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External Microphone-1: Hey there,
welcome to today's episode.
2
:This is a recording of an instagram
live series that we do called the client
3
:results cleanup We put the ig lives
on the podcast because you can't 2x
4
:speed on ig live and it also helps our
podcast listeners Also listen to these
5
:incredible interviews If you are listening
to this go ahead and dm me at systems
6
:over stress on instagram Just send a
wave emoji me know that you're listening
7
:And if you want to be featured on the
client results cleanup if you want to
8
:be one of our guests Also, dm me and let
me know and we can put you on the wait
9
:list for that So hope you enjoy this
episode and we'll see you in the next one
10
:Hello, hello everybody and
welcome to another episode of
11
:the client results cleanup.
12
:So on the client results cleanup, I
bring on either a client or an IG friend
13
:and we talk about the client results
that they're promising in either their
14
:membership, their group program, their
one on one offer, and we try to make sure
15
:that they are collecting, that they have
the client results that they're promising.
16
:They know like a very clear client result.
17
:They have a plan to track
it and all of those things.
18
:And I'm very excited.
19
:I have my friend coming on.
20
:Her name is Shannon and I'm
going to bring her in now.
21
:LA.
22
:We both live in Los Angeles.
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:Um, Shannon is an email, email
strategist and yeah, Hi, how are you?
24
:Happy Friday.
25
:Happy Friday.
26
:I'm great.
27
:How are you?
28
:I'm fantastic.
29
:I am so excited to do this with you
because I know you, um, You launched
30
:this offer relatively recently, right?
31
:I've been watching you on Instagram story
or what, is this the same thing that
32
:you just launched or is this, how long
has this specific offer been around?
33
:So the membership has been around
for 18 months, but the, um,
34
:university, which is my course has
been around, but you can like bring,
35
:do them together at the same time.
36
:Um, That has that just launched so cool.
37
:That's technically in pre-launch
still 'cause we're, we're building
38
:it and so people are welcome
to join as we're building it
39
:'cause they get the best price.
40
:All that good stuff.
41
:Beautiful.
42
:Yeah.
43
:Okay.
44
:Well I'm excited.
45
:So we are going to do a
client rings cleanup then of
46
:your email club membership.
47
:Correct.
48
:So tell the people what is the email
club membership and what is the
49
:current program promise that you
have for the email club membership?
50
:Sure.
51
:Yeah.
52
:So, it's a membership all about email, so
you can come in and get consistent with
53
:your email, start seeing more results with
your email, because I know often we all
54
:have sent them and seen nothing happen.
55
:I'm guilty of this myself, and so I
wanted a place that we could all come
56
:together, um, as a community, and I could
help more people get Their email's done
57
:because I think a lot of times we tell
ourselves some excuses about how long
58
:email might take or how long Um, you
know that things just don't work, right?
59
:Like it's not worth your time And so
I want to prove that wrong inside the
60
:membership and then also create a space
that we can all Support each other and
61
:help each other because I think that often
You know entrepreneurship can get really
62
:lonely and we don't always feel like
we have that biz bestie we can lean on.
63
:Yeah, totally What's the
price point of membership?
64
:so it is 122 a month or you can opt in
for um A year for:
65
:one to one with me Um, or you can do three
months at a time too for three three three
66
:and how are are like how are sales of it?
67
:Are you like like do you do launches?
68
:Is it evergreen?
69
:Uh, how many people are in the
program are in the membership now?
70
:You Glad you asked that.
71
:Um, you know, I need to double check
the number, but we usually hover
72
:around 25 people um 25 to 30 depending
on the season and things like that
73
:and what's going on, um, but Yeah,
so then what else did you ask me?
74
:How, uh, so I've been
testing different things.
75
:I, I'm an experimenter.
76
:It's in my human design.
77
:I don't know if anybody follows that,
but I definitely have the experimenter.
78
:So I've been testing, leaving it open.
79
:Um, I do find personally that things,
you know, when people have a deadline,
80
:they do tend to do things quicker.
81
:Um, but yeah, we, we've been getting
Some members this because it's going
82
:along with my email club university.
83
:So, yeah, so, I mean, I would love to
see more people enrolling all the time,
84
:but I am wondering if it is better
to switch to an open close model.
85
:Yeah, something that I'm curious about
and why I started the series too is like.
86
:I think if we clarify your program
promise, you'll get more sales,
87
:whether you're on evergreen or whether
you're doing postcard open cart.
88
:So I think it's less like, which
launch model do you want to do?
89
:And like, what is like the clear
result that you're tracking?
90
:Because I know this thing has been around.
91
:For 18 months, you have people in it,
people are happy, but I, I have your
92
:sales page pulled up and do like a
little audit of it, but I'm like, Oh,
93
:there's so much more we can like pull
and be like, this is why you join.
94
:This is how you get there is
like, these are the results
95
:that you get in the program.
96
:So we're going to.
97
:We're going to do that.
98
:Perfect.
99
:I think we like workshop this thing
live, which is people who are listening.
100
:Um, if you don't have an email
membership program, does it matter?
101
:You can use these types of questions
and like really try to like make
102
:this, um, applicable for yourself.
103
:So you submitted that your current
offer promise is grow and can stay
104
:consistent with your email list.
105
:Um, which is great.
106
:We'll workshop that and I
don't see that on yours.
107
:So what I see, um, I'm actually
going to share my, I'm going to
108
:flip over and show your sales.
109
:So what I should see when I like go
to a program is like, I want to see
110
:the email club membership and then
like your program promise right here.
111
:So it would be like grow and can
like grow and I'm not gonna lie.
112
:I have not updated the sales page since.
113
:Yeah, and I'm like, totally.
114
:And it's like, it's beautiful.
115
:And this is what I see all the time.
116
:And that's why I like
doing these sessions.
117
:Cause I'm like, it's
just a couple of tweaks.
118
:That's like, Oh, right.
119
:I should put a measurable promise there.
120
:So this like, that's so funny.
121
:Cause I do the exact same thing in email.
122
:Exactly.
123
:It's like, you just like, you're
too far, you're too close to it.
124
:You know, like if you
can zoom out and do it.
125
:So I want whatever we decide
to workshop, I want after
126
:this call for it to live here.
127
:Um, so that's that, but I'll
just show it for everybody.
128
:Like great, like pretty sales page.
129
:It's simple, but we've got like the
bonuses, um, the, what the membership,
130
:who's it for all of those things.
131
:Um, when I.
132
:Look at somebody's client results and like
what, what we can, how we can clean it up.
133
:I like to look at the
testimonials that are on the page.
134
:So I'm seeing that Haley says,
I saw immediate results in my
135
:wedding photography business.
136
:The email club helped me warm up my very
cold email list with just one email.
137
:I made over 800 in booking sessions.
138
:So I'm like, okay, if let me see,
there is that one sending emails is
139
:not hard, but find the time to do
it consistently is having a group
140
:accountable makes such a difference.
141
:So what I would love to see,
and I'm curious, your thoughts.
142
:When you like close your eyes and you
see a wall of testimonials on the email
143
:club membership, what do you want to see?
144
:Do you want to see like, Haley made
800 on her email within four days of
145
:joining the program or like Ashley
sent six emails in the last month and
146
:she'd never sent any before, like what
is kind of the through line of like
147
:that big result that you want to track?
148
:That's a great question.
149
:Um, I mean, honestly.
150
:I love a little bit of both.
151
:That's probably not the answer you want
there, but I do love seeing people make
152
:money, but I also love seeing people
just start to fall in love with email,
153
:like, and realize how it's such a
beautiful way to connect with people.
154
:And it often gets overlooked
because I think people think.
155
:I, at least this was my theory,
is that they think that it's
156
:like a, they're talking to like
robots, you know what I mean?
157
:Mm-Hmm.
158
:. Like, I'm just sending to no one and
I'm like, these are your best friends.
159
:These are people you should
literally be so excited to be
160
:talking to every single week or
however often you send your emails.
161
:Yep.
162
:So, I, I mean, I kind of would
love both, but um, if I need
163
:to pick one, you tell me.
164
:Don't need it.
165
:I don't hate that because oftentimes
when people have a financial result, like
166
:you need, I like to also have something
else that gets to more of the values of
167
:like, okay, make a thousand dollars in
email while falling in love with your
168
:list or something like whatever, like
those two things can be married together.
169
:We can track both of
those things very well.
170
:And so it kind of helps you, um,
Stand, stand out from, from other email
171
:marketing programs because you're like,
yes, we help you make money But we also
172
:help you either love email or just be
consistent if you have people who like
173
:Consistency is the thing that they feel
like that's the skills that they want
174
:to develop like anything like that.
175
:So regardless We know we're
going to do a money thing.
176
:So we'll do like, um, uh, making money
from your list and then something
177
:about feeling, do you have the idea
of what the feeling is that you want?
178
:You have stay consistent, but
it's like become consistent.
179
:The thing that people are
asking, I like wanting.
180
:Yeah, it's interesting.
181
:So people do tell me that they
tell me i've heard all kinds of
182
:different things Like they want to
up their email game is another one.
183
:I hear but I feel like
that's kind of vague.
184
:Um, They also tell me they want
to just have a better connection
185
:or deeper connection with their
email list Or their community.
186
:That's another really strong point for
email is that you can build a community
187
:of raving fans um But yeah, those are
probably the three I get most often.
188
:Um, I'm trying to think, I feel
like there's another one I'm
189
:forgetting, but I think that's
the top ones I hear from people.
190
:Yeah, I wonder if we could say
like, we can, I'm just, and
191
:this, we're workshopping this
live, so this is what people get.
192
:People are the people I see.
193
:You get the raw stuff all,
they're just gonna give that.
194
:But like, uh, earn X amount of money
through your email list and like, grow,
195
:like, grow a community of like raving
fans or whatever that phrase is for you.
196
:How we could track that is, uh.
197
:I think that obviously sales is easy
to track but if people could track like
198
:the replies that they're getting Um,
because that's something I know you have
199
:an email tracker inside of the program
People like I saw that I was like, oh,
200
:this is something there's something with
this that we can obviously pull metrics
201
:But replies are typically like one of
the ways to be like, oh i'm feeling
202
:connected to my list I'm, not just
like sending out emails Into the void.
203
:So I'm curious if there's something, how
would you, how would your people, uh,
204
:quantify feeling connected to their list?
205
:Would it be replies?
206
:That's a great question.
207
:I'll have to ask them, um, what
they would consider that, but I, I
208
:agree, like replies would be good.
209
:I also.
210
:Think people think this and I don't
know if we want to use what people think
211
:they want But I think something about
their list growing too is something
212
:even if it's organically growing Which
I recommend because I think that that's
213
:a much better way to grow your list
than you know You don't you can have
214
:a thousand people on your list and
if they don't care about you or your
215
:what you're selling It doesn't matter.
216
:Um, so That's another thing that we track
in the tracker too is that we track how
217
:their list is growing each week because
they In theory should be sharing about it
218
:and talking and so it should be growing
and so that's another thing I think that
219
:you could say like I don't know how we
would phrase that That's another way we
220
:could look at saying it So are you people
filling out your like people fill out this
221
:tracker each week or every month or what's
their what's your cadence for people?
222
:It kind of depends on the person
I do have a few that fill it out
223
:relatively regularly and then I have
some that don't and that's they also
224
:can win Prizes by filling it out.
225
:So when when they do fill out their
Uh, tracker, they can submit and say,
226
:Hey, I've done five emails and then
they win a prize and if they've done
227
:10, they win a prize and all of that.
228
:And they can just keep
doing that over and over.
229
:They can actually win calls with me,
like one to one calls with me as well.
230
:So it's pretty, it's pretty fun.
231
:You're incentivizing just like the,
the amount of emails that they got out.
232
:Exactly, exactly.
233
:And it's not necessarily, obviously
that's not to be like send five in a week.
234
:It's more like, let's see
that consistency essentially.
235
:How are.
236
:How what form is that a Google form?
237
:It is a Google form.
238
:I'd be open to an air table, but I
know it has to be an air table form.
239
:Oh, my God.
240
:Okay.
241
:Because you don't have to teach me.
242
:I'm going to tell you some
reasons why you should do it.
243
:So if you have this type
of tracker form, which.
244
:That is so what you're
already doing there.
245
:It's like, that's the whole, like
helping people be consistent.
246
:That's one of the things that
you're promising in air table.
247
:You have a table.
248
:That's all of your members.
249
:So Ashley has one, Shannon
has one, everything.
250
:Tomasha is like, yeah, I'm like,
then you have a tracker form that
251
:is specifically for this, like,
like getting consistent challenge.
252
:Um, They select their name
from the drop down y'all.
253
:I, you know, me, I'm on brand.
254
:So what they would do is every time, like
every time they submit, they're going
255
:to select your name from a drop down.
256
:And we'll, you'll say, how many
emails did you send this week?
257
:How many emails did you send this month?
258
:However you want to do it.
259
:Then.
260
:It's going to connect right to
their Airtable client profile,
261
:and then you'll get to see Ashley.
262
:Then you get it.
263
:They can get an automated
email sent to them.
264
:It says, Hey, Ashley, so great.
265
:You just submitted 7 emails.
266
:You have sent since your time
in the membership 35 emails.
267
:Keep going.
268
:Once you hit the 50, you
get a 1 on 1 call with me.
269
:That gets automated.
270
:Like all of that type of tracking
is only possible in air table.
271
:Your damn Google form is doing it.
272
:And then like, it's not working.
273
:And so if you have this, like.
274
:You already have this system,
but it's, it's not actually, it's
275
:just a form, but Airtable turns
it into this like cohesive system.
276
:So, if that's, if you're
already, yeah, I know.
277
:And I'm like, you love your spreadsheets.
278
:I don't think I do.
279
:Yeah.
280
:But as long as they're
pretty, I'll use them.
281
:So as long as I can make
them pretty, we're good.
282
:Yeah.
283
:And we have Airtable
interfaces have colors.
284
:Okay.
285
:It'll be cute.
286
:So, okay.
287
:She gotta be cute.
288
:I, so.
289
:The fact that you're already doing that
and you already have data inside of a
290
:Google Sheet, I think that keeping like
consistency as one of the metrics that
291
:you track is like, would be helpful
because you're, that's helping people,
292
:your whole kind of ethos is like wanting
them to fall in love with email, wanting
293
:it to be that, be their platform.
294
:The more they send, that means like the
more they're like into the platform.
295
:Um, can you show your, the tracker,
the email tracker form that you have?
296
:Yes, but I'm gonna have to move this.
297
:So, sorry.
298
:Damn, bye.
299
:Okay, I like that.
300
:I'm curious in the chat if
this is helpful for people.
301
:This is our first one
where we're last month.
302
:That's like we did tomorrow, which
was like an update on his, on
303
:his, but we didn't do this live.
304
:So, if anybody has questions or
if this is helpful, let us know.
305
:But is there any other
stuff that you track?
306
:Are you tracking people's money made
that from email or are they just going
307
:into your Slack channel and saying like,
I made a hundred dollars this week or
308
:what's the what's the process there?
309
:Yeah, so People are
just sharing their wins.
310
:Okay, essentially right now.
311
:Yeah.
312
:Yep Um, and I do actually have more
I need to update the testimonials
313
:But I probably need to get
them more formally written too.
314
:But um, I do have a few other even
better wins I probably should share
315
:Yeah, I think that yeah because that's
also when you when you start to build
316
:out these tracking systems you don't
have to uh, like You You just update
317
:the sales page by going into your table
base and seeing what's been submitted
318
:and, like, literally just becomes
like, pretty, like, formulaic updates.
319
:Okay, perfect.
320
:Let's do this tracker.
321
:Sorry for the janky.
322
:No, that's great work here.
323
:Yeah, so we have our tracker
and then we have everyone
324
:and what are some of the
subject line we have in here?
325
:We should we're adding send time
to to I think that's an updated 1.
326
:I'd have to find it.
327
:This one's probably updated.
328
:So, yeah, oh, I need to add it,
but, um, that's when we're updating.
329
:So we're adding.
330
:So we have the date, the subject line,
preview text, and then they can put
331
:their open and click rates and then
unsubscribes just data to have again.
332
:I don't want people getting in their
feels about their damn unsubscribes.
333
:It doesn't matter.
334
:Um, and then we have what.
335
:segment.
336
:So essentially they would put
like, okay, I sent this because
337
:sometimes we send one off emails.
338
:Like I'll send ones just to my membership.
339
:Right.
340
:And I just kind of track
how many people are on that.
341
:Or if it's my main list, I'll track
how many people just put a number.
342
:Um, so I'll just say everyone and
put the number so that way I can
343
:see how it's growing the whole time.
344
:Yep.
345
:And do you have access to this when
like, are they sharing this with you?
346
:Or is this just something that they, you
give them and they're kind of managing?
347
:This is amazing.
348
:One so this has everybody on our
membership down here so they can just go
349
:find their name and go put it in there.
350
:Oh Okay, okay this rules and it could
do so much more with it by putting it
351
:into air table I'm not I don't to be
clear like here's one kind of filled out.
352
:Yep She just put all her emails in
there that she's done this year.
353
:This is going to be crazy.
354
:Okay.
355
:So basically what you'll do, and this
is like, this is very custom to like
356
:advice I would give to you and typically
with anybody who has clients who are
357
:not familiar with air table, I want
you to keep this spreadsheet because.
358
:It's beautiful.
359
:It's pretty.
360
:It's branded.
361
:People know how to use it.
362
:You have trainings on it, whatever.
363
:But what I want you to do is have an air
table table where you're copy and pasting
364
:that data in for the students each month.
365
:And that's something a
VA could do or whatever.
366
:But the reason is, is
because I want to see.
367
:Every piece of those, like all of
those email metrics for everybody.
368
:Um, is that by it's by
month or how are you?
369
:I have it organized by month right now.
370
:So it's just easier for
them to keep track of.
371
:So what we'll do is inside of air
table, you would have, so you're going
372
:to have your client profile table.
373
:You'll have your, um, whatever, actually.
374
:They don't even need to submit the weekly
tracker because you have all of the
375
:emails that they've sent right there.
376
:Um, it's going.
377
:It's going to be a table that has
every, like one record for every
378
:single email that everybody sends.
379
:But then, uh, it's going to be everybody
in one master table, basically.
380
:Perfect.
381
:So then, you link it to the client
profile, and then you can see
382
:automatically, like, okay, here's, The
email the club membership, but I think
383
:this would be cool to know Our email
club members sent 200 emails this month
384
:The average click rate click rate across
our membership was this last month.
385
:It was this Here's how much money people
made like you can get micro you can see
386
:like The, the, this person is growing,
like you can see specifically by client,
387
:but then with air table, we can go out
and see the macro trends, which you
388
:can't do in that spreadsheet right now.
389
:It's like, everybody's data is so
like in their nice little pockets.
390
:This is where we then get to
start to like use air tables
391
:interfaces and make these charts.
392
:That's like, how many
emails have been sent?
393
:Or like what we can do.
394
:Yeah, exactly.
395
:It's amazing.
396
:It's amazing social proof.
397
:And you don't have to do shit.
398
:You don't have to like.
399
:Work on, um, updating the sales
page or doing these testimonials.
400
:You just have like, literally like take
a screenshot of your air table interface
401
:and be like, here's what's going on.
402
:Um, and so that's, that's so easy.
403
:I know you're new to
air table, so like it's.
404
:I will talk about how it can, like
how it can actually work, but really
405
:it's just bringing the data that
you're already having your people
406
:track and putting it into a place
that you can actually do stuff with
407
:that data, which just Google, Google
sheets into Google spreadsheets can't.
408
:So like you're so close and you're already
collecting all of this data and it's
409
:just going to like, it's just going to,
then we get to reflect it on your sales
410
:page and reflect it on your marketing.
411
:Perfect.
412
:Perfect.
413
:Yeah, no, I'd love that because you're
already like, and here's, here's what
414
:I think is interesting is like grow and
stay consistent with your email list
415
:where that's the current offer promise
when we start to see all of that data
416
:that's inside of those spreadsheets,
you'll actually be able to quantify like,
417
:you can put some real numbers on that.
418
:So you can say grow,
20 percent in 30 days.
419
:Like, it's like, I don't, we don't know
really what the numbers are because
420
:we can't, we haven't like analyzed
the trends yet, but we can actually
421
:see what's happening in the program.
422
:And then you can like adjust
the promise accordingly.
423
:Uh, cause a lot of the times people
will make this claim of like,
424
:make Make 50 percent of your, your
income through email in 90 days,
425
:but you're not actually tracking.
426
:Well, like how much as people, how much as
people are making, how long is it taking?
427
:You just kind of say like, I think
I can make this, but then we don't
428
:have the data to back it up, but
you already have all the data.
429
:So we just get to like analyze it.
430
:So you've done the hard part.
431
:The hard part is getting people to
submit this kind of thing and get
432
:into the habit of submitting it.
433
:You set it in Airtable so that
it would like remind them like,
434
:Hey, you haven't filled out your
tracker in X days or whatever.
435
:So then we can say when everybody's
on air table, we can say, Hey, if
436
:Ashley, if I don't have an in one
email from Ashley within the last 30
437
:days, logged in the tracker, send them
an automated email and says, Hey, it
438
:looks like we haven't like either.
439
:Have you not filled out the tracker?
440
:Or have you not sent an email and like
hit reply and let us know so we can
441
:support you accordingly and those types
of little touches Re engage people in
442
:your program Make them feel really taken
care of so they're not going to care
443
:if the the membership gets 150 members
because they're still getting these Like
444
:reminders and feeling taken care of right?
445
:So Spreadsheets can't irritate people.
446
:It's so so simple to do it over there
So you get to keep the spreadsheets
447
:that you've built and maintained and
trained the team are like and trained
448
:your your members to use but we'll
just You put air table on the back
449
:end to manage to manage all of it.
450
:Perfect.
451
:Yeah.
452
:And I mean, I can retrain them to
put them into the air table too.
453
:That's my numbers are smart.
454
:They're yeah, they're smart.
455
:But the one thing about it is like,
uh, it would be an air table form.
456
:So they'd have to submit it per email.
457
:So I just think workflow wise,
it might be like, sometimes it's
458
:Sometimes it's too much of a barrier
for people to just go into our table.
459
:So it really just would
never submit a form.
460
:And so what I would rather do, um,
what I would rather do with your, your
461
:club members is if they can, um, you
can add a field that's like estimated
462
:revenue generated from the email.
463
:So if they like, if they've made a.
464
:1, 200 sale.
465
:And they think that person booked
from like, from seeing that email
466
:or figuring out some way you can
add revenue into the email tracker.
467
:Yeah.
468
:That's definitely where it starts to
get tricky for people as they start
469
:to go, well, it could have been from
this or that, you know what I mean?
470
:So they can, but there are a few
people who definitely notice the
471
:sales come in from just their email.
472
:So regardless, even if you could
just add to the tracker, like how
473
:much money did you make this month?
474
:And then we can start to
see, They sent more emails.
475
:That's a great way to do it.
476
:Actually.
477
:Fine.
478
:Yeah.
479
:It's like, who, who knows?
480
:Like we can't really, and maybe you can
say like, did it come from like how much
481
:came from which email correlation, right?
482
:Like I actually did a huge audit
for one of my clients and I.
483
:more emails we sent, the
more money they made.
484
:And it was just across the board.
485
:And so it was like, I could look at
their backend and see how much they made.
486
:And I literally would look and be
like, Oh, we sent 10 emails that
487
:month and they made the most money.
488
:And every other month that we sent
for, they didn't make as much money.
489
:Yeah.
490
:And that's, that is like helpful
and revolutionary for the industry.
491
:Cause all these bitches that are like,
people are sending too many emails.
492
:It's like, okay, well, when they
unsubscribe, they make 20, 000 when
493
:they send four emails, they make 2, 000.
494
:So like, yeah, we're sending emails.
495
:Cause it works.
496
:Like you become an authority because
you have data in the industry
497
:showcasing that, and that is huge.
498
:And it makes like, I hate.
499
:These people who complain on the internet
about what's dying in the industry or
500
:what's not or what's annoying when like
We, we need to have people who have
501
:data and facts to back up these things.
502
:It's like when we said, and like, you
have a great, like a relatively low
503
:cost membership and like these amazing
people in the industry and you are
504
:getting this data, like it just raises
your credibility so much as well.
505
:So.
506
:Yeah.
507
:So, I'm into it.
508
:That's great.
509
:I know.
510
:I'm chuckling because somebody one
time posted something about how
511
:you're sending too many emails.
512
:And I was like, where's the data on this?
513
:Like, and she goes, and
they're not working.
514
:They're not converting.
515
:And I was like, where's the data?
516
:Like, I want to see that.
517
:And she was like, couldn't,
she didn't have any.
518
:So she, she was just a personal opinion.
519
:And I was like, don't, stop telling
people that that's, That's not data.
520
:That's your personal opinion.
521
:Not that it's, that's not true.
522
:So I'm so happy that
we're on the same page.
523
:Yeah.
524
:And Jess in the, in the comments
says, yes, data is indisputable.
525
:Data over drama.
526
:You know, so like, this is the stuff and
for anybody with group programs, and if
527
:you are a one on one fever, if you're a
life coach, it doesn't matter what you
528
:are selling, if you are selling something.
529
:You need a results tracking system that
really gives you that data because yeah,
530
:data is indisputable data over drama.
531
:Like I just really believe that this
is the way that the industry is moving
532
:of just like all these people with
these claims, just like you just back
533
:it up with data and you, and you move
on and you keep selling your offer.
534
:Yes.
535
:I love it.
536
:So that's what I want you to do.
537
:I'm almost, I think you can keep, I
want you to add into your offer promise
538
:cause currently it's growing case.
539
:Stay consistent with your email list.
540
:Um, I want you to add an income.
541
:Um, I want you to add
something with income.
542
:I want to be clear about there's
something with, um, Income claims
543
:and offer promises right now.
544
:I don't know the whole thing, but like
the FTC is like doing something, but it's
545
:like, we'll figure out what feels good
in a number, but like, it's like grow
546
:your I like that you said to figuring
out something that we could probably
547
:figure out a percent of how much more
you could make using email probably.
548
:And that would feel good.
549
:Cause I agree with you.
550
:There's a lot of.
551
:Uh flack right now.
552
:Yeah, it can be sticky.
553
:I made eight million
dollars in two minutes.
554
:Here's how you can do it, too Um, so
we'll want to avoid that but we'll find
555
:something Yeah, tamasha says just say
you don't like it We have to say things
556
:to their chest because everything works
when we work it Yeah, you can say I
557
:don't like all these emails in my inbox.
558
:Okay, like that's that's that could be
true unsubscribe, baby girl Yeah um, I
559
:like this because when I when I want to
see on your sales page is I want to see
560
:You Well, one, it's gonna be really cool
to just have those match macro me metrics.
561
:It's like the average person comes
in with 2% open rates and then
562
:three months into the program
the average person has like five.
563
:Like, we're gonna have that type of
data to have on there, which is gonna
564
:be, which is gonna be cool to have.
565
:But then when I think about
your, your wall of results that
566
:I wanna see, it's for sure like.
567
:Ashley made, Ashley had her first 15K
month by sending 15 emails and like
568
:Ashley sent, like, I think that those
types of things, like they made this
569
:much money and they sent this many emails
and like, like getting those types of
570
:results, I think will be really cool.
571
:Yeah.
572
:I love it.
573
:And something that I also think would
be helpful in terms of, of a challenge.
574
:So I think with this, the tracker
that you have great, love that.
575
:I would almost do a challenge of like
a raving fans challenge where in the
576
:Slack channel, they can just drop when
anybody comments, like when anybody
577
:replies and says like, this email was
amazing, or someone who replies and
578
:specifically says like, They like the
email or they want to work with them.
579
:If they could just drop that into
the Slack channel and you could run a
580
:challenge based on that, because that's
going to be really good social proof
581
:for you as well on your, on your site
of just having these, like, like, these
582
:are the types of emails you could get.
583
:These are the types of replies you could
get when you are in the membership.
584
:And don't you want to have this type
of relationship with your audience?
585
:So I would, I would do a challenge
like that, if that sounds exciting,
586
:because I think that those would be.
587
:One, people would feel like
they're so excited to get them.
588
:I think they'd be happy, be excited
to share them in the container and
589
:just like do a little screen shot.
590
:Um, and that I think just like
adds to your kind of that value
591
:side of the offer of like, people
are going to love your emails.
592
:I love it.
593
:Look at you.
594
:Well, so many good ideas.
595
:I love it.
596
:Yeah.
597
:Okay.
598
:So your, your next steps are.
599
:Well, I don't know how much you know,
I know that's what you need to do So we
600
:need there need to get you in the system.
601
:We're gonna have to chat But that's
like we're gonna meet well we live
602
:near each other so we'll meet Yeah,
we'll have we'll go to the one hotel
603
:and do a little in person vip day.
604
:Just get it all done but It's, uh, so we
create for anybody who wants the, the,
605
:the one, two, the one, two, three steps.
606
:It's really, you gotta have, if you
are, have an offer, you have to have a
607
:client results hub inside of air table.
608
:Air table is the only place to
do it because it is a database.
609
:A spreadsheet is not a database.
610
:Notion is not a database.
611
:ClickUp is not a database.
612
:Put it in air table.
613
:All of your students are in one table.
614
:And then your onboarding form and
your client results tracking are
615
:two different tables in the form.
616
:Those forms connect That
because I hate the google forms.
617
:Yes Yeah, so it's all
going to connect right now.
618
:Yeah, and it's and it's the air table
forms are like a drag and drop builder
619
:They're just they're just as easy as
building them inside of But there's so
620
:much more you can do to it with it when
it's connected to the client profile.
621
:So we can say they've joined
within seven days and their
622
:onboarding form is still empty.
623
:Automate an email asking them
to fill out the onboarding form.
624
:I was just on a client call with
somebody yesterday or a couple days ago.
625
:And we watched it, we saw the automation,
like somebody just filled out their
626
:onboarding form, and it was because they
got the little notification email, like,
627
:hey, it's been a while, where are you at?
628
:And so those things
really work for people.
629
:Yeah, they do.
630
:And they do.
631
:So like anything like that can be set up.
632
:I was just building reminder emails
last night, actually, and I'm
633
:like, oh, these work real well.
634
:Yep, totally.
635
:So many more sales, because
we have this set up.
636
:And when you, when this is kind of
separate, but when you get to, to
637
:resign time, it's, if they're client, if
they're about to be operative within 30
638
:days, automatically send them a writing
or email asking them to, to re enroll
639
:and you can pull from air table and
say, Hey, you're up for re enrollment.
640
:By the way, as a reminder, you've
sent a hundred emails and you've
641
:made a hundred thousand dollars.
642
:Don't you want to re sign?
643
:Like, all that, like, that
stuff is all integrated, so it
644
:makes everything just better.
645
:I love it.
646
:I love it.
647
:Yay!
648
:Okay, this was so fun.
649
:How do you, how do you feel?
650
:Good!
651
:I'm excited.
652
:I'm excited to figure out Airtable.
653
:Yes.
654
:Get you into Airtable.
655
:My assistant, I don't think
she's watching, but she's
656
:going to be like, great.
657
:Yeah.
658
:We, so we, we put this, we put this also
on, on the podcast as well, so she can
659
:2x speed it and, uh, get a transcript
and like create action items from place.
660
:But if you have, so if you have an
assistant and this is for anybody
661
:listening as well, like, uh, we have
systems of our statues are done for
662
:you group program that teaches people
how to set this stuff up and We have
663
:a support ticketing system and vas
ops people anyone can go through it
664
:on your behalf So if you're like, yes,
this is what I want Go set this up.
665
:Then we have those types of resources
for, for team members to set these
666
:things up too, which is really cool.
667
:Fantastic.
668
:. Yeah.
669
:Does anyone have questions
about the results or Airtable
670
:or the email club membership?
671
:Um, before we start to wrap up.
672
:Thank you.
673
:This was so fun to see everybody like
in, in the chat and, and sticking around.
674
:Thanks for.
675
:And like, uh, what would you call this?
676
:Off roading almost with this.
677
:We're like figuring it out as we go.
678
:And I love it.
679
:Yeah.
680
:And I think that the, one of the
biggest things that I hope feels like
681
:exciting for you and exciting for
other people is that you have data.
682
:You have, you have client results.
683
:It's just figuring out how to, and
you were already tracking the data.
684
:For me, it's really organizing it and
figuring out when to like, Update,
685
:you know and like how to get the right
information from people because you know
686
:what I mean They'll like write like I made
two hundred dollars off an email, but it's
687
:like not written that clear You know what?
688
:I mean?
689
:so it's like i'm like Oh, I need to
figure out how to like praise this
690
:without saying like I sent this email
and then did it you know Like i'm even
691
:saying it in a way that would work
but it like you know what i'm saying?
692
:Like it's yep too personal or whatever.
693
:I have to like try and so yeah for me.
694
:It's really figuring out how to
organize You can do that's a tangible
695
:thing you can do without Even
touching air table is adding a revenue
696
:part to the email tracker for now.
697
:Um, it's a great idea and integrating
that because once we start to
698
:collect that data, then it'll,
it'll just make it even more robust.
699
:Yeah.
700
:Um, this is great.
701
:Yeah.
702
:So I'm listening.
703
:So we have, so this is
the stuff that I do.
704
:Um, I am an air table expert and
client results tracking expert.
705
:So we have a done for you offer where
we totally, this is the first kind of
706
:step we do with all of our clients.
707
:We just are not doing them live.
708
:So people get a taste.
709
:So we make sure that you have the right
result that we're tracking and then
710
:make sure we have a strategy and plan.
711
:And then we build out these really.
712
:Robust client result tracking systems that
your students love to fill out because
713
:you're giving them like you're doing these
challenges You're giving them the data.
714
:You're keeping track for them.
715
:And so we have a done for you offer
We have a group program that teaches
716
:you how to do it So all of that all of
that information is on our Instagram
717
:and on our website And you can slide
into my DMs at any time to talk
718
:about them But this was so so fun.
719
:Thank you for being here.
720
:Thanks for having me.
721
:I'll see you in LA Great chatting.
722
:Yes.
723
:All right Bye, everyone.