet influencer. Monarchy started as an influencer marketing company that connects brands and influencers. They have evolved over time and added more people into their company that really understand the industry and can achieve results. Over time, they added more and more expertise until they finally became a marketing agency in general. They then evolved again into an “engine” that helps with business development strategies and solutions.
Josh and Nicole also explore some best marketing practices overall. If you want to see an impact in your sales, first make sure you choose the right influencers – but only within an entire strategy. If you align your entire marketing strategy with the influencer marketing, you’ll see optimized results. Your personal social media accounts, website, email marketing, landing pages, messaging, copy, message per platform, optimization per platform, and your influencer marketing all have to move together like an oiled machine. Strategizing to align these aspects can be both cumbersome and complex – but it is definitely important if you want to see results.
Today’s public is inundated with content all the time, which means it takes better ads and targeting to achieve your goals. It’s harder now than it’s ever been to reach your target audience with ads, but it is possible to grab the attention of the right audience.
Thinking through the whole marketing journey is incredibly important. Influencer marketing is only the very top of the funnel. Assume every consumer is fickle – they might click if an influencer they trust is informing them about it for the first time, but if you don’t have a well thought out funnel and targeting, you’ll lose a bunch of those leads. Leave no barriers in place, especially when it comes to advertising.
If you’re a business owner who has seen some success and traffic but just can’t seem to break into the next level, consider reaching out to Monarchy and their team. If you want to make a difference by making a bigger impact, you need to see results. Monarchy takes a holistic approach to marketing and offers unique insights into the influencer marketing space. Monarchy is industry agnostic and works with brands of all shapes, sizes, and verticals.
If you’re interested in learning more about their background and origin story, check out their About page here.