****** Transcript + Show Notes: https://har.news/vol27 ******

When it comes to booking cruises, Karen Devine doesn’t just book a ton of rooms. She and her team of 8 literally charter entire ships for some of their corporate clients!

Your immediate reaction may be that her agency sales of $30-40M are way out of your league. But fear not! The head of 3D Cruise Partners has tips for agencies of all sizes and experience levels that are looking to level up their business.

With a combined total of 40 years of experience spanning the cruise side, the hotel side, the supplier side, and the customer side, Karen brings a deep perspective that’s rare to find in the industry. She shares how she’s mastered converting clients who haven’t cruised before to considering cruising as an option by using a travel comparison everyone can relate to.

Most leisure cruise advisors are familiar with the cruise line’s leisure groups department, but take some time to get to know about their corporate groups from the leading agency in the charters, meetings and incentive space for Royal Carribbean, Norwegian, and Celebrity Cruises.

We’ll also let you know a secret about how your agency can successfully help corporate clients with their meetings/incentives/charters and make FULL commission . . .

without having cruise expertise on the meetings and incentives side.

We discover what a cruise brokerage company is, how she finds clients, why she doesn’t charge fees and the depth of customization she goes through for her clients. We also find out which vendors help her execute the unique customizations and how she streamlines the process to make it easy for her clients.

With a remote team spread across the US, we discover how Karen keeps her team motivated and engaged. And while Karen credits her team with a huge role in the success of the company, Karen is the first to say that there is one other person that is the key to her success. Find out who it is and why she suggests every business owner invests in this person.

This episode is a firehose of information for any agency ready to go full steam ahead and learn from the best.

Thanks to today’s sponsor: International Driving Authority ☀️ Learn more: https://idaoffice.org