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In this episode you’ll hear:
How will Japan implement reopening its borders? When can business people expect to be able to travel to Japan again?
How Don came to be in Japan running his own food and skincare importing business
Don’s tips for capturing the hearts of Japanese customers, even during a pandemic
Why a long term strategy is imperative when entering the Japanese market
Don’s three tips for a successful entry to the Japanese market
Future trends in Japan that Don sees from his work on the ground in Japan.
Don grew up all over New Zealand and in 1990 came to Japan as a high school student on a one year exchange in Komatsu City, Ishikawa Prefecture. He returned to Japan two years later on a scholarship, studied Japanese intensively at university, and after graduating, he worked for foreign-affiliated companies for 17 years, before founding Wholesum Japan in 2016, with the desire to have a lifestyle in Japan with more freedom and contribute to change in society.
He lives with his wife and son outside of Tokyo where there are abundant opportunities for trail running and outdoor activities.