Artwork for podcast SaaS District
Scaling a SaaS company with ZERO Marketing Budget with Leopold van Oosten #230
Episode 23015th March 2024 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:38:24

Share Episode

Shownotes

Leo is the Founder and CEO at Amsterdam Standard, a technology partner who specializes in software development, IT staffing, and user interface design, the company provides dedicated nearshore teams, UX/UI interface design services, and agile software development for projects emphasizing agility.

With over two decades of professional experience Leopold is a seasoned expert in scaling development teams and sourcing top tech talent.

In this episode we cover:

  • 00:00 - Intro
  • 01:21 - Journey from Enthusiast to SaaS Investor
  • 05:38 - The Best Stage for Getting Their Help
  • 08:44 - Strategies and Challenges in Scaling Amsterdam Standard
  • 13:04 - Role of Storytelling in Low-Budget Marketing
  • 17:20 - Transitioning to Marketing Spending
  • 23:46 - Advice for Product-Led Scaling Challenges
  • 28:47 - Solid Scaling System for SaaS Growth
  • 31:36 - Leopold's Favorite Activity To Get Into a Flow State
  • 32:10 - Leopold's Piece Of Advice For Your Younger Self
  • 32:41 - Leopold's Biggest Challenges at Amsterdam Standard
  • 33:44 - Instrumental Resources For Leopold's Success
  • 35:40 - What Does Success Mean for Leopold Today
  • 37:00 - Get In Touch With Leopold


Get in Touch with Leopold:

Amsterdam Standard Website

Leopold's Email

Leopold's LinkedIn


Mentions:

Donald Miller

Elon Musk

Bill Gates


Books:

Storybrand by Donal Miller


Tag Us & Follow:

Facebook

LinkedIn

Instagram


More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consultants

How To Value Your SaaS Company

Links

Chapters

Video

More from YouTube