Welcome back to "From Battle to Business," where today we explore the transformative power of email marketing with Tanya Brody, an expert in crafting engaging email content that fosters strong customer relationships and drives sales. In this episode, Tanya shares her extensive knowledge and unique insights into the art and science of email marketing, emphasizing its unmatched potential for personal connection and impressive ROI. This topic is incredibly close to my heart—it's the backbone of building a community and genuinely connecting with your audience, something I've leveraged to grow my ventures.

Key Takeaways:

• Personal Touch: Email allows for a personalized conversation in someone's inbox, which is much quieter than the noisy social media space.
• High ROI: Email marketing offers a return on investment of up to 4400%, making it one of the most efficient marketing channels.
• Frequency Matters: Regular communication, at least once a week, helps keep your brand at the forefront of your mind.
• Content is King: The content of your emails should be engaging and provide value, encouraging recipients to keep opening and clicking.
• List Building Strategies: Using lead magnets effectively can help grow your email list by providing value upfront.

Step-by-Step Process:

1. Developing Content: Overcome writer’s block by recording spoken content about your product or service and transcribing it.
2. Engaging Formats: Mix educational content with calls to action to maintain engagement without overwhelming sales pitches.
3. Optimizing for Mobile: Ensure emails are concise and easily readable on mobile devices to enhance user experience.
4. List Nurturing: Regularly update and engage your list with relevant and compelling content to foster loyalty.

Quotable Moments:

• "Email marketing is like being invited into someone's living room instead of shouting over the noise of a crowded party."
• "For every dollar you invest in email marketing, you can expect an average return of $44."
• "You're not just sending emails; you're cultivating a relationship and training recipients to engage with your content."

Resources Mentioned:

• Lead Magnets: Tools to attract email subscribers by offering value in exchange for their contact information.
• Email Service Providers (ESPs): Platforms that assist in sending bulk emails efficiently and monitoring engagement metrics.

Personal Best Advice:

Always prioritize adding value over selling. If each email you send out helps solve a problem or enriches your audience's day, then selling becomes a byproduct of your effort to serve.

FAQ:

1. Why is email marketing still relevant today? Email offers a direct line to your audience, making it a powerful tool for building relationships.
2. How often should I send emails to my audience? Weekly emails are a good standard to keep your audience engaged without overwhelming them.
3. What makes a good lead magnet? It provides immediate value and is directly relevant to your subscribers' needs.
4. How can I ensure my emails are mobile-friendly? Keep content concise and format emails to be easily readable on mobile devices.
5. What is the best way to increase email open rates? Write compelling subject lines and maintain a regular sending schedule to build anticipation and trust.

Connect with Tanya at

https://bit.ly/30-Subject-Lines-2

Connect with Dean at The Pillars Group

https://www.deanvandyke.com

https://www.instagram.com/dhvandyke27/

https://www.facebook.com/thepillarsgroup/

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