Your clients keep asking you about AI, and you keep talking about tools. That's the problem. In this episode, I break down why most SaaS partners are giving away the most valuable conversation they could be having, AI readiness diagnosis, for free. I share Jay McBain's latest research showing 82% of channel partners don't feel prepared to deliver AI services, and I unpack the real reason it's not demand, complexity, or talent. If you've been winging the AI conversation in client meetings and wondering why the work that follows feels like a once-off, this one is for you.

Resources and Links

• Jay McBain on The Paul Higgins Podcast: Episode 435
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