You know you need a niche. You might even *have* one. But if putting words to what you do still feels hard—or you’re worried your niche isn’t landing the way it should—this episode will feel deeply validating.

In this special episode, I’m sharing a live niche coaching session where I coached over ten therapists in real time on how to clarify who they serve, how they help, and what actually sets them apart in a saturated market. You’ll hear the real questions clinicians are asking, the sticking points they’re running into, and the “aha” moments that bring everything into focus.

This episode isn’t about finding the perfect niche statement. It’s about understanding how niches work, how to make yours client-centered, and how to talk about your work in a way that feels natural, confident, and easy for others to refer to.

Here’s what you’ll learn in this episode:

1️⃣ The four most effective ways to niche—and how to tell which one fits your work best

2️⃣ Why client-friendly language matters more than clinical accuracy in your niche statement

3️⃣ How to talk about your niche differently with clients vs. referral partners

4️⃣ What to do if you “like working with everyone” but still need a clear marketing message

Resources & Links Mentioned:

1. Join the Confident Copy waitlist (early access + extra discount):
2. https://walkerstrategyco.com/waitlist
3. Learn more about Confident Copy:
4. https://walkerstrategyco.com/cc
5. The Walker Strategy Co website:
6. https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey, hey, this is a really special episode.

2

Now.

3

You've heard it around

here on this podcast.

4

You've heard it everywhere.

5

You need a niche, and our state of

the industry survey showed us that

6

a lot of you have one, but many

of you don't feel clear about it.

7

In this market, I truly cannot overstate

the need for being very, very clear

8

about what it is that you do, who you

serve, and what sets you apart, what

9

makes you different in this crazy

saturated market that we're in right now.

10

I've also gotten a lot of questions about

how I help people do that, because again,

11

it's one thing to know you need one.

12

Anna, I know I need a niche.

13

I even sort of think I know what it

is, but how do I put words to it?

14

So a few weeks ago I hosted a

live coaching event for free.

15

I had done one other time before.

16

It had been a ton of fun and honestly,

I say in the replay you'll hear, I would

17

niche coach until the cows come home.

18

It's my favorite thing to do.

19

So here in this episode, you're

gonna get to hear me, coach.

20

Over 10 different

therapists on their niches.

21

You're gonna hear them bring questions

about what it is that they're struggling

22

with, what it is about the individual

work that they do, and I give them

23

guidance, support, ideas about how

best to niche themselves and ultimately

24

infuse that into their marketing.

25

You're gonna hear some of those stuck

points related to niching that you

26

yourself may identify with, and some

really cool light bulb moments as people.

27

Experience the aha of, I've

never thought about it that way,

28

or I've never said it that way.

29

That can lead to so much clarity

in the rest of their marketing.

30

At the end of the day, there's

a reason clients choose you.

31

There's a reason the clients choose the

clinicians you're gonna hear in this

32

replay, and it's such a joy getting

to workshop this with them and in real

33

time, see those breakthroughs happen.

34

This session is a wonderful

taste of what happens in

35

Confident Copy every single week.

36

Niche guidance is a huge

part of this program.

37

We consider your niche, your North

Star, and one of the best parts of

38

my work is helping clinicians who

have for so long felt limited by the

39

idea of niching to become liberated

using the framework that we provide.

40

And to also break through those

stuck points using our process, our

41

coaching, to create a message they

feel really, really excited about.

42

And one they know and they feel confident

is solid ground to build upon as they

43

really start marketing that niche.

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So if this is something, as you're

listening, you're like, this is

45

the type of guidance that I'm

needing, please know, confident

46

copy doors are opening next week.

47

They're opening early to our wait

list on Tuesday the 20th, and

48

publicly on Thursday the 22nd.

49

You can join the wait list.

50

Head over to walker

strategy code.com/waitlist.

51

If you're wondering what Confident

Copy is all about, head to

52

walker strategy code.com/cc.

53

But this is the final chance

until later this year to enroll in

54

Confident Copy with live support.

55

So if you're hearing this and you said,

I want this exact type of experience, I

56

want Anna and the Confident Copy teams.

57

Guidance on my niche now is

going to be the time to join.

58

Whatever you do.

59

I hope you enjoy this session.

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You find some good nuggets and takeaways

and maybe there's something you can learn

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about your own niche as you tune in.

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Alright, enough for me.

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Let's get into it.

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Hey everyone.

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Come on in.

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I'm so happy you're here.

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Hello.

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Good to see all of you expecting,

some more folks to join us as well.

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Feel free to join us on video.

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If you're not able to, that's okay too.

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The, the main thing is that you're here..

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there's a ton of interest in this

live event, which I'm thrilled about.

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Niching is the thing that if I had

all more hours in the day, we would

74

just sit around and do all the time.

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I absolutely love to coach on niching.

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I love watching the light bulb

moments that happen when you

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finally kind of break through

whatever has been holding you back.

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So whether you're here right now and you

don't know what your niche is or you're

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pivoting or you feel kind of scared

about the idea of a niche, whatever

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that is it's a great place to be.

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So here's what we're gonna do.

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Like I said, welcome to join

us on video if you'd like.

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This is gonna be hot seat style coaching.

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So that means I just wanna get to

as many of you as I possibly can.

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And so we're gonna keep our discussions

to a, a limited period per person so

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that even if things keep going, we

can find another way to chat there.

87

We can get to as many people as possible.

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So my ask for you is that as we get into

the coaching, you take what, what health

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you want around your niche, and you

boil it down into some kind of question.

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One question, not the only question.

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I'm gonna ask you follow-up questions.

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I we're, I'm gonna get some context, but

try and take everything you're wanting

93

to know about your niche and boil it

down into at least one question to start.

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So maybe take a minute to

write it down if you need to.

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So start with that question.

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If you've got a question and you

know you're ready to rock someone,

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hit raise hand and get us started.

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All right, Stacy, get us started.

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Nice to see you.

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Speaker 2: Thanks for having us.

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I'm so excited to be here.

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Yeah,

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Speaker: yeah, me too.

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What's your question, Stacy?

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Speaker 2: Okay, my question,

sorry, I'm gonna lower my hand.

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My question is, how do I best package

my niche for the purposes of having

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other providers refer patients to me?

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Speaker: Okay.

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Great.

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Tell me about the different

types of clients that you are

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usually seeing in your practice.

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Speaker 2: Um, so I'm a psychiatrist.

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Okay.

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Which I think makes it a little different

because people have an idea of what

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a psychiatrist is gonna do for them.

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Speaker: Sure.

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Speaker 2: Um, so my practice is primarily

focused on three groups of individuals.

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Um, I'm an integrative

psychiatrist, so I don't focus on

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medication as the primary answer.

120

Um, okay.

121

It's rather part of the answer for

many people, but not for everyone.

122

Um, and I am also trained as a

psychodynamic therapist, so a big part of

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my practice whether or not they're seeing

me for therapy is therapeutic prescribing.

124

Um, and I focus on high

functioning professionals who feel

125

complex, burned out and stuck.

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Speaker: Okay.

127

Um, how often are you doing med

management or kind of traditional

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psychiatric support in addition to

therapeutic or more holistic mental

129

Speaker 2: health?

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I would say, I would say 90 to 80

to 90% of the people who come to

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see me think that they want meds.

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Not everybody ends up actually

needing meds prescribed.

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Um, but that's like the entry

point for 80 to 90% of people.

134

A handful of people that I see came to me

just because, uh, physicians primarily.

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So I, I, I'm trying to niche

to physicians in general.

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Okay.

137

So that's your, your ideal point

is therapy with me because I

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understand their lived experience.

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Speaker: Interesting.

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Speaker 2: Okay.

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As another physician like that, you know.

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The, the culture of medicine

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Speaker: part.

144

Yeah.

145

Which makes sense.

146

Uh, to sit down with someone who gets you.

147

So what is your ideal, if you

consider your ideal caseload mm-hmm.

148

Uh, what's the breakdown between that

high functioning, um, anxious professional

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or whatever that might be coming in

thinking they need kind of traditional

150

psychiatric or med management care mm-hmm.

151

Versus therapy for

physicians or other folks?

152

Speaker 2: Yeah.

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I would say 50 50 med management

is easier to be honest with you.

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Speaker: Yeah.

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Speaker 2: Yeah.

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Um, so like 50 50, um Okay.

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Would be the ideal split

for, for my energy.

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Speaker: Okay.

159

Um, why might someone choose

you as their psychiatrist or or

160

therapist and not someone else?

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Speaker 2: Because I write on yourself

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Speaker: a little.

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Speaker 2: Yeah.

164

No, I spend a lot of time with people.

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Um, I think that's the biggest piece is

that I have kind of a concierge model.

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If you need to see me once a week,

you can see me once a week, even

167

if it's just because you're nervous

about a baby dose of Prozac.

168

Mm-hmm.

169

And that, I think, goes a really long way.

170

Mm-hmm.

171

Um, and I wanna know everything

about people, not, it's not

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just fitting into the box of 15

minutes, you know, to understand.

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Speaker: Right.

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And here's a script.

175

Speaker 2: Yeah.

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So I think that's the biggest part, is

the, is the time and genuine connection

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that I like build with people.

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Speaker: Mm-hmm.

179

Absolutely.

180

Okay.

181

So when we think about niches, um,

when I think about niches and sort

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of the model that I've developed

and seen work, there's kind of four

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buckets in which you can fall into.

184

So one is, um, nicheing into

a, a particular type of person.

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Speaker 3: Mm-hmm.

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Speaker: Which you've got a

little bit of flavor of that.

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You've got potentially physicians.

188

I would, I would call that,

excuse me, a micro niche for you.

189

Yeah.

190

Yeah.

191

It might not be your entire

niche, but certainly a micro

192

niche you could be tapping into.

193

Um, then you have those kind

of high function complex.

194

Hmm.

195

Professionals, then you can niche

into a particular type of problem.

196

So a presenting issue.

197

Mm-hmm.

198

If all you treated was, uh, perinatal

depression, for instance Yeah.

199

You could niche your entire

practice around that.

200

Yeah.

201

Speaker: That I don't think

is the right fit for you.

202

Then we have niching into a

particular type of outcome.

203

Something that people, when you

consider all the different types of

204

clients that you love to serve, they're

all headed in the same direction.

205

Speaker 3: Mm-hmm.

206

Speaker: Um, and I think that

probably is true for you.

207

Most therapists can find some sort

of similar outcome in their clients.

208

Yeah.

209

But for you, to me, your niche is

really gonna shine in the fourth

210

category, which is your approach.

211

Speaker 5: Okay.

212

Speaker: It's not just what you

do, but it is how you do it that

213

is going to lead me to choose you.

214

So not only am I coming to you

and won't necessarily be pushed

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meds, which is valuable, right?

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Because you have the integrative approach,

but also 'cause you're gonna take time.

217

This isn't a, I can, I legitimately have

timed my ob GYN before she's been in the

218

room with me for less than 60 seconds.

219

Yeah.

220

For an entire visit.

221

That's not you.

222

Right.

223

That's not what Stacy's doing.

224

Correct.

225

So this is about the experience and

the approach that I get from you.

226

Mm-hmm.

227

Um, so I would lean heavily

into that part of how you work.

228

Stacy, I'd be leaning into

the integrative concierge.

229

Um, I think we've actually written copy

for a, a med management, uh, provider.

230

I think she was a np.

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Speaker 2: You did.

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Speaker: You did.

233

Um.

234

There's a psychiatrist.

235

I've got a couple, but I'm thinking

of a, I'm thinking of a headline we

236

wrote that I think of that was like,

psych psychiatric care that cares.

237

Like that's kind of what you do.

238

You actually give a, you know what, right?

239

Yeah, yeah.

240

That is the niche that I would

lean into most heavily with you.

241

Okay.

242

Because it is going to automatically

distinguish you from the stereotype I

243

likely have in my mind about providers.

244

And when someone is referring

to you, that gives them a very

245

easy way to essentially sell you.

246

Because when someone is referring

to you as a networking resource,

247

they're, they're having to put

language to the work that you do.

248

It makes you very easy to talk about.

249

Speaker 2: Okay.

250

That's, how

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Speaker: does that feel?

252

Speaker 2: No, that feels good.

253

I appreciate that.

254

Okay.

255

Because I, I, I used your templates

and everything to make mm-hmm.

256

Remake my website, and I

feel very good about that.

257

That, yeah.

258

Speaker: Yeah.

259

Speaker 2: But my challenge is

how do I, I think it resonates

260

with my potential patients.

261

Mm-hmm.

262

But how do I get them to that website?

263

From my colleagues and things

in the area who are just like,

264

oh, you're a psychiatrist.

265

Like you can take care of people, but

wait, you don't take insurance, nevermind.

266

Mm-hmm.

267

And I need to have a way

for people to understand why

268

Speaker: Exactly.

269

Exactly.

270

A patient of theirs

271

Speaker 2: would wanna come see me.

272

Speaker: Yes.

273

And I think what you're hitting

on something really critical for

274

everyone listening right now mm-hmm.

275

To think about that your niche is

partially in service of your clients.

276

It is hugely in service to your networking

because you will only reser receive

277

referrals through networking if you

are easy to talk to and you act, talk

278

about and you actually come to mind.

279

And so how can we be making you

memorable and easy to talk about?

280

And I think leaning into this piece

is like, if you want someone who

281

actually listens to you, go see Stacy.

282

If you want someone who's just gonna write

you a script, here's this other person

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I automatically have a decision to make

and the right person is gonna choose you.

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Speaker 2: Okay.

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Yeah.

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Thank you.

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Speaker: That's amazing.

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You're so welcome.

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Absolutely.

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Speaker 2: Awesome.

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Speaker: Absolutely.

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Yeah.

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My pleasure.

294

Genevieve.

295

Take it from there.

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Speaker 6: Hello, how are you?

297

Speaker: Hi.

298

It's nice to meet you.

299

I'm good.

300

Yeah,

301

Speaker 6: it's nice to meet you.

302

Happy New Year.

303

Happy New Year.

304

I don't know if this is too

on the nose, but I wanted to

305

know if my niche is a good one.

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I have a niche statement.

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Okay.

308

Speaker: Alright.

309

Speaker 6: Kick us with it.

310

So it's compassionate identity affirming

sex therapy for adults, navigating

311

life, transitions that reshape identity,

authenticity, sexuality, and intimacy.

312

Speaker: What are some of

those life transitions usually?

313

Speaker 6: Right.

314

So they're all the life transitions that

impact sexuality or a sense of self.

315

Speaker: Mm-hmm.

316

Speaker 6: Pregnancy, postpartum,

divorce, menopause, all very

317

empty, nest, productive, empty nest

318

Speaker: those.

319

Yeah.

320

Speaker 6: Yes.

321

Speaker: Mm-hmm.

322

Okay.

323

Speaker 6: And I think that's what's

difficult about sex therapy 'cause they

324

really don't wanna talk about kink fo

some of the other concepts out there.

325

Mm-hmm.

326

That are more pleasure focused.

327

Speaker: Mm-hmm.

328

Speaker 6: I'm much more identity

and philosophically focused.

329

But that's very academic.

330

Speaker: Mm-hmm.

331

Speaker 6: And that's my struggle.

332

Speaker: Okay.

333

Um, one note, if you guys want coaching,

feel free to put your hand up and I'll

334

just call you, call on you in order.

335

Um,

336

compassionate identity

focused sex therapy.

337

Compassionate is nice.

338

Um, sex therapy is no

doubt your differentiator.

339

Mm-hmm.

340

Um, you know, if I'm, if that,

that's the beautiful thing.

341

Honestly, I love working with sex

therapists 'cause I'm like, we can

342

market the heck out of you so easily.

343

Um, the identity focused piece, I, I hear

from you and I can understand implicitly

344

the value of identity focused work.

345

Are your clients coming to you saying, I'm

looking to do some identity focused work,

346

or I I'm really looking for someone that's

gonna work in an identity focused way.

347

Like do they use that language?

348

Speaker 6: Yes and no.

349

Like I have done some beta testing with

my current clients that I've confirmed.

350

Mm-hmm.

351

Oh, you know, I'm rebranding Slack.

352

I am using, um, updating my PT.

353

Profile.

354

Mm-hmm.

355

Does this resonate?

356

And when I ask them is,

does the following resonate?

357

Did you come to me because

your life was in flux.

358

You were going through

a major life transition.

359

There's something about your

sexuality, your identity, your sense

360

of self that seemed confusing to you.

361

Speaker: Yeah.

362

Speaker 6: And they've also, yes.

363

And every single one of them have in

common, basically the same age bracket.

364

Although I have quite a few older

adults, but they're not my primary.

365

Mm-hmm.

366

And it's a lot of L-G-B-T-Q,

menopause, pregnancy, infertility,

367

miscarriage, difficulty with

partners because a partner decided

368

they no longer wanna have children.

369

They still wanna have

children of that nature.

370

Speaker: Okay.

371

So I totally agree.

372

And I mean, yeah, you've got, like

you said, you did the market research,

373

you know, your clients are doing,

but I dunno if they're saying that

374

Speaker 6: language to your,

375

Speaker: that work.

376

Right.

377

So I think that's where it's, it's more

of just a rework of your statement.

378

So rather than leading with

compassionate, identity focused sex

379

therapy, 'cause I'm kind of like.

380

Do I know what that means?

381

Mm-hmm.

382

It like raises some questions.

383

I think what you do compassionate, you

can decide whether or not you keep a

384

descriptor, you do sex therapy for people,

um, you know, at, at a crossroads in their

385

life or experiencing a change that has

caused them to question their identity

386

and their, you know, I don't know, we

wanna say sexuality 'cause that could,

387

you know, lean in a couple different ways.

388

But I think you are, we were just talking

about the four types of niches, right?

389

So there's person,

problem, outcome, approach.

390

You are approach in that you are

sex therapy for people in trans

391

in, in a state of transition.

392

Yeah.

393

So I would, I would lean away

from, uh, calling yourself identity

394

focused and instead speaking

to where they find themselves.

395

Because that, to me sounds like

the crux of, of what's leading

396

them to decide to seek out therapy.

397

Yes.

398

And therefore you're meeting

them at that, at that very, very,

399

um, deeply felt point of need.

400

Speaker 6: Yes.

401

Speaker: Does that make sense?

402

Speaker 6: Very helpful.

403

I think that is, and I imagine my

colleagues on the call in general.

404

Find themselves in this sticky point

where we, how many times does somebody

405

comment into presenting problem?

406

And it's like, that's totally

unrelated to the real problem.

407

Totally.

408

So it's like we totally, we have

to like reverse engineer what

409

they are thinking they need.

410

Speaker: Yep.

411

Speaker 6: Well then we're

also translating, oh yeah.

412

You think you're anxious

about your mother-in-law.

413

That's not really the problem.

414

Speaker: Yep.

415

Speaker 6: But that's

what brought you to me.

416

Yep.

417

And I think sex therapy, that is the, the

418

Speaker: mystery of marketing.

419

Speaker 6: It's particularly sex therapy.

420

Difficult.

421

'cause it's very academic

and it's a content expertise.

422

It's not a modality.

423

Speaker: Right.

424

Speaker 6: And so that could be

just as general as general therapy.

425

Mm-hmm.

426

And that's what I find to be

a little challenging because

427

sex therapy is so broad.

428

It's like, I thought that

was a good differentiator.

429

In many ways it is.

430

Mm-hmm.

431

But it's not nearly as

narrow as I thought.

432

Speaker: Exactly.

433

And so I think further narrowing it

into this person who has, has faced

434

something that is now causing them

to, to experience this tension,

435

that's where you'll really shine.

436

Speaker 6: Yes.

437

Speaker: Thank you.

438

Yeah.

439

Awesome.

440

You're welcome.

441

Thanks Genevieve.

442

Brooke, you're up next.

443

Speaker 7: Hi everyone.

444

Thank you Anna, for

445

Speaker: Hello.

446

Speaker 7: Um, I have a similar

question kind of mix of Stacy's

447

and Genevieve's, so I have an Okay.

448

Um, and I'm curious around marketing

for it if it's trash or not trash.

449

Speaker: Sounds good.

450

Hit us with it.

451

Speaker 7: So I'm an anxiety and trauma

therapist that helps adults overcome

452

the guilt of a over responsibility loop

that's often paired with numbness or

453

exhaustion or both, um, to help 'em

come back to themselves and live more

454

with choice, connection, and ease.

455

Okay.

456

Speaker: Did you say

over responsibility loop?

457

Speaker 7: Yeah.

458

Speaker: Okay.

459

Um, tell me what that

looks like in day to day.

460

Speaker 7: So it's a lot of

over-functioning in their relationships,

461

so whether that's work, family, um, yeah.

462

Friendships, whatnot.

463

Mm-hmm.

464

Mm-hmm.

465

A lot of my clients have complex

PTSD, so a lot of attachment wounds.

466

Speaker: Yep.

467

Speaker 7: Very burnt out professionals.

468

Mm-hmm.

469

Or nonprofessional.

470

Mm-hmm.

471

So, mm-hmm.

472

Speaker: Okay.

473

Um, Genevieve was just hitting on

a concept that is just so, I mean

474

all of you, I saw you guys nodding.

475

Um, I, I refer to it to point A and point

Z where your client has complex trauma,

476

but she thinks she's just anxious or has,

you know, relationship issues or whatever.

477

So, Brooke, when your clients come

to you, what do they think is wrong?

478

Speaker 7: They think that they

have an issue with perfectionism.

479

Speaker: Okay.

480

Speaker 7: And that they're super

stressed out and they don't understand

481

why they can't just get through it.

482

Speaker: Okay.

483

Okay.

484

That's insightful.

485

And similar to the question I asked

Stacy, why might someone choose you

486

as their therapist and not someone

else who maybe also works with

487

anxiety or perfectionism or something?

488

Speaker 7: Mm-hmm.

489

I take a very relational, um,

pattern, approach as I like to say it.

490

Mm-hmm.

491

So I like to use a lot of

humor, um, but also look at it

492

from a timeline perspective.

493

Um, so it's very, a lot slower.

494

I get into it, a lot of details.

495

Speaker 6: Mm-hmm.

496

Speaker 7: I care a lot more than I, I

think a lot of, uh, other people have.

497

Me.

498

So that's, I'm still trying to figure

out my, like edge, I would say.

499

Speaker: Mm-hmm.

500

Mm-hmm.

501

Speaker 7: But so far that's the

feedback I've gotten thus far.

502

Speaker: Okay.

503

Okay.

504

Okay.

505

One more question.

506

Who's not a good fit to work with you?

507

Speaker 7: Mm, that's a great question.

508

I think people that want strictly CBT.

509

Uh, so people that are just trying

to change the mindset mm-hmm.

510

Doing a lot of deeper work.

511

Okay.

512

Speaker: Okay.

513

So there's a level of, um, like

self-awareness or motivation for,

514

to like in, in your client, whether

or not, again, they know that they

515

have complex trauma, like there's a

curiosity about like, what's going

516

on under, under the surface here.

517

Speaker 7: Mm-hmm.

518

Mm-hmm.

519

Speaker: Yeah.

520

Okay.

521

So I think, I think what you, what you

shared with us is, is, uh, is strong.

522

I think the, the over responsibility

loop, was that the language again?

523

Speaker 7: Yeah.

524

Speaker: I wonder if that's language

your clients would a hundred

525

percent be like, yep, that's me.

526

I'm, I, I'm in that loop, so I

might revisit the language there.

527

If the first thing you said was

perfectionism, like that came right to

528

your head, um, that maybe you specialize

in therapy for people who want to get

529

to the root of their perfectionism and

their anxiety in order to live X, Y, Z.

530

So maybe more.

531

I, I, I, I brought in that getting

to the root piece because that

532

does hint at the depth, right?

533

This isn't just like band-aid solution,

you know, CBT skill, but instead

534

the kind of that deeper work, but

then lands on that perfectionism,

535

that anxiety, whatever, you know,

other words might, might be more

536

immediately relevant to your clients.

537

So, like I said, I think your first,

your first draft there was good.

538

I wonder if we can make it more

client friendly and emphasize a

539

little bit more your approach there.

540

Speaker 7: Yeah.

541

Speaker: How does that feel?

542

Speaker 7: That feels great.

543

I appreciate

544

Speaker: you.

545

Okay, awesome.

546

You're so welcome.

547

Absolutely.

548

My pleasure.

549

Hey Jesse, nice to meet you.

550

Speaker 4: Hey there.

551

It's so interesting I'm going after Brooke

because we have like almost word for

552

word some of the same clients in each,

553

Speaker: Hey, look at that.

554

Isn't that fun?

555

Yeah.

556

Speaker 4: So I kind have my North

star and my current niche statement

557

that is, uh, it needs some development.

558

I'm switching over to primarily

private pay and trying to hold myself

559

really accountable to actually do the

thing instead of overthink the thing.

560

So my North Star right now is specializing

in long-term therapy for high functioning

561

women, 24 to 45, whose anxiety and burnout

are rooted in emotional responsibility

562

from their past ready to stop.

563

Wow.

564

Speaker: You're not kidding.

565

You and Brooke do have a lot of overlap.

566

Speaker 4: Oh yeah.

567

So that's my north start.

568

My niche statement is I help high

functioning women, 24 to 45, who grew

569

up taking care of others and are now

struggling with anxiety, burnout,

570

or constant sense of pressure.

571

Let's, let's, let's get that better.

572

Speaker: Hey, I mean, I

know who you're talking to.

573

Like there's, there's no doubt about it.

574

What question do you have for me

about improving or changing it?

575

Speaker 4: Uh, you know, some of

this I think is my own overthinking,

576

and that's actually one of the ways

that I tend to sell myself to my

577

clients is like, not only am I gonna

help you out of this, I get this.

578

I'm not gonna throw at you like you did.

579

You need to make a schedule and I

wanna move, I wanna actually make a

580

movement instead of getting stuck.

581

So if there is something in my marketing

statement, 'cause I'm targeting

582

my SEO, I am targeting this, but I

wanna make sure that I'm not getting

583

stuck in how I would conceptualize

this problem and be client focused.

584

Speaker: Yeah, yeah.

585

Absolutely.

586

One thing that stands out to me, anytime

I see words like high functioning, even

587

overachieving, my first question is, does

your client know that about themselves?

588

Mm-hmm.

589

Many high functioning people just

think everyone else is that way.

590

Some people know it, some people recognize

over functioning and high functioning.

591

A lot of people are like,

wait, not everyone does this.

592

So what about your, your clients?

593

Does she know that she's.

594

High functioning, over functioning.

595

Speaker 4: She knows she's stressed out.

596

She knows that she is always

relied on and she is tired and

597

she is tired of being tired.

598

She knows that she's doing too much.

599

Yeah.

600

And she wants to stop, but

she can't because the anxiety

601

and the guilt get in the way.

602

Speaker: Yeah.

603

You have so much insight.

604

I can as you, the confidence with which

you are answering these questions tells

605

me you know exactly who you're talking to.

606

Um, right now we're just playing

a little bit of wordsmithing.

607

Speaker 4: Um,

608

Speaker: the other piece around, um,

that grew up taking care of others,

609

is that the language you used?

610

Speaker 4: Mm-hmm.

611

Again, does

612

Speaker: she know that about herself?

613

Speaker 4: She doesn't.

614

Sometimes she does.

615

She's like, they loved me.

616

It wasn't that bad.

617

Speaker: Yeah.

618

Yeah.

619

That's another thing.

620

I actually just got off a kickoff

call, uh, earlier today with a

621

clinician who specialize in the eldest

daughters, you know, parentified,

622

millennial women, that kind of thing.

623

So we talked quite a bit

about this, and there's a job.

624

There's, there's the job of your

niche statement, what we're talking

625

about here, and then there's

the job of your marketing, of

626

the rest of your copy, right?

627

And your niche statement

just, it can't do it all.

628

We cannot pack the nuance and the depth

of the work that you do over months

629

or years into a single statement.

630

It's just, it's just not possible.

631

And so that's why a lot of the questions

you're hearing me ask today are,

632

do your clients use that language?

633

Do they know that about themselves?

634

If they don't know it yet, if it

takes a little bit of pointing

635

out or exploration to get there,

then that's the job of your copy.

636

And so I would take out probably

that piece of grew up taking,

637

you know, taking care of others.

638

And that's a absolutely a, a concept

I would use in your marketing and in

639

your website copy and things like that.

640

But at the end of the day, she's here,

she doesn't know if maybe she knows her.

641

Her childhood wasn't great.

642

Maybe she thinks it was amazing

and you're gonna rock her world

643

when she learns it wasn't.

644

But I think we need to be

meeting your client a little

645

bit more at her point of need.

646

So you specialize in working

with busy, maybe women, maybe not

647

high functioning, because again,

she might not use that language.

648

Busy women who are tired and

realizing they're caught in a cycle

649

of self-doubt and second guessing

and their relationships in life are

650

starting to show the effects of it.

651

Something like that.

652

So I think, like I said, you know,

your client, I think this is just

653

about making sure this statement is

where she would find herself today.

654

Does that make sense?

655

Speaker 4: So if I, yeah.

656

If I kind of read that back, you're

tired of doing things for everyone

657

else, you're ready to not be so

stressed out with self-doubt,

658

second guessing and perfectionism.

659

Like, does that

660

Speaker: speak

661

Speaker 4: to that client better?

662

Speaker: Yep.

663

That feels way more client friendly and,

and again, at that kind of point, a versus

664

point Z thing, that's point A for sure.

665

Speaker 4: Perfect.

666

Thank you so

667

Speaker: much.

668

Mm-hmm.

669

Speaker 4: That's really

670

Speaker: helpful.

671

Absolutely.

672

Thank you Jesse.

673

Really, really wonderful.

674

Danielle, hello?

675

What's your question?

676

Speaker 8: Hi, I am pivoting,

um, my niche and hey.

677

Was doing adult healing from

narcissistic relationships.

678

I found that that was attracting

clients, um, who were mostly

679

wanting psychoeducation around

narcissism, more wanting talk therapy.

680

But I have become an IFS and an

EMDR provider in the last year,

681

and I am wanting to do more of the

somatic trauma deeper healing work.

682

Okay.

683

Um, so what I've, I'm pivoting to,

hopefully this is where I'm needing

684

the coaching, is, um, I specialize

in helping empathetic, high achieving

685

women who feel stuck in shame,

people pleasing, emotionally immature

686

relationships and cycles of trauma.

687

Okay.

688

And I'm wondering, basically,

if I'm trying to get more

689

people who want IFS and EMDR.

690

Speaker: Mm-hmm.

691

Mm-hmm.

692

Okay.

693

IFS and EMDR are the two modalities that

we're, I, I am seeing, and I think we're

694

all seeing kind of come more and more

into the lay person's awareness, right?

695

Miley Cyrus did EMDR, and all

of a sudden everyone's knocking

696

on EMDR therapist doors, right?

697

Um, IFSI think is, is increasing in many

ways in that way, in that regard too.

698

So, um, first question, Danielle,

and I know you're pivoting, so your

699

an your answer might be not yet.

700

Is your hope that people come to you

seeking EMVR or IFS explicitly Yes.

701

Asking for that modality?

702

Speaker 8: Yes.

703

Speaker: Okay.

704

Okay.

705

Um, that's helpful to

know because that can.

706

I don't always recommend, and none

of the niche statements we've talked

707

about here today, um, emphasized

approach or emphasized modality.

708

Um, so I don't always recommend including

your modality in your niche statement.

709

However, if, uh, you have one or two

primary ones and or you want to or already

710

get inquiries asking for that explicitly,

that can be good criteria to, like, I,

711

I do EMDR and IFS for X, y, Z, right?

712

Because the, the statement that

you just shared is, is strong.

713

I know who we're talking to, right?

714

There's that, there's

definitely a market for that.

715

But it's, it isn't necessarily

hinting at how you do the work.

716

And it sounds like how you do the

work is really what you want to be

717

changing as you make this pivot.

718

Is that accurate?

719

Speaker 8: That's so accurate, yes.

720

Speaker: Yeah.

721

So, um.

722

Whether or not, it's like all

I do is IFS and EMDR or it's,

723

it's a little bit softer.

724

You could say something like, I

specialize in depth therapy including

725

EMDR and IFS for women who x, y, Z.

726

So I, I do think that here it sounds

like Danielle, it would be a good idea to

727

lean more heavily into your approach as

part of your niche and your modalities.

728

Um, especially as we're seeing and DR

and IFS increase in, in popularity, um,

729

people are actually seeking that out.

730

So we know there's a market for it.

731

You're not just throwing yourself

out into the ether and hoping

732

someone knows what those are.

733

Speaker 9: Perfect.

734

Speaker: Okay.

735

Is that helpful?

736

Speaker 8: Yeah, thank you.

737

I'll

738

Speaker 9: just

739

Speaker: add that.

740

Awesome.

741

Speaker 9: Thanks.

742

Speaker: Yeah.

743

Perfect.

744

You're very welcome.

745

Yeah, my pleasure.

746

Marisol.

747

Hello.

748

Speaker 9: Hi, how are you?

749

Speaker: Good, how are you?

750

Speaker 9: Good, thank you.

751

So I do have a statement and I just, I

guess, feel like I need some clarity of

752

just maybe feedback, just some feedback.

753

So I specialize in helping professional

women who are carrying the weight of

754

grief, loss, and emotional overwhelm.

755

Together we'll work to the, uh, together

we'll work, uh, to process what feels

756

heavy, move through intense emotions

and rediscover hope for the future.

757

Speaker: Okay.

758

This is, uh, really strong.

759

Again, um, try and try and couch the

feedback that you want into a question.

760

Where, where might, where does it feel

like there might be a weak point or,

761

or, um, a, you know, a lackluster area

of what you've just shared with us

762

Speaker 9: as, as far as what?

763

In my niche?

764

Speaker: Yeah, just ask me a question

to sort of guide the, the, the feedback.

765

Where does your mind go when it comes to

what might need to be strengthened here?

766

Speaker 9: Um,

767

again, maybe, uh, in the sense of.

768

Do they quite understand what

I am trying to capture, because

769

I had a lot of trauma heavy.

770

Mm-hmm.

771

And now I've, I'm really more

grief, but I've incorporated both.

772

Right.

773

Obviously there can, there

can be a tie to both.

774

Yeah.

775

Speaker 6: I'm

776

Speaker 9: also really just trying to

make sure I'm capturing more grief.

777

I'm doing longer session,

the 90 minute to two hour.

778

Okay.

779

Uh, a lot more intensive therapy.

780

I do wanna do work with women, so,

781

Speaker: yeah.

782

Okay.

783

I

784

Speaker 9: know if this is tailored or

I didn't know if it's still too broad.

785

Speaker: Yeah.

786

Yeah.

787

Okay.

788

That's helpful context.

789

Um, I, I definitely got

the grief emphasis here.

790

Um, so the fact that that's something

that you're wanting to focus on,

791

I'm very much hearing and you

know, trauma is one of those things

792

that's, it's kinda always there.

793

Um, right.

794

There's, there's trauma

as a result of the grief.

795

You mentioned the emotional overwhelm,

which can sort of catch those who may or

796

may not identify with grief in particular.

797

Um.

798

So, so that part I'm, I'm very

much getting, um, the professional

799

women is, um, descriptive.

800

Um, anytime you're gonna be

speaking to someone's, um, you

801

know, job or career status in

your niche, that's, that's great.

802

'cause, uh, you might really

enjoy, you know, Stacey Life's

803

positions, for instance.

804

Um, that's akay to do.

805

The one, um, sort of criteria I

recommend, uh, just sitting on there

806

is whether or not that identity is

influencing why they're in therapy

807

or why they're choosing you.

808

So you might like professional women

because they're usually high functioning

809

or they have the resources to pay your

fee, that's okay, but it might not be.

810

Her identity as a professional

that makes her a good fit for you?

811

If on the flip side, she's a professional

woman and she also leads a business and

812

because she's grieving the loss of her

husband, she can't function, you know,

813

the work in is informed by her work.

814

Um, you know, the, her career is

coming into the, the therapy room.

815

Then I think emphasizing that is wise.

816

Um, so what, what about

professional women in particular

817

do you appreciate or, or enjoy?

818

Speaker 9: Well, just like you

mentioned, more of the higher

819

functioning and these were, were the

people that would definitely, uh, you

820

know, pay the higher, the higher fee.

821

Um

822

Speaker: mm-hmm.

823

Speaker 9: Of course busy.

824

I put busy because, uh, I, I try

to make it a little bit more like,

825

um, sometimes I do intensives, but

sometimes I do just longer sessions

826

Speaker: mm-hmm.

827

Speaker 9: Where they're extended

for, uh, a longer period of time.

828

Speaker: Mm-hmm.

829

Speaker 9: Out may be weekly

or biweekly, so they may be

830

Speaker: Yeah.

831

Not

832

Speaker 9: with me for, for years on end.

833

Speaker: Yeah.

834

Yeah.

835

Speaker 9: So that's

836

Speaker: absolutely.

837

Speaker 9: Pinpoint that.

838

Speaker: Absolutely.

839

Marisol, I'll, I'll say I think

that what you've shared with us

840

is really quite strong as is.

841

Um, again, like we were talking

about, your niche can only do so much.

842

Um, and I do whether or not you do it

in the niche statement formally or not.

843

'cause really what is a niche

statement, you know, we can all

844

get all existential about that.

845

It does sound like your model with

extended sessions and things like that

846

is also a key part of how you work.

847

Um, now we have supported clinicians

who are exclusively intensivess.

848

That's all they do is, you know,

three plus hour, multi-day whatever.

849

And then we've also worked with

clinicians who do regular, weekly,

850

ongoing and then also have that option.

851

Um, so just something

to continue to sit with.

852

But honestly, I think what you've

shared with us is quite strong.

853

I know who you're talking to, um, and,

and it feels quite client friendly to me.

854

Speaker 9: Okay, perfect.

855

And will this be recorded so that

we can go back and review your

856

Speaker: feedback?

857

It will be recorded, yes.

858

It was supposed to be streaming

into our Facebook group, and it's

859

not, it will be, uh, posted onto

the marketing therapy podcast.

860

Um, and I will, um, it's also

uploading to the cloud, so

861

I'll be able to share a link.

862

Speaker 9: Great.

863

Thank you so much.

864

I appreciate your

865

Speaker: time.

866

You're welcome.

867

Yeah.

868

Nice to meet you, Kevin.

869

Hello.

870

Speaker 10: Hello.

871

Big fan of the podcast and my new website.

872

Nice to connect you.

873

Speaker: Awesome.

874

Yeah, nice to connect with you too.

875

Speaker 10: I'm looking at tips on

kind of how to shorten translate my

876

keywords into something that speaks

to providers, but I'm in Brooklyn,

877

very competitive environment.

878

I'm also thinking about, you know,

people sending out requests to

879

listservs or getting 30 mm-hmm 40

people responding to that same request.

880

I'm also thinking about like

networking cocktail hour.

881

We're standing there and I'm trying

to give them that niche sort of

882

quickly rather than I can go on.

883

As we're saying for long sentences.

884

So I've tried to squeeze it into,

I specialize in substance use and

885

relationship challenges for queer men.

886

Mm-hmm.

887

Um, there's a lot more to that,

but I'm trying to think of

888

Speaker: course,

889

Speaker 10: that, um, that

quickfire option almost.

890

Speaker: That's pretty good.

891

Quick fire.

892

If you ask me if I'm at a cocktail

party, I'm like, Kevin, what

893

do you do when you say that?

894

I'm like, say more.

895

I wanna, like, I wanna

keep chatting with you.

896

You know?

897

Um, so I, I think that's quite good.

898

Um, what, what stands out to you as

maybe what, what, what is that lacking?

899

Of course.

900

Like we talked about your niche can't do

everything, but when you say that, what

901

do you feel like you wanna say and also.

902

Or addition,

903

Speaker 10: if I could say everything.

904

I would say like the relationship trauma,

we, I'm trained psychodynamically,

905

we do a lot of deep insight work.

906

We work a lot of embodiment.

907

Um, I am a professor that I teach queer

theory and psychodynamic theory too.

908

So I bring that into the room

and I bring that into the space.

909

So I think there's some stuff that

makes me unique as a provider and I'm

910

trying to like sneak that into the short

niche statement to try to, whoever I'm

911

talking to almost, I hate to use the

word like sell, like I think I'm the

912

right person for you to think about here.

913

Sure.

914

I offer here.

915

Um, and I'm worried some of the

keywords I'm using now, they can maybe

916

think of 10 other therapists in the

space for sure, but also do that.

917

Speaker: Sure.

918

So a lot of what you just shared as far

as like your credentials and your approach

919

and that kind of thing, is that why a.

920

A queer man might choose you and not

another therapist or what, what would

921

lead him to say, huh, I wanna work with

Kevin instead of this, this other one who

922

says they specialize in a similar niche?

923

Speaker 10: The feedback I've

gotten is about humor in my

924

copy that I've worked on before.

925

Um, but they also named a

lot of the identity stuff.

926

Like, I saw that you were

another queer man in New York.

927

Uh, there's youth that they mentioned too.

928

They wanted to speak to

someone who might get it.

929

Um, and then people cite my teaching

stuff too, as they, um, we're

930

interested in someone who has experience

talking about these topics too.

931

Speaker: Mm-hmm.

932

Mm-hmm.

933

Okay.

934

Okay.

935

So I'm hearing from you.

936

Yeah.

937

Like someone who gets it, like there's,

there's shared or lived experience mm-hmm.

938

And there's a deep level of actual

expertise and specialization.

939

You don't just say, you do this,

you live it and you've studied it.

940

Right.

941

Right.

942

Um, so I think those are some, some

elements you can be bringing in here.

943

Now you're hitting on something

really, really important and

944

something I've been talking with some

clinicians on lately, which is who?

945

What we're talking about here with your

niche is designed to be your North star.

946

Something that informs the, all of your

marketing, but your niche is a little

947

bit of a chameleon because Kevin, if you

are talking to a fellow clinician, uh,

948

who also specializes in psychodynamic

theory, what you're gonna say to them

949

about your niche is a lot different

than what you're gonna say at your

950

friend's, you know, birthday party with

a bunch of people who aren't therapists.

951

And so try, and I, I, I say this because

I think your initial boilerplate is

952

actually incredibly strong, super

short, no doubt, but very, very strong.

953

You get to decide based on who

you're talking to, what else might

954

matter to this person, right?

955

What other thing might

actually differentiate me?

956

Because if you start telling the person

at your friend's birthday party that

957

you specialize in psychodynamic theory

and you do a lot of embodiment work,

958

his eyes might glaze over, right?

959

Um, whereas if you say that to, to someone

else, then that might be a better fit.

960

So, responding to Listservs is a

great example because you're up

961

against the 40 other responses

people are offering, right?

962

So take a minute while everyone else is

just firing off their website, URL, take

963

a minute to think, what am I hearing

from this person that I might be able

964

to highlight or speak to, or like,

what else could I be bringing in here?

965

So you're, I think, Kevin, you're a good

example of like, all right, I got, I

966

got my basic, and then I have all kind

of the, you know, the, the cherries on

967

top or the sprinkles, like which am I

choosing to sprinkle on top to really

968

resonate with who I'm talking to now?

969

So I don't think it's that your niche

has to be the same all you know,

970

all, all the time, but instead it can

morph based on who's gonna get the

971

most value out of what you're saying.

972

Does that make sense to you?

973

Speaker 10: Yeah.

974

Like adapted to the

audience or who, who went,

975

Speaker: right.

976

A hundred percent.

977

That's, that's what I was trying

to say is adapted to the audience.

978

That's exactly right, Kevin.

979

Yeah.

980

So honestly, I mean, you're right.

981

You're in a very competitive market,

no doubt about it in Brooklyn, but you

982

have a good understanding of your base,

and then it's like how do you customize

983

that based on who you're talking to?

984

I think you've got a lot

of things to pull from.

985

Speaker 10: Awesome.

986

Thank you so much.

987

Speaker: You're welcome.

988

You're welcome.

989

It's nice to meet you.

990

I don't wanna say her name wrong.

991

Vel.

992

Vel.

993

Come off mute and correct me

994

Speaker 11: Tiar.

995

That's perfect.

996

I knew it was me once you Oh

997

Speaker: yeah.

998

You're like, oh, that happens.

999

It's nice to meet you.

00:37:45,419 --> 00:37:46,169

What's your question?

00:37:46,169 --> 00:37:47,489

Speaker 11: It's so nice

to meet you as well.

00:37:47,489 --> 00:37:48,059

Thank you.

00:37:48,539 --> 00:37:52,619

Um, I feel like I got my niche,

um, and I just did the Psychology

00:37:52,619 --> 00:37:54,149

Today with your success pack.

00:37:54,209 --> 00:37:54,329

Great.

00:37:54,599 --> 00:37:56,729

But I wanna make sure it's solid.

00:37:57,119 --> 00:37:59,519

And then as I was listening to

you respond to everyone else,

00:37:59,729 --> 00:38:01,059

I'm thinking of how, you know.

00:38:01,904 --> 00:38:04,694

Making sure it's solid, not just

for clients through marketing, but

00:38:04,694 --> 00:38:08,654

also other therapists, because I've

been historically most successful in

00:38:08,654 --> 00:38:10,514

getting referrals like warm handoffs.

00:38:10,514 --> 00:38:10,574

Yeah.

00:38:10,904 --> 00:38:12,404

So that's kind of what I'm hoping for,

00:38:12,914 --> 00:38:13,364

Speaker: if that makes sense.

00:38:13,364 --> 00:38:13,394

Okay.

00:38:13,394 --> 00:38:13,604

Awesome.

00:38:13,604 --> 00:38:14,594

Share with us what you've got.

00:38:15,044 --> 00:38:18,344

Speaker 11: So what I have now is I

help high achieving millennial and Gen

00:38:18,344 --> 00:38:22,964

Z women who have done everything right,

yet feel constantly on edge, overwhelmed

00:38:23,234 --> 00:38:25,094

and unrecognizable to themselves.

00:38:25,454 --> 00:38:29,234

Um, and so helping them before

burnout costs them their job, their

00:38:29,234 --> 00:38:30,884

relationships, or their sense of self.

00:38:32,354 --> 00:38:33,944

Speaker: Ooh, I like that last part.

00:38:34,154 --> 00:38:37,484

Before it costs them, um, burnout.

00:38:37,634 --> 00:38:41,264

Does your, I your ideal client, almost

universally identify with that word?

00:38:42,344 --> 00:38:43,154

Speaker 11: Yeah.

00:38:43,214 --> 00:38:45,854

Because they're, they are the

eldest daughters That's mm-hmm.

00:38:46,154 --> 00:38:46,874

How I got here.

00:38:46,874 --> 00:38:48,224

They are the eldest daughters.

00:38:48,229 --> 00:38:48,349

Mm-hmm.

00:38:48,429 --> 00:38:50,684

Also, there's usually a

cultural aspect to Okay.

00:38:50,684 --> 00:38:51,254

Showing up.

00:38:51,254 --> 00:38:52,694

So you put yourself last.

00:38:53,024 --> 00:38:53,114

Mm-hmm.

00:38:53,354 --> 00:38:55,994

Um, so that's usually where they

end up, and then they give a call.

00:38:56,564 --> 00:38:56,894

Speaker: Okay.

00:38:56,894 --> 00:38:57,284

Awesome.

00:38:57,284 --> 00:38:59,084

Will you read that first part

of the statement to me again?

00:38:59,174 --> 00:38:59,654

Speaker 11: Sure.

00:38:59,654 --> 00:39:03,434

I help high achieving millennial and Gen

Z women who have done everything right.

00:39:04,364 --> 00:39:06,554

Speaker: Who've done everything

right, but still okay.

00:39:06,559 --> 00:39:06,689

Mm-hmm.

00:39:06,884 --> 00:39:11,894

Um, similar word around, I mean, my, my

ears always perk up around high achieving.

00:39:11,894 --> 00:39:15,314

Does your client say, if you said,

describe yourself, would high achieving

00:39:15,314 --> 00:39:16,604

be one of the first things she said?

00:39:17,744 --> 00:39:18,644

Speaker 11: I think so.

00:39:18,644 --> 00:39:22,784

Maybe not those words, but we went

to school, we did all the things.

00:39:22,874 --> 00:39:22,964

Mm-hmm.

00:39:22,994 --> 00:39:25,064

Like, that's who I'm thinking

of, that person who did all the

00:39:25,064 --> 00:39:26,474

things that was expected of them.

00:39:26,954 --> 00:39:27,284

Speaker: Right.

00:39:27,344 --> 00:39:27,584

Right.

00:39:27,704 --> 00:39:31,544

And I think you kind of, um, convey

that in that latter part, like, uh,

00:39:31,544 --> 00:39:34,304

so high achieving millennial and Gen

Z women who've done everything Right.

00:39:34,604 --> 00:39:34,634

Okay.

00:39:34,634 --> 00:39:36,824

You know, I think you could

just say probably millennial

00:39:36,824 --> 00:39:38,834

and Gen Z women, or, or busy.

00:39:38,894 --> 00:39:41,864

Again, bringing in maybe a more client

friendly term for that descriptor.

00:39:42,104 --> 00:39:42,254

Okay.

00:39:42,259 --> 00:39:45,494

'cause I think you're, you're

accomplishing that high standards

00:39:45,494 --> 00:39:49,514

for herself over achiever with

that kind of more client friendly

00:39:49,664 --> 00:39:51,434

descriptor later on in that statement.

00:39:51,584 --> 00:39:51,884

Speaker 11: Okay.

00:39:51,944 --> 00:39:53,474

Speaker: Um, and then what was after that?

00:39:54,149 --> 00:39:54,539

Speaker 11: Sure.

00:39:54,539 --> 00:39:55,859

So what was after that is?

00:39:55,859 --> 00:39:56,339

Um, yes.

00:39:56,804 --> 00:39:59,834

They've done everything right yet

feel constantly on edge, overwhelmed

00:39:59,834 --> 00:40:01,544

and unrecognizable to themselves.

00:40:01,904 --> 00:40:02,294

Speaker: Nice.

00:40:02,294 --> 00:40:04,604

And then, yeah, helping them

before burnout costs them.

00:40:04,609 --> 00:40:04,749

Mm-hmm.

00:40:04,874 --> 00:40:05,924

I quite like that.

00:40:05,924 --> 00:40:09,164

Um, you know, the first question I

asked you around burnout, that that

00:40:09,164 --> 00:40:11,594

is like, the crux of the statement

that you've shared is like helping

00:40:11,594 --> 00:40:12,944

them before burnout costs them.

00:40:12,944 --> 00:40:15,824

And so burnout has to be the thing

where she's like, that's what I, you're

00:40:15,824 --> 00:40:18,254

speaking to, this felt need right now.

00:40:18,374 --> 00:40:18,464

Mm-hmm.

00:40:18,709 --> 00:40:21,104

And I think as long as that is true

of your clients, that she would

00:40:21,104 --> 00:40:25,514

identify that way, I, I absolutely

know who you're speaking to for sure.

00:40:25,544 --> 00:40:25,874

Yeah.

00:40:25,934 --> 00:40:26,354

Speaker 11: Okay.

00:40:26,704 --> 00:40:27,604

Okay, perfect.

00:40:28,084 --> 00:40:29,494

So we got that off the list.

00:40:29,524 --> 00:40:29,794

Speaker: Yeah.

00:40:30,154 --> 00:40:30,724

Good job.

00:40:30,724 --> 00:40:31,174

Good job.

00:40:31,174 --> 00:40:31,679

That was excellent.

00:40:31,679 --> 00:40:31,769

Thank you.

00:40:31,864 --> 00:40:32,914

Thanks for sharing it with us.

00:40:33,214 --> 00:40:33,754

Speaker 11: Thank you.

00:40:33,754 --> 00:40:37,294

And so, do you think there's anything

I need to change if I'm going to a

00:40:37,294 --> 00:40:40,594

therapist event or something where

a therapist is like, Hey, I think

00:40:40,594 --> 00:40:42,214

you would be helpful for someone.

00:40:42,219 --> 00:40:42,279

Mm-hmm.

00:40:42,359 --> 00:40:42,369

Speaker: Mm-hmm.

00:40:42,754 --> 00:40:43,324

Speaker 11: You know,

00:40:43,384 --> 00:40:43,714

Speaker: yeah.

00:40:44,074 --> 00:40:46,594

So that's where I think kind of what

we were just talking about with Kevin,

00:40:46,594 --> 00:40:50,824

like we might adapt it a little bit for,

for more of like a clinical audience.

00:40:51,094 --> 00:40:51,154

Okay.

00:40:51,154 --> 00:40:51,964

That you might say.

00:40:51,964 --> 00:40:55,834

I, a lot of my clients are eldest

daughters who are super over functioning

00:40:55,834 --> 00:40:57,544

and, you know, struggling with burnout.

00:40:57,544 --> 00:40:57,574

Okay.

00:40:57,844 --> 00:41:01,534

So it's, I, I, you could almost

write a client facing and a clinician

00:41:01,534 --> 00:41:03,484

facing version of the same thing.

00:41:03,484 --> 00:41:03,514

Okay.

00:41:03,904 --> 00:41:06,394

Um, because you know, a clinician

is gonna be like, oh yeah, okay.

00:41:06,394 --> 00:41:08,434

I know exactly what you're, you

know what you're talking about.

00:41:08,434 --> 00:41:09,634

Whereas a client may not.

00:41:10,294 --> 00:41:10,684

Speaker 11: Okay.

00:41:10,924 --> 00:41:11,494

Perfect.

00:41:11,824 --> 00:41:11,914

Yeah.

00:41:11,914 --> 00:41:12,814

Thank you so much.

00:41:12,904 --> 00:41:13,414

Speaker: You're so welcome.

00:41:13,414 --> 00:41:14,104

It was nice to meet you.

00:41:14,344 --> 00:41:14,944

Speaker 11: Nice to meet you,

00:41:14,944 --> 00:41:15,424

Speaker: Allie.

00:41:15,424 --> 00:41:15,904

Hello.

00:41:15,904 --> 00:41:17,194

My fellow Nashvillian.

00:41:17,609 --> 00:41:18,809

Speaker 12: Hello.

00:41:19,139 --> 00:41:19,589

Hi.

00:41:19,589 --> 00:41:22,859

Um, thanks so much for your

time and this opportunity.

00:41:22,889 --> 00:41:23,159

Okay.

00:41:23,159 --> 00:41:27,239

So I started out years ago in

private practice with a niche

00:41:27,329 --> 00:41:31,619

of individual therapy for adults

navigating life transitions,

00:41:32,009 --> 00:41:35,519

coping with health challenges,

and desiring to live more fully.

00:41:35,549 --> 00:41:35,579

Okay.

00:41:37,439 --> 00:41:43,169

I am currently desperately needing

to pivot and find the language

00:41:43,169 --> 00:41:47,579

that is way more aligned and

speaks to like where I'm at now.

00:41:47,579 --> 00:41:47,609

Okay.

00:41:48,059 --> 00:41:51,899

And I'm really struggling to

like bring it down because Okay.

00:41:52,169 --> 00:41:54,719

There's so many different ways

that I could talk about it.

00:41:55,319 --> 00:41:55,499

Speaker 11: Okay.

00:41:55,589 --> 00:41:59,609

Speaker 12: So I'm really thinking

about, maybe leaning into what's

00:41:59,609 --> 00:42:06,119

the approach that I offer,

which might be, um, relational.

00:42:06,539 --> 00:42:09,719

Um, I work with people more long term.

00:42:09,779 --> 00:42:14,759

I have a tendency to, um, kind

of cover a variety of issues.

00:42:14,759 --> 00:42:18,749

Like people come in for one specific

thing and then I get to know their

00:42:18,749 --> 00:42:24,179

story, and we really walk through

like depth seasons of people's lives.

00:42:24,184 --> 00:42:24,544

Mm-hmm.

00:42:24,749 --> 00:42:30,809

Um, I am often someone who works better

with not first timers to therapy.

00:42:31,019 --> 00:42:34,259

Not that I don't ever work

with first time, but like Sure.

00:42:34,649 --> 00:42:39,269

Someone who's maybe already gotten that

first introduction, maybe that like first

00:42:39,269 --> 00:42:41,999

pass of trauma, that first psycho ed.

00:42:41,999 --> 00:42:42,989

I'm a little more of that.

00:42:42,989 --> 00:42:47,189

Like, let's get in there and explore

and wander and see what emerges.

00:42:47,729 --> 00:42:50,189

Um, I care deeply.

00:42:50,729 --> 00:42:51,029

Speaker: Yeah.

00:42:51,119 --> 00:42:53,789

Speaker 12: I show up for people and Okay.

00:42:53,879 --> 00:42:58,559

Um, really invite people to be

creative in their own self-expression.

00:42:58,769 --> 00:43:03,269

People who are centering themselves in

their life, maybe for the first time ever.

00:43:03,779 --> 00:43:03,959

Speaker: Okay.

00:43:03,959 --> 00:43:05,339

Speaker 12: And so like, okay.

00:43:06,164 --> 00:43:07,154

How, yeah.

00:43:07,634 --> 00:43:08,204

How the heck

00:43:08,204 --> 00:43:08,834

Speaker: do you do that?

00:43:09,134 --> 00:43:09,464

Speaker 12: Yeah.

00:43:09,464 --> 00:43:11,504

Speaker: Um, here's my first

question for you, Allie.

00:43:11,504 --> 00:43:11,564

Yeah.

00:43:11,774 --> 00:43:16,004

What about that initial

niche that you just shared?

00:43:16,004 --> 00:43:16,064

Yeah.

00:43:16,184 --> 00:43:17,414

No longer fits.

00:43:18,254 --> 00:43:22,124

Speaker 12: It feels so

flat and like not alive.

00:43:22,694 --> 00:43:23,084

Speaker: Okay.

00:43:26,414 --> 00:43:31,274

Why is someone, the question I've

asked a couple people so far, why is

00:43:31,274 --> 00:43:35,924

someone choosing you today, the version

of Ally today and not someone else

00:43:35,984 --> 00:43:37,604

in Nashville that could help them?

00:43:38,294 --> 00:43:42,224

Speaker 12: Yeah, so I'm gonna

think outside the box, we're gonna

00:43:42,224 --> 00:43:44,234

go a lot of different directions.

00:43:44,324 --> 00:43:50,444

Nothing's off limits, and we're gonna

explore things a lot of different ways.

00:43:50,444 --> 00:43:54,104

Like if you can't talk about

it, can you play a song?

00:43:54,104 --> 00:43:58,394

Can we create something like, so

that experiential piece maybe?

00:43:58,394 --> 00:43:58,544

Yep.

00:43:59,144 --> 00:43:59,564

Speaker: Yep.

00:43:59,804 --> 00:44:00,044

Yep.

00:44:00,074 --> 00:44:00,554

Absolutely.

00:44:00,584 --> 00:44:00,944

Okay.

00:44:01,394 --> 00:44:06,074

And then, um, while it sounds like you

can treat, uh, I'm sure you can, a wide

00:44:06,074 --> 00:44:10,304

range of presenting issues and challenges,

we all still experience, uh, a tipping

00:44:10,304 --> 00:44:11,954

point that leads us into therapy, right?

00:44:11,954 --> 00:44:16,904

I can live in a state of discomfort

or distress for weeks, months,

00:44:16,904 --> 00:44:20,414

years, and something happens that

leads me to decide, I've got to,

00:44:20,474 --> 00:44:21,974

I've got to speak to someone too.

00:44:22,034 --> 00:44:22,424

Right.

00:44:22,574 --> 00:44:25,394

So what's your, what is often

your current client, this new,

00:44:25,484 --> 00:44:26,504

you know, new version of you?

00:44:26,774 --> 00:44:29,654

Uh, what's this current client's

tipping point that realize where they

00:44:29,654 --> 00:44:31,154

realize I gotta do something different?

00:44:33,314 --> 00:44:33,854

Speaker 12: Hmm.

00:44:34,814 --> 00:44:36,374

That's what I'm having a hard time.

00:44:36,374 --> 00:44:39,764

I'm really stuck in sort of the

old, which was a catalyzing event.

00:44:39,764 --> 00:44:39,854

Mm-hmm.

00:44:40,359 --> 00:44:41,684

And that still might be true.

00:44:41,714 --> 00:44:46,874

Like there's one event that tips it,

that they just can't do it anymore.

00:44:47,264 --> 00:44:47,384

Speaker: Yeah.

00:44:47,444 --> 00:44:51,014

Speaker 12: And what was

working isn't working anymore.

00:44:51,344 --> 00:44:51,674

Speaker: Mm-hmm.

00:44:52,214 --> 00:44:55,514

Speaker 12: Another kind of, if I go to

sort of the end point, the outcome for

00:44:55,514 --> 00:45:00,014

a lot of people working with me is they

feel equipped to navigate their lives.

00:45:00,224 --> 00:45:00,314

Speaker: Hmm.

00:45:01,094 --> 00:45:03,224

That's that's a, that's a good one.

00:45:03,224 --> 00:45:04,304

We're onto something there.

00:45:04,694 --> 00:45:07,994

What I'm trying to suss out is

whether Yeah, you know, which,

00:45:08,354 --> 00:45:12,764

which, if any, presenting issues or

focus areas belong in your niche.

00:45:12,824 --> 00:45:12,884

Yeah.

00:45:13,154 --> 00:45:15,824

You know, like if you asked your

clients like, what, what is wrong?

00:45:15,884 --> 00:45:19,454

And she, and they had to give you a

word or two, what words would they say?

00:45:19,454 --> 00:45:20,834

Are they saying things like anxious?

00:45:20,834 --> 00:45:22,544

Are they saying things like trauma?

00:45:22,544 --> 00:45:24,824

Are they saying things like, I don't know.

00:45:25,214 --> 00:45:27,014

Uh, what awareness do

they have of their issues?

00:45:27,584 --> 00:45:29,504

Speaker 12: They're like,

something's not working.

00:45:29,564 --> 00:45:30,914

I feel stuck.

00:45:31,004 --> 00:45:33,224

Um, I want more in my life.

00:45:33,254 --> 00:45:39,074

And I think it's also I'm starting

to move with more creatives, more

00:45:39,074 --> 00:45:41,024

multi-passionate people mm-hmm.

00:45:41,264 --> 00:45:46,484

Who have for so long felt like I've

gotta be a smaller version of myself.

00:45:46,484 --> 00:45:49,784

And so part of, I think what I

offer is the invitation, the like.