📺 Watch & Subscribe on YouTube

In this episode, our host, David Bayer, delves into the essential steps for launching and scaling a successful coaching business. Drawing from his own journey, he shares the 16 strategic actions he would take if starting over, emphasizing the importance of clarity, confidence, and continuous learning.

David discusses the significance of identifying your strengths, understanding your ideal client, and mastering your craft. He also highlights the power of presentations and networking in attracting clients and scaling your business. Whether you're a coach, consultant, or service provider, this episode offers valuable insights and practical advice to help you achieve financial success and personal fulfillment.

=======

POWERFUL LIVING EXPERIENCE

https://powerfullivingexperience.com/acm

=======

What We Explored This Episode

01:33 Building a Million-Dollar Coaching Business

02:48 Mindset Coaching for Entrepreneurs

05:07 Mindset as the Root Solution for Entrepreneurs

08:08 Journey to Finding the Ideal Client

12:12 Investing in Personal Growth

22:21 Transformative Power of Presentations

31:00 High-Ticket Coaching Offers

32:01 Success Story of Shameka Tankerson

Memorable Quotes

"One of the most powerful things at the early stage of business is confidence. If you can be confident that you are capable of helping others, you'll attract clients, whether you're at Starbucks or an event."

"Clarity equals confidence. When you're clear on something, you can be confident. When you're unclear, you're not confident. And confidence equals clients."

"Use the game of business as a way to continue to grow spiritually, emotionally, and psychologically. Mindset is the underpinning of all of this."

Connect With David

Interested in going deeper with us? Check out the following resources:

👉 FREE MIND HACK BOOK

Join our newsletter and get David’s free Mind Hack ebook and training: https://mindhackprogram.com/acm

👉 POWERFUL LIVING EXPERIENCE

Check out our annual live event The Powerful Living Experience: https://powerfullivingexperience.com

👉 NEED MORE SUPPORT?

Interested in coaching programs and more support?

https://davidbayer.com

👉 DAVID’S NEW BOOK

Check out ‘A Changed Mind’ on Amazon:

https://www.amazon.com/dp/1642939862

Check us out on your favorite social platforms:

LinkedIn - http://www.linkedin.com/in/davidrbayer

Twitter - http://www.twitter.com/davidrbayer

Facebook - https://www.facebook.com/coachdavidbayer

Instagram - https://www.instagram.com/davidbayer33

YouTube - / @davidbayer33

🎙️🎙️🎙️

Podcast Production Support by FullCast

Mentioned in this episode:

POWERFUL LIVING EXPERIENCE

One of the most powerful, magnetic, attractive things at the early stage of business is confidence. If you can be confident that you are the one, that you are capable of helping other people, you'll attract clients, whether you're standing in line at Starbucks or at an event. But the thing that gives you access to confidence, which is magnetic, is clarity. So you've got to be clear on your messaging, on your ideal client, on your offer, on your ability to enroll people. Because if you're not clear at an unconscious level, you'll self sabotage. Because you'll be afraid. You'll actually be afraid at the idea of having a conversation with a prospect to turn them into a client, because you'll be intimidated by the enrollment conversation, because you won't have clarity, because you won't have built a sales script. Welcome to a changed mind. A journey into the topics that matter to you most. From the neuroscience and spirituality of mindset and personal growth, to groundbreaking strategies for health, wealth, and relationships. To open and honest conversations about pressing global issues such as the environment, censorship, corporate capture, and democracy. Each and every episode reminds us of the certainty of the goodness of the future and provides the teachings, tools, and timeless wisdom inspiring you to create real, lasting change in your life and in the world. If you've been desiring a sanctuary for your spirit, a place to go to tune out the distraction, negativity, and doom and gloom so that you can tap into the deep power, the vibrancy, and the potential you have inside, you're in the right place. Welcome to a changed mind.

Hey, it's David. Welcome back to a changed mind. A sanctuary for your spirit. A place where each and every episode I remind you of the certainty of the goodness of the future. I'm your friend, your host, your guide, David Bayer. In today's episode, I'm going to share with you what I would do if I were going to start my coaching business over again and the exact 16 things I would do in the exact order to start, grow, and scale to a million dollar coaching business. Now, this coaching business grew pretty fast. $170,000 in my first year, 2.4 million in my second year, $4 million in our third year, all the way up to $30 million over the last seven years. We've sold thousands of digital courses without ever doing a launch. I filled my live events with thousands of attendees. I've had over 500 clients in my high level coaching programs. And so what I'm going to share with you takes into consideration everything that worked and a lot that didn't. And what I learned by making a ton of mistakes and looking backwards to see how I'd improve the process. And not only is this going to give you a roadmap, but I'm going to show you how following this roadmap can not only help you make a million dollars in your business, whether you're in a leadership coaching business, or you have a digital marketing agency, or you're a copywriter, or a relationship or health coach.

You know, I have a unique ability and I always have to take complex concepts and break them down into bite sized chunks and to be able to be clear in my articulation and communication. And so I packaged all of that up and I said, hey, I, you know, at that time it was, I'm going to create a mindset coaching business. And the other thing that I looked at was the experience that I brought as an entrepreneur. And so I started thinking about not just doing mindset coaching for anybody, but doing mindset coaching for entrepreneurs. So step one is sit down and take a look at who you've become, the skills you've developed, what you're really passionate about, and where there might be a market for you to serve if you were going to bundle all of this stuff up into a product or service that you could deliver. Step two, this actually is something that could align with all of the steps im going to share with you is keep getting better and better at what it is that you are passionate about. So when we launch a business, we dont stop studying and growing and learning. In fact, this is the big mistake that a lot of people make. They move into a business and now all of a sudden theyre so focused on their business that theyre not as focused around learning and growing and developing mastery around the thing that theyre delivering in the world. And thats why so many entrepreneurs that I see get stuck at a very low level of income is because frankly, theyre just not that good at what they do. So it's important to allocate about 20% of your time to just continue to develop mastery. As I was growing my coaching business, I was studying neuroscience, I was studying behavioral psychology, I was studying all the spiritual teachings. I got into quantum theory and quantum mechanics. I was still reading all the books, I was going to the events I haven't stopped since going to India, learning in India and doing breath work and meditation and studying in ashrams, getting into third party tools like MDMA therapy and ayahuasca and indigenous plant medicine, psilocybin, doing brain training. You know, everything that I could get my hands on related to human evolution and personal growth, I keep doing and I keep living. So it's important, this second step, which is you gotta keep doing the things that you've been doing that got you passionate about where you're at. Don't stop. Number three, get clear on who I serve. You know, I would stop to get clear on like, okay, out of all the people in the marketplace, who really is my ideal client. And when I first started my journey, I thought that my ideal client was people who were in twelve step recovery, because I was like, well, I can really relate to that story. And a lot of people in twelve step need help with their mindset. And I launched a whole digital course and my wife and I created these sophisticated online marketing campaigns and nothing worked because that particular audience or ideal client didn't really have the cash flow to pay for my digital courses and my coaching. So then I pivoted into people who were really interested in law of attraction, but who weren't able to manifest effectively or create change in their life. And same thing happened. And what I learned from that process was a lot of people who are interested in law of attraction are living in scarcity, in financial insecurity. And so whether they had the money or not, they were afraid to let it go. For my courses and my coaching or my events, I finally settled on entrepreneurs. And it helped me understand a really important distinction.

When you think about who you serve, a lot of times your ideal client is who you are. So I was an entrepreneur who was struggling with my mindset, and this was a great ideal client for me, because not only could I now teach them the different frameworks and tools that I had developed and personal growth, but I was able to apply it specifically to the journey of entrepreneurship and business growth. And I was able to apply what I had learned in my entrepreneurship over the previous two decades in terms of sales and marketing and messaging, and offers to creating an even more comprehensive program that had not only mindset, but business training as well. And so this allowed me to focus on a smaller segment of the market. Even though there's still a lot of entrepreneurs who are looking for help with their business, the solution being mindset, it also gave me an ideal client who could afford my services, because entrepreneurs looked at it as a way to grow their business. That is a way just to solve their emotional and psychological problems. So the third thing is get clear on who you serve. And oftentimes that's an even greater picture of who you've become and who you are and what your journey and experience is. Because the more that you relate to your ideal client, the more your ideal client is going to relate to you. So it just makes sense that like 90% of your time, your ideal client is you. Number four. I'd spend a week or two dialing in my business foundations before I start to go out and do a lot of sales or marketing or find some magic pill strategy to generate leads. I would get into a course, get into a training, and learn how to really dial in my messaging. I'd learn how to create an enrollment or a sales script, like literally a script that I could follow in an enrollment conversation with a potential prospect. I get absolutely clear on my offer and what it looks like. You know, in my case, for example, it's a 90 day, you know, coaching program where we have 160 minutes call a week, and I would get clear on the process that I'm going to take them through and what my framework or proprietary methodology is. Why would I do all of these things? Well, because one of the most powerful, magnetic, attractive things at the early stage of business is confidence. And we see that from a lot of people. If confidence is magnetic and if you can be confident that you are the one, that you are capable of helping other people, you'll attract clients, whether you're standing in line at Starbucks or at an event or at a men's group, or I'm going to share with you my first journey of attracting my first client. But the thing that gives you access to confidence, which is magnetic, is clarity. So you've got to be clear on your messaging, on your ideal client, on your offer, on your ability to enroll people, because if you're not clear at an unconscious level, you'll self sabotage, because you'll be afraid. You'll actually be afraid at the idea of having a conversation with a prospect to turn them into a client, because you'll be intimidated by the enrollment conversation, because you won't have clarity, because you won't have built a sales script at an unconscious level, you'll be afraid of someone saying, like, what would it look like to work with you if you haven't dialed in your offer or your proprietary methodology, or your benefits or your features, or the steps that you would take someone through? So if you don't have clear messaging, and I'm not saying it has to be dialed into 100%. I believe these things that I'm describing that we call the core four. It's an iterative process. I mean, my ideal client is constantly evolving.

My messaging is constantly evolving and getting dialed in. I'm consistently rolling out new offers that are even better suited for the market. And I'm learning to be better, better at enrollment and persuasion, even though I'm seven now, eight years into this business. But those core four, you want to get them dialed into about. We have what we call the 70% rule, so that you have clarity. Clarity equals confidence. When you're clear on something, you can be confident. When you're unclear on something, you're not confident. And confidence equals clients. And so that equation looks like clarity on these business foundations equals confidence, equals being able to enroll your first or next high paying client. So I would spend my first few weeks and I'd invest in a training program or coaching course that helped me get confidence and clarity on my business foundations. Number five, now that I'm a clear, confident person who is starting to embody this service that I'm delivering, whether it's helping businesses grow more leads through digital marketing, or whether it's helping people with their copywriting or their branding, or whether it's helping people with some form of coaching in their relationships.

or health and functional medicine or mindset or leadership or whatever, now I can step into life with the knowledge, this is step number five, that I can enroll anyone at any time. I would be a walking weapon of enrollment. And simultaneously I'd be researching and looking for ways to connect with both other entrepreneurs and potential clients. Why other entrepreneurs? Well, because if you want to get good at anything, you got to surround yourself with other people who are either good already or trying to get good at the same thing. If you want to get good at Jujitsu, you got to go into a jujitsu studio and spend time rolling around with other jiu jitsu players. If you want to get good at recovery and sobriety, then you need to spend time going to twelve step meetings or some other form of recovery and hanging out with other people who are getting sober. If you want to get good at entrepreneurship, you got to find environments where you can hang out with other entrepreneurs, and you got to look for environments where your ideal client might be. And so, for example, if you decide that your ideal client are spiritually oriented people that practice yoga who are wanting to integrate their spirituality to deeper level and create more financial abundance and prosperity in their life, then you need to be hanging out in a yoga studio.

Then you need to be going to spiritual conferences. Then you need to be chilling at the vegan restaurant. You know what I mean? Those are your environments. Or find a spiritual meetup or group within your local community and hang out with other people who are seeking spiritual solutions that you have. And so I'd go out again knowing that at any moment in time I can meet someone who could be my perfect, ideal client. And I now have the skills and the clarity to enroll them into an offer that I'm absolutely clear and confident in. And I would be seeking ecosystems or environments where other entrepreneurs and other types of people that I'm looking to enroll into my programs or engage in my services would be hanging out. That's number five, right? I'm now living my same life more intentionally and with the knowledge that I can enroll anybody at any point in time. Number six, I would focus on enrolling people one on one. So one on one delivery of your services. Again, whether it's digital marketing services, copywriting services, coaching services is the least barrier to. Objection. Right? People want to work hands on. A lot of people don't want to take a digital course. That doesn't mean we can't enroll them downstream into our digital courses. They may not be too hip to doing a group coaching program. They may not be available for a live event. If you can make yourself available to working one on one with people at the early stages, which is exactly what I'd do. If I had to start all over, that's what I would do. You can also charge the most for one on one services.

And so once I got clear on what I wanted to do and I realized that the universe will deliver to me if I take proper action. It will align up situations and rendezvous and synchronicities for me to meet people who can need what I have. I was at a board meeting for a company that I was running at the time with another CEO from another company. And we had developed a great relationship and he knew that I was starting to do this coaching business. And he said, hey, would you mind coaching my son? I said, well, what's going on with your son? He said, he's 19 years old. He's got social anxiety. He's in his freshman year of college. And I was like, yeah, sure, I'll coach him. So I started coaching the son of the CEO, and then I was in one of my twelve step meetings, and we would grab dinner after my meetings, and I was talking to the guys that were in my group and one of them said, hey, can we have a conversation? Like, I really love the stuff that you're sharing around personal growth and what you're learning outside of recovery. And I had a conversation with him, and he said, I'd be interested in coaching with you. Now, what was cool about this guy was that he was a major league baseball player. Eleven years in the league. And so this allowed me to start reverse engineering back into my messaging or some of my testimonials that, like, I was working with a professional major league baseball player. It's just a dude from my twelve step recovery. And the 19 year old, I was charging $150 a session. The major league baseball player, I kicked it up to $3,500 a session, right? One session a week, around $1,400 a month.

And then I started learning offer theory, and I realized, rather than charging per session, I needed to create a package, like a 90 day package. So I got clear on my offer. And during that period of time, my wife and I had decided to invest pretty much our entire bank account in a Tony Robbins program called the Platinum Partner Program. It was my bank account, her bank account, and three credit cards in order to spend a year in the Tony Robbins world. And so I'm hanging out in environments. I'm investing in being in environments with my ideal client. As I got clear on it, I was like, well, it's cool that I'm coaching this 19 year old kid. It's cool that I'm coaching this major league baseball player, but entrepreneurs are really my ideal client. Now, I'm hanging out with a bunch of business owners, and I'm at this event, and I'm having dinner with a bunch of other people from the Tony Robbins community. And I had already decided that I was going to start charging a package at a premium price. This is actually a really funny story.

I'll tell you this very quickly. I was in India studying with a bunch of monks, and one of the monks said to me, hey, Dave, how much do you charge for helping people? What you do is really, really valuable. And at that time, I was coaching the 19 year old, and I said, well, I charge around 125, $150 an hour per session. And he said, oh, David G. He said, you need to increase your prices. Like, I'm getting business advice from a monk, right? It's the craziest. My life is just the craziest story. So I'm like, well, how much should I charge Uma G? And Uma goes, oh, David G. You must charge $100,000 a year. And I'm like, monk, you are out of your mind. I don't know what monk shit you've been smoking, but there's no way I'm going from charging, you know, 150 something dollars a month or a session with a 19 year old kid to charging people $100,000 a year.

He said, listen, let me give you some advice. And we were at this place because Tony Robbins had recommended it years ago. He says, when are you going to the next Tony event? I said, in about three weeks. He said, well, listen, talk to Tony and you'll get a high paying client. I was like, talk to Tony and get a high paying client. Like, what is this monk talking about? So three weeks later, I'm in Las Vegas at business mastery. And each time I was at an event, I was very intentional.

And I could see him, like, bobbling his head over the phone, and I'm like, I'm good. How are you, Umaji? He said, good. Did you ever ask Tony the question? And I said, well, what question? He said, well, I said, talk to Tony. You'll get a client. I said, well, I'm at the Tony event right now. What question do I ask him? And he said, just ask Tony what comes to mind. So I walk up to Tony Robbins and I said, tony, what comes to mind when you think about the business, you know, the coaching business that I'm trying to grow? And Tony goes, breakthroughs. And I was like, breakthroughs? He's like, yeah, create breakthroughs. Find an Olympic athlete who's down on his luck, help him achieve a gold medal, find a grammy award winning, you know, artist, and help them get back on track after they've gotten to depression or addiction.

Breakthroughs. Create a breakthrough. And I walk away, and I'm like, breakthroughs? I'm like, I just spent $180,000 for breakthroughs. So I'm at dinner, and I'm like, talk to Tony. Get a client. Like, what, a bunch of b's? I thought he was going to give me, like, andre Agassi or one of his hedge fund managers. Like, hey, Dave, I don't have time to coach these billion dollar clients anymore. Would you take a couple of them, talk to Tony, get a client? So I end up going to dinner with a bunch of these platinum partner people. They all see me asking Tony a question, because there's two giant guys having a conversation. They're like, hey, what'd you ask Tony? I said, well, I asked him, when he thinks about my coaching business, like, what comes to mind?

He's like, dave, Dave, hey. I couldn't stop thinking about the conversation we had last night. What would it look like to work with you? So all of a sudden, I got the monk. In the back of my mind. Monk is like, it's one hundred k to work with you. And I'm arguing with the monk in my head. I'm like, monk, you're crazy. But what I end up saying to this guy is, listen, I normally charge $100,000 a year. Keep in mind, im charging $150 a session. Listen, Ruben, I usually charge $100,000 a year, but why dont we start on a six month agreement at $5,000 a month? Well, coach once a week. Ruben goes, great, send me the contract.

Can I have my first session on Friday? And I was like, holy shit. I just got a $5,000 a monk a month client. And then in the back of my head, I heard the monk go, talk to Tony. You get a client. I was like, oh, my God. So I would focus on enrolling people one on one, and I would be out living my life, and I'd be putting myself into ecosystems or environments with other entrepreneurs. Because you're building a business and environments where your ideal client is, and I would be ready to have a conversation at any point in time.

That's step number six. Step number seven, I'd start to build a presentation. I think presentations are the killer app strategy. A presentation allows you to share your story. It allows you to share your knowledge. You can start to wrap up. And this is actually what we teach in our business curriculum. You can take those core four. Your messaging, your ideal client, your offer, some enrollment and persuasion tactics. You can weave that into a presentation where you're sharing your knowledge and expertise. And as people heard your presentation, and they hear your story of before and after, and they identify with their now story of before, if you deliver a presentation powerfully, they're going to come up to you afterwards and say, hey.

What would it look like to work with you? Essentially, that hour long conversation I had with that guy Rubin, was just a presentation. But step seven is build a presentation, because step eight is, if you build it, they will come. You will start making yourself available for presentation opportunities, and I would look for opportunities to present. Why? Because now you're not having one on one enrollment conversations anymore. You're not waiting for someone to come up to you at a Tony Robbins event. You're not waiting to meet someone who the universe brings you at a Starbucks. You're now intentionally taking your knowledge and expertise like it's packed up in a magic suitcase. And you're going out and delivering this information that has translated itself through you over the course of the beautiful hero's journey of your life. And you're delivering your magic work in the world, and there are people who are going to benefit from it, who never hire you, and there are going to be people who benefit from it who are going to want to work with you, like yesterday. And so now you start looking for opportunities to present. You go, where is my ideal client?

There are a million different opportunities for you to go and share your knowledge and expertise, make an impact, and enroll multiple high paying clients at once. And so my first opportunity was a guy I met in the Tony Robbins world. I guess this is just like, go join the Tony Robbins world. But no, invest in yourself is the point. Find communities you resonate with and invest in yourself because you'll get a multiple return on that investment.

Let go of what little money you have so that you can make room for so much more. I met a guy named AJ in the Tony Robbins world, and because we were hanging out in these, like, super expensive retreats that we were going on, he got to know me over time. Hes like, man, I love your personal growth stuff and its specific for entrepreneurs. And he called me up one day and say, hey, Im part of this business networking group called Vistage. Theres like 15 of us in this Atlanta business networking group, and we meet every month. And I pitched the chair on having you come and present, and shes all about it. And Im like, okay, cool. So I fly up to Atlanta. I do this presentation for 15 people. At the end, I say, if anybody wants to go deeper into this and explore working together, let me know. Five people scheduled a follow up call with me. Three became clients. It was like a $30,000 presentation, probably more than that based on what I was charging at that point in time. I think I was charging $5,000 a month for six months. That's 30,000. That was the $90,000 presentation one afternoon in Atlanta.

This is where business starts to become game changing. I mean, $90,000 from one presentation will change anyone's life. It changed mine. Now I had the resources to stop living in financial insecurity and start investing in my business. I think at that point in time, Carol and I hired an online business manager. This is how you start to grow and scale your business. So that's step eight. Look for speaking opportunities in the beginning, they'll be free. Step nine is start investing in speaking opportunities. Once I realized the power of presentations and getting in a room full of my ideal client. In my case, it was entrepreneurs looking to grow their business who were constantly seeking these magic pill strategies, not realizing that the root cause of their challenges and the root solution was their mindset.

I started looking for opportunities to actually pay to get on stage. There was a woman named Angelique Ruars. She had a $40,000 speaking spot day one of her event, 60 minutes on stage and I could present an offer. So it was scary as shit. It was a lot of money, but I did the math and I'm like, if I just pick up a couple of clients, I'm going to get a return on my investment. Invested the 40k, went and spoke, enrolled like twelve people into my one on one coaching. It was a game changer. It was an absolute game changer.

Hey, anybody here want to go deeper into this? Let me know. We'll schedule a free consultation after this presentation. I don't remember what it was. I think I did 40 consultations but ended up enrolling like ten to twelve one on one clients. It was an absolute game changer. Now, at that point in time, what happens? And this is step number ten, right? You rinse, wash and repeat until you get too busy working one on one. And at that point in time you increase your prices and you launch a group coaching program. See, there's going to be a point at which you've now gotten consistent and predictable with the number one strategy that I recommend for marketing your business as an expert based entrepreneur, which is presentations.

You'll be be able to anticipate. I can't take any more one on one clients and at that point in time you increase your prices and you launch a group program. That's what I did. So step ten, I launched my group coaching program, started filling it from my speaking opportunities and other people that I would meet through networking and hanging out with other entrepreneurs in environments where my ideal client lived. And I delivered my first coaching program and then I moved on to step eleven. After I delivered my first group program, I created a course. I learned so much from delivering my first group program. I think it started on like February 1 and I did it for twelve weeks.

Again, you've got the money to hire a consultant or maybe somebody on your team, a digital marketing consultant. Now you're good enough too for your online marketing to start working because you delivered your presentation so many times and you've continued to learn. You're spending 20% of your time developing mastery like you're becoming an expert. And that shows now someone downloads something from you, they're watching you on video, you're used to presenting, you're good on video now.

And now this little small online marketing funnel can either start to work immediately or you're generating leads that you'll monetize on the back end. You might have to lay out a little bit of cash and wait a little bit of time before you get that return on ad spend. But you can do it now because you've got some money and you've got the money to hire a consultant. That's step 13. Step 14, I'd add a few more people to my team. This is exactly what Carol and I did. We took the, you know, couple hundred thousand dollars. Now that we were making, we reinvested it into an online business manager, a copywriter, a salesperson. I hired and trained a coach so that I wasn't the only one delivering my services. Now things start to grow in scale. Right now you're not doing the enrollment conversations anymore.

Now you're not having to do all of the fulfillment that takes us to step 15. At this point in time, I'd start to organize to have an event, could be a virtual event, could be a live event. And I would invite all of my existing clients. I would market to my email list and convert some of my prospects into participants in my event. And anybody who bought a ticket, I would give them an opportunity to bring a friend. So we did this. For our first event, we put 330 people in our room.

And when we did that, we moved to step 16, which is, I'd make a $25,000 group coaching offer, or I'd make a high level integration offer. If you're a digital marketing agency, it's like a 30k do it for you or do it with you service. If you're a copywriter, it's like a series of sales pages and campaigns. If you're in any type of education, financial education or coaching, health education or coaching, it's a one year program. And the idea is like, look, if you really want to create this change in your relationship, your finances, your health, it's got to be one year, or it could be an intensive.

Maybe they come and spend a day with you at your house or in a location that you rent, but it's 25k, it's 30k, you know, right now, and I probably need to increase my prices. It's $40,000 if you want to come and spend a day with me. Right? So I would make an offer. A high ticket is what it's referred to as offer, most likely into a group coaching program that's like my legendary program. You get all of my business curriculum, all of my mindset curriculum. You get one on one coaching with one of my certified coaches. You get group coaching with my executive team, you get group coaching with me. And we do three retreats a year. It's sick.

Totally transformative for entrepreneurs who are looking to start grow or scale their businesses. And I make that offer from my annual event, a three day event. Why? Because people are now spending three days with you. You're teaching, they're learning, they're building rapport, they're getting to know you, figure out if they vibe with you, and then they get to make a decision about a significant investment in creating change in their life.

I had this client. She was fantastic. Her name is Shameka Tankerson. Now she's an influencer, and she helps people really tap into their full potential and, like, break the lineage of financial insecurity. To be the first person in their generation to really live in extraordinary financial abundance and prosperity. And she came in, she was already doing $375,000 a year, implementing a lot of some of the earlier stuff that I had talked to you about because it's a great model.

But she was stuck. And I was like, hey, let's do a million dollar takedown. She's like, I can't do a million dollar event. I said, yes, you can. Yes, you can. How many clients have you worked with? A couple hundred in my lower level coaching programs. Great. We're going to invite them to the event. We're going to give them a bring a friend ticket. You got an email list? Yeah, I got a small email list. Great. We're going to market the event to them. The event is not what we make. The tickets are not what we make our money on. We'll make it dollar 197 ticket. Maybe a dollar 497 vip. We make our money off the offer. And she was coachable. She did it. Crushed a million dollar offer. That was a game changer for her. She was doing $375,000 a year for four years in a row. All we did was create a three day event and a new offer and promote it to her existing clients and let them bring some friends million dollars in one weekend. I remember when my wife and I did our first million dollars at our first powerful living experience. We had 330 people in the room. We had a $1.4 million event.

I felt like I robbed the bank. I'm like, this is too easy. I get to do what I love, serving people for three days, they become raving fans. 80% of them don't continue to work with us at that moment in time, but that's okay. But 20% do. And we made a $1.4 million. Changed my life. It's changed my family's life forever. It's why I now live in my dream home in Puerto Rico and I get to homeschool my kid and hire a nanny. And I have a private chef and someone who is my full time handymande and a housekeeper. And I get to travel anywhere in the world and eat whatever I want to eat. It was a big deal to me.

Like back in the day, I had to worry every time I ordered off the menu that something was too expensive or that my wife would order a glass of wine or the filet mignon. I don't want to live that way and I don't live that way anymore. And it's because I followed the system. And so these are the principles, these are the things. What was it, 16 things that I would do step by step if I had to start my coaching business over again? That is the perfect framework for coaches, consultants, service providers, and frankly, 80% is absolutely relevant to any type of business that you're in. Take it step by step, take it one day at a time. And the wrapper for all of this is use the game of business as a way to continue to grow spiritually, emotionally, psychologically.

Mindset is the underpinning of all of this. But those are the 16 practical things that I would do if I had to start over today. Hope it was helpful for you. If you've got any questions and you're watching on YouTube, comment in the comment box. Do me a favor, subscribe. Hit the bell icon. Share this if you think that there's another fellow entrepreneur or start, grow or scaler that you think would benefit from this, if you're listening on the audio platforms and you haven't yet, do me a favor, subscribe and please leave me a rating. You know, all of these small asks that I ask of you to pay it forward. They're the way that we can get this work out to more and more people, because everybody has a dream and everybody's dream is possible.

All you need is the right mindset and a simple structure to execute on. And it's so helpful to learn from people who have come before, who have gone through the unworn path and really paved a new way and to learn what they have to share. And it's my gift to you. I love you so much and I want to be able to support you in everything that you want to accomplish in every area of your life. That's why we have this show and that's why I share this information. So thank you for being here with me and I will see you in the next episode.

Hey, it's David. One more thing. If you want to go even deeper on everything we've talked about on today's episode. Don't forget to jump over to www.davidbear.com. you can find the link in the show notes and subscribe to our newsletter. A couple of times a week, I'm going to be sending you the latest episodes that we've released, along with additional free trainings. You'll get immediate access to my free mindhack ebook and go even deeper into all the tools that technologies and the frameworks that have helped tens of thousands of people established a changed mind. Don't forget to jump on over to the site, and I will see you in the next episode.