Jeff is the Co-Founder & CSO at MarketMuse, an AI-Powered Content Marketing service that collects and analyses your content and prioritizes the best opportunities based on Authority & ROI, and helps you build topic models for you to write and create the best content for your strategy.
Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search, and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation.
Jeff frequently speaks at content marketing conferences including ContentTECH, Marketing AI Conference, LavaCon, Content Marketing Conference, and much more.
During this interview we cover:
00:00 Oribi.io Smarter Data-Driven Data & Analytics Decisions
01:02 - Intro
02:21 - What is AI Marketing & What does it Mean to Integrate AI Techniques
09:31 - Writing Quality Content vs Focusing on the Technical Side, Ranking for Keywords
18:17 - Domain Authority, a Correlative Derivative Metric
25:34 - SaaS Needs Timely Results, How To Become a Leader?
32:24 - Actionable Insights for a More Personalized Customer Journey
37:39 - Barriers or Obstacles for Adopting AI in your Marketing Strategy
43:39 - How is Jeff Measuring His Own Leadership Success & Within His Team
46:30 - Advice Jeff Would Tell His 25 Years Old Self