How to Build a Content Strategy That Gets You Found and Gets You Booked with Claire Lauer

Artwork for podcast The Pet Photographers' Journal

Episode 12 • 17th March 2026 • The Pet Photographers' Journal • Ina J Photography

If your marketing plan starts and ends with Instagram, this episode is for you.

I sat down with Claire Lauer, an SEO and content marketing strategist who works specifically with photographers, to talk about what a real content strategy looks like for pet photographers in 2026. We covered why Google and AI search tools are becoming one of the most powerful ways to attract the right clients, what blogging actually involves (and yes, it's still worth doing), and how to build something sustainable without burning out.

We also got into pricing mindset, simplifying your offers, and why you are probably not charging enough.

About Claire Lauer

Claire Lauer is a marketing strategist and SEO expert who helps photographers simplify their marketing and use search and visibility to attract the right clients, without burnout. She is the founder of CL Content Marketing and is based in Milwaukee, Wisconsin.

What we cover in this episode

Why posting on Instagram is not a marketing strategy on its own
How SEO works for pet photographers and what realistic results look like
What keyword research involves and why local nuances matter
Why blogging is still worth doing in 2026 and what to write about
GEO (Generative Engine Optimisation) and how good content helps you show up in AI search results
How to build a content roadmap around your dream client
The do's and don'ts of using AI tools for content creation
Pricing mindset and why you are not your client

📲 Connect with Claire

Website: clcontentmarketing.com

Instagram: @clcontentmarketing

LinkedIn: linkedin.com/in/clairelauer

Email: claire@clcontentmarketing.com

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Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

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