Episode Highlights

✅ Data is the "oil of the 21st century," empowering businesses to make smarter, data-driven decisions instead of relying on instinct.

✅ Heimdall saw massive user growth in Nigeria and Brazil after analyzing user data, showcasing the power of data to shape product development.

✅ Many industries, especially manufacturing, are ripe for AI and machine learning disruption, unlike marketing, which already has ample data tools.

Episode Summary

In this episode, Joel Reji, Vice President at Bank of America and founder of Heimdall, discusses the transformative power of machine learning and data in business decision-making. Joel explains how data is the "oil of the 21st century," crucial for making more informed decisions. He highlights Heimdall’s success story in identifying key markets like Nigeria and Brazil by diving deep into user data, which helped the company develop tailored APIs to serve customer needs.

Joel also shares insights into industries primed for disruption by machine learning, including manufacturing and hospitality, which can use predictive data to anticipate customer needs and optimize supply chains. However, businesses looking to leverage data-driven strategies must understand the importance of having enough high-quality data collected over time to see the benefits.

Notable Questions We Asked

Q: How does Heimdall use data to make better business decisions?

A: We treat data like the oil of the 21st century, constantly analyzing usage data to understand what customers need, which helps shape our product development and growth strategies.

Q: What did you discover when analyzing user data from Nigeria and Brazil?

A: We found strong interest in natural language processing in these markets, which led us to develop and release new APIs specifically tailored to their needs.

Q: How can companies predict customer needs before customers even realize them?

A: By deeply analyzing customer behavior, businesses can anticipate what products or services a customer might want, even before they realize it, as shown in the example of Target predicting a customer's pregnancy.

Q: What industries are ripe for disruption using machine learning?

A: Manufacturing and hospitality are prime candidates, with their complex logistics and supply chains that can be optimized through data-driven decision-making.

Q: What should businesses consider before deploying AI or machine learning?

A: Businesses need to ensure they have enough high-quality data collected over time, as machine learning solutions rely on a substantial dataset to deliver accurate predictions and insights.

Chapters

00:00 Intro

00:33 Harnessing Data for Better Business Decisions

01:58 Case Study: Heimdall's Success in Nigeria and Brazil

04:06 The Importance of Understanding Customer Needs

05:11 Industries in Need of Data-Driven Disruption

09:32 Connect with Heimdall

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