Did you know that 71% of sports industry leaders say that increasing ticket and merchandise sales and negotiating sponsorship agreements of higher value is their very top priority? All these three key elements can be lucrative revenue sources for sports organisations when done right. As part of Data Talks’ vision of creating a sports industry that thrives on exceeding fan expectations to create sustainable revenue streams, we are proud to announce the launch of the Data Talks course, “The 4 fundamentals of selling tickets and merchandise”. In today’s episode, we will focus on the course, everything you need to know about the course, and how to enroll.

“The 4 fundamentals of selling tickets and merchandise” course is designed for C-level executives in sports to help them create sustainable revenue streams using their supporter data. Every club faces financial challenges, and in this course, we get to the core of the issue. We dissect clubs' struggles today, pointing directly to the missed opportunities in leveraging supporter data effectively. We don't just talk theory – we dissect real-life case studies from global sports powerhouses in Germany, Australia, Greece, and Sweden. You will get to see firsthand how men's and women's clubs have harnessed the 4 fundamentals, propelling them to unparalleled success. 

Exactly a year ago now, we published our very first book on the subject of the 4 fundamentals. The book, “more supporters. Superior sales. Real revenue: the 4 fundamentals of selling tickets and merchandise was an introduction of our 4 fundamentals method to the world. With this course, we wanted to take everything a step further by supporting C-level executives’ change management in beginning to adopt more robust ways of meeting financial and commercial goals more effectively. The book is available on Amazon and all proceeds go to the Level Up foundation - an organisation that uses sports for the development of children in Uganda. 

This course is a strategic power play. Tailored for C-level executives in sports organizations – clubs, leagues, and federations – it's designed to elevate their revenue game. Whether leading a small squad or commanding a major league, these principles are universal. This isn’t a standard course but rather a winning formula adaptable to any region, season, or organization size.

By the end of the course, learners will:

1. Recognize the staggering "cost of doing nothing" in sports organizations and why it is a problem.
2. Understand the Data Talks 4 fundamentals and their pivotal role in selling tickets, merchandise, and negotiating sponsorship agreements of higher value.
3. Implement the 4 Fundamentals Method to create sustainable revenue streams for your sports organization.
4. Gain insights from global success stories, learning how the 4 fundamentals fuel increased supporters, superior sales, and substantial revenue growth.

The course is now available for enrollment on Udemy. You can preview 3 videos from the course on Udemy to get a taster of what is to come. And if you want access to exclusive deals such as a 50% discount on the course, subscribe to our newsletter today.