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The Women Conquer Business Show is an educational how to

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women in business podcast that features stories,

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marketing news, and real life experiences from fun and

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friendly hosts. Jen McFarland and Shelley Carney join

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us as we dive into the details so you can slay marketing overwhelm

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streamline processes and amplify your impact.

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You'll learn strategy and tactics, leadership skills,

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and practical advice from successful women entrepreneurs to

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help you grow, nurture, and sustain your business.

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Hello and hello. Welcome to the Women Conquer business show.

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I'm Jen McFarland, to be joined shortly by Shelley Carney.

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She had a computer malfunction right before showtime. That's the

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thing about going live is if the other person can't make it,

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sometimes you have to do things a little solo. So today

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on the show, we'll be talking about how to automate daily

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tasks to increase business productivity.

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I love this kind of thing. We have been ramping up

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into this for the last three weeks, I think, where we've talked

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first about why productivity is important to your business. Why wouldn't you want to

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be as efficient as possible getting products out the door? Then we talked

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about how to calculate productivity. So we tend to

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make productivity a one to one with things like time management,

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when really there are so many factors that go into what

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makes your business productive and efficient,

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including how much you're charging versus how much it costs

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for you to get products out the door. Remember that time is part of the

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factor. How many people all of these different things. So we've talked about that a

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lot. And in the meantime, we've infused all of that talk

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of productivity around different things you could be doing

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so that you can analyze what's going on. You can do a time audit.

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You can really pay attention to whether you have some standard

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operating procedures that you've been writing down and

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integrating into your workflow so that you know what you're

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doing. You can be tracking how long it's taking you. If things are

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taking longer than expected, that takes us to

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what we're talking about today, which is how to automate your

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tasks so that you can save a little bit of time.

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Now, going into this, we have to think about how

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much of the pre work we've done, because if we don't

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really know how long things are taking, sometimes it can be

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a little bit challenging to figure out how you're really

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going to increase productivity. When I talk to people

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about this, I guess I'm just launching right into the training.

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So much for the show flow. Hey, Shelley. So when

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I work with people about things like how to automate tasks,

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oftentimes people come in and they're like, none of the

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apps are talking to each other. I don't really know what it is that I

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need to do. I really hate doing XYZ.

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It seems like a lot of people that I talk to really the

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onboarding process, a lot of times for a new client.

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Since I work a lot with service based businesses. Sometimes the onboarding

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process for a new client can be a heavy lift. But you have

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a new person and you want to bring them in under

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that gold standard. You want them to come in and feel super

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welcome and understand exactly how

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you do what you do best.

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So onboarding is a place though, where you have

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maybe forms you need to send out to someone. You need them to

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understand what it's like to schedule appointments, how to

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do it, where when, all of these kinds of things and

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there's maybe a back and forth. So a lot of times I ask people

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if they have a checklist, a lot of people don't if they have

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ways that they're tracking this that they can make it more efficient.

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These are the things that you need to pay attention to, things that you have

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to do over and over again. These are often mundane tasks.

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These are things that if you don't get them done, there's going

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to be a problem. And these are the types of places where

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you can be looking to get more efficient. This is

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not where you take something super complicated

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and try to automate it. It's also not a place where

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if something is broken, you're trying to fix it.

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With automation. I can't remember who said it, but there are all these quotes

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out there about the fastest way to make things worse

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is to automate a broken process. Like automation

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doesn't cure everything. It's not a panacea

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for all of the problems and all of the ills of the world.

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What automation for your daily tasks can do is

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really amplify the good, but it can also amplify the

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bad. That's why you don't want to do that. It really is an opportunity

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for efficiency because most people

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don't like doing the simple mundane stuff that you repeat over

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and over again. Most people don't like to do that. They like

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to do what their favorite thing? Is. That's why you do

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things like oh, I should probably outsource things like bookkeeping.

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That's an example for me. I like to outsource numbers

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because I don't like doing that. I'd rather be creative. So it's

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about making sure that you're looking at the things that are mundane that you

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have to do over and over again. Also that third thing is that you

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know what looks right to you,

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meaning you know what the best process is and you've been doing it again and

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again. These are things that you are very accustomed to

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doing. These are things that you've maybe done a million times and you've

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got it down to a science now it's like taking the load

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off by automating it just so that you can make

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it easier. Because if you think about

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productivity, we've talked about this definition a few times being

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how long it takes you to deliver goods and services. You want

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to onboard a person who's new as quickly as possible. You want

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to get products out the door as quickly as possible. You want to

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focus on the meat of the work that you're doing,

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not on all of these extra tasks out there that

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maybe double entry things that are really

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hard to do. You don't want to focus on all of those things. So one

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of the ways that you can do that is you make sure that all of

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the things that are mundane, all of these little tasks

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and then you go and you find ways and opportunities

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for you to automate. It. One of the things and it's

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really key here. One of the things that's really important is to make sure

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that you are automating repeatable processes.

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Automation doesn't work if you are looking at

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things that are not repeatable, things that are different every single

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time. So you may be like for us, we put together a podcast

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every week. Now you can't predict everything. Like I

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couldn't predict that Shelley's computer would not

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work five minutes before the show. But we do

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prepare and we have a list of things and then what we've done on the

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back end of the podcast is we've automated as much

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as possible. So we send out the show, we do it

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live and it automatically goes to YouTube and all these different platforms

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using StreamYard. Then we're using other platforms

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to make it simpler to get the show up on the web and

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all the other places. So this is an example of how

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you can automate something. We're repeating this

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process over and over again, how you can automate it. You can do

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this with any client process. Like I

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said, you can do this with payments. Like sometimes

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I'll work with people and they still have a

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manual payment process. People really like to

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do things that are not manual. So people

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really like to pay online. And even though there

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is a service fee, you want to make that as easy as possible.

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You want to automate sending out invoices in the middle of the

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month, at the end of the month, whenever you want to automate the

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process. For people signing contracts, I have an automation where

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somebody signs a contract. It immediately follows up with an invoice

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because the work doesn't start until people pay. These are

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opportunities to make things that are mundane and

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repeatable streamlined so that they'll work better,

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faster and help you deliver services in a more efficient

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manner. There are other people who they'll do an ecommerce,

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for example. You're selling products out of your website,

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but it's not an efficient process. Maybe you are

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selling something and then you have to box it up and you have to ship

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it. There are so many opportunities in that supply chain

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where you can make things quicker.

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If you have a storefront and a website, are you using something like Shopify

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or BigCommerce so that you have a point of sale system where

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people can buy, and then you also have online

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purchasing. And then is that connected to something

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like Ship Station? Or how is the

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back end of the shipping process working? This is when you really

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can figure out your productivity. If it takes a long time

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for something to go from beginning to end,

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that's a real sign that you need to work on productivity,

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a real sign that you need to shore up some of the efficiencies

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in your business so that you can be working

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better, faster, stronger, if you want.

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So these are some of the tasks that I recommend.

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There are, in fact, a lot of tools out there, a lot

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of apps. I think next week we're going to talk more about apps and whether

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or not they really help you through increasing

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your productivity. And the answer is yes

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and not always.

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Again, it has a lot to do with what it is that

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you're trying to automate, what it is that you're trying to do.

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I think Shelley is joining the program. Hello,

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Shelley. Hello. I'll just head into

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the breaking news since I've skipped ahead into the training, since that's

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what I like to do, that's like my favorite part. So I'll back

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up a little bit in the breaking news segment.

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There are two big things on the Pinterest front. Pinterest seems to

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really be accelerating a lot of things, ever since they went

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live, went out onto the stock market, and went public, they seem to be

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making all kinds of strides toward putting their

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product out there and making it into kind of a premier ecommerce

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site. They have Pinterest inapp checkout, and that,

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I believe, is specifically for shopify

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users who then are also doing Pinterest.

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Pinterest has launched the capacity to download

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your idea Pins oh, wow. And share them in other apps. Now with

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Pinterest watermark, of course, but that makes sense because for the longest time,

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you haven't been able to do that. I use Pinterest for a long time.

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I've used Pinterest to drive a lot of traffic to my website.

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All of these changes in Pinterest are great, but they seem to be wreaking

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a lot of havoc on the algorithm.

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And Pinterest, it seems to me that it's moving

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more and more to a pay to play platform. I think that's really common.

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As stock prices go up, then you have to answer to shareholders and things

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like that. They're also trying to make traction with all of

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the video, all of the Pinterest TV, all of the video pins.

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Now the Idea Pins, it's always been the great place for things like Listicles and

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things like that. They're trying to really

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bolster that and make it so that you can share things with the

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Pinterest logo on it. You can do that on TikTok, too. I think everybody's seen

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TikTok videos all over the place. This is really exciting. Pinterest is wonderful

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because so many people use Pinterest. It's the third

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largest search engine, and people use it to do search. They use

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it to find things like recipes and all kinds of

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stuff like that. So why not make it so that you can download

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your idea pins and share them somewhere else? It just makes sense.

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Shelley's back better. Okay, here we are to

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get there. So how's it going?

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I'm doing well. Little snafu at the beginning.

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Always get your blood going. Oh, wow. We had bacon and

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Julia and I didn't see comments because I was so,

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like, struggle busy trying to figure out what's

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going on. Let me tell you about my weekend. Toby and I went to

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the Van Gogh Immersive Experience on Sunday,

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and it's pretty cool. I wrote about it in my LinkedIn newsletter and

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my email newsletter, but I'll share it here just in case anybody missed

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out on that. Toby and I were driving to the Experience together

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and he was complaining about an invisible paper cut on

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his finger. And he was like, oh, my finger hurts. And whenever I press it,

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and I'm like, oh, that's too bad. That must really hurt. My husband has cancer.

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Yeah, that's right. We laughed

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about how we get in our own worlds,

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and everything in our world is magnified when we don't have

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anybody to talk to and compare with. So that was a fun

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little story that happened over the weekend. And how

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are you doing? This was like the weirdest show for me to be

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flying solo at the last minute. Over the weekend, I hung

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out with some really cool women from Sheepodcasts.

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Actually women in Seattle and then in Portland,

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although all of the Portland people were lame. And I was the only one who

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came and drove from Portland. And we all met in this town called Centralia,

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which is right in between Seattle and Portland. It was awesome.

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It was like a throwback to the 50s in this little town. Super adorable.

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And it had a roller skating rink, and I

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fell over backwards and hit the back of my head.

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A little bit of a concussion, and I think you can tell because I'm scattering,

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but I feel pretty good just resting up and not spending

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a lot of time in front of the light, even today seems really bright to

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me. But yeah, everything's just moving along.

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Everybody stayed for one night and I was like, john,

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why don't you come up and we'll just get away from Portland

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for a while? And we had a wonderful time. I spent the second night with

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him and we toured around and did all the same things just the second time.

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We also found this really cool place. It was called Insert

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Coin. It's an arcade. And they had inside so,

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like, typical arcade, whatever, but inside there

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they had a wall of beer and it had a

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row of, I don't know, 20 taps or something like that. And you would

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open a tab and they give you, like,

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card, and you would just slide the card in over the tap you wanted and

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it would unlock it so that you could do a taster of all these different

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beers that were all in a row. And I don't drink a lot of beer.

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That's not really my thing. But my husband was he was loving it because he

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could get a little taster tray and try four different beers and then go and

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then you only paid per ounce, which was pretty cool. Yeah.

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Anyway, nice precursor to St. Patrick's Day.

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Absolutely. Yeah. So we had a good time. It was something

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we hadn't seen, that kind of thing. And playing video games is fun.

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Like a throwback to the sitting there,

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playing car games. I just love those driving games.

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It's a weird thing, but yeah, it was super fun. Yeah,

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that sounds like it. Other than the concussion. But yeah,

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I just kept on trucking and then thankfully, it was pretty good.

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And it seems okay. I'm just a little dingy.

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But what else is new?

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You still managed, right? Still managed.

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I had a blast. So good. If you can get out I know

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that some people are still worried about COVID and stuff, but if you can get

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out and see humans, it's really fun to get out

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and see humans. And these were all people that I had met

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at Sheep podcasts, and they were just awesome people. So I

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was so happy to be there and had a really great time.

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So have you been watching the show? Do you know about any of

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the stuff I talked about or have you been it takes a good 15 minutes

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to reboot this computer, which is when

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you start saying, a new computer might be nice. So I introduced

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the show and just started training because before Shelley,

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that's how the show went. Start talking.

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So I had spoken for quite a while about

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how to automate daily tasks. I talked about checklists, and I

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believe that's where Julia's comment came from, checklist.

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So that's maybe telling. So I think it's important for you

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to now do your bit on the training. And I will

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add quips and questions.

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I think we talked a little bit before the show, before the computer shut down

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and we lost contact. We said, what do you automate? You automate

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the things that you do the most often? What I do the most often,

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of course, is create content. So every time I

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start a new thing, I'm going to start creating this content.

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Now I have to make process for it. I have to

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make checklist, I have to make a scheduling on my calendar

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so that I know, okay, on Mondays, I need to do this list of things

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in order to get to my shows on Wednesdays and Thursdays.

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So that's how I work. And some of the

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things that I automate are the post production of

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the show. For instance, once I post the show,

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once the show is up on YouTube and then we put it

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up on our podcast platform, then it automatically

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starts spreading out in the automated apps that

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I'm using. For instance, we use Pod page and we have

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the podcast and the videos going in there automatically. When I post a

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blog on Fridays, then my email sends it out to everybody automatically

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because of the RSS feed. So there's certain automations that I've

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set up that save me time because I know I was doing

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that every week manually. So that's something that I want

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to automate. So I start looking for those tools that can

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automate it for me without a whole lot of hands on playing

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around with it. So, social media distribution

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app, I've got a couple of those that I have set up with the feeds

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so that it takes my blog, my podcast and

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my live stream and sends it out as social media posts

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and I don't have to mess with it. So there's certain things that you really

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want automated because you do them all in there and you don't want to

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have to keep doing it all the time when a machine can just take care

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of it for you. Yeah, I work with

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a lot of people and they don't use a social media scheduler.

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Can we talk about that for just a second? That's something I didn't talk about

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before. I talked a little bit about the podcast production but a lot

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of people are hesitant about it because they feel

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like the algorithm you have to post natively

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inside the app or schedule inside the app to get the

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most visibility. Now you might get a bump in

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visibility if you do that, but you also have to think

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about your time. Remember, when we talk about productivity and we talk

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about efficiency, we're always, especially as small businesses,

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balancing that out, like what makes us more

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productive so that we can get products out the door. Sitting on social media isn't

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going to do it. Nobody really knows the

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optimal time for you to post. A lot of the

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really good social media schedulers do it automatically

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and they have all of the science behind it. So let them

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do it. Let it do its work. For the podcast,

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I use an app called Lately and it's wonderful. I upload

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the video from the show and

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it will automatically edit the video clips.

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Then I edit it's all AI, I edit the text

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so that it is more

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sounds like me, sounds like you, and it

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will post it out. So it's like little video clips along

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with a little quip, something pithy that we have said and

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it's amazing. I would never go through and edit out the fun

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clips from the show. It takes a

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long time to do, but I can generate across five platforms

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ten or 20 posts per platform in

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under an hour. It's like crazy. And then all I have to

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do is let it do its thing, and then I go on

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to social media and I engage with people. And that's the part that

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people forget is then they just schedule it, and then they don't go,

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and then they're like, it doesn't work. Nobody left a comment. And it's like,

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well, did you go on social media to be social with people

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and connect, especially on LinkedIn, if you connect with people and comment

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on other people's posts, then they're more likely to come back and look at

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what you're doing. Social media is community, but you don't

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want to just go on there so that you can post. You want to go

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on there so that you can be a part of the community, and then you

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have the post rolling on an ongoing basis so that then

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you're building community when you're actually in the platform and

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not worrying about posting.

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Yeah, and it's nice to open up your LinkedIn and okay, this morning

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my app automatically posted this. Now what can I add to

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it? Or did somebody say something on it? And what can I

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add to what they said? So it's there already. The starting

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point is there for you, the foundation, so then you can just add

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to it. And so much easier than trying

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to remember ten times a day that you need to post on social

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media. I know I'm always astounded when people

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when I still talk to people, and some people have been in business for a

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very long time, and they still don't schedule their posts. So it's

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a very interesting thing for a lot of people. Although now later has

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changed their free app. I used to really tell people

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that they could use the free version of later. That's different than lately?

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I use Lately, which is totally different.

-->: 22:45

Later is a really good scheduling app, and so

-->: 22:49

is Buffer oldie, but a goodie and they

-->: 22:53

really know what they're doing. It will just help you and save you so much

-->: 22:56

time. It doesn't have to be a heavy lift, a big cost,

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and then you can just go in there. Some of the platforms, like Hootsuite and

-->: 23:04

things like that, are really good at kind of monitoring, and you can engage from

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within their platform. Do it however it makes

-->: 23:11

sense. But what I tell people is schedule all of your

-->: 23:15

posts and then engage in the morning and then in

-->: 23:19

the afternoon, and then call it a day. Like, you don't need to be hanging

-->: 23:22

out there all the time. That's a repeatable process that

-->: 23:25

you can definitely plan out and automate your daily.

-->: 23:29

Yeah, so this last weekend, I was also

-->: 23:33

focused on editing the material that's going to go

-->: 23:36

into our next book, spend the time on creating audiograms.

-->: 23:40

So I got a little behind on that. And we do always all

-->: 23:43

get behind on some things. But if you've got all of these

-->: 23:47

automation apps set up for you, then you never need to worry that

-->: 23:51

I didn't post on social media at all this week. Well, I did because it's

-->: 23:54

already set up and it took care of it for me. And even though I

-->: 23:58

was super busy with editing program editing my

-->: 24:02

book and I was super busy with taking my husband to the doctor a week

-->: 24:05

and that's going to be real hectic for the next six weeks things.

-->: 24:09

Like that are going to take you away from things like posting on social media

-->: 24:13

or sending out emails and find ways to automate

-->: 24:17

those tasks so that it continues to operate

-->: 24:21

even when you're not able to do hands on with it.

-->: 24:26

Absolutely. And one of the reasons I'm looking at another platform

-->: 24:30

for the Women Conquer business website is because

-->: 24:33

it will take some of that off.

-->: 24:36

Yes, I could do an RSS feed to automatically

-->: 24:40

post, send out an active campaign. It's just not very pretty.

-->: 24:44

So I have another app. I'm really focusing on the Women Conquer

-->: 24:48

business side on creating really good content. I want to find a really good

-->: 24:52

content platform to put it on so that people can engage in a

-->: 24:55

different way. And I'm tired of managing a WordPress website

-->: 24:59

because now I'm managing two, one for Epiphany courses and one

-->: 25:02

for Women Conquer Business. So I wanted to take some of the

-->: 25:06

cost and some of the time out. And so I'm really looking at

-->: 25:10

another website platform so that I can just do

-->: 25:13

content over there, make it a really good reader experience.

-->: 25:17

Maybe I give up a little on SEO, but probably not

-->: 25:20

much. And then I just don't have to think about it and it

-->: 25:24

just takes a lot out of it. People come in, they subscribe,

-->: 25:28

if they subscribe, then they get every new post in their inbox.

-->: 25:30

It just makes a lot of sense.

-->: 25:35

And if they want what I like about I'm looking at a platform

-->: 25:39

called Ghost and it's also built for creators

-->: 25:43

and it will be a way to encourage people to help support the

-->: 25:47

content. So as Women Conquer Business continues to morph

-->: 25:50

while they make more courses, it's just a process. So that's

-->: 25:54

part of it too is the things that you automate and change

-->: 25:59

will change with you and you have to be looking at that ever

-->: 26:02

evolving process of what it is that's causing

-->: 26:07

breakpoints or kinks in the system. So Shelley said

-->: 26:11

you want to make processes and you want to systematize things and make checklists,

-->: 26:15

but those checklists are going to be changing and that's why we

-->: 26:18

can't always be over reliant on things like apps. That was something that you

-->: 26:21

missed at the beginning. I was saying, yes, the apps

-->: 26:25

work and we'll talk about that next week, but sometimes they don't

-->: 26:29

work or they stop working. And it's because oftentimes

-->: 26:32

we as the human element haven't made the updates

-->: 26:36

to the process to reflect it or the

-->: 26:39

tools we're using aren't really made for the new process.

-->: 26:42

So there's just a lot to it. But when

-->: 26:46

you can take the mundane and not think about it,

-->: 26:49

oh, man, I think that's a great thing. Yeah.

-->: 26:54

And I think the posting of your content and the

-->: 26:57

onboarding type email sequences, these are

-->: 27:01

the obvious things that you can automate and set up once

-->: 27:05

and then you just maintain, you do a little bit of maintenance

-->: 27:09

now and then when it needs it, but other than that, it's hands off.

-->: 27:12

Now I can go focus on talking to my customers and doing

-->: 27:16

the human things that I can do and that apps can't

-->: 27:18

do for you. Yeah,

-->: 27:22

absolutely. So, yeah, if it's a repeatable process,

-->: 27:25

right, if it's something that like an onboarding,

-->: 27:29

like somebody's going to go get one of you. That's what I talked about too.

-->: 27:33

Yeah. They go get your free download and you have that automated email

-->: 27:37

sequence that onboards them and there's anything additional

-->: 27:42

that they should be getting, then you have that set up that automatically.

-->: 27:45

Maybe there's an email that says, oh, how about we connect on Facebook

-->: 27:49

or whatever it is that continues to bring them deeper into your

-->: 27:53

network. Absolutely. Yeah.

-->: 27:58

And the reason I always mentioned, I mentioned onboarding too, is because

-->: 28:02

it's just like, why wouldn't you automate that? And also automate

-->: 28:05

the other thing, the other point I made earlier, and I like to get your

-->: 28:09

take on this. Don't automate the things that are broken, automate the things

-->: 28:12

that work and work well so that

-->: 28:15

that can be the thing that's quicker or you're picking up

-->: 28:18

the most efficiency. Yeah,

-->: 28:22

anything that's the same every time. If it's the same

-->: 28:23

every time,

-->: 28:30

it becomes part of your to do and

-->: 28:33

it goes faster every week because your brain learns it and you don't have to

-->: 28:37

think so much. From my emails and my LinkedIn newsletter,

-->: 28:40

the beginning, it was slow and I would change tweak and

-->: 28:44

change and tweak and change. And then I found something that I really liked as

-->: 28:48

a format and a method of doing it.

-->: 28:51

And then I just follow that format each time and that speeds

-->: 28:55

things up even. It's not automatic and it's not completely

-->: 28:58

the same. But once you have come to that decision

-->: 29:01

about this is the format I like, this is what I'm sticking with. And all

-->: 29:05

I have to do is change the original content in this spot, in this spot,

-->: 29:07

and then it can go out and it's going to save you a lot of

-->: 29:11

time of reinventing the wheel every week.

-->: 29:14

Yeah. So it's make processes and checklists

-->: 29:19

and templates. Yes, templates. That's the good word there.

-->: 29:22

Processes, checklists and templates. And it's so

-->: 29:26

funny because when we figured out we could make a template and captivate,

-->: 29:30

it seemed to make show notes easier. We figured out every step

-->: 29:34

of the way. We figure out things that make it easier.

-->: 29:38

And that's the thing. As a business owner, you always want to be looking at

-->: 29:42

those opportunities and figuring out if there are opportunities there to

-->: 29:45

make things a little bit more efficient. Yeah.

-->: 29:49

The caveat with that is and I do this. That's why I know,

-->: 29:52

is you set it up and then you forget it, and then you never go

-->: 29:56

back and look at it and see if it's still working or if it's

-->: 30:00

sending out the right things or, okay, you're done. I worked

-->: 30:03

on you. That's all I have to do with you ever, and let me go

-->: 30:05

do stuff that I like now.

-->: 30:10

Meanwhile, it's sending out garbly Gook, and you're like,

-->: 30:14

what? As opposed to me, who's I'm going to tweak and tweak.

-->: 30:18

I think that there has to be a happy medium between the two

-->: 30:21

of us. Neither way works. You have to

-->: 30:24

let it go. And at the same time, you have to check it sometimes.

-->: 30:28

But it doesn't have to be babysat as much as I babysit things sometimes.

-->: 30:32

Oh, yeah. We have other things going on in our lives.

-->: 30:35

We don't have time to babysit apps. I know,

-->: 30:39

but we've discussed previously, I have an app problem, so I

-->: 30:43

like apps. That's okay. And part of that is that

-->: 30:47

you teach other people about apps. So you need to stay totally

-->: 30:51

up to date on what's new, what works, why other

-->: 30:54

things don't work, and why you should tell people, don't use this because,

-->: 30:58

blah, blah, it doesn't work, or it worked for a minute and then

-->: 31:02

it stopped, or whatever. You need to know that stuff because you're teaching it.

-->: 31:05

That's true. Yeah. Like, I need to know all

-->: 31:10

the latest and greatest in live streaming, and then, of course, my computer shuts down.

-->: 31:15

That's a computer thing. I'm going to blame the Windows Update.

-->: 31:19

I like to blame the Windows Update for everything. It makes me feel good.

-->: 31:22

So that's what we'll do. We'll blame the Windows Update on that. I don't really

-->: 31:26

have a lot else to talk about automating daily tasks,

-->: 31:30

mostly because otherwise we'll start getting too deep

-->: 31:33

into apps. And I know we're going to talk about that.

-->: 31:37

If I remember right, that's next week we're talking about the

-->: 31:41

apps and then the last week, we need to figure

-->: 31:44

out who we're profiling, but we'll be profiling

-->: 31:47

somebody. Yeah. So we

-->: 31:51

need to get on that. Do you have anything else to

-->: 31:54

add on automating tasks? No,

-->: 31:57

I just think that it's something that people need to really

-->: 32:03

think about how much time they're saving, and time is

-->: 32:06

money, and how much money are you saving and then

-->: 32:10

spend some of that on the app that's going to do all

-->: 32:14

that work for you. If it's not an app, then maybe it's a VA.

-->: 32:18

You need to free up some of that time so that you can

-->: 32:21

spend that time on prospecting and all those calls

-->: 32:25

with potential clients and then delivering your delivery

-->: 32:29

because that's where you're making money. And I would say that

-->: 32:33

it's because you have made some processes

-->: 32:37

and some checklists that you were able to create that book.

-->: 32:41

Women in Podcasting, is that right? Exactly. That's right.

-->: 32:44

Toby has been doing this for years and years, and when we decided,

-->: 32:48

hey, we're going to go to this conference, let's get something out

-->: 32:52

of it, because we're putting money and time into it, let's get something

-->: 32:55

out of it. What can we do? It's a bunch of podcasters. So why don't

-->: 32:58

we interview them, use the interviews on our

-->: 33:01

podcast, and then we transcribe the interviews

-->: 33:04

and make all that material into a book.

-->: 33:08

And we could do that all in one weekend. So it was really

-->: 33:11

all about making the best use of our time and money. We bring every

-->: 33:16

last ounce of content out of everything that we went there. We did

-->: 33:19

the interviews, we took photos, we talked about it on our show,

-->: 33:23

we shared those interviews. We had the women back on the show

-->: 33:26

to talk about their interviews and their experience at the she podcast.

-->: 33:30

And then we transcribed everything, put it into a book format, and they have the

-->: 33:33

book out. It just grows and it grows, and before you know it,

-->: 33:37

you have a whole bunch of content that you created just in

-->: 33:41

one weekend. Yeah. Where can people get that book?

-->: 33:44

Oh, that book is available on Amazon. It's called Women

-->: 33:48

in podcasting. The messages and methods interviews. If you go to

-->: 33:52

Books Agkmedia, Media Studio,

-->: 33:56

and you will go right to our books, and every time we add more books,

-->: 33:59

they'll still be in there. So you can continue to use that.

-->: 34:02

We'll put a link in the show notes so

-->: 34:06

you'll be able to click on that. Whether you find us

-->: 34:11

online or through the website Womencockerbiz.com

-->: 34:15

podcast, you'll find all of the old episodes there.

-->: 34:19

And I'm thinking, let me know what you think about this, Shelley. I was thinking,

-->: 34:22

what if we put like a Google Cal reminder so people

-->: 34:25

could remember when we're online if they wanted to do that?

-->: 34:28

Like a link to do that. I was thinking about that today.

-->: 34:32

Wait, I don't understand. So if people are like, I want to always catch

-->: 34:36

the show at 10:00 A.m. Pacific or 11:00

-->: 34:39

A.m. On Thursdays Mountain, what if we

-->: 34:44

put a link so people could save that Google

-->: 34:48

Calendar? I don't know. I'm sure you might. I think I know

-->: 34:51

how to do it. Seems like inefficiency I

-->: 34:54

don't know. And as we also talked about earlier,

-->: 34:58

find the right marketing tools for your small business.

-->: 35:02

Even though I help people find the absolute right

-->: 35:06

tool, it's still really important for you as business owners to know

-->: 35:09

the right questions to ask somebody like me,

-->: 35:12

and to really communicate with us about what your needs

-->: 35:16

are. And that's exactly what this course is about.

-->: 35:19

It's one of our first offerings out of Epiphany courses,

-->: 35:23

which is my second business. And I would say that

-->: 35:27

if you have ever bought the wrong piece of software even once,

-->: 35:30

then definitely go out

-->: 35:34

and get this course it's $75. That is

-->: 35:37

less than the cost of that $20 a month app

-->: 35:40

that you bought that isn't working for you. So really think

-->: 35:44

about that. And it looks like we have a comment here.

-->: 35:47

What is this? Somebody likes my

-->: 35:50

voice. Oh, somebody likes your voice.

-->: 35:55

I know, it's like smooth as butter and

-->: 35:59

then I start talking. Not smooth as butter.

-->: 36:04

That's okay. Thank you. I take

-->: 36:07

that as a compliment. I don't know what ASMR videos are.

-->: 36:11

ASMR is when they make those interesting sounds

-->: 36:15

and they have the quiet whispering type voices.

-->: 36:20

Oh, like the Sleep podcast where people tell stories and they

-->: 36:25

make sounds. Soothing sounds.

-->: 36:29

Yeah, no, I think

-->: 36:32

that you could do really good meditation videos.

-->: 36:35

I have some up if you want to go to my I do. I have

-->: 36:39

meditation videos. We should definitely meditations. Yeah,

-->: 36:44

you definitely have the voice for that. So we'll

-->: 36:46

put links to that in the show notes too,

-->: 36:52

the meditations. I would like to anytime I try to

-->: 36:55

do my NPR voice, people laugh. So clearly I don't have that either.

-->: 37:00

But hey, you know what? We can't all be Shelley Carney.

-->: 37:04

I think you have a good voice. It's just you're usually

-->: 37:06

more energetic and excited,

-->: 37:09

and I am like, even healing.

-->: 37:14

That's me. So we'll definitely

-->: 37:17

put links to that. Gross is saying that you should

-->: 37:20

market your vault of treasures. She doesn't have to cut

-->: 37:21

out Toby.

-->: 37:27

It's all in my YouTube channel. So check it out, people.

-->: 37:32

Live stream Coach. And did we say Happy

-->: 37:35

St. Patrick's Day? The carney and the McFarland. I mean,

-->: 37:39

that's a big deal. I should probably put some green on.

-->: 37:42

Or is it red? So my husband will kiss me. Oh,

-->: 37:45

I've always heard green. You have to wear green on St.

-->: 37:49

Patrick's Day or you will get pinched. Or you'll get pinched. Right,

-->: 37:52

yeah, that's what I was always told. Yeah,

-->: 37:56

I need to making a corned beef and cab. My husband requested that

-->: 38:00

I need to go yesterday and took an Instagram

-->: 38:03

photo of it. It's really cool. If you go visit Toby's,

-->: 38:07

Instagram or Facebook, you'll see that photo of the St.

-->: 38:08

Patrick's Day celebration.

-->: 38:13

That's so cool. Well, and I was telling Shelley before the show started that

-->: 38:16

my dad did all this work on Ancestry and the McFarlands were

-->: 38:20

marauders. What we would do in Ireland is

-->: 38:24

when it was like the moonlight, we would go out and go

-->: 38:28

out and steal stuff.

-->: 38:32

Moonlight. That was who the McFarlands

-->: 38:35

were. So we were that kind of

-->: 38:39

sort well, I guess got it from the Vikings,

-->: 38:42

I think the Vikings and the Irish kind of intermingled.

-->: 38:46

And it became that way of life and it wasn't uncommon

-->: 38:50

and it was something fun to do. I think they stole sheep back and

-->: 38:53

forth and the McFarland stole our sheep again.

-->: 38:56

Oh, we'll have to get out there and steal it back. Oh, wow.

-->: 39:00

I don't know which county. We're still working on

-->: 39:04

that. So when my dad passed away, I took over the Ancestry

-->: 39:08

account, and we know we're Irish.

-->: 39:10

We don't know which county.

-->: 39:14

Maybe I should go to Ireland and just be like, so did we steal your

-->: 39:18

stuff? I don't know. I don't know. With my personality, because I'm so cheeky,

-->: 39:22

it's not surprising that centuries later, the Marauders would be

-->: 39:25

just this cheeky old broad

-->: 39:28

who likes to make jokes all the time. That's probably not

-->: 39:31

surprising. So, yeah, I don't know which county still

-->: 39:35

working on it. Ancestry is, like, super fun and interesting,

-->: 39:38

and I love seeing all of the pictures

-->: 39:42

of my grandparents from when they were teenagers,

-->: 39:45

from, like, yearbooks and stuff, because it picks it all up.

-->: 39:49

But yeah, going back and oh, yeah, I can go to some pubs and they'll

-->: 39:51

tell you exactly where you're from. Yeah,

-->: 39:55

absolutely. That would be some of these names, like Carney,

-->: 39:58

for instance, are not only very common,

-->: 40:03

they're spelled in many different ways. So they have the K-E-A-R-N-E-Y.

-->: 40:07

They have carney without E. Yeah, it's like

-->: 40:10

Macfarlane, all of that. It's changed over

-->: 40:14

time, or maybe when we came to America, the person

-->: 40:17

Ellis Island spelled it differently. There's all kinds of stuff.

-->: 40:22

I didn't change my name when I got married, so I've always been in McFarland.

-->: 40:25

Have you always been a carney? No, I was a Dalton before.

-->: 40:30

Oh, wow. Dalton? Yeah. What's that?

-->: 40:33

I don't know. English. I've told it's English.

-->: 40:37

I'm told it's French. De Alton.

-->: 40:39

I don't know.

-->: 40:45

My mom and my daughter have been working on genealogy together,

-->: 40:49

and so it's quite interesting. My mom's family is

-->: 40:53

all German. Kevin's family, my husband's family,

-->: 40:56

that's the Irish, actually. It's interesting.

-->: 41:00

So on my mom's side, it was all recorded a lot more,

-->: 41:04

probably because of the places and things.

-->: 41:08

It's mostly Swiss, so I'm very Swiss. That can be traced.

-->: 41:12

But my dad's side, I guess they didn't keep as

-->: 41:16

good of records to go back to Ireland,

-->: 41:21

but the Swiss and the Germans, they kept records.

-->: 41:24

That side of the family is pretty well known, but this is a pretty cool

-->: 41:29

thing. So gross. Pork found his

-->: 41:32

mother's, or hers, I don't know. Natural birth

-->: 41:36

father. That way you can find people through Ancestry.

-->: 41:40

It's so cool. We haven't really had anybody

-->: 41:43

who was lost, but it's mostly that the records just drop

-->: 41:48

off. And I think that what I need to do is go out and there's

-->: 41:52

some way that you can chat on Ancestry, ask people and

-->: 41:55

try and gather more information. And I haven't done that yet, so maybe

-->: 42:00

we could find out more by going out and doing that. It's just so interesting,

-->: 42:05

and I just didn't want to family and my husband's, brother and

-->: 42:08

my daughter have all gathered together on that. I guess it's the

-->: 42:12

ancestry.com one or whatever it is. It's one of those sites

-->: 42:16

where they get together and they share all the information. And here

-->: 42:20

I've got this. And every now and then there's a big information dump

-->: 42:24

and everybody's like, Whoa. So it's really a cool way to meet

-->: 42:27

family. Oh, yeah, totally.

-->: 42:31

Did you want to do your Tweak week of the Week here? Do you want

-->: 42:32

to do Tweaks of the Week?

-->: 42:38

Yeah. The sound effects are back

-->: 42:41

because Shelley's back. I had no sound effects.

-->: 42:44

So do you want to do yours first? Yeah.

-->: 42:48

Yesterday. And this happens every week. When we have

-->: 42:52

a live guest, we're never sure 100% if they're going to

-->: 42:55

show up. So we like to have a backup. So I'll

-->: 42:59

throw together a show and what I'll usually do is

-->: 43:03

start with Google Slides and we have a

-->: 43:06

template that we use. And then I'll have a topic

-->: 43:09

and I'll just start plugging things into the slides.

-->: 43:13

And it just all comes together as I'm creating these

-->: 43:17

slides. And in an hour I have a presentation

-->: 43:21

with Slides, and the slides have information and

-->: 43:25

stats and photos and all of this. And I can put it all

-->: 43:29

together in an hour now because I've been doing it so many times, it comes

-->: 43:33

really quickly. But we have other people who

-->: 43:36

use like, PowerPoint, and it doesn't look as good

-->: 43:40

on screen as if you have Google Slides. And another thing you can do

-->: 43:44

with Google Slides is that you can import them into StreamYard

-->: 43:47

and then just click on the button and they shift over

-->: 43:51

and makes a nice presentation. So if that's

-->: 43:55

something that you're interested in doing for your live stream, it's a

-->: 43:58

really great tool for that. That's really

-->: 44:02

cool. I did notice that we could upload decks

-->: 44:06

into StreamYard. I was wondering if you'd ever done that.

-->: 44:10

Pretty cool. Yeah. My Tweak of the week is Ghost.

-->: 44:13

Now, it's hard to call that a Tweak of the week. It's not a new

-->: 44:16

app. A lot of times I talk about new. Ghost has been around

-->: 44:20

since 2013 and it was started as a Kickstarter

-->: 44:24

campaign by a former WordPress employee. They were looking

-->: 44:27

for a different way to produce websites.

-->: 44:31

And it is like 100%

-->: 44:35

a creator blogger platform.

-->: 44:38

It's built around having a paywall on certain content,

-->: 44:40

getting memberships on,

-->: 44:45

providing the best reading experience for people. It's got

-->: 44:48

a tie in with Amp, which may or may not be

-->: 44:53

going away. It depends on what you read. But Amp is accelerated mobile pages,

-->: 44:56

so making it go really quickly on your phone.

-->: 44:59

And it is something I'm exploring

-->: 45:03

for the Women Conquer business website because, like I said, I want

-->: 45:06

something that is hosted and I'm

-->: 45:10

not worried about self hosting anymore. I don't have to manage all of

-->: 45:14

the security updates. My website has grown

-->: 45:17

into a behemoth that is actually pretty expensive to keep

-->: 45:21

every year. And ghosts would be a cost saving for me.

-->: 45:25

But most importantly, I think it's a real opportunity to

-->: 45:29

provide a really good reading experience for people. A really good way

-->: 45:33

to have a clean, easy website that

-->: 45:37

isn't overwhelming, that doesn't have all the bells and whistles that

-->: 45:41

could really help people participate in

-->: 45:45

conversations that I think are important. So in

-->: 45:48

terms of how that kind of ties into what we've been talking about,

-->: 45:53

if it works, I'm still testing it. It would be

-->: 45:56

a way for me to automate some tasks,

-->: 45:59

it would relieve some stress,

-->: 46:02

which I think would help it on an efficiency

-->: 46:07

standpoint. And I'm shifting my business and the values

-->: 46:11

of the businesses and this seems like a step toward that

-->: 46:14

as well. So it hits on all the cylinders of productivity that

-->: 46:18

we've been talking about. So that's my tweak of the week. I think it

-->: 46:21

is something that we all need to do.

-->: 46:24

Like sometimes you just have to look at things

-->: 46:28

and say, there has to be another way of doing this so that it can

-->: 46:31

be easier. Yeah, especially those things that

-->: 46:35

are frustrating you and taking up too much time. Yeah, it's not that it

-->: 46:39

frustrates me, it's that it just takes too much time.

-->: 46:43

Like just being able to go, boom, podcast episode

-->: 46:46

done. And it still looks pretty and I don't have to do anything to make

-->: 46:51

it look pretty. And it's also a really clean interface

-->: 46:54

for someone. I know that you're not on WordPress.

-->: 46:59

Not Wordpress.org, I don't think, but it

-->: 47:03

looks like what it is, which is like something that was developed by a bunch

-->: 47:06

of nerdy coders who wanted to do a blog and

-->: 47:10

it's never really been updated. And this is just

-->: 47:13

way easier. It's just easier. So there are

-->: 47:17

some drawbacks and that's the other part of researching. But yeah,

-->: 47:21

there's got to be an easier way. And I think that when you

-->: 47:26

look at your productivity, sometimes it's

-->: 47:29

also about your mental health,

-->: 47:34

what's going to make it easier for you to deliver. And that's what

-->: 47:36

I think. And so that's why that's my tweak of the week. I'm still looking

-->: 47:40

at it, trying to make a decision. Yeah, we'll keep

-->: 47:44

us posted on that. What does that cost a ghost?

-->: 47:48

So it depends on which lane you do.

-->: 47:52

I would be doing the team one just so that I can get them to

-->: 47:56

do the migration for me from WordPress. And so

-->: 48:00

that one is more expensive. But I think that $150 a month.

-->: 48:03

But I could after the migration, then downgrade

-->: 48:06

to the creator plan, which is, I believe,

-->: 48:11

$25 a month. But even at $50 a month, that's cheaper

-->: 48:14

than my current website. Yeah.

-->: 48:18

Which when I started calculating it out, I'm like, that's really expensive.

-->: 48:24

And so there is always a better way. I think that

-->: 48:27

that's why I always get a little angry when people say WordPress websites are free.

-->: 48:32

I'm like, no, they're not. Such a lie. WordPress.com can be free

-->: 48:35

as long as it's their basic level and yeah,

-->: 48:38

absolutely. But, yeah, as Jen

-->: 48:42

said, if you're going for the wordpress.org, it is a lot of work,

-->: 48:45

and you need a lot of knowledge to be able to run those websites,

-->: 48:49

and they can be very expensive. And I'm

-->: 48:52

not managing other people's websites anymore, so I don't

-->: 48:56

really want to manage my own anymore either.

-->: 49:00

Give me a simple solution that doesn't cost a lot of money and I'm

-->: 49:02

happy. Yeah, exactly.

-->: 49:06

Excellent. Are you ready for inspiration now?

-->: 49:10

Yes. Today I

-->: 49:13

was reading my daily Stoic book, and I've enjoyed

-->: 49:17

this. I'm going to share it with everybody. If your choices are beautiful,

-->: 49:21

so too will you be. That was a quote from

-->: 49:25

Epictetus. I'm not sure how you say his name,

-->: 49:28

Epictetus, but the Stoics urge us to consider not how things

-->: 49:32

appear, but what effort, activity, and choices they

-->: 49:36

are a result of. If you

-->: 49:39

look good, physically good, because you're

-->: 49:43

doing a lot of physical work and you're being productive,

-->: 49:47

say, like, I have a huge backyard, and all summer long

-->: 49:50

pull weeds, and at the end of the summer,

-->: 49:54

it looks pretty good, it's starting to weed up again. The beauty of it isn't

-->: 49:58

just that it looks nice and weed free. The beauty of it is

-->: 50:01

all the work that I put into it to make it that way.

-->: 50:06

Getting up every Saturday morning and pulling weeds and

-->: 50:10

filling up the trailer with weed and garbage from the yard

-->: 50:15

and then taking the trailer once a month to the dump. And all

-->: 50:18

the work and the choices that went into making the yard look nice.

-->: 50:22

The same can be true with your business. Right. The choices that you

-->: 50:26

pick, the things that you pick to work with and

-->: 50:30

all the content that you're creating, and the whole beautiful

-->: 50:34

business is the product of all your time, effort,

-->: 50:37

and all the things that you put into all those decisions that you're making every

-->: 50:40

day. Absolutely. Yeah. I love

-->: 50:44

that. That is also the activity. Yeah.

-->: 50:48

It's like the journey is the important part. Right. It's not the destination,

-->: 50:51

it's the journey. Keep hearing that. And sometimes

-->: 50:54

we just need to hear it in ten different ways before we really begin to

-->: 50:57

grasp that concept. Yeah.

-->: 51:04

Thank you. Yeah. And thank all of you for being here,

-->: 51:08

and we hope that you'll come back next week and watch or listen,

-->: 51:10

and I'll do my best to be there on time.

-->: 51:15

No, that's okay. It's how

-->: 51:18

the world works. We always have to be prepared for

-->: 51:21

the unexpected. That's right. Look, put the

-->: 51:22

banner up,

-->: 51:26

show you how to do that.

-->: 51:33

So thank you so much. Have a great week, everybody.

-->: 51:36

Okay, here we go.

-->: 51:39

And yeah. Bye bye.

-->: 51:45

Thank you for joining the Women Conquer Business podcast, hosted by

-->: 51:49

Shelley Carney and Jen McFarland. Please subscribe and leave

-->: 51:53

a comment or question regarding your most challenging content creation or business

-->: 51:56

problem. Then share this podcast with family

-->: 52:00

and friends so they can find the support they need to expand their

-->: 52:03

brand and share their message with the world. Check the show

-->: 52:08

notes for links to value valuable resources and come back again next week.