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New Google Analytics Feature for PMax - View Conversion Data by Channel -Shopping vs Search
26th October 2022 • The Google Ads Podcast • Solutions 8
00:00:00 00:06:07

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As we all know, PMax campaigns give us limited data to work with- which can be very frustrating when you’re trying to understand where your product is converting. In this video, our amazing Client Manger Mel shows you two ninja reporting methods on how to view your Performance Max conversion data by network (shopping/search), and walks you through a new feature in Analytics!

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Transcripts

:

I'm gonna walk you through two very simple reporting options for you

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uh,

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just to look at your conversion data from your Performance Max

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campaign and break it out by channel.

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And today we're gonna be looking at your shopping channel

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versus your search channel.

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My name's Mel.

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I'm a client manager here at Solutions eight . I'm gonna walk you through two

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very simple reporting options for you

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Just to look at your conversion data from your Performance Max

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campaign and break it out by channel.

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And today we're gonna be looking at your shopping channel

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versus your search channel.

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So I'm gonna make myself small down in the corner here, and we're gonna get going.

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So I'm in one of my client accounts right now.

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We're gonna go to reports, we're gonna go predefine reports, we're gonna go

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shopping, and we're gonna go shopping.

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Mc id, So this is gonna tell us how many conversions have

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been from the shopping network.

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I'm just checking my dates there.

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I just wanna look at the last seven days just to keep things

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consistent for the video.

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So we're gonna add level of detail, add campaign, and then what we're

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gonna do is add a filter and you're gonna go campaign name So I've

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got my Pax campaign listed here.

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This will be blurred out for you, but you'll be able to see I've got

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2.8 conversions from the shopping network in the last seven days.

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So this is one option on how to see what's coming from the shopping network.

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I'm gonna show you now, I'm just gonna hop over to another screen here and I'm

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gonna show you from the search network.

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So we are.

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In the same client account, I'm going to choose that same Performance Max campaign.

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I'm gonna go into insights, and then I'm gonna do the same date range.

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So that's the last seven days.

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I'm gonna change this to conversions, And let's just go 10 for good measures.

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So we've got 8, 9, 10, 11, 12 0.8 essentially.

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So what we'll find here is these insights also show you what's

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come from the shopping network.

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So you'll have to minus 2.8.

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So we'll say that we've got got 10 conversions from the search network.

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. And then we've got over here two 0.8 conversions from the shopping network.

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So that is the first way on how to see this data.

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Um,

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This is within Google Ads.

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The second way that you can see this, if you, you go into your

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analytics account I'm gonna client analytics account right now.

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Just gonna go down to attribution down the bottom.

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Now this is still in beta, but it seems that it's got this cool capability where

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we can go into Google adss performance.

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This is not a glitch.

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I'm interrupting because I need to remind you that I'm always

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looking for people to join our team.

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So if you're passionate about Google Ads and you wanna work with the best

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Google Ads agency on the planet, please go to so late.com/apply.

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Speaking of working with the best Google Ads agency on the planet, if you're having

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trouble with Google Ads and you want professional help, that's what we do.

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You can go to so late.com, that's s o l eight.com to apply for your

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free, no obligation action plan.

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And if I've.

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Any level of value at all.

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Maybe think about giving me a thumbs up and subscribe your channel.

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That's how we choose the YouTube algorithm, so they actually know

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that I know what I'm talking about.

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If you have questions, comments, concerns, or confessions,

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hit me below in the comments.

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And now back to your regularly scheduled program.

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We'll click here.

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We're gonna do the same date range just to keep things super consistent here.

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All right, so we're gonna look at, this is the Performance Max campaign

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that I've been dealing with here.

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So we've got 79 0 3, you're gonna look at your campaign ID number here, and it's

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just below your campaign name, so 79 0 3.

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So if we're looking for this number here, we've got 79 0 3, and we've got 79 0 3.

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And if we hover over this icon, it's gonna tell me what network this is.

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So this is telling me search network.

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And if we have, over here, this is telling me shopping networks.

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So I'm actually gonna just change this to data driven because that is what

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we are using as an attribution model.

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If we look 79 0 3 on the shopping network, 2.73.

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So if we go back to Google ads, we've got 2.80, so you'll see

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a little bit of discrepancy between Google ads and analytics.

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That's always going to be the case, but that's pretty darn close.

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And if we have back in here, , we've got 79 0 3 in the search and it's

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got 10 conversions from the search network in the last seven days.

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So same data, just different platforms.

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Um,

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So you can look at it within Google Ads, and then you can also look at

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it within your analytics account.

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Now shout out to our friend on Twitter.

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For bringing to our attention this attribution screen, I guess

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capability in Google Analytics now.

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So you can see the same reporting within Google Ads but if you

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wanna just to look at it through analytics, you've got that option too.

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Just like Cossum would say, if you like this video, if you like what

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we do here, please like click, subscribe, All of the things.

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Tell your grandmas, John Moran would say I know this one has been a short one.

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Hopefully it's brought in some value to you if you're struggling

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with performance Max insights.

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Hopefully this will give you some good data to work with.

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Thanks very much everyone.

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