Welcome to Episode 98 of SunCast!

Today on SunCast, we're going to dig into the topic of Branding, what it is, how to measure it, when and why it's important - and I've invited a guest who is an expert on the topic, Fridrik Larsen.

Tune in to learn: 

• What is Branding? 
• Why Fridrik got a PhD in Branding a commodity 
• The 2 key aspects to consider - differentiation and segmentation 
• How you can incorporate and measure a brand strategy to increase your bottom line 

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Thanks again for setting aside THIS time in your day. Enjoy this episode of SunCast

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

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