With episode 200 in the past, I'm now on a journey of discovery. That's with this show, my business, and myself.

In today's episode, I share my experience with Atomicon, what makes me unique, my strengths, and my purpose. And why I am excited about having a new challenge.

Show Notes

iag.me/201

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The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

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You are listening to the Confident Live Marketing Podcast.

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Hello Ian Anderson Gray here for episode 201 of the Confident Live Marketing Show.

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We are beyond episode 200.

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I'm gonna be experimenting doing a few different things over the coming weeks

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and months and I'd love to hear from you what you think, what you enjoy.

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But we're gonna get a little bit more personal, a bit more.

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I've always been authentic.

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What you see here is, and what you listen is me.

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But I'm going to be sharing with you my journey a little bit more because I.

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I am ready for new challenges.

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I feel some new, exciting things happening.

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And what, why am I doing this today?

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I've been wanting to do this for a while.

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So the first reason is episode 200.

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The fourth anniversary has happened.

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There is a giveaway, by the way, which I will talk about.

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And you do want to enter that because there's loads of really cool prizes.

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But now that's out the way I want to start experimenting, changing

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things about, and to focus a little bit more on confidence because a lot

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of people are struggling right now.

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And you might be one of those people.

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I don't know.

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There are a lot of people that I know very successful.

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People who are struggling and it's not been a particularly good year for a lot

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of us over the last couple of years.

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So I'm gonna be showing up a little bit about my story but some exciting things

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are gonna be happening because I'm here.

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I think my passion or part of my purpose is to be a catalyst for.

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The transformation in people's lives.

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Now, that might seem a little bit vague, but one of the passions that I

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have is to help people become unstuck.

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And probably more than that because although that can be on a technical level,

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I think what I'm really interested in is people fulfilling their potential,

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not their potential, their purpose, and that is a journey that I'm gonna be on.

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Yeah, I've just come back from Atomic Con, which has been amazing.

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And one of the things that I just shared on LinkedIn, actually, I

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thought I'd read this to you because.

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I've felt a little bit burnt out over the past few years.

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I had a really good few years actually during the pandemic.

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My, my business went through the roof.

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I was doing work with Restream.

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You may have been listening and watching the live show that I did for them.

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I was doing a lot of consultancy coaching.

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I was doing live video production and.

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That was amazing.

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But coming outta that pandemic, what seems to have happened is a

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lot of people are getting burnt out, and I've felt burnt out.

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I've been, and I think I've realized that I'm ready for a new challenge.

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I'm ready for some excitement because part of that burnout that I've been feeling

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is I've been feeling tired all the time.

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I've been sleeping a lot, and I've been getting, to be honest

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lacking in the enthusiasm.

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And so what I'm on the journey on at the moment is to work out what it is, what

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is my purpose, and work out what excites me because yes, live video excites me,

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always has done, but it's not actually.

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The live video bit, it's the bit about it that enables people, it enables me to get

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out there, to connect, to create content quickly and easily, to get over that

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procrastination and that perfectionism.

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That's actually the bit that excites me, not necessarily the technology,

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although, technology does excite me too.

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So I, I've been feeling tired.

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A lot of people I know have been feeling that as well.

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But at Atomic Con, I was buzzing.

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I was so excited.

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I was, I'm an introvert, but I was talking to so many different people and so what

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I wrote on LinkedIn, I said, usually I need a lot of sleep and I'm talking

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like eight hours on at night and then, yeah, sometimes a half afternoon naps.

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But I was so buzzing.

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Over the couple of days at Atomic Con that I didn't really

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need, seem to need that much.

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In fact the party finished.

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I ended up going to bed about 1:00 AM and then I met somebody

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for breakfast at seven.

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So I had to get up at 20 past six.

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So I didn't have much sleep, but I was totally like, fine, no problem at all.

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And I think as an introvert, I've.

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I thought that working on my own in my home office all the

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time was like the perfect thing, and I do love a lot about that.

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Being around lots and lots of people in big groups, small talk, all those

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kind of things drains my energy.

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But I'm an introvert who needs people.

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Who loves people, who loves my kind of people.

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And I wonder if you are like that too.

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We tend to think, what, what is an introvert, what's an extrovert?

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I have no problem getting on stage, speaking in front of hundreds of people.

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In fact, that excites me.

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I get energy from that.

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But put me in a big party with lots of people.

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I don't know.

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And it's lots of small talk.

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Maybe we're talking about football or soccer or whatever you want

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to call it or cars, which I'm not really in interested in.

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I find that draining, really draining, but anatomic on, I got

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to hang out with my kind of people.

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So I've made a big list of the kind of people that I met and these are the

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kind of people that I really enjoy.

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I.

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Hanging out with, these are people who don't really do small talk.

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We get into the like, real nitty gritty stuff.

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We we get onto the stuff, the deep stuff the really interesting stuff

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also, like everyone there were nuts enough, mad enough, weird enough to be

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running a, to be swimming against the tide, to be running their own business.

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Now that might be less of a new thing, particularly.

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A lot of people are trying to run their own business now.

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They enjoy that working from home thing, but there's something different

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about the entrepreneurs at atomic com.

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They're all creative people.

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There's so much creativity.

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We love to create things and that's very much me.

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We want to make a difference in the world.

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Money is important.

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Absolutely, and without money, we can't make a big difference in the

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world, but we ultimately want to make a big difference in the world.

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Money is like a tool that enables us to do that.

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It enables us to have the freedom to do what we want to do.

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Most people there I'm guessing, are on some kind of spectrum.

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It's probably a D h D whether it's h adhd, you don't, might not wanna put a label

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on it, but a lot of the people there are neurodivergent, you can tell up with the

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conversations, it's all over the place.

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But we get each other.

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People, the people there are.

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People who are honest and open about the struggles as well as the successes.

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So we had lots of really open, deep, meaningful conversations.

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Yes, we celebrated our successes, but we also talked about some

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of the difficult times as well.

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A lot of people there were encouragers.

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I'm a real encourager.

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I love to receive encouragement.

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That always gets as much as I would like probably.

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But I was encouraged to see what I'm doing now.

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I was encouraged to encourage people more because that is my, one of my

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giftings and a lot of people there.

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It is a guy called Richard Tub, for example.

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In the past he's been such an encouragement to me.

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He's I remember he.

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I was wanting to give up with my Instagram stories.

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I thought what's the point in that?

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And he just said to me once, I love your stories.

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I love hearing about that.

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So I'd love to encourage you if there is somebody out there who's creating content

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or is making a difference that you feel touched by in some way, or encouraged

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in some way, then reach out to them.

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Tell them, because we all need encouragement.

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And often we are too shy or we don't think it's gonna make a big difference.

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So that's a big long list of the kind of people that were at Atomic com.

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The my kind of people.

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The people that, yeah.

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Anyway.

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And I think, yeah, it came at the right time because I'm working

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with a coach at the moment.

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Something that I'm finding incredibly valuable.

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We're working out what my strengths are, what my purpose is, what makes me unique.

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And I think sometimes working out what our strengths are and what makes us

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unique is really difficult because we're almo, we're too close to ourselves.

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We're in our own head.

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We need other people to Tell us to have a look at us, to get in our heads,

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and then to give us that encouragement to give us, when I say encouragement,

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I, truthful things, not just telling you, you are amazing when you're not.

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But also we tend to focus on the negative, don't we?

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We tend to think, oh I'm no good at that.

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Or, even thinking of Atomic on I, even though I had an amazing time,

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the kind of soundtrack in my head are, I'm focusing on maybe the negative

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things, how I felt the, because there were a few little down moments for me.

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Most of it was positive.

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So we tend to focus on the negative, and if we're around other people, the

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right kind of people, the positive people, the encouragers, the creatives.

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That is so important for us.

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So I have been working on what makes me unique.

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So this is a little bit hope, I dunno whether you are interested in this,

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but I hopefully I'm encouraging you to work out what makes you unique.

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These things are strengths that I have.

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So they're not necessarily ones that you have, but maybe this will help you.

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So I think I'm definitely a good listener.

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I love to listen to people.

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I love to hear people.

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And one thing I haven't written down here is I'm pretty non-judgmental.

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I can be judgmental, but I try not to be.

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I, I try and understand because we're all flawed human beings As much as I can be.

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I'm not judgmental.

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I'm a loyal person as well.

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I care about people.

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I care about the difficulties that some people go through.

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I'm a deep thinker, probably a little bit too much sometimes, but on the

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flip side, I love to be silly and I love to make people laugh and that's

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one thing I really want to push into a little bit more the funny side.

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I used to do that with the songs on this show.

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I used to have fun and not take myself too seriously.

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So there's that.

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I'm highly empathetic.

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Again, that's not necessarily always a good thing, but I

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wanna use that as a strength.

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This is definitely a positive thing.

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I love to explain complicated things.

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In a simple manner to knock down those barriers.

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One thing that really annoyed me at school were the kind of the nerds.

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The geeks who they knew something so it, it is often about computers.

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They knew something, but they either didn't know how to explain

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it in a simple way or they.

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Didn't want to cuz because it was almost like their secret and that

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really annoys me cuz it causes division.

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So I like to make things easy to understand.

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That was, I think why my o b s article went was so popular.

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So this was back in 2016 when Facebook Live came out.

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I saw a problem.

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It was a real In order to do Facebook Live on your computer, you had

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to use the software of OS studio.

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It was overly complicated.

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So I went out my way to find it an easier way to do it, and that's

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why it, I think, did so well cuz I explained it in an easy way.

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So yeah, I want things to be on, easy to understand.

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I don't know what's the word I'm look phrase I'm looking for here?

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It's almost.

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It's not democratizing things, but it's just making it

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open to, to, to more people.

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Cuz I, cuz if the technology is a barrier, I want to get that rid of that.

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I also have this belief in other people's ability to do great things, but

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I want to be able to knock down those barriers that are holding them back.

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Part of that is because I understand that in my own life

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and my own journey, I definitely have that gift of encouragement.

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As I said before I really think it's important that we encourage each

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other, and I think I said this before, I want to be this catalyst for the

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transformation in people's lives.

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And that phrase actually came out my own mouth by accident in a coaching

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session with our family ADHD coach.

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I don't, I dunno how that happened, but that, that, this, that is

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definitely one of my passions.

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I want to.

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To help people get from feeling stuck to fulfill, not fulfilling,

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maybe not fulfilling, but to be able to practice their purpose in life.

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I, yeah, something like that.

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So I think the reason I've had so much energy, and I was

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so buzzing, is because I was.

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I was myself first of all, but also I was in my zone of genius.

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I was using all of those skills, good listener caring about

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people, deep thinking, having fun, was able to do all of that.

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And it was just a pure joy.

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I was buzzing, it was excitement, excited, so I.

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I wonder for you, if you can work out what your strengths are,

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what the, what makes you unique?

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Can you lean into that more?

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Because I think that is the way out of feeling burnt out.

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It's also the other way of being, of coming out, of being burnt out is

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to lean into what makes you curious.

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Something that I'm gonna be working on in the next few months.

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What am I excited about?

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What am I curious about?

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Yeah, some, a lot of things to think about.

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I had some fabulous conversations.

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It was so good to spend time with my good friend Molly Mahoney.

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I haven't seen her for ages and actually when I have seen her at Social Media

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Marketing World she's been on the show.

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We'd never had enough time to speak to each other.

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And she's an amazing person.

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She like me, trained as a professional singer.

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She's a live video.

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She's incredibly successful at what she does.

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And one of the cool things about Molly is she is a complete nutcase.

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I mean that in a loving way.

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She is so funny.

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She's mad.

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She's so creative.

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Yet she is successful.

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And I think, so this is the big struggle that I have had in my life.

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The big what do I call it?

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This is the I suppose the limiting belief or the, this is the lie that I've been

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spitting in my head, which is that yes, I can be creative, I can have fun, I can do

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all of these things that make me unique or I could be financially successful, but I

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can't have both Now, During the pandemic?

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During the pandemic, I, it was an amazing blessing because my business exploded

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and because of that, and I'll maybe share a little bit more about this in

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the future because of all the blessings that were shouted upon me at that time.

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The the joy that I had to create stuff to work with other people, the coaching, the

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consultancy, all of that kind of stuff.

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As a result of that, I was able to grow my bus grow.

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So I grow my my team, which was amazing.

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Working with a team, I could do so many more cool things.

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We couldn't go away on vacation or holiday cuz it was during the

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pandemic, but anyway, but I was able to, we were able to buy the house

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we're in, so we were renting before that thi this gave me the ability to.

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To to get a bigger house because the kids are getting older

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and it's also world musical.

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So we wanted the space to be able to play me musical instruments around the house

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and sing and all that kind of stuff.

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And we did it.

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We did it.

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It was amazing.

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And I was able to grow, build my studio a little bit more

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and do some really cool things.

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So it is possible there are those unicorns that can do.

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Both.

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And so my, what I'm wanting to do over the next few months is to see, If I

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can find that sweet spot between the two between being creative, having

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fun, and also being successful.

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Now, this is called or something similar to that.

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We, and this, we've talked about this on the podcast.

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It's called Ikk.

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And then this is a Japanese concept here which is it's

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like a Venn diagram at the top.

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You got what you love.

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Then you got what you are good at the bottom, what you can get

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paid for, and then on the right, what the world needs from you or

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what you can give to the world.

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And right slap bang in the middle is that Icker guy.

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That's what I'm looking for because for me, I want.

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To do stuff that I'm good at.

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I want to do stuff that I love.

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I want to do stuff that makes a difference in the world as well.

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And also, I want to get paid for it so that I can support my family and do some

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really cool things, grow the business, and actually give back to the world.

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That's the goal, isn't it?

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Yeah, that's iga.

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That's what I'm gonna be working on.

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So I'd love to know from you what you think about all of that.

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Yeah, just final thing.

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So I was, I think I mentioned Richard Tub, didn't I?

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Before we had a geeky conversation about a technology that

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we can use in events

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like this.

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Cuz one of the things that I struggle with, Probably because

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of a lack of prefrontal cortex.

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I can't always retain the

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information.

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I meet all these people but then

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I forget who I'm gonna see.

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So who I saw and the conversations that I had.

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So I came up with, and I'm sharing this on my screen, but I will explain this to you.

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If you're listening to the podcast, I'm listening all my events.

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I'm using a tool called Notions,

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which is like a database

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tool.

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But for

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creatives.

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And so for example,

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with the Tomic Con, I've got that listed at the top.

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You can even do it in gallery view.

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Haven't got lots of

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images yet.

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But if I click

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on the Tomic Con now I've got the fact, I've got the dates, I've

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got the, this was an in-person event.

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Was I speaking at this event in this

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case?

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No, I was attending,

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I was chilled out as

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a result.

IAN: 00:19:47

But if I was,

IAN: 00:19:49

I would have the presentation title and the description.

IAN: 00:19:51

Now this is the really cool thing I

IAN: 00:19:53

can link.

IAN: 00:19:54

This with

IAN: 00:19:56

my CRM database in Notion, which is a list of all my friends, all my

IAN: 00:20:00

contacts, all my clients, and so I probably need to add some more here,

IAN: 00:20:04

but I can see that I saw Amanda Webb.

IAN: 00:20:06

Nicole Osborne, S Green, Osmond,

IAN: 00:20:09

Sharif loads of people.

IAN: 00:20:11

And then I,

IAN: 00:20:13

that can remind me of the conversations that I had.

IAN: 00:20:17

I can see that it was a

IAN: 00:20:18

new castle and all of

IAN: 00:20:21

that kind of stuff.

IAN: 00:20:21

So it's really helpful

IAN: 00:20:23

to be able to have that

IAN: 00:20:26

ability to go back and to remind yourself, and then of

IAN: 00:20:29

course, then to check in with

IAN: 00:20:30

those people.

IAN: 00:20:31

With each

IAN: 00:20:32

of those people, I can see their preferred method of contact.

IAN: 00:20:35

So is it Instagram message direct messages?

IAN: 00:20:37

Is it Facebook direct message?

IAN: 00:20:39

One of the things I'm gonna do is have a little tab in there that will link me

IAN: 00:20:41

directly to the messaging app so that I can get in conversation with them

IAN: 00:20:46

straight away because I

IAN: 00:20:49

wanna do

IAN: 00:20:50

that.

IAN: 00:20:50

I want to

IAN: 00:20:51

get in touch and.

IAN: 00:20:53

Carry on those conversations.

IAN: 00:20:55

So it's awesome.

IAN: 00:20:57

It's awesome going to

IAN: 00:20:59

these events, but it's not awesome if you forget.

IAN: 00:21:02

So if you're interested a little bit more about that, I'm gonna

IAN: 00:21:04

be using tools to help me to be

IAN: 00:21:06

productive help with my.

IAN: 00:21:10

My, my journey, in seeking this ICA guide this to improve

IAN: 00:21:20

myself

IAN: 00:21:20

as well.

IAN: 00:21:21

So I will

IAN: 00:21:22

be showing all about that.

IAN: 00:21:23

So yeah, atomic Arnold was awesome.

IAN: 00:21:25

So many good things

IAN: 00:21:26

about it.

IAN: 00:21:27

Joe Wicks,

IAN: 00:21:28

who is a fitness trainer in the uk, who was, he's incredibly famous.

IAN: 00:21:33

I was really touched by him because the message I got

IAN: 00:21:37

from that is nice guys can be successful.

IAN: 00:21:40

That's not always the message

IAN: 00:21:41

we hear.

IAN: 00:21:42

Really genuine

IAN: 00:21:43

bloke.

IAN: 00:21:43

So that was great.

IAN: 00:21:44

Andrew

IAN: 00:21:45

and Pete are always great.

IAN: 00:21:47

Molly

IAN: 00:21:47

Mahoney was also

IAN: 00:21:48

talking about.

IAN: 00:21:50

Ai but also

IAN: 00:21:52

that this combination of making money and having fun as well at the

IAN: 00:21:56

same time who else

IAN: 00:21:58

did we ha did we have

IAN: 00:21:59

as well?

IAN: 00:22:00

Anyway, lots of other things which is

IAN: 00:22:03

great.

IAN: 00:22:03

And Molly gave me her kids' book, which is actually not just

IAN: 00:22:07

for kids, finding my awesome self-confidence, self-love and joy.

IAN: 00:22:11

So I can't wait to read that.

IAN: 00:22:12

Thank you, Molly, for that.

IAN: 00:22:14

I'm gonna leave

IAN: 00:22:14

it there.

IAN: 00:22:15

I will see

IAN: 00:22:16

you next week and I need to

IAN: 00:22:18

come up with a kind of

IAN: 00:22:19

slightly different intro and outro, a different tagline.

IAN: 00:22:22

Usually it's

IAN: 00:22:23

all about encouraging

IAN: 00:22:25

you to level up your impact on authority and profits through

IAN: 00:22:27

the power of confident live video.

IAN: 00:22:29

But I think we're gonna.

IAN: 00:22:31

Change that slightly because it's, yes.

IAN: 00:22:35

Live video is awesome, and I will be continuing to talk about that.

IAN: 00:22:37

Podcasting is awesome.

IAN: 00:22:39

AI is awesome.

IAN: 00:22:40

All these things are fantastic, but it's also about leaning into.

IAN: 00:22:46

Who you are and your purpose.

IAN: 00:22:48

Maybe we're getting a little bit too, I dunno, sloppy here.

IAN: 00:22:50

I,

IAN: 00:22:51

anyway, I'm I'm outta

IAN: 00:22:53

time, I think, and I'm

IAN: 00:22:54

looking for where's the

IAN: 00:22:55

bottom?

IAN: 00:22:56

Hopefully I've got

IAN: 00:22:56

it here.

IAN: 00:22:57

And I'll see

IAN: 00:22:58

you next week.

IAN: 00:22:58

If you have not come across the podcast, go to i a gt me slash podcast.

IAN: 00:23:03

If you are listening to the podcast, thank you so much for

IAN: 00:23:06

plugging me into your areas.

IAN: 00:23:07

I really appreciate that.

IAN: 00:23:08

But until next time, I encourage you to level up your impact, authority,

IAN: 00:23:12

and profits through the power.

IAN: 00:23:15

Of Confident Live video.

IAN: 00:23:16

See you soon.

IAN: 00:23:16

Bye.

IAN: 00:23:18

Thanks for watching the Confident Live Marketing Show with Ian Anderson Gray.

IAN: 00:23:23

Make sure you subscribe at ig me slash podcast so you can continue to level

IAN: 00:23:29

up your impact, authority, and profit through the power of Live video.