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26: Client Results Cleanup: Ashley Helps Email Strategist Shannon Vondy Improve Her Membership's Promise!
Episode 26 • 26th June 2024 • Your Systems Friend • Ashley Rose
00:00:00 00:36:05

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Transcripts

Speaker:

External Microphone-1: Hey there,

welcome to today's episode.

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This is a recording of an instagram

live series that we do called the client

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results cleanup We put the ig lives

on the podcast because you can't 2x

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speed on ig live and it also helps our

podcast listeners Also listen to these

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incredible interviews If you are listening

to this go ahead and dm me at systems

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over stress on instagram Just send a

wave emoji me know that you're listening

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And if you want to be featured on the

client results cleanup if you want to

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be one of our guests Also, dm me and let

me know and we can put you on the wait

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list for that So hope you enjoy this

episode and we'll see you in the next one

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Hello, hello everybody and

welcome to another episode of

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the client results cleanup.

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So on the client results cleanup, I

bring on either a client or an IG friend

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and we talk about the client results

that they're promising in either their

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membership, their group program, their

one on one offer, and we try to make sure

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that they are collecting, that they have

the client results that they're promising.

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They know like a very clear client result.

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They have a plan to track

it and all of those things.

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And I'm very excited.

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I have my friend coming on.

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Her name is Shannon and I'm

going to bring her in now.

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LA.

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We both live in Los Angeles.

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Um, Shannon is an email, email

strategist and yeah, Hi, how are you?

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Happy Friday.

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Happy Friday.

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I'm great.

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How are you?

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I'm fantastic.

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I am so excited to do this with you

because I know you, um, You launched

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this offer relatively recently, right?

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I've been watching you on Instagram story

or what, is this the same thing that

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you just launched or is this, how long

has this specific offer been around?

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So the membership has been around

for 18 months, but the, um,

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university, which is my course has

been around, but you can like bring,

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do them together at the same time.

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Um, That has that just launched so cool.

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That's technically in pre-launch

still 'cause we're, we're building

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it and so people are welcome

to join as we're building it

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'cause they get the best price.

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All that good stuff.

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Beautiful.

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Yeah.

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Okay.

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Well I'm excited.

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So we are going to do a

client rings cleanup then of

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your email club membership.

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Correct.

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So tell the people what is the email

club membership and what is the

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current program promise that you

have for the email club membership?

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Sure.

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Yeah.

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So, it's a membership all about email, so

you can come in and get consistent with

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your email, start seeing more results with

your email, because I know often we all

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have sent them and seen nothing happen.

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I'm guilty of this myself, and so I

wanted a place that we could all come

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together, um, as a community, and I could

help more people get Their email's done

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because I think a lot of times we tell

ourselves some excuses about how long

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email might take or how long Um, you

know that things just don't work, right?

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Like it's not worth your time And so

I want to prove that wrong inside the

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membership and then also create a space

that we can all Support each other and

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help each other because I think that often

You know entrepreneurship can get really

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lonely and we don't always feel like

we have that biz bestie we can lean on.

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Yeah, totally What's the

price point of membership?

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so it is 122 a month or you can opt in

for um A year for:

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one to one with me Um, or you can do three

months at a time too for three three three

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and how are are like how are sales of it?

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Are you like like do you do launches?

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Is it evergreen?

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Uh, how many people are in the

program are in the membership now?

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You Glad you asked that.

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Um, you know, I need to double check

the number, but we usually hover

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around 25 people um 25 to 30 depending

on the season and things like that

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and what's going on, um, but Yeah,

so then what else did you ask me?

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How, uh, so I've been

testing different things.

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I, I'm an experimenter.

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It's in my human design.

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I don't know if anybody follows that,

but I definitely have the experimenter.

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So I've been testing, leaving it open.

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Um, I do find personally that things,

you know, when people have a deadline,

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they do tend to do things quicker.

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Um, but yeah, we, we've been getting

Some members this because it's going

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along with my email club university.

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So, yeah, so, I mean, I would love to

see more people enrolling all the time,

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but I am wondering if it is better

to switch to an open close model.

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Yeah, something that I'm curious about

and why I started the series too is like.

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I think if we clarify your program

promise, you'll get more sales,

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whether you're on evergreen or whether

you're doing postcard open cart.

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So I think it's less like, which

launch model do you want to do?

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And like, what is like the clear

result that you're tracking?

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Because I know this thing has been around.

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For 18 months, you have people in it,

people are happy, but I, I have your

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sales page pulled up and do like a

little audit of it, but I'm like, Oh,

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there's so much more we can like pull

and be like, this is why you join.

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This is how you get there is

like, these are the results

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that you get in the program.

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So we're going to.

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We're going to do that.

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Perfect.

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I think we like workshop this thing

live, which is people who are listening.

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Um, if you don't have an email

membership program, does it matter?

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You can use these types of questions

and like really try to like make

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this, um, applicable for yourself.

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So you submitted that your current

offer promise is grow and can stay

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consistent with your email list.

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Um, which is great.

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We'll workshop that and I

don't see that on yours.

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So what I see, um, I'm actually

going to share my, I'm going to

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flip over and show your sales.

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So what I should see when I like go

to a program is like, I want to see

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the email club membership and then

like your program promise right here.

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So it would be like grow and can

like grow and I'm not gonna lie.

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I have not updated the sales page since.

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Yeah, and I'm like, totally.

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And it's like, it's beautiful.

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And this is what I see all the time.

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And that's why I like

doing these sessions.

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Cause I'm like, it's

just a couple of tweaks.

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That's like, Oh, right.

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I should put a measurable promise there.

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So this like, that's so funny.

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Cause I do the exact same thing in email.

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Exactly.

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It's like, you just like, you're

too far, you're too close to it.

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You know, like if you

can zoom out and do it.

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So I want whatever we decide

to workshop, I want after

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this call for it to live here.

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Um, so that's that, but I'll

just show it for everybody.

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Like great, like pretty sales page.

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It's simple, but we've got like the

bonuses, um, the, what the membership,

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who's it for all of those things.

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Um, when I.

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Look at somebody's client results and like

what, what we can, how we can clean it up.

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I like to look at the

testimonials that are on the page.

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So I'm seeing that Haley says,

I saw immediate results in my

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wedding photography business.

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The email club helped me warm up my very

cold email list with just one email.

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I made over 800 in booking sessions.

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So I'm like, okay, if let me see,

there is that one sending emails is

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not hard, but find the time to do

it consistently is having a group

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accountable makes such a difference.

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So what I would love to see,

and I'm curious, your thoughts.

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When you like close your eyes and you

see a wall of testimonials on the email

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club membership, what do you want to see?

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Do you want to see like, Haley made

800 on her email within four days of

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joining the program or like Ashley

sent six emails in the last month and

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she'd never sent any before, like what

is kind of the through line of like

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that big result that you want to track?

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That's a great question.

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Um, I mean, honestly.

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I love a little bit of both.

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That's probably not the answer you want

there, but I do love seeing people make

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money, but I also love seeing people

just start to fall in love with email,

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like, and realize how it's such a

beautiful way to connect with people.

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And it often gets overlooked

because I think people think.

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I, at least this was my theory,

is that they think that it's

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like a, they're talking to like

robots, you know what I mean?

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Mm-Hmm.

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. Like, I'm just sending to no one and

I'm like, these are your best friends.

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These are people you should

literally be so excited to be

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talking to every single week or

however often you send your emails.

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Yep.

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So, I, I mean, I kind of would

love both, but um, if I need

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to pick one, you tell me.

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Don't need it.

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I don't hate that because oftentimes

when people have a financial result, like

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you need, I like to also have something

else that gets to more of the values of

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like, okay, make a thousand dollars in

email while falling in love with your

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list or something like whatever, like

those two things can be married together.

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We can track both of

those things very well.

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And so it kind of helps you, um,

Stand, stand out from, from other email

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marketing programs because you're like,

yes, we help you make money But we also

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help you either love email or just be

consistent if you have people who like

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Consistency is the thing that they feel

like that's the skills that they want

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to develop like anything like that.

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So regardless We know we're

going to do a money thing.

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So we'll do like, um, uh, making money

from your list and then something

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about feeling, do you have the idea

of what the feeling is that you want?

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You have stay consistent, but

it's like become consistent.

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The thing that people are

asking, I like wanting.

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Yeah, it's interesting.

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So people do tell me that they

tell me i've heard all kinds of

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different things Like they want to

up their email game is another one.

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I hear but I feel like

that's kind of vague.

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Um, They also tell me they want

to just have a better connection

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or deeper connection with their

email list Or their community.

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That's another really strong point for

email is that you can build a community

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of raving fans um But yeah, those are

probably the three I get most often.

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Um, I'm trying to think, I feel

like there's another one I'm

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forgetting, but I think that's

the top ones I hear from people.

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Yeah, I wonder if we could say

like, we can, I'm just, and

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this, we're workshopping this

live, so this is what people get.

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People are the people I see.

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You get the raw stuff all,

they're just gonna give that.

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But like, uh, earn X amount of money

through your email list and like, grow,

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like, grow a community of like raving

fans or whatever that phrase is for you.

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How we could track that is, uh.

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I think that obviously sales is easy

to track but if people could track like

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the replies that they're getting Um,

because that's something I know you have

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an email tracker inside of the program

People like I saw that I was like, oh,

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this is something there's something with

this that we can obviously pull metrics

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But replies are typically like one of

the ways to be like, oh i'm feeling

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connected to my list I'm, not just

like sending out emails Into the void.

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So I'm curious if there's something, how

would you, how would your people, uh,

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quantify feeling connected to their list?

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Would it be replies?

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That's a great question.

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I'll have to ask them, um, what

they would consider that, but I, I

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agree, like replies would be good.

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I also.

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Think people think this and I don't

know if we want to use what people think

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they want But I think something about

their list growing too is something

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even if it's organically growing Which

I recommend because I think that that's

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a much better way to grow your list

than you know You don't you can have

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a thousand people on your list and

if they don't care about you or your

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what you're selling It doesn't matter.

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Um, so That's another thing that we track

in the tracker too is that we track how

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their list is growing each week because

they In theory should be sharing about it

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and talking and so it should be growing

and so that's another thing I think that

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you could say like I don't know how we

would phrase that That's another way we

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could look at saying it So are you people

filling out your like people fill out this

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tracker each week or every month or what's

their what's your cadence for people?

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It kind of depends on the person

I do have a few that fill it out

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relatively regularly and then I have

some that don't and that's they also

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can win Prizes by filling it out.

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So when when they do fill out their

Uh, tracker, they can submit and say,

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Hey, I've done five emails and then

they win a prize and if they've done

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10, they win a prize and all of that.

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And they can just keep

doing that over and over.

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They can actually win calls with me,

like one to one calls with me as well.

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So it's pretty, it's pretty fun.

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You're incentivizing just like the,

the amount of emails that they got out.

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Exactly, exactly.

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And it's not necessarily, obviously

that's not to be like send five in a week.

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It's more like, let's see

that consistency essentially.

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How are.

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How what form is that a Google form?

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It is a Google form.

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I'd be open to an air table, but I

know it has to be an air table form.

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Oh, my God.

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Okay.

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Because you don't have to teach me.

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I'm going to tell you some

reasons why you should do it.

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So if you have this type

of tracker form, which.

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That is so what you're

already doing there.

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It's like, that's the whole, like

helping people be consistent.

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That's one of the things that

you're promising in air table.

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You have a table.

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That's all of your members.

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So Ashley has one, Shannon

has one, everything.

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Tomasha is like, yeah, I'm like,

then you have a tracker form that

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is specifically for this, like,

like getting consistent challenge.

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Um, They select their name

from the drop down y'all.

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I, you know, me, I'm on brand.

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So what they would do is every time, like

every time they submit, they're going

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to select your name from a drop down.

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And we'll, you'll say, how many

emails did you send this week?

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How many emails did you send this month?

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However you want to do it.

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Then.

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It's going to connect right to

their Airtable client profile,

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and then you'll get to see Ashley.

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Then you get it.

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They can get an automated

email sent to them.

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It says, Hey, Ashley, so great.

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You just submitted 7 emails.

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You have sent since your time

in the membership 35 emails.

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Keep going.

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Once you hit the 50, you

get a 1 on 1 call with me.

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That gets automated.

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Like all of that type of tracking

is only possible in air table.

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Your damn Google form is doing it.

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And then like, it's not working.

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And so if you have this, like.

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You already have this system,

but it's, it's not actually, it's

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just a form, but Airtable turns

it into this like cohesive system.

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So, if that's, if you're

already, yeah, I know.

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And I'm like, you love your spreadsheets.

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I don't think I do.

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Yeah.

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But as long as they're

pretty, I'll use them.

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So as long as I can make

them pretty, we're good.

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Yeah.

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And we have Airtable

interfaces have colors.

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Okay.

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It'll be cute.

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So, okay.

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She gotta be cute.

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I, so.

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The fact that you're already doing that

and you already have data inside of a

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Google Sheet, I think that keeping like

consistency as one of the metrics that

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you track is like, would be helpful

because you're, that's helping people,

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your whole kind of ethos is like wanting

them to fall in love with email, wanting

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it to be that, be their platform.

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The more they send, that means like the

more they're like into the platform.

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Um, can you show your, the tracker,

the email tracker form that you have?

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Yes, but I'm gonna have to move this.

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So, sorry.

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Damn, bye.

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Okay, I like that.

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I'm curious in the chat if

this is helpful for people.

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This is our first one

where we're last month.

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That's like we did tomorrow, which

was like an update on his, on

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his, but we didn't do this live.

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So, if anybody has questions or

if this is helpful, let us know.

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But is there any other

stuff that you track?

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Are you tracking people's money made

that from email or are they just going

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into your Slack channel and saying like,

I made a hundred dollars this week or

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what's the what's the process there?

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Yeah, so People are

just sharing their wins.

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Okay, essentially right now.

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Yeah.

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Yep Um, and I do actually have more

I need to update the testimonials

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But I probably need to get

them more formally written too.

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But um, I do have a few other even

better wins I probably should share

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Yeah, I think that yeah because that's

also when you when you start to build

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out these tracking systems you don't

have to uh, like You You just update

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the sales page by going into your table

base and seeing what's been submitted

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and, like, literally just becomes

like, pretty, like, formulaic updates.

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Okay, perfect.

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Let's do this tracker.

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Sorry for the janky.

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No, that's great work here.

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Yeah, so we have our tracker

and then we have everyone

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and what are some of the

subject line we have in here?

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We should we're adding send time

to to I think that's an updated 1.

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I'd have to find it.

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This one's probably updated.

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So, yeah, oh, I need to add it,

but, um, that's when we're updating.

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So we're adding.

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So we have the date, the subject line,

preview text, and then they can put

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their open and click rates and then

unsubscribes just data to have again.

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I don't want people getting in their

feels about their damn unsubscribes.

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It doesn't matter.

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Um, and then we have what.

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segment.

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So essentially they would put

like, okay, I sent this because

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sometimes we send one off emails.

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Like I'll send ones just to my membership.

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Right.

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And I just kind of track

how many people are on that.

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Or if it's my main list, I'll track

how many people just put a number.

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Um, so I'll just say everyone and

put the number so that way I can

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see how it's growing the whole time.

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Yep.

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And do you have access to this when

like, are they sharing this with you?

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Or is this just something that they, you

give them and they're kind of managing?

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This is amazing.

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One so this has everybody on our

membership down here so they can just go

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find their name and go put it in there.

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Oh Okay, okay this rules and it could

do so much more with it by putting it

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into air table I'm not I don't to be

clear like here's one kind of filled out.

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Yep She just put all her emails in

there that she's done this year.

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This is going to be crazy.

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Okay.

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So basically what you'll do, and this

is like, this is very custom to like

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advice I would give to you and typically

with anybody who has clients who are

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not familiar with air table, I want

you to keep this spreadsheet because.

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It's beautiful.

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It's pretty.

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It's branded.

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People know how to use it.

362

:

You have trainings on it, whatever.

363

:

But what I want you to do is have an air

table table where you're copy and pasting

364

:

that data in for the students each month.

365

:

And that's something a

VA could do or whatever.

366

:

But the reason is, is

because I want to see.

367

:

Every piece of those, like all of

those email metrics for everybody.

368

:

Um, is that by it's by

month or how are you?

369

:

I have it organized by month right now.

370

:

So it's just easier for

them to keep track of.

371

:

So what we'll do is inside of air

table, you would have, so you're going

372

:

to have your client profile table.

373

:

You'll have your, um, whatever, actually.

374

:

They don't even need to submit the weekly

tracker because you have all of the

375

:

emails that they've sent right there.

376

:

Um, it's going.

377

:

It's going to be a table that has

every, like one record for every

378

:

single email that everybody sends.

379

:

But then, uh, it's going to be everybody

in one master table, basically.

380

:

Perfect.

381

:

So then, you link it to the client

profile, and then you can see

382

:

automatically, like, okay, here's, The

email the club membership, but I think

383

:

this would be cool to know Our email

club members sent 200 emails this month

384

:

The average click rate click rate across

our membership was this last month.

385

:

It was this Here's how much money people

made like you can get micro you can see

386

:

like The, the, this person is growing,

like you can see specifically by client,

387

:

but then with air table, we can go out

and see the macro trends, which you

388

:

can't do in that spreadsheet right now.

389

:

It's like, everybody's data is so

like in their nice little pockets.

390

:

This is where we then get to

start to like use air tables

391

:

interfaces and make these charts.

392

:

That's like, how many

emails have been sent?

393

:

Or like what we can do.

394

:

Yeah, exactly.

395

:

It's amazing.

396

:

It's amazing social proof.

397

:

And you don't have to do shit.

398

:

You don't have to like.

399

:

Work on, um, updating the sales

page or doing these testimonials.

400

:

You just have like, literally like take

a screenshot of your air table interface

401

:

and be like, here's what's going on.

402

:

Um, and so that's, that's so easy.

403

:

I know you're new to

air table, so like it's.

404

:

I will talk about how it can, like

how it can actually work, but really

405

:

it's just bringing the data that

you're already having your people

406

:

track and putting it into a place

that you can actually do stuff with

407

:

that data, which just Google, Google

sheets into Google spreadsheets can't.

408

:

So like you're so close and you're already

collecting all of this data and it's

409

:

just going to like, it's just going to,

then we get to reflect it on your sales

410

:

page and reflect it on your marketing.

411

:

Perfect.

412

:

Perfect.

413

:

Yeah, no, I'd love that because you're

already like, and here's, here's what

414

:

I think is interesting is like grow and

stay consistent with your email list

415

:

where that's the current offer promise

when we start to see all of that data

416

:

that's inside of those spreadsheets,

you'll actually be able to quantify like,

417

:

you can put some real numbers on that.

418

:

So you can say grow,

20 percent in 30 days.

419

:

Like, it's like, I don't, we don't know

really what the numbers are because

420

:

we can't, we haven't like analyzed

the trends yet, but we can actually

421

:

see what's happening in the program.

422

:

And then you can like adjust

the promise accordingly.

423

:

Uh, cause a lot of the times people

will make this claim of like,

424

:

make Make 50 percent of your, your

income through email in 90 days,

425

:

but you're not actually tracking.

426

:

Well, like how much as people, how much as

people are making, how long is it taking?

427

:

You just kind of say like, I think

I can make this, but then we don't

428

:

have the data to back it up, but

you already have all the data.

429

:

So we just get to like analyze it.

430

:

So you've done the hard part.

431

:

The hard part is getting people to

submit this kind of thing and get

432

:

into the habit of submitting it.

433

:

You set it in Airtable so that

it would like remind them like,

434

:

Hey, you haven't filled out your

tracker in X days or whatever.

435

:

So then we can say when everybody's

on air table, we can say, Hey, if

436

:

Ashley, if I don't have an in one

email from Ashley within the last 30

437

:

days, logged in the tracker, send them

an automated email and says, Hey, it

438

:

looks like we haven't like either.

439

:

Have you not filled out the tracker?

440

:

Or have you not sent an email and like

hit reply and let us know so we can

441

:

support you accordingly and those types

of little touches Re engage people in

442

:

your program Make them feel really taken

care of so they're not going to care

443

:

if the the membership gets 150 members

because they're still getting these Like

444

:

reminders and feeling taken care of right?

445

:

So Spreadsheets can't irritate people.

446

:

It's so so simple to do it over there

So you get to keep the spreadsheets

447

:

that you've built and maintained and

trained the team are like and trained

448

:

your your members to use but we'll

just You put air table on the back

449

:

end to manage to manage all of it.

450

:

Perfect.

451

:

Yeah.

452

:

And I mean, I can retrain them to

put them into the air table too.

453

:

That's my numbers are smart.

454

:

They're yeah, they're smart.

455

:

But the one thing about it is like,

uh, it would be an air table form.

456

:

So they'd have to submit it per email.

457

:

So I just think workflow wise,

it might be like, sometimes it's

458

:

Sometimes it's too much of a barrier

for people to just go into our table.

459

:

So it really just would

never submit a form.

460

:

And so what I would rather do, um,

what I would rather do with your, your

461

:

club members is if they can, um, you

can add a field that's like estimated

462

:

revenue generated from the email.

463

:

So if they like, if they've made a.

464

:

1, 200 sale.

465

:

And they think that person booked

from like, from seeing that email

466

:

or figuring out some way you can

add revenue into the email tracker.

467

:

Yeah.

468

:

That's definitely where it starts to

get tricky for people as they start

469

:

to go, well, it could have been from

this or that, you know what I mean?

470

:

So they can, but there are a few

people who definitely notice the

471

:

sales come in from just their email.

472

:

So regardless, even if you could

just add to the tracker, like how

473

:

much money did you make this month?

474

:

And then we can start to

see, They sent more emails.

475

:

That's a great way to do it.

476

:

Actually.

477

:

Fine.

478

:

Yeah.

479

:

It's like, who, who knows?

480

:

Like we can't really, and maybe you can

say like, did it come from like how much

481

:

came from which email correlation, right?

482

:

Like I actually did a huge audit

for one of my clients and I.

483

:

more emails we sent, the

more money they made.

484

:

And it was just across the board.

485

:

And so it was like, I could look at

their backend and see how much they made.

486

:

And I literally would look and be

like, Oh, we sent 10 emails that

487

:

month and they made the most money.

488

:

And every other month that we sent

for, they didn't make as much money.

489

:

Yeah.

490

:

And that's, that is like helpful

and revolutionary for the industry.

491

:

Cause all these bitches that are like,

people are sending too many emails.

492

:

It's like, okay, well, when they

unsubscribe, they make 20, 000 when

493

:

they send four emails, they make 2, 000.

494

:

So like, yeah, we're sending emails.

495

:

Cause it works.

496

:

Like you become an authority because

you have data in the industry

497

:

showcasing that, and that is huge.

498

:

And it makes like, I hate.

499

:

These people who complain on the internet

about what's dying in the industry or

500

:

what's not or what's annoying when like

We, we need to have people who have

501

:

data and facts to back up these things.

502

:

It's like when we said, and like, you

have a great, like a relatively low

503

:

cost membership and like these amazing

people in the industry and you are

504

:

getting this data, like it just raises

your credibility so much as well.

505

:

So.

506

:

Yeah.

507

:

So, I'm into it.

508

:

That's great.

509

:

I know.

510

:

I'm chuckling because somebody one

time posted something about how

511

:

you're sending too many emails.

512

:

And I was like, where's the data on this?

513

:

Like, and she goes, and

they're not working.

514

:

They're not converting.

515

:

And I was like, where's the data?

516

:

Like, I want to see that.

517

:

And she was like, couldn't,

she didn't have any.

518

:

So she, she was just a personal opinion.

519

:

And I was like, don't, stop telling

people that that's, That's not data.

520

:

That's your personal opinion.

521

:

Not that it's, that's not true.

522

:

So I'm so happy that

we're on the same page.

523

:

Yeah.

524

:

And Jess in the, in the comments

says, yes, data is indisputable.

525

:

Data over drama.

526

:

You know, so like, this is the stuff and

for anybody with group programs, and if

527

:

you are a one on one fever, if you're a

life coach, it doesn't matter what you

528

:

are selling, if you are selling something.

529

:

You need a results tracking system that

really gives you that data because yeah,

530

:

data is indisputable data over drama.

531

:

Like I just really believe that this

is the way that the industry is moving

532

:

of just like all these people with

these claims, just like you just back

533

:

it up with data and you, and you move

on and you keep selling your offer.

534

:

Yes.

535

:

I love it.

536

:

So that's what I want you to do.

537

:

I'm almost, I think you can keep, I

want you to add into your offer promise

538

:

cause currently it's growing case.

539

:

Stay consistent with your email list.

540

:

Um, I want you to add an income.

541

:

Um, I want you to add

something with income.

542

:

I want to be clear about there's

something with, um, Income claims

543

:

and offer promises right now.

544

:

I don't know the whole thing, but like

the FTC is like doing something, but it's

545

:

like, we'll figure out what feels good

in a number, but like, it's like grow

546

:

your I like that you said to figuring

out something that we could probably

547

:

figure out a percent of how much more

you could make using email probably.

548

:

And that would feel good.

549

:

Cause I agree with you.

550

:

There's a lot of.

551

:

Uh flack right now.

552

:

Yeah, it can be sticky.

553

:

I made eight million

dollars in two minutes.

554

:

Here's how you can do it, too Um, so

we'll want to avoid that but we'll find

555

:

something Yeah, tamasha says just say

you don't like it We have to say things

556

:

to their chest because everything works

when we work it Yeah, you can say I

557

:

don't like all these emails in my inbox.

558

:

Okay, like that's that's that could be

true unsubscribe, baby girl Yeah um, I

559

:

like this because when I when I want to

see on your sales page is I want to see

560

:

You Well, one, it's gonna be really cool

to just have those match macro me metrics.

561

:

It's like the average person comes

in with 2% open rates and then

562

:

three months into the program

the average person has like five.

563

:

Like, we're gonna have that type of

data to have on there, which is gonna

564

:

be, which is gonna be cool to have.

565

:

But then when I think about

your, your wall of results that

566

:

I wanna see, it's for sure like.

567

:

Ashley made, Ashley had her first 15K

month by sending 15 emails and like

568

:

Ashley sent, like, I think that those

types of things, like they made this

569

:

much money and they sent this many emails

and like, like getting those types of

570

:

results, I think will be really cool.

571

:

Yeah.

572

:

I love it.

573

:

And something that I also think would

be helpful in terms of, of a challenge.

574

:

So I think with this, the tracker

that you have great, love that.

575

:

I would almost do a challenge of like

a raving fans challenge where in the

576

:

Slack channel, they can just drop when

anybody comments, like when anybody

577

:

replies and says like, this email was

amazing, or someone who replies and

578

:

specifically says like, They like the

email or they want to work with them.

579

:

If they could just drop that into

the Slack channel and you could run a

580

:

challenge based on that, because that's

going to be really good social proof

581

:

for you as well on your, on your site

of just having these, like, like, these

582

:

are the types of emails you could get.

583

:

These are the types of replies you could

get when you are in the membership.

584

:

And don't you want to have this type

of relationship with your audience?

585

:

So I would, I would do a challenge

like that, if that sounds exciting,

586

:

because I think that those would be.

587

:

One, people would feel like

they're so excited to get them.

588

:

I think they'd be happy, be excited

to share them in the container and

589

:

just like do a little screen shot.

590

:

Um, and that I think just like

adds to your kind of that value

591

:

side of the offer of like, people

are going to love your emails.

592

:

I love it.

593

:

Look at you.

594

:

Well, so many good ideas.

595

:

I love it.

596

:

Yeah.

597

:

Okay.

598

:

So your, your next steps are.

599

:

Well, I don't know how much you know,

I know that's what you need to do So we

600

:

need there need to get you in the system.

601

:

We're gonna have to chat But that's

like we're gonna meet well we live

602

:

near each other so we'll meet Yeah,

we'll have we'll go to the one hotel

603

:

and do a little in person vip day.

604

:

Just get it all done but It's, uh, so we

create for anybody who wants the, the,

605

:

the one, two, the one, two, three steps.

606

:

It's really, you gotta have, if you

are, have an offer, you have to have a

607

:

client results hub inside of air table.

608

:

Air table is the only place to

do it because it is a database.

609

:

A spreadsheet is not a database.

610

:

Notion is not a database.

611

:

ClickUp is not a database.

612

:

Put it in air table.

613

:

All of your students are in one table.

614

:

And then your onboarding form and

your client results tracking are

615

:

two different tables in the form.

616

:

Those forms connect That

because I hate the google forms.

617

:

Yes Yeah, so it's all

going to connect right now.

618

:

Yeah, and it's and it's the air table

forms are like a drag and drop builder

619

:

They're just they're just as easy as

building them inside of But there's so

620

:

much more you can do to it with it when

it's connected to the client profile.

621

:

So we can say they've joined

within seven days and their

622

:

onboarding form is still empty.

623

:

Automate an email asking them

to fill out the onboarding form.

624

:

I was just on a client call with

somebody yesterday or a couple days ago.

625

:

And we watched it, we saw the automation,

like somebody just filled out their

626

:

onboarding form, and it was because they

got the little notification email, like,

627

:

hey, it's been a while, where are you at?

628

:

And so those things

really work for people.

629

:

Yeah, they do.

630

:

And they do.

631

:

So like anything like that can be set up.

632

:

I was just building reminder emails

last night, actually, and I'm

633

:

like, oh, these work real well.

634

:

Yep, totally.

635

:

So many more sales, because

we have this set up.

636

:

And when you, when this is kind of

separate, but when you get to, to

637

:

resign time, it's, if they're client, if

they're about to be operative within 30

638

:

days, automatically send them a writing

or email asking them to, to re enroll

639

:

and you can pull from air table and

say, Hey, you're up for re enrollment.

640

:

By the way, as a reminder, you've

sent a hundred emails and you've

641

:

made a hundred thousand dollars.

642

:

Don't you want to re sign?

643

:

Like, all that, like, that

stuff is all integrated, so it

644

:

makes everything just better.

645

:

I love it.

646

:

I love it.

647

:

Yay!

648

:

Okay, this was so fun.

649

:

How do you, how do you feel?

650

:

Good!

651

:

I'm excited.

652

:

I'm excited to figure out Airtable.

653

:

Yes.

654

:

Get you into Airtable.

655

:

My assistant, I don't think

she's watching, but she's

656

:

going to be like, great.

657

:

Yeah.

658

:

We, so we, we put this, we put this also

on, on the podcast as well, so she can

659

:

2x speed it and, uh, get a transcript

and like create action items from place.

660

:

But if you have, so if you have an

assistant and this is for anybody

661

:

listening as well, like, uh, we have

systems of our statues are done for

662

:

you group program that teaches people

how to set this stuff up and We have

663

:

a support ticketing system and vas

ops people anyone can go through it

664

:

on your behalf So if you're like, yes,

this is what I want Go set this up.

665

:

Then we have those types of resources

for, for team members to set these

666

:

things up too, which is really cool.

667

:

Fantastic.

668

:

. Yeah.

669

:

Does anyone have questions

about the results or Airtable

670

:

or the email club membership?

671

:

Um, before we start to wrap up.

672

:

Thank you.

673

:

This was so fun to see everybody like

in, in the chat and, and sticking around.

674

:

Thanks for.

675

:

And like, uh, what would you call this?

676

:

Off roading almost with this.

677

:

We're like figuring it out as we go.

678

:

And I love it.

679

:

Yeah.

680

:

And I think that the, one of the

biggest things that I hope feels like

681

:

exciting for you and exciting for

other people is that you have data.

682

:

You have, you have client results.

683

:

It's just figuring out how to, and

you were already tracking the data.

684

:

For me, it's really organizing it and

figuring out when to like, Update,

685

:

you know and like how to get the right

information from people because you know

686

:

what I mean They'll like write like I made

two hundred dollars off an email, but it's

687

:

like not written that clear You know what?

688

:

I mean?

689

:

so it's like i'm like Oh, I need to

figure out how to like praise this

690

:

without saying like I sent this email

and then did it you know Like i'm even

691

:

saying it in a way that would work

but it like you know what i'm saying?

692

:

Like it's yep too personal or whatever.

693

:

I have to like try and so yeah for me.

694

:

It's really figuring out how to

organize You can do that's a tangible

695

:

thing you can do without Even

touching air table is adding a revenue

696

:

part to the email tracker for now.

697

:

Um, it's a great idea and integrating

that because once we start to

698

:

collect that data, then it'll,

it'll just make it even more robust.

699

:

Yeah.

700

:

Um, this is great.

701

:

Yeah.

702

:

So I'm listening.

703

:

So we have, so this is

the stuff that I do.

704

:

Um, I am an air table expert and

client results tracking expert.

705

:

So we have a done for you offer where

we totally, this is the first kind of

706

:

step we do with all of our clients.

707

:

We just are not doing them live.

708

:

So people get a taste.

709

:

So we make sure that you have the right

result that we're tracking and then

710

:

make sure we have a strategy and plan.

711

:

And then we build out these really.

712

:

Robust client result tracking systems that

your students love to fill out because

713

:

you're giving them like you're doing these

challenges You're giving them the data.

714

:

You're keeping track for them.

715

:

And so we have a done for you offer

We have a group program that teaches

716

:

you how to do it So all of that all of

that information is on our Instagram

717

:

and on our website And you can slide

into my DMs at any time to talk

718

:

about them But this was so so fun.

719

:

Thank you for being here.

720

:

Thanks for having me.

721

:

I'll see you in LA Great chatting.

722

:

Yes.

723

:

All right Bye, everyone.

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