On this episode of the Ask Brien Show, our hosts Brien Johnson and Traci DeForge speak with Nick Lynch as they discuss digital marketing for non-profits. Brien and Traci talk with Nick about marketing and how he leads his company. Nick is one of the founders and CEO of the company, Collidescope, a social media analytics and measurement platform that allows brands, global causes and social media influencers to better collaborate and measure their influence and impact.
IN THIS EPISODE:
- [04:00] Nick discusses being a childhood cancer survivor and how it inspired him to begin social impact marketing and founding his company, Collidescope
- [07:00] Brands and non-profits are aligning themselves together for active marketing campaigns
- [10:00] Nick discusses the incentive of a strong relationship between brands and non-profits that helps them utilize marketing strategies to help each other
- [15:00] Creating automations and measuring data to determine how efficient marketing tactics are
- [20:00] How Covid-19 sparked Collidescope, helping non-profits become more digitally savvy
- [28:00] Nick speaks about partnering with global organizations that will help them make strategic partnerships and PR relationships at smaller levels
- [34:00] The obstacles and challenges that entrepreneurs face and Nick’s advice on how to overcome them
KEY TAKEAWAYS:
- Collidescope’s main objective is to build partnerships that have a positive impact for both influencers and non-profits, and ensure their work together is productive and collaborative.
- Collidescope is focused on building a platform that builds a bridge between the brand and the non-profit, so that they can communicate as efficiently and effectively as possible.
- Utilizing technology in the non-profit space is one of Collidescope’s biggest challenges. However, focusing on this challenge is helping them create a bigger impact on fundraising and outreach.
LINKS MENTIONED:
Website – https://collidescopeio.org/
LinkedIn –
https://www.linkedin.com/in/nicholaslynch/
BIO:
Senior product and business operations executive with experience managing, building and executing product development strategy, developing business relationships, growing revenue, and executing initiatives in the social, digital, influencer (creator economy), traditional and online media industries for multiple start-up, growth stage, and blue chip companies. Strategic thinker focused on identifying businesses, processes and people with growth potential, and providing actionable solutions and leadership that drive success.
Digital media & advertising solutions expert in cross channel branding and DR initiatives. Expertise in programmatic media, rich media + DCO, and cross-device content monetization. Extensive product knowledge in video, mobile, social, influencer marketing, connected TV, Native, ad serving, RTB, programmatic media buying, addressable TV, OTT, programmatic TV, DMP, and audience targeting solutions.
Domain expertise across MarTech, AdTech, Charity Tech, & MusicTech.
Conversational in Spanish & Chinese
