Today’s BEP Talks episode explored how to turn podcast interviews into lasting business opportunities with Lyndsay Phillips, CEO of Smooth Business Podcasting. We dove into why a podcast appearance shouldn't be a one-and-done experience and how repurposing interviews into reels, blogs, emails, and social media content can help build visibility, strengthen relationships, and attract new clients.
Key themes included reaching your ideal audience, creating meaningful calls to action, and making every conversation work harder for your business.
If you’ve ever wondered how to get more value from your podcast appearances, this conversation is packed with practical ideas to help you turn your voice into lasting business growth!
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Well, hey there, and welcome to this edition of BEP Talks, where guests from all industries and professions, from all around the world, different ages and stages of life and career, come to share their beliefs, experiences, and passions. BEP, Beptalks.
Beth Johnston:It's where they generously come, hoping to motivate you, to inspire you, to help you find solutions. So in their conversations, we hope you feel, hear, see yourself, and that each guest helps you to grow a little bit, and lead you to better tomorrows.
Beth Johnston:Today's certainly no exception. So.
Beth Johnston:My guest today, I'm very excited about this, because as the host of a podcast.
Beth Johnston:I have a question. Have you ever been a guest on a podcast and wondered what next?
Beth Johnston:What happens after the camera goes off?
Beth Johnston:My guest today is Lindsay Phillips, and she helps podcast guests.
Beth Johnston:Turn their appearances into conversations that convert into leads, into clients, into solutions for our listeners, and helping to drive real business results.
Beth Johnston:And Lindsay's agency also repurposes podcast interviews into high-value content, like reels, blogs, emails, so messages keep working for the guest.
Beth Johnston:Long after the camera is off.
Beth Johnston:Lindsay Phillips is the expert who helps make every conversation count.
Beth Johnston:Please welcome my guest today, Lindsay Phillips, CEO of Smooth Business Podcasting.
Lyndsay Phillips:Hey, so great to be here, and yeah, I'm excited to talk to your listeners, and of course, you're always a ball of energy, and you're very kind.
Beth Johnston:Thank you, so much for saying that, and I am so excited to talk to you, because, as I said, as the guest of a podcast, you know, we always provide our guests with a copy of the interview, so that they can use it as an evergreen marketing tool, and we certainly hope that they do, but
Beth Johnston:There's a lot more that a guest can do,
Beth Johnston:Truly to become… for their appearance, their interview, to be an evergreen marketing tool.
Beth Johnston:It's not a one and done.
Beth Johnston:No!
Lyndsay Phillips:But…
Beth Johnston:It's not. It doesn't need to be. Talk to us about that.
Lyndsay Phillips:It's funny, I actually had a mini debate, if you will, on Facebook a couple of months ago, and I had a post on social, and someone commented and said that
Lyndsay Phillips:It is the host's job to promote the episode, and I gasped, and I was like, no.
Lyndsay Phillips:Because guesting on a podcast, even hosting, it's not a transaction, right? You're building a relationship with the… not only the pers- the host, but you're also building a relationship with the audience. And so, to think of it as a transaction of, like, what can I get out of the host?
Lyndsay Phillips:I get to go in front of their audience, and then I just wipe my hands of it, and they do everything else. I'm like, that is not going to get you very far. And so, that mindset…
Lyndsay Phillips:Has to change immediately if you want to leverage Guesting in a bigger way.
Lyndsay Phillips:And I think you're only doing yourself a disservice.
Beth Johnston:Wow.
Lyndsay Phillips:By not promoting it, not leveraging it, because
Lyndsay Phillips:I don't know about you, Beth, but when I have guests on my show, and they share, and promote and comment, I'm like, yes! Like, it makes me happy! And so, if someone's gonna ask me, like, oh, do you have any suggestions for some great guests?
Lyndsay Phillips:Of course, I'm going to…
Lyndsay Phillips:share and refer those people, right? It gets you noticed. And of course, having all of that content to not only showcase your credibility for guesting on a podcast, but even sharing the content, another way of sharing your message.
Lyndsay Phillips:I mean, that's how you're going to get known as the expert in your field that you love and lights you up.
Beth Johnston:So, like anything else, proactive.
Beth Johnston:And don't expect somebody else to do, unless you're paying them, of course, as a marketing agent.
Lyndsay Phillips:Yeah, yeah.
Beth Johnston:or something. Lindsay, a little bit of your backstory, if you will. What led you to the realization of the potential for the longevity, the productivity, even the opportunity to monetize
Beth Johnston:Without limit.
Lyndsay Phillips:Yeah.
Beth Johnston:Being a guest on a podcast.
Lyndsay Phillips:And I'm on both sides of the mic, right? Like, I've had my own show for years. Yes.
Lyndsay Phillips:Oh my gosh. I had turned that off, and that didn't work. The… and I realized that guesting on podcasts
Lyndsay Phillips:Allowed me to be seen
Lyndsay Phillips:in the industry, and being known as a leader in the industry so much faster. And I noticed when I started sharing shows that I guested on, the reels, the podcast art.
Lyndsay Phillips:people started to say to me, like, on the side, like, oh, you're everywhere. You're on so many shows. It's like, even just that slight visibility…
Lyndsay Phillips:It's like… Oh!
Lyndsay Phillips:you're sought after. People want to have you on their podcast. People want to see you speak on stage. And so, it up-levels your authority, your credibility, but then you become more sought after. As I started guesting on more shows.
Lyndsay Phillips:then I started to get more invites. I can't even remember the last time I quote-unquote pitched myself to be on a podcast. I just naturally get invited. Like, what a gift that is. Sure, sure. Right? And so I'm like, hmm… But…
Lyndsay Phillips:I have done a ton of mistakes, right? Guesting on podcasts, giving the wrong call to action,
Lyndsay Phillips:speaking too quickly, being nervous, but then even my podcast topics, you know, I wasn't getting booked on some when I hired a booking agency, so there are nuances to it, and there are ways that you can improve
Lyndsay Phillips:So that you do get more ROI, you do get invited back, and that you do…
Lyndsay Phillips:Get invited to be on shows without having to do much work.
Beth Johnston:So, once it's in the can, as we say, don't keep it in the can. Open it up and have it grow and move. So, I got a visual when you said that, it's like… like a ripple effect, like you drop the pebble in the water, that's being the guest. That's the moment. That's this.
Beth Johnston:And then, okay, it can just plunk.
Beth Johnston:or it can continue to go and grow, and I think that when you do that, things always end up where they're destined.
Beth Johnston:to be.
Beth Johnston:They always find their own path.
Beth Johnston:to the people, the audiences, which is really what podcasting, I think, is all about. It's about, well, as I say on Bep Talk, sharing the beliefs, experiences, and passions, not just for the sake of two people chatting, which I love, but it's so that the audience can say, oh, I heard myself in that story. I felt.
Lyndsay Phillips:Yeah.
Beth Johnston:that I was part of that experience, or something similar to it, and that it's not coaching, but
Beth Johnston:There's… you use the word nuance, and I love that word. There is a hint of that.
Beth Johnston:If something that you share turns a light bulb on in somebody else's head, that's great value.
Beth Johnston:And it can be different for everybody. You know, it can be different, for everybody. So…
Beth Johnston:Give us 3 tips, if you… nothing like putting you on the spot here.
Beth Johnston:How many tips, or a bunch, as many as you wish. What you should do, once you've been a guest on a podcast, what's the potential
Beth Johnston:For that one experience after the fact.
Lyndsay Phillips:Yeah, so one is leveraging that relationship. Like, say thank you, you know? Share the episode on the… on your social, and tag them. Just like their posts, comment on their posts.
Lyndsay Phillips:Introduce them to people that you know, or refer them to people that you know, obviously if it's a fit. But those introductions to other potential guests that they can have on their show.
Lyndsay Phillips:it lets them know that you're thinking of them, that you care about their mission, that you care about their podcast, and that goes a long way. So that is one. And the other is…
Lyndsay Phillips:publishing… your content. And so, what I mean by that is… Put it on your website.
Lyndsay Phillips:so many guests.
Lyndsay Phillips:feel like, oh, I'm talking about the same topic all the time, so I don't want to put it on my website.
Lyndsay Phillips:But that's how you get known for what it is that you do, is getting it out there. And so, if you create blog posts on your website, just like you would if you're a podcast host, and regular blogs, videos, whatever.
Lyndsay Phillips:Google loves when you update your website. It helps with SEO.
Lyndsay Phillips:But when you think about a prospect that's going to your website, or you think about a podcast host that's maybe thinking of having you on the show, if they go to your website and they see blog posts of you guesting on this show, that show, the other show.
Lyndsay Phillips:there… it's like an instant trust and an instant, yeah, for sure I'm gonna have them on the show.
Lyndsay Phillips:they can see you in action, especially if the video's embedded, and they can see your expertise and picture what it's like for you to be on their show. So that's a no-brainer. But also, from a prospect's standpoint, if someone's going to your website.
Lyndsay Phillips:And they want to know more about you, and they see that you've been on all these podcasts, and they can hear you, and see your expertise, read it, listen to it, watch it on a video.
Lyndsay Phillips:They're more likely going to convert to saying yes to a product, yes to a lead magnet, yes to your community.
Lyndsay Phillips:Because that like, know, and trust factor is… is… it's sped up.
Lyndsay Phillips:Right? And they can feel it, they can…
Lyndsay Phillips:see what you're like, your personality. So that is worth its weight in gold from both sides of the spectrum, whether it's leads or more visibility opportunities.
Lyndsay Phillips:So that would be the second, and then I say distribute, but, like, share it everywhere. You can use that content
Lyndsay Phillips:and create reels.
Lyndsay Phillips:on, like, YouTube Shorts. You can ask for the raw video and put that in YouTube. You can create a LinkedIn newsletter from it. Email your list with tips.
Lyndsay Phillips:There are so many different ways that you can share it, because some people skim, some people like to read, some people like to watch.
Lyndsay Phillips:And honestly, it's, like, such an easier way of creating content, instead of going week to week, going, oh my god, what am I gonna do next week?
Beth Johnston:That's exactly what, struck me, is that the content creates itself, because whether you're the host, the guest, any combination of two people is a unique situation.
Beth Johnston:And pep talks being very off-the-cuff, very spontaneous, you never know where something is gonna go. Somebody says something, it, you know, it strikes a chord in your mind. So every situation, even though… and I've heard people, guests, where
Beth Johnston:On panels or summits where they are repeating the same thing, because that's what they do, that's what they know, that's what they.
Lyndsay Phillips:Yeah.
Beth Johnston:expert, that they feel like, oh, I've said this, I've said… but you've said it to a different person, and you never…
Lyndsay Phillips:Yeah.
Beth Johnston:Say the same thing?
Beth Johnston:Twice in a row.
Lyndsay Phillips:I don't have a script in my head. I'm not that good.
Beth Johnston:Listen, I have… yes, you are. I have written scripts, even for myself, and I cannot stick to them.
Lyndsay Phillips:No.
Beth Johnston:I cannot stick to them. It's always in the moment what strikes you, and I think the authenticity of any conversation, to use your phrase, is also worth its weight in gold. The credibility of that, the vulnerability of it.
Lyndsay Phillips:Yeah.
Beth Johnston:Yeah, I think that goes so far. So, what is the mistake that most people make? Just doing it and thinking.
Beth Johnston:It's done, something magic is gonna happen?
Lyndsay Phillips:I… I… part of it, I think, is that they don't have a system, and so they wing it. Or, yay, the show went live, I'll repost what the host did, because that's easy.
Lyndsay Phillips:But then, maybe I'll email my list. It does help, obviously, when the host actually gives you material, gives you show notes, reels, pictures, whatever. But…
Lyndsay Phillips:I always like to create my own assets, because then I have control over how I'm being positioned. Because what a host shares
Lyndsay Phillips:sometimes, like, we all interpret and pull out little bites that relate to us, but I remember I was on a podcast, and they put out a reel, and it was, like, an inside joke in the middle of
Lyndsay Phillips:the episode, and I was like, that does not represent my brand, and it… like, it was a funny moment, sure, but it's not helping anybody understand what it is that I do, or explain my expertise, so I'm like, I'm gonna start making my own reels. You know what I mean?
Beth Johnston:Not only that you have content, but you are now able to control it, where it goes, how it's edited, etc, etc. So, from one podcast.
Beth Johnston:guesting appearance, as you're experiencing today. What can come of that?
Lyndsay Phillips:In regards to how much content?
Beth Johnston:In regards to how many ways it can be repurposed?
Lyndsay Phillips:Mmm.
Beth Johnston:And it's longevity, it's lifespan.
Lyndsay Phillips:Absolutely. So I always ask for the raw video from shows that I guest on, and I… you can put that video in YouTube.
Lyndsay Phillips:And write your own show notes, optimize it, have a playlist in there for just the shows that you guest on, because everyone searches on YouTube, right? So that is an…
Lyndsay Phillips:a way to be found, but then again, podcast hosts and prospects see you in action, and so they can binge-watch a bunch of shows that you've guested on, depending on the topic, in YouTube.
Lyndsay Phillips:I've already mentioned the blog post, so that you've got a body of work on your website that stays there.
Lyndsay Phillips:And so, anyone that goes to your website.
Lyndsay Phillips:Even if they just scam and see all of these shows that you've guested on.
Lyndsay Phillips:that's got value and weight. But if they, if they watch, listen, and read, all the better, obviously. And then you can… LinkedIn article, emails to your list. And when I say email your list.
Lyndsay Phillips:it's one thing to email and say, hey, you know, I was just live on this show, and here it is.
Lyndsay Phillips:But, if you take a couple of nuggets, or share a story in your email, and then… because some people skim, and they don't necessarily click the link to listen and watch the whole thing, but at least they can pull out a takeaway, and you're serving your audience.
Lyndsay Phillips:And again, like your listeners, if you have that passion for what it is that you do, you want to give them tips, and you want to nurture them. Sure. The other ways are, like, carousels. Like, if you happen to share 3 mistakes.
Lyndsay Phillips:In the interview, you can easily create a carousel.
Lyndsay Phillips:for Instagram and, you know, all the other social media platforms, of, like, 3 mistakes that podcast guest makes and how to fix it. Right. You can, again, pull out those little snippets that are reels, you can create a quote graphic.
Lyndsay Phillips:Or you can even… you might have shared a story on the podcast, but, like, did it really fast, right? Because you only have so much time on the podcast. Right. Unpack that story. What a great email that would make.
Lyndsay Phillips:Or a great social post. Share the more human aspect of it. Or, like, for me, like, I've got many before stories, right? Like, I could share those, and, like, what went wrong, and what I fixed.
Lyndsay Phillips:So there's so many little tiny pieces that you can use to show your expertise, to be visible.
Lyndsay Phillips:but also, like, make yourself look human. Like, you've been there, you've done that, right? Like, sharing those stories, and really connect with people.
Lyndsay Phillips:And I had one more thought, and where did it go? Oh, but, when you're sharing that social media.
Lyndsay Phillips:you don't always have to push to the episode, go watch the episode, go watch the episode. You can use that content
Lyndsay Phillips:now, a month from now, half a year from now, to promote your own stuff, your lead magnet, getting on a call, a workshop that you've got coming up. I've used reels from podcast guest, appearances that I did last year that were on specific topics.
Lyndsay Phillips:I pulled out those reels and reused them, and I just rewrote the copy because it related to a mini workshop that I was doing, and could use it to promote. So why create new content from scratch when I've already got these reels in the bank? I can just repurpose it.
Beth Johnston:Beautiful, beautiful. Now, listening to all of this.
Beth Johnston:I'm thinking guests, like, and I am too thinking, oh my gosh.
Beth Johnston:That all sounds… how do I do all that? How do I create reels? How do I create carousels? How do I create blocks? How do you do all of that?
Lyndsay Phillips:So, one… I got a little sidetracked earlier. So, I did mention one of the mistakes is, like, having a system, right? Yes. And because a show goes live, and then you're like, oh my god, I don't have time, I'm marketing something next week, I'm in the middle of a launch, like, whatever the heck it is.
Lyndsay Phillips:But, if you tell the host, I'm gonna share quickly now.
Lyndsay Phillips:But I want to dedicate more time to really showcasing the episode and getting more listeners, viewers, whatever. I'm gonna fully promote it in a few weeks from now, is that okay? At least they know that you're on it.
Lyndsay Phillips:And it's not like you have to scramble and be like, oh my god, I have to create all these assets and get it out in the next 2 days.
Lyndsay Phillips:You don't.
Lyndsay Phillips:And so, I bookmark, like, a specific week, I'll let the host know when I'm doing it, and then I have, like, a, I obviously have a team, a project management tool, and a… just a Word doc.
Lyndsay Phillips:And I'm like, okay, I know I have to write the YouTube description, I know I have to write the show notes, and obviously we all use AI and then tweak it. And then, there's different tools, right? There's VEED, Recast Studio.
Lyndsay Phillips:Descript, Opus Clips, there's all these different softwares that do create reels.
Lyndsay Phillips:And some of them even find the spots for you, sometimes they're good, sometimes they're not, but then it can find those clips to create those. Or again, if you put the transcripts in AI,
Lyndsay Phillips:Give me 5 quotes that I can use, or is there a carousel in the AI? And it'll give you different options. It's a starting point, so you're not sifting through the transcript, like, line by line, trying to figure it out.
Beth Johnston:Yeah, yeah.
Lyndsay Phillips:can speed up that process. So you're like, okay, I got my YouTube, I got the blog, I've got maybe 2 emails that share a couple of tips, or one shares a story.
Lyndsay Phillips:I'm gonna make one carousel, one quote, and two reels. And it's whatever's doable. And if you have a team that can support you in that content creation part.
Lyndsay Phillips:all the better. But if you have a system and a template that is just rinse, repeat, different podcasts, like…
Lyndsay Phillips:And you, you've got your branding. I'm sure we all have Canva, to create those, those assets. Or again, like, hire it out. That's what we do. So our, our, our guests, our guests, our clients' show goes live.
Lyndsay Phillips:we got the video, away we go, and the team does their thing, client proofs it, we schedule it all. So it just depends on what your budget is, what your time are, what your team looks like, all those things.
Beth Johnston:So you provide… because I mentioned in your intro, your agency. So you have an agency, you have a team, you mentioned that as well. So all of these functions, these aren't things that every, you know, anyone who's ever been a guest on a podcast has to go and learn all of this.
Lyndsay Phillips:Right.
Beth Johnston:Is it kind of a turnkey sort of a thing?
Lyndsay Phillips:Yeah. We do onboarding so that we understand their avatar, their offers, their call to actions.
Lyndsay Phillips:And, so we don't just take it willy-nilly. Like, we… it's very custom.
Lyndsay Phillips:we take the person's business, their voice, their branding, all of those things into account. And again, like, some of those social posts push to their lead magnet, or if we know what events and launches and campaigns they've got coming up, then we can use them for that to plan ahead.
Beth Johnston:It's amazing. So, the learning curve is not. The hardest thing… the only thing they have to do is actually
Beth Johnston:do the interview on the podcast, and then kind of turn it over to you. Can they do it in a way that, it's kind of buffet-style, a la carte, where I can, I want this, I want a carousel, or is it a whole big package deal?
Lyndsay Phillips:It's typically a package, like.
Beth Johnston:Okay.
Lyndsay Phillips:once a month, or… Is it easier? Yeah. And then, everyone's a little bit different, right? Some people are like, I already do these kinds of posts on a week-to-week basis, I only need 3 posts a week.
Lyndsay Phillips:or give me 8 posts, so that I can pick and choose when I send it out.
Lyndsay Phillips:So that I've always got consistent content going out, and I'm not having to worry about, you know, 20 days in a month to make content for. So, it just depends what your content plan already is, and some people, they already have a podcast.
Lyndsay Phillips:So they have shows that they promote, so they've got a small window of, marketing bandwidth, if you call it that.
Lyndsay Phillips:So they're like, I only need…
Lyndsay Phillips:these assets to, like, get it out and to use it, whatever. So, everyone's a little bit different, right? There's no cookie cutter.
Beth Johnston:customize it. I'm thinking, you know, I've interviewed on Beptalks, many authors.
Lyndsay Phillips:incredible.
Beth Johnston:incredible books. They've shared, amazing stories. And…
Beth Johnston:If there's a book launch, okay, that's like a moment in time, which comes and goes, but…
Beth Johnston:the story that they share about why they wrote the book, who they wrote the book for, what they hope people glean from their story, their book, and a lot of them are based on true stories, which… some of them are really heartbreaking and quite inspirational.
Beth Johnston:After the launch, the book is still there on the shelf, or on Amazon, you still want.
Lyndsay Phillips:Yeah.
Beth Johnston:So, you gotta… you can keep reviving it, if you will.
Lyndsay Phillips:Yay!
Beth Johnston:And put it out there and remind, because I think we're all, Lindsay, we're all so overloaded, and I'll do it later, I'll do it later.
Lyndsay Phillips:No.
Beth Johnston:get through half my lists at the end of the day, that would be great. And then I go through and I reorganize them for tomorrow. But if…
Beth Johnston:You can just get it done once and organize it, as you said, and know that it's ready to go when you.
Lyndsay Phillips:Yeah.
Beth Johnston:to say, go.
Beth Johnston:And you do that.
Lyndsay Phillips:Absolutely, yeah.
Beth Johnston:I love that.
Beth Johnston:How do that!
Lyndsay Phillips:Yeah.
Beth Johnston:You know, I love being a guest on a podcast, because I love people, and I love hearing their stories, and I love helping a lot of women, in particular entrepreneurs, budding entrepreneurs, who have that fear of hearing themselves.
Beth Johnston:And I always say, okay, you know.
Beth Johnston:we survived. The, you know, the sky didn't fall, the earth didn't swallow us up, we did it. How bad was it? And to know that, just get through it once, and it will come back and reward you over and over.
Lyndsay Phillips:Yeah.
Beth Johnston:and over again. So, it's, the gift that keeps giving, the gift you really can give yourself.
Beth Johnston:And of course, your audience. We're going to put this in here. You know, for anybody who's out there listening, and I know how many are out there listening, that, the possibilities of time spent, a half hour, 40 minutes, whatever, the years that it can come back.
Beth Johnston:And, I don't want to say just pay you, but have a return on the investment of that.
Lyndsay Phillips:time.
Beth Johnston:That publicity, that visibility, don't waste that opportunity.
Lyndsay Phillips:Yeah.
Beth Johnston:And, Lindsay, I know that…
Beth Johnston:You have so much more information to share. I know that.
Beth Johnston:We're gonna put down, when we share this.
Beth Johnston:We're going to let everybody know, and I promise you, everybody who's ever been a guest on BevTalks, I'm going to make a personal introduction.
Beth Johnston:of Lindsay to you.
Lyndsay Phillips:Thank you.
Beth Johnston:So you know… oh, so you know exactly what you can do, the possibilities that exist, the potential that is out there, probably yet untapped.
Beth Johnston:And, as we always say, every story is worth sharing. It's all… every story is worth
Beth Johnston:And where it goes is where it's destined to be. I kind of just feel that way, so…
Beth Johnston:We're hearing, you know, podcasting, podcasting, podcasting. It's become a very significant marketing vehicle, has it not?
Lyndsay Phillips:100%, but what's unfortunate in the industry is that everyone is… not everyone, but the industry is very focused on the host, how to grow the show, how to launch, how to monetize, advertising.
Lyndsay Phillips:like, there's not much out there for guests. They're just… get on a show and wing it, and there's some resources out there of, like, how to pitch, how to get on a show, and so forth, but there's not a lot of resources out there to, like.
Lyndsay Phillips:how to get on the… what is the right show, and what are the right topics, and the conversation that you're having, and your stories, and the call to action in the conversation that you're having. And again, leveraging and repurposing, like, there's so much you can do before you pitch.
Lyndsay Phillips:during the show, and afterwards…
Beth Johnston:afterwards.
Lyndsay Phillips:I call it Guesting 360, because it's, like, the whole gamut. And so, that's why, like, this last year, I…
Lyndsay Phillips:feel like I've been everywhere, because I just want guests to know that they have control over the outcome, they have control over how they can be positioned.
Lyndsay Phillips:And… and how to use it to the max so that they can get more ROI, more opportunities, speaking gigs, leads, like, the whole nine partners. Yeah, I just want… I hate when I hear guests saying, oh, it doesn't work, I've been on 50 shows, and I'm just gonna quit.
Beth Johnston:No, and it only takes one. You never know, the next one, the next one, the next one. It's interesting when you say that the industry focuses on the host. And, to me, the host is the facilitator, but…
Beth Johnston:it's like love and marriage, they go best… they're two sides of the same coin, you know, a host without a guest, or a guest without a host, there is no podcast. I know. So, it's that… yeah, that's kind of… that's kind of a strange…
Beth Johnston:perspective, I'm thinking, that it takes the two, and…
Lyndsay Phillips:Hmm.
Beth Johnston:when it's well-balanced, well, I don't want to say choreographed, but well, purposed, and then repurposed. It's a good way for both.
Lyndsay Phillips:It has to be a win-win for both. A win for the audience, obviously, a win for the host, but a win for the guest.
Beth Johnston:Then a win-win.
Lyndsay Phillips:I guess just don't know how to get that win.
Beth Johnston:Yeah, yeah.
Beth Johnston:But isn't that what life is all about? It should be of benefit to us all, and not necessarily in every moment of equal proportion.
Lyndsay Phillips:No.
Beth Johnston:Somehow, at the end of the day, the week, the month, the year, the life, it somehow has balanced out.
Lyndsay Phillips:True enough.
Beth Johnston:True enough, true enough. And simple enough.
Beth Johnston:Yep. Simple enough. So thanks to people like you, who have been on both sides of the mic and the camera, as have I, but that you know…
Beth Johnston:It doesn't end here. When we say, you know, see you next time,
Beth Johnston:Yeah, there's a lot between now and then, and ever after.
Lyndsay Phillips:Yeah, yeah.
Beth Johnston:100%. So when I, when I have guests, I always say, don't… my suggestion always is,
Beth Johnston:Don't speak about something that, like, there's an event next week, and then it.
Lyndsay Phillips:becomes…
Beth Johnston:it becomes a moot point. It's over, it's done.
Lyndsay Phillips:Totally.
Beth Johnston:Speak of it in the broader sense of time and space and your expertise and your talent, so that it can live forever.
Lyndsay Phillips:Yeah, I have podcasts when I, like, before I was in podcasting, I was content marketing agency, and before that, a VA and a VA agency, which feels like forever ago. But there are podcast episodes that I've been on
Lyndsay Phillips:again, talking about VA stuff, or just content stuff, and, like, those tips still apply, you know, and I still get comments of, like, this is still, like, one of the best episodes that I, you know, I get the most downloads for, or whatever, and I'm like, great, it doesn't…
Lyndsay Phillips:fit where I am in my business right now, but the fact that the content can still help someone, I'm like, awesome.
Beth Johnston:You are.
Lyndsay Phillips:What more could you ask for?
Beth Johnston:And even though you're not doing it now, you're doing other things, you still have the expertise in what that was, and knowing you to the extent that I do, and I love getting to know you more and more, is that
Beth Johnston:you'd still want to help anybody that you can, if you have some information to share. Yeah. Yeah, and I think that's… that's part of this whole thing. It's just a wonderful platform. I say, you know, take center stage, become easier to remember, and more impossible to forget, and… Yeah, that's a good line. Yeah, and, you know.
Beth Johnston:You just never know, it's that one person, so when you said earlier that, you know, oh, I'm just gonna stop, I've done 50, and they didn't work.
Beth Johnston:How do you know? How do you know that somewhere down the line, someone remains.
Lyndsay Phillips:Yeah.
Beth Johnston:or recalls, or someone makes a referral, oh, I listened to this person, whatever. It's, has the platform become too, has it become either too crowded or too complicated?
Lyndsay Phillips:No.
Lyndsay Phillips:Good. There are a lot of podcasts, but actually, a stat just… I'm Canadian, I don't know if you knew that, but a stat just came out that
Lyndsay Phillips:like, I don't know why, but Canada hasn't been one of the biggest podcast consumers for whatever reason, but just in the past year, like, those stats went up, and I'm like, yeah! So, and the stats are always on the rise, and especially with advertising and monetization on the rise.
Lyndsay Phillips:That sponsors are paying money Because it's a captive audience.
Lyndsay Phillips:They are listening intently and loyally.
Lyndsay Phillips:It's not like Facebook, where you're hoping someone scrolls and it catches their eye. Yeah. And so, when you look at it that way, it all depends then on what podcast you guest on. Is it putting you in front of your ideal audience? Like, if my ideal client was in the manufacturing world.
Lyndsay Phillips:And I was, I don't know, in…
Lyndsay Phillips:and I was, like, a leadership coach or something, I wouldn't go on leadership podcasts, because I'll just be like everybody else. But if my ideal client is a leader in the manufacturing space, I'm gonna go on manufacturing podcasts, very niche.
Lyndsay Phillips:Right?
Beth Johnston:Right.
Lyndsay Phillips:It's not like they have a bazillion downloads, like some of the big leadership podcasts.
Lyndsay Phillips:But if you're able to get right in front of your ideal client, and your episode stands out because you're solving a very specific problem.
Lyndsay Phillips:It's like, it's not about the numbers, it's getting in front of the right people.
Beth Johnston:Yeah, and it doesn't take throngs, it just takes the right people. And to know that you've played a role in anybody's life, I think, is so gratifying and exchanging.
Lyndsay Phillips:Yeah.
Beth Johnston:And,
Beth Johnston:I just love doing it. I love meeting wonderful people like yourself, and sharing incredible stories, and knowing that it's touching the hearts, the minds, the souls of people out there, and that they can take this information, we offer it freely, they can use it.
Beth Johnston:Help this information take them where they need and want to go, and that you have so many amazing ideas and strategies, and more importantly, the know-how to take a podcast guesting experience
Beth Johnston:30 minutes, 40 minutes, and have it become something that can serve you, and again, the audience. Because if you're not serving someone else, what's the… you're not here to serve yourself, you're here to serve others.
Lyndsay Phillips:You don't need to be on thousands of shows.
Beth Johnston:And they're.
Lyndsay Phillips:oh, I was on 100 shows last year, I want to go on 100 shows. It's not about,
Lyndsay Phillips:quantity, and the number of shows. It's like, if you have a really strong strategy on your topic, your talk, your call to action, your flow, like, all the things, and what… your show alignment, if you have the right strategy, and you go on two shows a month.
Lyndsay Phillips:And that just generates opportunities and clients? Like, yes please.
Lyndsay Phillips:And you have burned yourself out.
Beth Johnston:Yeah, yeah, yeah. Yeah, you don't want to get sick of hearing yourself. So, like everything else, you know, if you just throw it out into the universe, you're bound to hit something, but you want to hit that target, you want to hit the.
Lyndsay Phillips:Yeah, yeah.
Beth Johnston:who needs to be hit, so to speak, you know? So, Lindsay, I thank you so much. You've shared so much information, and we're going to share with everybody, when this goes out, exactly how to be in touch with you, so that for everybody who has been on a podcast, or is a podcast host, or thinks
Beth Johnston:Guesting or hosting, to know that it's a really fun platform.
Lyndsay Phillips:to be on.
Beth Johnston:And that you can be of great value to countless numbers of people.
Beth Johnston:And here's the one who makes it easy for you to do it.
Lyndsay Phillips:Aw, thanks.
Beth Johnston:to make every conversation count. Make every conversation count.
Beth Johnston:Lindsay Phillips, she's your girl.
Beth Johnston:Lindsay, I thank you so much for joining me here on BEP Talk. Oh, thank you, that is so kind. Love having you here. I'm going to be learning more about you, no doubt. You can note the day and time, I said that. I am a woman of my word. And to everybody who's watching, step up to whatever it is that you're thinking about.
Beth Johnston:It's probably not as big a deal in the anticipation of it, the fear that we build into so many things. Try it, do it, get over it, and realize life goes on. And if you're of service to any other person, that was time very well spent. And Beptalks is the perfect place to do it. You take center stage.
Beth Johnston:As I said, you become easier to remember, impossible to forget, and you have fun doing it, and you get to meet fabulous people like Lindsay Phillips.
Beth Johnston:So, to everybody watching, thanks, and as we always say, until we talk again, may the best always be yet to come. Thank you so much, Lindsay.
Lyndsay Phillips:Appreciate you.
Beth Johnston:Thank you so much.
Lyndsay Phillips:So good.
Beth Johnston:Thank you well. Until we talk again.
Lyndsay Phillips:Everyone!
Beth Johnston:Bye for now.