Welcome to Episode 98 of SunCast!

Today on SunCast, we're going to dig into the topic of Branding, what it is, how to measure it, when and why it's important - and I've invited a guest who is an expert on the topic, Fridrik Larsen.

Tune in to learn: 

• What is Branding? 
• Why Fridrik got a PhD in Branding a commodity 
• The 2 key aspects to consider - differentiation and segmentation 
• How you can incorporate and measure a brand strategy to increase your bottom line 

Join the Tribe? Check out Episode 86, in which I explain how YOU can become an Energy Tribe member and support the growth and stability of SunCast moving forward! www.mysuncast.com/member to join today!

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Thanks again for setting aside THIS time in your day. Enjoy this episode of SunCast

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

SunCast is proudly supported by Trina Solar.

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Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.

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