You know you need a niche. You might even *have* one. But if putting words to what you do still feels hard—or you’re worried your niche isn’t landing the way it should—this episode will feel deeply validating.

In this special episode, I’m sharing a live niche coaching session where I coached over ten therapists in real time on how to clarify who they serve, how they help, and what actually sets them apart in a saturated market. You’ll hear the real questions clinicians are asking, the sticking points they’re running into, and the “aha” moments that bring everything into focus.

This episode isn’t about finding the perfect niche statement. It’s about understanding how niches work, how to make yours client-centered, and how to talk about your work in a way that feels natural, confident, and easy for others to refer to.

Here’s what you’ll learn in this episode:

1️⃣ The four most effective ways to niche—and how to tell which one fits your work best

2️⃣ Why client-friendly language matters more than clinical accuracy in your niche statement

3️⃣ How to talk about your niche differently with clients vs. referral partners

4️⃣ What to do if you “like working with everyone” but still need a clear marketing message

Resources & Links Mentioned:

1. Join the Confident Copy waitlist (early access + extra discount):
2. https://walkerstrategyco.com/waitlist
3. Learn more about Confident Copy:
4. https://walkerstrategyco.com/cc
5. The Walker Strategy Co website:
6. https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey, hey, this is a really special episode.

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Now.

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You've heard it around

here on this podcast.

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You've heard it everywhere.

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You need a niche, and our state of

the industry survey showed us that

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a lot of you have one, but many

of you don't feel clear about it.

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In this market, I truly cannot overstate

the need for being very, very clear

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about what it is that you do, who you

serve, and what sets you apart, what

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makes you different in this crazy

saturated market that we're in right now.

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I've also gotten a lot of questions about

how I help people do that, because again,

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it's one thing to know you need one.

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Anna, I know I need a niche.

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I even sort of think I know what it

is, but how do I put words to it?

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So a few weeks ago I hosted a

live coaching event for free.

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I had done one other time before.

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It had been a ton of fun and honestly,

I say in the replay you'll hear, I would

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niche coach until the cows come home.

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It's my favorite thing to do.

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So here in this episode, you're

gonna get to hear me, coach.

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Over 10 different

therapists on their niches.

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You're gonna hear them bring questions

about what it is that they're struggling

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with, what it is about the individual

work that they do, and I give them

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guidance, support, ideas about how

best to niche themselves and ultimately

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infuse that into their marketing.

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You're gonna hear some of those stuck

points related to niching that you

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yourself may identify with, and some

really cool light bulb moments as people.

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Experience the aha of, I've

never thought about it that way,

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or I've never said it that way.

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That can lead to so much clarity

in the rest of their marketing.

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At the end of the day, there's

a reason clients choose you.

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There's a reason the clients choose the

clinicians you're gonna hear in this

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replay, and it's such a joy getting

to workshop this with them and in real

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time, see those breakthroughs happen.

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This session is a wonderful

taste of what happens in

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Confident Copy every single week.

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Niche guidance is a huge

part of this program.

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We consider your niche, your North

Star, and one of the best parts of

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my work is helping clinicians who

have for so long felt limited by the

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idea of niching to become liberated

using the framework that we provide.

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And to also break through those

stuck points using our process, our

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coaching, to create a message they

feel really, really excited about.

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And one they know and they feel confident

is solid ground to build upon as they

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really start marketing that niche.

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So if this is something, as you're

listening, you're like, this is

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the type of guidance that I'm

needing, please know, confident

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copy doors are opening next week.

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They're opening early to our wait

list on Tuesday the 20th, and

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publicly on Thursday the 22nd.

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You can join the wait list.

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Head over to walker

strategy code.com/waitlist.

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If you're wondering what Confident

Copy is all about, head to

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walker strategy code.com/cc.

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But this is the final chance

until later this year to enroll in

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Confident Copy with live support.

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So if you're hearing this and you said,

I want this exact type of experience, I

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want Anna and the Confident Copy teams.

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Guidance on my niche now is

going to be the time to join.

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Whatever you do.

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I hope you enjoy this session.

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You find some good nuggets and takeaways

and maybe there's something you can learn

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about your own niche as you tune in.

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Alright, enough for me.

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Let's get into it.

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Hey everyone.

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Come on in.

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I'm so happy you're here.

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Hello.

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Good to see all of you expecting,

some more folks to join us as well.

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Feel free to join us on video.

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If you're not able to, that's okay too.

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The, the main thing is that you're here..

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there's a ton of interest in this

live event, which I'm thrilled about.

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Niching is the thing that if I had

all more hours in the day, we would

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just sit around and do all the time.

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I absolutely love to coach on niching.

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I love watching the light bulb

moments that happen when you

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finally kind of break through

whatever has been holding you back.

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So whether you're here right now and you

don't know what your niche is or you're

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pivoting or you feel kind of scared

about the idea of a niche, whatever

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that is it's a great place to be.

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So here's what we're gonna do.

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Like I said, welcome to join

us on video if you'd like.

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This is gonna be hot seat style coaching.

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So that means I just wanna get to

as many of you as I possibly can.

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And so we're gonna keep our discussions

to a, a limited period per person so

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that even if things keep going, we

can find another way to chat there.

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We can get to as many people as possible.

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So my ask for you is that as we get into

the coaching, you take what, what health

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you want around your niche, and you

boil it down into some kind of question.

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One question, not the only question.

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I'm gonna ask you follow-up questions.

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I we're, I'm gonna get some context, but

try and take everything you're wanting

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to know about your niche and boil it

down into at least one question to start.

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So maybe take a minute to

write it down if you need to.

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So start with that question.

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If you've got a question and you

know you're ready to rock someone,

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hit raise hand and get us started.

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All right, Stacy, get us started.

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Nice to see you.

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Speaker 2: Thanks for having us.

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I'm so excited to be here.

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Yeah,

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Speaker: yeah, me too.

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What's your question, Stacy?

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Speaker 2: Okay, my question,

sorry, I'm gonna lower my hand.

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My question is, how do I best package

my niche for the purposes of having

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other providers refer patients to me?

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Speaker: Okay.

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Great.

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Tell me about the different

types of clients that you are

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usually seeing in your practice.

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Speaker 2: Um, so I'm a psychiatrist.

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Okay.

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Which I think makes it a little different

because people have an idea of what

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a psychiatrist is gonna do for them.

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Speaker: Sure.

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Speaker 2: Um, so my practice is primarily

focused on three groups of individuals.

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Um, I'm an integrative

psychiatrist, so I don't focus on

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medication as the primary answer.

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Um, okay.

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It's rather part of the answer for

many people, but not for everyone.

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Um, and I am also trained as a

psychodynamic therapist, so a big part of

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my practice whether or not they're seeing

me for therapy is therapeutic prescribing.

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Um, and I focus on high

functioning professionals who feel

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complex, burned out and stuck.

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Speaker: Okay.

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Um, how often are you doing med

management or kind of traditional

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psychiatric support in addition to

therapeutic or more holistic mental

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Speaker 2: health?

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I would say, I would say 90 to 80

to 90% of the people who come to

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see me think that they want meds.

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Not everybody ends up actually

needing meds prescribed.

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Um, but that's like the entry

point for 80 to 90% of people.

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A handful of people that I see came to me

just because, uh, physicians primarily.

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So I, I, I'm trying to niche

to physicians in general.

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Okay.

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So that's your, your ideal point

is therapy with me because I

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understand their lived experience.

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Speaker: Interesting.

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Speaker 2: Okay.

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As another physician like that, you know.

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The, the culture of medicine

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Speaker: part.

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Yeah.

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Which makes sense.

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Uh, to sit down with someone who gets you.

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So what is your ideal, if you

consider your ideal caseload mm-hmm.

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Uh, what's the breakdown between that

high functioning, um, anxious professional

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or whatever that might be coming in

thinking they need kind of traditional

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psychiatric or med management care mm-hmm.

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Versus therapy for

physicians or other folks?

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Speaker 2: Yeah.

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I would say 50 50 med management

is easier to be honest with you.

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Speaker: Yeah.

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Speaker 2: Yeah.

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Um, so like 50 50, um Okay.

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Would be the ideal split

for, for my energy.

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Speaker: Okay.

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Um, why might someone choose

you as their psychiatrist or or

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therapist and not someone else?

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Speaker 2: Because I write on yourself

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Speaker: a little.

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Speaker 2: Yeah.

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No, I spend a lot of time with people.

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Um, I think that's the biggest piece is

that I have kind of a concierge model.

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If you need to see me once a week,

you can see me once a week, even

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if it's just because you're nervous

about a baby dose of Prozac.

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Mm-hmm.

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And that, I think, goes a really long way.

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Mm-hmm.

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Um, and I wanna know everything

about people, not, it's not

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just fitting into the box of 15

minutes, you know, to understand.

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Speaker: Right.

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And here's a script.

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Speaker 2: Yeah.

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So I think that's the biggest part, is

the, is the time and genuine connection

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that I like build with people.

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Speaker: Mm-hmm.

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Absolutely.

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Okay.

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So when we think about niches, um,

when I think about niches and sort

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of the model that I've developed

and seen work, there's kind of four

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buckets in which you can fall into.

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So one is, um, nicheing into

a, a particular type of person.

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Speaker 3: Mm-hmm.

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Speaker: Which you've got a

little bit of flavor of that.

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You've got potentially physicians.

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I would, I would call that,

excuse me, a micro niche for you.

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Yeah.

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Yeah.

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It might not be your entire

niche, but certainly a micro

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niche you could be tapping into.

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Um, then you have those kind

of high function complex.

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Hmm.

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Professionals, then you can niche

into a particular type of problem.

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So a presenting issue.

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Mm-hmm.

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If all you treated was, uh, perinatal

depression, for instance Yeah.

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You could niche your entire

practice around that.

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Yeah.

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Speaker: That I don't think

is the right fit for you.

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Then we have niching into a

particular type of outcome.

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Something that people, when you

consider all the different types of

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clients that you love to serve, they're

all headed in the same direction.

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Speaker 3: Mm-hmm.

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Speaker: Um, and I think that

probably is true for you.

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Most therapists can find some sort

of similar outcome in their clients.

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Yeah.

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But for you, to me, your niche is

really gonna shine in the fourth

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category, which is your approach.

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Speaker 5: Okay.

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Speaker: It's not just what you

do, but it is how you do it that

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is going to lead me to choose you.

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So not only am I coming to you

and won't necessarily be pushed

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meds, which is valuable, right?

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Because you have the integrative approach,

but also 'cause you're gonna take time.

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This isn't a, I can, I legitimately have

timed my ob GYN before she's been in the

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room with me for less than 60 seconds.

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Yeah.

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For an entire visit.

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That's not you.

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Right.

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That's not what Stacy's doing.

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Correct.

225

00:09:34,409 --> 00:09:37,649

So this is about the experience and

the approach that I get from you.

226

00:09:37,654 --> 00:09:38,054

Mm-hmm.

227

00:09:38,249 --> 00:09:41,909

Um, so I would lean heavily

into that part of how you work.

228

00:09:41,909 --> 00:09:45,599

Stacy, I'd be leaning into

the integrative concierge.

229

00:09:45,689 --> 00:09:51,779

Um, I think we've actually written copy

for a, a med management, uh, provider.

230

00:09:51,809 --> 00:09:52,799

I think she was a np.

231

00:09:53,309 --> 00:09:53,639

Speaker 2: You did.

232

00:09:53,849 --> 00:09:53,919

Speaker: You did.

233

00:09:53,919 --> 00:09:53,929

Um.

234

00:09:54,074 --> 00:09:55,124

There's a psychiatrist.

235

00:09:55,124 --> 00:09:57,674

I've got a couple, but I'm thinking

of a, I'm thinking of a headline we

236

00:09:57,674 --> 00:10:01,004

wrote that I think of that was like,

psych psychiatric care that cares.

237

00:10:01,304 --> 00:10:02,474

Like that's kind of what you do.

238

00:10:02,504 --> 00:10:05,414

You actually give a, you know what, right?

239

00:10:05,414 --> 00:10:05,924

Yeah, yeah.

240

00:10:05,924 --> 00:10:09,014

That is the niche that I would

lean into most heavily with you.

241

00:10:09,019 --> 00:10:09,069

Okay.

242

00:10:09,074 --> 00:10:13,244

Because it is going to automatically

distinguish you from the stereotype I

243

00:10:13,244 --> 00:10:15,824

likely have in my mind about providers.

244

00:10:16,184 --> 00:10:20,024

And when someone is referring

to you, that gives them a very

245

00:10:20,024 --> 00:10:22,034

easy way to essentially sell you.

246

00:10:22,064 --> 00:10:24,884

Because when someone is referring

to you as a networking resource,

247

00:10:25,064 --> 00:10:28,424

they're, they're having to put

language to the work that you do.

248

00:10:28,574 --> 00:10:30,164

It makes you very easy to talk about.

249

00:10:30,584 --> 00:10:30,854

Speaker 2: Okay.

250

00:10:31,064 --> 00:10:31,484

That's, how

251

00:10:31,484 --> 00:10:32,144

Speaker: does that feel?

252

00:10:32,384 --> 00:10:33,254

Speaker 2: No, that feels good.

253

00:10:33,254 --> 00:10:33,944

I appreciate that.

254

00:10:33,949 --> 00:10:34,069

Okay.

255

00:10:34,074 --> 00:10:36,914

Because I, I, I used your templates

and everything to make mm-hmm.

256

00:10:37,154 --> 00:10:39,584

Remake my website, and I

feel very good about that.

257

00:10:39,584 --> 00:10:40,004

That, yeah.

258

00:10:40,544 --> 00:10:40,874

Speaker: Yeah.

259

00:10:40,874 --> 00:10:44,114

Speaker 2: But my challenge is

how do I, I think it resonates

260

00:10:44,114 --> 00:10:46,094

with my potential patients.

261

00:10:46,184 --> 00:10:46,274

Mm-hmm.

262

00:10:46,514 --> 00:10:48,644

But how do I get them to that website?

263

00:10:49,079 --> 00:10:52,049

From my colleagues and things

in the area who are just like,

264

00:10:52,109 --> 00:10:52,769

oh, you're a psychiatrist.

265

00:10:52,769 --> 00:10:55,709

Like you can take care of people, but

wait, you don't take insurance, nevermind.

266

00:10:56,249 --> 00:10:56,339

Mm-hmm.

267

00:10:56,414 --> 00:10:59,429

And I need to have a way

for people to understand why

268

00:10:59,969 --> 00:11:00,749

Speaker: Exactly.

269

00:11:00,959 --> 00:11:01,379

Exactly.

270

00:11:01,379 --> 00:11:02,339

A patient of theirs

271

00:11:02,339 --> 00:11:03,179

Speaker 2: would wanna come see me.

272

00:11:03,689 --> 00:11:04,229

Speaker: Yes.

273

00:11:04,229 --> 00:11:06,329

And I think what you're hitting

on something really critical for

274

00:11:06,329 --> 00:11:07,859

everyone listening right now mm-hmm.

275

00:11:07,859 --> 00:11:11,339

To think about that your niche is

partially in service of your clients.

276

00:11:11,579 --> 00:11:16,139

It is hugely in service to your networking

because you will only reser receive

277

00:11:16,139 --> 00:11:19,619

referrals through networking if you

are easy to talk to and you act, talk

278

00:11:19,619 --> 00:11:21,629

about and you actually come to mind.

279

00:11:21,989 --> 00:11:26,729

And so how can we be making you

memorable and easy to talk about?

280

00:11:26,819 --> 00:11:29,249

And I think leaning into this piece

is like, if you want someone who

281

00:11:29,249 --> 00:11:30,929

actually listens to you, go see Stacy.

282

00:11:30,929 --> 00:11:33,989

If you want someone who's just gonna write

you a script, here's this other person

283

00:11:34,379 --> 00:11:37,619

I automatically have a decision to make

and the right person is gonna choose you.

284

00:11:38,219 --> 00:11:38,519

Speaker 2: Okay.

285

00:11:38,699 --> 00:11:38,879

Yeah.

286

00:11:39,119 --> 00:11:39,539

Thank you.

287

00:11:39,539 --> 00:11:40,049

Speaker: That's amazing.

288

00:11:40,049 --> 00:11:40,649

You're so welcome.

289

00:11:40,649 --> 00:11:41,429

Absolutely.

290

00:11:41,579 --> 00:11:41,849

Speaker 2: Awesome.

291

00:11:41,999 --> 00:11:42,689

Speaker: Absolutely.

292

00:11:42,749 --> 00:11:42,929

Yeah.

293

00:11:42,929 --> 00:11:43,499

My pleasure.

294

00:11:43,799 --> 00:11:44,129

Genevieve.

295

00:11:45,344 --> 00:11:46,184

Take it from there.

296

00:11:46,484 --> 00:11:47,804

Speaker 6: Hello, how are you?

297

00:11:48,134 --> 00:11:48,194

Speaker: Hi.

298

00:11:48,464 --> 00:11:49,334

It's nice to meet you.

299

00:11:49,334 --> 00:11:49,634

I'm good.

300

00:11:49,634 --> 00:11:49,694

Yeah,

301

00:11:49,694 --> 00:11:50,324

Speaker 6: it's nice to meet you.

302

00:11:50,339 --> 00:11:50,899

Happy New Year.

303

00:11:51,469 --> 00:11:52,179

Happy New Year.

304

00:11:52,244 --> 00:11:55,004

I don't know if this is too

on the nose, but I wanted to

305

00:11:55,004 --> 00:11:56,354

know if my niche is a good one.

306

00:11:56,624 --> 00:11:57,644

I have a niche statement.

307

00:11:57,649 --> 00:11:57,859

Okay.

308

00:11:58,089 --> 00:11:58,579

Speaker: Alright.

309

00:11:59,129 --> 00:11:59,629

Speaker 6: Kick us with it.

310

00:12:00,644 --> 00:12:06,914

So it's compassionate identity affirming

sex therapy for adults, navigating

311

00:12:06,974 --> 00:12:12,674

life, transitions that reshape identity,

authenticity, sexuality, and intimacy.

312

00:12:13,604 --> 00:12:15,494

Speaker: What are some of

those life transitions usually?

313

00:12:15,914 --> 00:12:16,214

Speaker 6: Right.

314

00:12:16,214 --> 00:12:20,384

So they're all the life transitions that

impact sexuality or a sense of self.

315

00:12:21,074 --> 00:12:21,164

Speaker: Mm-hmm.

316

00:12:21,404 --> 00:12:25,649

Speaker 6: Pregnancy, postpartum,

divorce, menopause, all very

317

00:12:25,699 --> 00:12:26,849

empty, nest, productive, empty nest

318

00:12:26,849 --> 00:12:27,129

Speaker: those.

319

00:12:27,164 --> 00:12:27,464

Yeah.

320

00:12:27,524 --> 00:12:28,124

Speaker 6: Yes.

321

00:12:28,189 --> 00:12:28,609

Speaker: Mm-hmm.

322

00:12:29,199 --> 00:12:29,489

Okay.

323

00:12:29,669 --> 00:12:32,174

Speaker 6: And I think that's what's

difficult about sex therapy 'cause they

324

00:12:32,174 --> 00:12:38,654

really don't wanna talk about kink fo

some of the other concepts out there.

325

00:12:38,659 --> 00:12:38,699

Mm-hmm.

326

00:12:38,779 --> 00:12:40,214

That are more pleasure focused.

327

00:12:40,514 --> 00:12:40,634

Speaker: Mm-hmm.

328

00:12:40,874 --> 00:12:43,994

Speaker 6: I'm much more identity

and philosophically focused.

329

00:12:43,994 --> 00:12:45,284

But that's very academic.

330

00:12:45,974 --> 00:12:46,124

Speaker: Mm-hmm.

331

00:12:46,664 --> 00:12:47,444

Speaker 6: And that's my struggle.

332

00:12:48,104 --> 00:12:48,614

Speaker: Okay.

333

00:12:49,544 --> 00:12:53,354

Um, one note, if you guys want coaching,

feel free to put your hand up and I'll

334

00:12:53,354 --> 00:12:54,854

just call you, call on you in order.

335

00:12:55,154 --> 00:12:55,604

Um,

336

00:12:57,734 --> 00:13:00,404

compassionate identity

focused sex therapy.

337

00:13:00,734 --> 00:13:02,084

Compassionate is nice.

338

00:13:02,384 --> 00:13:05,204

Um, sex therapy is no

doubt your differentiator.

339

00:13:05,354 --> 00:13:05,504

Mm-hmm.

340

00:13:05,864 --> 00:13:08,414

Um, you know, if I'm, if that,

that's the beautiful thing.

341

00:13:08,414 --> 00:13:10,664

Honestly, I love working with sex

therapists 'cause I'm like, we can

342

00:13:10,694 --> 00:13:12,284

market the heck out of you so easily.

343

00:13:12,584 --> 00:13:18,434

Um, the identity focused piece, I, I hear

from you and I can understand implicitly

344

00:13:18,434 --> 00:13:20,234

the value of identity focused work.

345

00:13:20,444 --> 00:13:24,284

Are your clients coming to you saying, I'm

looking to do some identity focused work,

346

00:13:24,284 --> 00:13:28,724

or I I'm really looking for someone that's

gonna work in an identity focused way.

347

00:13:28,724 --> 00:13:30,164

Like do they use that language?

348

00:13:30,614 --> 00:13:31,334

Speaker 6: Yes and no.

349

00:13:31,394 --> 00:13:35,384

Like I have done some beta testing with

my current clients that I've confirmed.

350

00:13:35,384 --> 00:13:35,474

Mm-hmm.

351

00:13:36,224 --> 00:13:38,684

Oh, you know, I'm rebranding Slack.

352

00:13:39,374 --> 00:13:42,284

I am using, um, updating my PT.

353

00:13:42,944 --> 00:13:43,784

Profile.

354

00:13:43,994 --> 00:13:44,084

Mm-hmm.

355

00:13:44,324 --> 00:13:45,074

Does this resonate?

356

00:13:45,074 --> 00:13:48,344

And when I ask them is,

does the following resonate?

357

00:13:48,854 --> 00:13:50,924

Did you come to me because

your life was in flux.

358

00:13:50,924 --> 00:13:52,994

You were going through

a major life transition.

359

00:13:53,084 --> 00:13:55,754

There's something about your

sexuality, your identity, your sense

360

00:13:55,754 --> 00:13:57,494

of self that seemed confusing to you.

361

00:13:57,704 --> 00:13:57,944

Speaker: Yeah.

362

00:13:57,944 --> 00:13:59,174

Speaker 6: And they've also, yes.

363

00:13:59,444 --> 00:14:03,404

And every single one of them have in

common, basically the same age bracket.

364

00:14:03,404 --> 00:14:05,749

Although I have quite a few older

adults, but they're not my primary.

365

00:14:05,769 --> 00:14:06,189

Mm-hmm.

366

00:14:06,464 --> 00:14:11,924

And it's a lot of L-G-B-T-Q,

menopause, pregnancy, infertility,

367

00:14:12,104 --> 00:14:16,034

miscarriage, difficulty with

partners because a partner decided

368

00:14:16,034 --> 00:14:17,324

they no longer wanna have children.

369

00:14:17,324 --> 00:14:19,994

They still wanna have

children of that nature.

370

00:14:20,474 --> 00:14:20,864

Speaker: Okay.

371

00:14:20,864 --> 00:14:21,854

So I totally agree.

372

00:14:21,854 --> 00:14:24,464

And I mean, yeah, you've got, like

you said, you did the market research,

373

00:14:24,464 --> 00:14:26,264

you know, your clients are doing,

but I dunno if they're saying that

374

00:14:26,264 --> 00:14:27,164

Speaker 6: language to your,

375

00:14:27,164 --> 00:14:27,554

Speaker: that work.

376

00:14:27,554 --> 00:14:27,914

Right.

377

00:14:28,124 --> 00:14:31,364

So I think that's where it's, it's more

of just a rework of your statement.

378

00:14:31,364 --> 00:14:34,814

So rather than leading with

compassionate, identity focused sex

379

00:14:34,814 --> 00:14:35,894

therapy, 'cause I'm kind of like.

380

00:14:36,569 --> 00:14:37,409

Do I know what that means?

381

00:14:37,409 --> 00:14:37,499

Mm-hmm.

382

00:14:37,739 --> 00:14:38,904

It like raises some questions.

383

00:14:39,209 --> 00:14:42,299

I think what you do compassionate, you

can decide whether or not you keep a

384

00:14:42,299 --> 00:14:47,849

descriptor, you do sex therapy for people,

um, you know, at, at a crossroads in their

385

00:14:47,849 --> 00:14:52,379

life or experiencing a change that has

caused them to question their identity

386

00:14:52,379 --> 00:14:55,499

and their, you know, I don't know, we

wanna say sexuality 'cause that could,

387

00:14:55,589 --> 00:14:56,849

you know, lean in a couple different ways.

388

00:14:57,089 --> 00:15:00,809

But I think you are, we were just talking

about the four types of niches, right?

389

00:15:00,809 --> 00:15:02,819

So there's person,

problem, outcome, approach.

390

00:15:03,119 --> 00:15:07,409

You are approach in that you are

sex therapy for people in trans

391

00:15:07,499 --> 00:15:08,999

in, in a state of transition.

392

00:15:09,359 --> 00:15:09,449

Yeah.

393

00:15:09,449 --> 00:15:14,009

So I would, I would lean away

from, uh, calling yourself identity

394

00:15:14,009 --> 00:15:17,789

focused and instead speaking

to where they find themselves.

395

00:15:18,029 --> 00:15:21,329

Because that, to me sounds like

the crux of, of what's leading

396

00:15:21,329 --> 00:15:23,759

them to decide to seek out therapy.

397

00:15:23,759 --> 00:15:23,849

Yes.

398

00:15:24,209 --> 00:15:26,819

And therefore you're meeting

them at that, at that very, very,

399

00:15:26,909 --> 00:15:28,919

um, deeply felt point of need.

400

00:15:29,339 --> 00:15:29,699

Speaker 6: Yes.

401

00:15:30,419 --> 00:15:31,229

Speaker: Does that make sense?

402

00:15:31,409 --> 00:15:31,919

Speaker 6: Very helpful.

403

00:15:31,919 --> 00:15:35,579

I think that is, and I imagine my

colleagues on the call in general.

404

00:15:35,984 --> 00:15:40,004

Find themselves in this sticky point

where we, how many times does somebody

405

00:15:40,004 --> 00:15:41,534

comment into presenting problem?

406

00:15:41,804 --> 00:15:44,054

And it's like, that's totally

unrelated to the real problem.

407

00:15:44,054 --> 00:15:44,234

Totally.

408

00:15:44,414 --> 00:15:46,664

So it's like we totally, we have

to like reverse engineer what

409

00:15:46,724 --> 00:15:48,224

they are thinking they need.

410

00:15:48,554 --> 00:15:48,794

Speaker: Yep.

411

00:15:48,884 --> 00:15:51,584

Speaker 6: Well then we're

also translating, oh yeah.

412

00:15:51,584 --> 00:15:53,204

You think you're anxious

about your mother-in-law.

413

00:15:53,234 --> 00:15:54,374

That's not really the problem.

414

00:15:54,734 --> 00:15:55,034

Speaker: Yep.

415

00:15:55,034 --> 00:15:56,294

Speaker 6: But that's

what brought you to me.

416

00:15:56,324 --> 00:15:56,414

Yep.

417

00:15:56,834 --> 00:15:58,124

And I think sex therapy, that is the, the

418

00:15:58,124 --> 00:15:59,324

Speaker: mystery of marketing.

419

00:16:00,044 --> 00:16:01,334

Speaker 6: It's particularly sex therapy.

420

00:16:01,334 --> 00:16:01,784

Difficult.

421

00:16:01,784 --> 00:16:05,114

'cause it's very academic

and it's a content expertise.

422

00:16:05,114 --> 00:16:05,984

It's not a modality.

423

00:16:06,434 --> 00:16:06,884

Speaker: Right.

424

00:16:06,884 --> 00:16:10,034

Speaker 6: And so that could be

just as general as general therapy.

425

00:16:10,034 --> 00:16:10,124

Mm-hmm.

426

00:16:10,394 --> 00:16:12,644

And that's what I find to be

a little challenging because

427

00:16:12,644 --> 00:16:14,144

sex therapy is so broad.

428

00:16:14,144 --> 00:16:16,514

It's like, I thought that

was a good differentiator.

429

00:16:16,514 --> 00:16:17,714

In many ways it is.

430

00:16:17,719 --> 00:16:17,959

Mm-hmm.

431

00:16:18,039 --> 00:16:19,904

But it's not nearly as

narrow as I thought.

432

00:16:20,324 --> 00:16:20,834

Speaker: Exactly.

433

00:16:20,834 --> 00:16:25,094

And so I think further narrowing it

into this person who has, has faced

434

00:16:25,094 --> 00:16:28,364

something that is now causing them

to, to experience this tension,

435

00:16:28,604 --> 00:16:30,164

that's where you'll really shine.

436

00:16:30,464 --> 00:16:30,974

Speaker 6: Yes.

437

00:16:31,154 --> 00:16:31,424

Speaker: Thank you.

438

00:16:31,424 --> 00:16:31,484

Yeah.

439

00:16:31,934 --> 00:16:32,264

Awesome.

440

00:16:32,264 --> 00:16:32,834

You're welcome.

441

00:16:32,924 --> 00:16:33,644

Thanks Genevieve.

442

00:16:33,884 --> 00:16:34,934

Brooke, you're up next.

443

00:16:35,894 --> 00:16:36,614

Speaker 7: Hi everyone.

444

00:16:36,614 --> 00:16:37,139

Thank you Anna, for

445

00:16:37,229 --> 00:16:37,579

Speaker: Hello.

446

00:16:38,359 --> 00:16:41,114

Speaker 7: Um, I have a similar

question kind of mix of Stacy's

447

00:16:41,114 --> 00:16:42,524

and Genevieve's, so I have an Okay.

448

00:16:43,514 --> 00:16:48,854

Um, and I'm curious around marketing

for it if it's trash or not trash.

449

00:16:50,834 --> 00:16:51,374

Speaker: Sounds good.

450

00:16:51,374 --> 00:16:52,034

Hit us with it.

451

00:16:52,994 --> 00:16:55,964

Speaker 7: So I'm an anxiety and trauma

therapist that helps adults overcome

452

00:16:55,964 --> 00:17:00,734

the guilt of a over responsibility loop

that's often paired with numbness or

453

00:17:00,734 --> 00:17:05,174

exhaustion or both, um, to help 'em

come back to themselves and live more

454

00:17:05,204 --> 00:17:07,003

with choice, connection, and ease.

455

00:17:07,334 --> 00:17:07,364

Okay.

456

00:17:08,084 --> 00:17:10,034

Speaker: Did you say

over responsibility loop?

457

00:17:10,844 --> 00:17:11,084

Speaker 7: Yeah.

458

00:17:11,204 --> 00:17:11,503

Speaker: Okay.

459

00:17:11,983 --> 00:17:15,044

Um, tell me what that

looks like in day to day.

460

00:17:15,763 --> 00:17:18,134

Speaker 7: So it's a lot of

over-functioning in their relationships,

461

00:17:18,134 --> 00:17:21,374

so whether that's work, family, um, yeah.

462

00:17:21,434 --> 00:17:22,964

Friendships, whatnot.

463

00:17:23,503 --> 00:17:23,594

Mm-hmm.

464

00:17:23,834 --> 00:17:23,844

Mm-hmm.

465

00:17:23,844 --> 00:17:28,454

A lot of my clients have complex

PTSD, so a lot of attachment wounds.

466

00:17:28,604 --> 00:17:28,964

Speaker: Yep.

467

00:17:30,014 --> 00:17:31,964

Speaker 7: Very burnt out professionals.

468

00:17:32,174 --> 00:17:32,324

Mm-hmm.

469

00:17:32,894 --> 00:17:32,914

Or nonprofessional.

470

00:17:32,914 --> 00:17:32,989

Mm-hmm.

471

00:17:33,289 --> 00:17:33,749

So, mm-hmm.

472

00:17:35,144 --> 00:17:35,474

Speaker: Okay.

473

00:17:36,044 --> 00:17:39,044

Um, Genevieve was just hitting on

a concept that is just so, I mean

474

00:17:39,044 --> 00:17:40,394

all of you, I saw you guys nodding.

475

00:17:40,604 --> 00:17:44,954

Um, I, I refer to it to point A and point

Z where your client has complex trauma,

476

00:17:44,954 --> 00:17:48,674

but she thinks she's just anxious or has,

you know, relationship issues or whatever.

477

00:17:48,914 --> 00:17:51,824

So, Brooke, when your clients come

to you, what do they think is wrong?

478

00:17:53,384 --> 00:17:55,664

Speaker 7: They think that they

have an issue with perfectionism.

479

00:17:56,144 --> 00:17:56,624

Speaker: Okay.

480

00:17:56,804 --> 00:17:59,624

Speaker 7: And that they're super

stressed out and they don't understand

481

00:17:59,624 --> 00:18:00,944

why they can't just get through it.

482

00:18:01,604 --> 00:18:02,204

Speaker: Okay.

483

00:18:02,354 --> 00:18:02,714

Okay.

484

00:18:02,714 --> 00:18:03,584

That's insightful.

485

00:18:04,004 --> 00:18:06,824

And similar to the question I asked

Stacy, why might someone choose you

486

00:18:06,824 --> 00:18:09,404

as their therapist and not someone

else who maybe also works with

487

00:18:09,404 --> 00:18:11,534

anxiety or perfectionism or something?

488

00:18:11,534 --> 00:18:12,224

Speaker 7: Mm-hmm.

489

00:18:12,524 --> 00:18:16,544

I take a very relational, um,

pattern, approach as I like to say it.

490

00:18:16,549 --> 00:18:16,619

Mm-hmm.

491

00:18:16,704 --> 00:18:21,254

So I like to use a lot of

humor, um, but also look at it

492

00:18:21,254 --> 00:18:23,234

from a timeline perspective.

493

00:18:23,504 --> 00:18:24,974

Um, so it's very, a lot slower.

494

00:18:24,974 --> 00:18:26,474

I get into it, a lot of details.

495

00:18:27,044 --> 00:18:27,134

Speaker 6: Mm-hmm.

496

00:18:27,884 --> 00:18:31,334

Speaker 7: I care a lot more than I, I

think a lot of, uh, other people have.

497

00:18:32,459 --> 00:18:32,909

Me.

498

00:18:32,939 --> 00:18:36,989

So that's, I'm still trying to figure

out my, like edge, I would say.

499

00:18:37,739 --> 00:18:37,859

Speaker: Mm-hmm.

500

00:18:38,099 --> 00:18:38,109

Mm-hmm.

501

00:18:38,159 --> 00:18:40,859

Speaker 7: But so far that's the

feedback I've gotten thus far.

502

00:18:40,889 --> 00:18:41,309

Speaker: Okay.

503

00:18:41,669 --> 00:18:41,939

Okay.

504

00:18:42,299 --> 00:18:42,479

Okay.

505

00:18:42,479 --> 00:18:43,049

One more question.

506

00:18:43,049 --> 00:18:45,059

Who's not a good fit to work with you?

507

00:18:46,619 --> 00:18:49,529

Speaker 7: Mm, that's a great question.

508

00:18:50,009 --> 00:18:53,279

I think people that want strictly CBT.

509

00:18:53,549 --> 00:18:57,354

Uh, so people that are just trying

to change the mindset mm-hmm.

510

00:18:57,564 --> 00:18:59,369

Doing a lot of deeper work.

511

00:18:59,399 --> 00:18:59,429

Okay.

512

00:19:00,539 --> 00:19:00,749

Speaker: Okay.

513

00:19:00,749 --> 00:19:05,609

So there's a level of, um, like

self-awareness or motivation for,

514

00:19:05,609 --> 00:19:08,729

to like in, in your client, whether

or not, again, they know that they

515

00:19:08,729 --> 00:19:11,249

have complex trauma, like there's a

curiosity about like, what's going

516

00:19:11,249 --> 00:19:13,019

on under, under the surface here.

517

00:19:13,034 --> 00:19:13,454

Speaker 7: Mm-hmm.

518

00:19:13,534 --> 00:19:13,544

Mm-hmm.

519

00:19:13,949 --> 00:19:14,669

Speaker: Yeah.

520

00:19:14,729 --> 00:19:15,149

Okay.

521

00:19:15,629 --> 00:19:19,259

So I think, I think what you, what you

shared with us is, is, uh, is strong.

522

00:19:19,559 --> 00:19:22,289

I think the, the over responsibility

loop, was that the language again?

523

00:19:22,649 --> 00:19:22,919

Speaker 7: Yeah.

524

00:19:23,399 --> 00:19:26,219

Speaker: I wonder if that's language

your clients would a hundred

525

00:19:26,219 --> 00:19:27,209

percent be like, yep, that's me.

526

00:19:27,704 --> 00:19:31,334

I'm, I, I'm in that loop, so I

might revisit the language there.

527

00:19:31,334 --> 00:19:34,364

If the first thing you said was

perfectionism, like that came right to

528

00:19:34,364 --> 00:19:39,944

your head, um, that maybe you specialize

in therapy for people who want to get

529

00:19:39,944 --> 00:19:44,924

to the root of their perfectionism and

their anxiety in order to live X, Y, Z.

530

00:19:45,374 --> 00:19:46,364

So maybe more.

531

00:19:46,364 --> 00:19:49,514

I, I, I, I brought in that getting

to the root piece because that

532

00:19:49,514 --> 00:19:51,224

does hint at the depth, right?

533

00:19:51,224 --> 00:19:55,304

This isn't just like band-aid solution,

you know, CBT skill, but instead

534

00:19:55,304 --> 00:19:58,754

the kind of that deeper work, but

then lands on that perfectionism,

535

00:19:58,754 --> 00:20:01,964

that anxiety, whatever, you know,

other words might, might be more

536

00:20:01,964 --> 00:20:03,884

immediately relevant to your clients.

537

00:20:04,214 --> 00:20:06,944

So, like I said, I think your first,

your first draft there was good.

538

00:20:07,154 --> 00:20:09,734

I wonder if we can make it more

client friendly and emphasize a

539

00:20:09,734 --> 00:20:11,444

little bit more your approach there.

540

00:20:12,374 --> 00:20:12,554

Speaker 7: Yeah.

541

00:20:12,794 --> 00:20:13,484

Speaker: How does that feel?

542

00:20:14,249 --> 00:20:14,759

Speaker 7: That feels great.

543

00:20:14,759 --> 00:20:15,179

I appreciate

544

00:20:15,179 --> 00:20:15,239

Speaker: you.

545

00:20:15,269 --> 00:20:16,019

Okay, awesome.

546

00:20:16,019 --> 00:20:16,739

You're so welcome.

547

00:20:16,769 --> 00:20:17,159

Absolutely.

548

00:20:17,159 --> 00:20:17,639

My pleasure.

549

00:20:17,909 --> 00:20:19,199

Hey Jesse, nice to meet you.

550

00:20:20,159 --> 00:20:20,849

Speaker 4: Hey there.

551

00:20:20,849 --> 00:20:24,779

It's so interesting I'm going after Brooke

because we have like almost word for

552

00:20:24,779 --> 00:20:26,459

word some of the same clients in each,

553

00:20:26,459 --> 00:20:27,359

Speaker: Hey, look at that.

554

00:20:27,359 --> 00:20:28,019

Isn't that fun?

555

00:20:28,019 --> 00:20:28,079

Yeah.

556

00:20:29,039 --> 00:20:32,339

Speaker 4: So I kind have my North

star and my current niche statement

557

00:20:32,339 --> 00:20:34,469

that is, uh, it needs some development.

558

00:20:34,469 --> 00:20:37,649

I'm switching over to primarily

private pay and trying to hold myself

559

00:20:37,649 --> 00:20:41,009

really accountable to actually do the

thing instead of overthink the thing.

560

00:20:41,309 --> 00:20:45,569

So my North Star right now is specializing

in long-term therapy for high functioning

561

00:20:45,569 --> 00:20:50,519

women, 24 to 45, whose anxiety and burnout

are rooted in emotional responsibility

562

00:20:50,519 --> 00:20:52,079

from their past ready to stop.

563

00:20:52,144 --> 00:20:52,264

Wow.

564

00:20:52,269 --> 00:20:52,739

Speaker: You're not kidding.

565

00:20:52,739 --> 00:20:54,029

You and Brooke do have a lot of overlap.

566

00:20:54,809 --> 00:20:54,899

Speaker 4: Oh yeah.

567

00:20:54,929 --> 00:20:56,249

So that's my north start.

568

00:20:56,249 --> 00:21:00,209

My niche statement is I help high

functioning women, 24 to 45, who grew

569

00:21:00,209 --> 00:21:03,269

up taking care of others and are now

struggling with anxiety, burnout,

570

00:21:03,269 --> 00:21:04,859

or constant sense of pressure.

571

00:21:05,009 --> 00:21:06,569

Let's, let's, let's get that better.

572

00:21:07,544 --> 00:21:09,344

Speaker: Hey, I mean, I

know who you're talking to.

573

00:21:09,524 --> 00:21:10,784

Like there's, there's no doubt about it.

574

00:21:10,784 --> 00:21:13,574

What question do you have for me

about improving or changing it?

575

00:21:14,894 --> 00:21:17,354

Speaker 4: Uh, you know, some of

this I think is my own overthinking,

576

00:21:17,354 --> 00:21:20,144

and that's actually one of the ways

that I tend to sell myself to my

577

00:21:20,144 --> 00:21:23,504

clients is like, not only am I gonna

help you out of this, I get this.

578

00:21:23,534 --> 00:21:25,649

I'm not gonna throw at you like you did.

579

00:21:26,669 --> 00:21:32,054

You need to make a schedule and I

wanna move, I wanna actually make a

580

00:21:32,054 --> 00:21:33,194

movement instead of getting stuck.

581

00:21:33,194 --> 00:21:36,254

So if there is something in my marketing

statement, 'cause I'm targeting

582

00:21:36,254 --> 00:21:39,464

my SEO, I am targeting this, but I

wanna make sure that I'm not getting

583

00:21:39,464 --> 00:21:43,454

stuck in how I would conceptualize

this problem and be client focused.

584

00:21:43,724 --> 00:21:44,324

Speaker: Yeah, yeah.

585

00:21:44,324 --> 00:21:44,774

Absolutely.

586

00:21:45,074 --> 00:21:49,274

One thing that stands out to me, anytime

I see words like high functioning, even

587

00:21:49,274 --> 00:21:52,664

overachieving, my first question is, does

your client know that about themselves?

588

00:21:52,874 --> 00:21:52,964

Mm-hmm.

589

00:21:53,204 --> 00:21:56,144

Many high functioning people just

think everyone else is that way.

590

00:21:56,774 --> 00:22:00,044

Some people know it, some people recognize

over functioning and high functioning.

591

00:22:00,044 --> 00:22:03,074

A lot of people are like,

wait, not everyone does this.

592

00:22:03,224 --> 00:22:04,664

So what about your, your clients?

593

00:22:04,664 --> 00:22:05,489

Does she know that she's.

594

00:22:06,254 --> 00:22:07,544

High functioning, over functioning.

595

00:22:08,474 --> 00:22:09,764

Speaker 4: She knows she's stressed out.

596

00:22:09,764 --> 00:22:13,484

She knows that she is always

relied on and she is tired and

597

00:22:13,484 --> 00:22:15,044

she is tired of being tired.

598

00:22:15,044 --> 00:22:17,294

She knows that she's doing too much.

599

00:22:17,294 --> 00:22:17,354

Yeah.

600

00:22:17,594 --> 00:22:20,294

And she wants to stop, but

she can't because the anxiety

601

00:22:20,294 --> 00:22:21,374

and the guilt get in the way.

602

00:22:21,914 --> 00:22:22,214

Speaker: Yeah.

603

00:22:22,604 --> 00:22:23,444

You have so much insight.

604

00:22:23,444 --> 00:22:26,504

I can as you, the confidence with which

you are answering these questions tells

605

00:22:26,504 --> 00:22:28,514

me you know exactly who you're talking to.

606

00:22:28,814 --> 00:22:30,914

Um, right now we're just playing

a little bit of wordsmithing.

607

00:22:31,274 --> 00:22:31,514

Speaker 4: Um,

608

00:22:32,114 --> 00:22:35,084

Speaker: the other piece around, um,

that grew up taking care of others,

609

00:22:35,084 --> 00:22:36,074

is that the language you used?

610

00:22:36,584 --> 00:22:36,854

Speaker 4: Mm-hmm.

611

00:22:37,514 --> 00:22:37,874

Again, does

612

00:22:37,874 --> 00:22:39,674

Speaker: she know that about herself?

613

00:22:40,574 --> 00:22:41,024

Speaker 4: She doesn't.

614

00:22:41,144 --> 00:22:41,924

Sometimes she does.

615

00:22:41,924 --> 00:22:43,004

She's like, they loved me.

616

00:22:43,004 --> 00:22:44,204

It wasn't that bad.

617

00:22:44,414 --> 00:22:44,834

Speaker: Yeah.

618

00:22:45,014 --> 00:22:45,314

Yeah.

619

00:22:45,554 --> 00:22:46,244

That's another thing.

620

00:22:46,244 --> 00:22:49,574

I actually just got off a kickoff

call, uh, earlier today with a

621

00:22:49,574 --> 00:22:52,724

clinician who specialize in the eldest

daughters, you know, parentified,

622

00:22:52,964 --> 00:22:54,434

millennial women, that kind of thing.

623

00:22:54,434 --> 00:22:58,664

So we talked quite a bit

about this, and there's a job.

624

00:22:59,054 --> 00:23:01,964

There's, there's the job of your

niche statement, what we're talking

625

00:23:01,964 --> 00:23:03,824

about here, and then there's

the job of your marketing, of

626

00:23:03,824 --> 00:23:05,594

the rest of your copy, right?

627

00:23:05,804 --> 00:23:08,294

And your niche statement

just, it can't do it all.

628

00:23:08,294 --> 00:23:13,094

We cannot pack the nuance and the depth

of the work that you do over months

629

00:23:13,094 --> 00:23:14,594

or years into a single statement.

630

00:23:14,594 --> 00:23:16,004

It's just, it's just not possible.

631

00:23:16,364 --> 00:23:19,514

And so that's why a lot of the questions

you're hearing me ask today are,

632

00:23:19,514 --> 00:23:20,684

do your clients use that language?

633

00:23:20,684 --> 00:23:22,094

Do they know that about themselves?

634

00:23:22,244 --> 00:23:25,964

If they don't know it yet, if it

takes a little bit of pointing

635

00:23:25,964 --> 00:23:30,314

out or exploration to get there,

then that's the job of your copy.

636

00:23:31,004 --> 00:23:33,944

And so I would take out probably

that piece of grew up taking,

637

00:23:34,304 --> 00:23:35,924

you know, taking care of others.

638

00:23:35,984 --> 00:23:40,244

And that's a absolutely a, a concept

I would use in your marketing and in

639

00:23:40,244 --> 00:23:41,864

your website copy and things like that.

640

00:23:42,254 --> 00:23:45,854

But at the end of the day, she's here,

she doesn't know if maybe she knows her.

641

00:23:45,944 --> 00:23:47,234

Her childhood wasn't great.

642

00:23:47,234 --> 00:23:49,694

Maybe she thinks it was amazing

and you're gonna rock her world

643

00:23:49,754 --> 00:23:50,924

when she learns it wasn't.

644

00:23:51,374 --> 00:23:53,264

But I think we need to be

meeting your client a little

645

00:23:53,264 --> 00:23:54,794

bit more at her point of need.

646

00:23:55,154 --> 00:23:59,174

So you specialize in working

with busy, maybe women, maybe not

647

00:23:59,174 --> 00:24:01,634

high functioning, because again,

she might not use that language.

648

00:24:01,904 --> 00:24:06,464

Busy women who are tired and

realizing they're caught in a cycle

649

00:24:06,464 --> 00:24:10,484

of self-doubt and second guessing

and their relationships in life are

650

00:24:10,484 --> 00:24:12,014

starting to show the effects of it.

651

00:24:12,194 --> 00:24:13,094

Something like that.

652

00:24:13,364 --> 00:24:16,904

So I think, like I said, you know,

your client, I think this is just

653

00:24:16,904 --> 00:24:21,374

about making sure this statement is

where she would find herself today.

654

00:24:21,914 --> 00:24:22,514

Does that make sense?

655

00:24:22,514 --> 00:24:23,654

Speaker 4: So if I, yeah.

656

00:24:23,654 --> 00:24:26,594

If I kind of read that back, you're

tired of doing things for everyone

657

00:24:26,594 --> 00:24:29,084

else, you're ready to not be so

stressed out with self-doubt,

658

00:24:29,084 --> 00:24:31,394

second guessing and perfectionism.

659

00:24:31,394 --> 00:24:31,874

Like, does that

660

00:24:31,879 --> 00:24:32,229

Speaker: speak

661

00:24:32,229 --> 00:24:33,194

Speaker 4: to that client better?

662

00:24:33,224 --> 00:24:33,734

Speaker: Yep.

663

00:24:33,794 --> 00:24:37,274

That feels way more client friendly and,

and again, at that kind of point, a versus

664

00:24:37,274 --> 00:24:39,194

point Z thing, that's point A for sure.

665

00:24:40,124 --> 00:24:40,694

Speaker 4: Perfect.

666

00:24:40,724 --> 00:24:41,054

Thank you so

667

00:24:41,054 --> 00:24:41,144

Speaker: much.

668

00:24:41,144 --> 00:24:41,234

Mm-hmm.

669

00:24:41,474 --> 00:24:41,744

Speaker 4: That's really

670

00:24:41,744 --> 00:24:41,954

Speaker: helpful.

671

00:24:41,954 --> 00:24:42,464

Absolutely.

672

00:24:42,464 --> 00:24:43,334

Thank you Jesse.

673

00:24:43,394 --> 00:24:44,414

Really, really wonderful.

674

00:24:44,744 --> 00:24:45,674

Danielle, hello?

675

00:24:45,674 --> 00:24:46,349

What's your question?

676

00:24:46,809 --> 00:24:50,229

Speaker 8: Hi, I am pivoting,

um, my niche and hey.

677

00:24:50,894 --> 00:24:54,014

Was doing adult healing from

narcissistic relationships.

678

00:24:54,044 --> 00:24:58,214

I found that that was attracting

clients, um, who were mostly

679

00:24:58,214 --> 00:25:01,754

wanting psychoeducation around

narcissism, more wanting talk therapy.

680

00:25:02,204 --> 00:25:06,914

But I have become an IFS and an

EMDR provider in the last year,

681

00:25:06,914 --> 00:25:11,504

and I am wanting to do more of the

somatic trauma deeper healing work.

682

00:25:11,924 --> 00:25:11,954

Okay.

683

00:25:12,014 --> 00:25:16,964

Um, so what I've, I'm pivoting to,

hopefully this is where I'm needing

684

00:25:16,964 --> 00:25:21,884

the coaching, is, um, I specialize

in helping empathetic, high achieving

685

00:25:21,884 --> 00:25:25,694

women who feel stuck in shame,

people pleasing, emotionally immature

686

00:25:25,694 --> 00:25:27,929

relationships and cycles of trauma.

687

00:25:27,929 --> 00:25:27,944

Okay.

688

00:25:29,444 --> 00:25:32,594

And I'm wondering, basically,

if I'm trying to get more

689

00:25:32,594 --> 00:25:34,334

people who want IFS and EMDR.

690

00:25:34,879 --> 00:25:35,259

Speaker: Mm-hmm.

691

00:25:35,399 --> 00:25:35,819

Mm-hmm.

692

00:25:36,044 --> 00:25:36,404

Okay.

693

00:25:37,004 --> 00:25:42,764

IFS and EMDR are the two modalities that

we're, I, I am seeing, and I think we're

694

00:25:42,764 --> 00:25:47,144

all seeing kind of come more and more

into the lay person's awareness, right?

695

00:25:47,384 --> 00:25:49,784

Miley Cyrus did EMDR, and all

of a sudden everyone's knocking

696

00:25:49,784 --> 00:25:51,284

on EMDR therapist doors, right?

697

00:25:51,554 --> 00:25:55,424

Um, IFSI think is, is increasing in many

ways in that way, in that regard too.

698

00:25:55,424 --> 00:25:58,874

So, um, first question, Danielle,

and I know you're pivoting, so your

699

00:25:58,874 --> 00:26:00,464

an your answer might be not yet.

700

00:26:00,764 --> 00:26:06,044

Is your hope that people come to you

seeking EMVR or IFS explicitly Yes.

701

00:26:06,044 --> 00:26:07,274

Asking for that modality?

702

00:26:07,574 --> 00:26:07,934

Speaker 8: Yes.

703

00:26:08,504 --> 00:26:08,954

Speaker: Okay.

704

00:26:09,314 --> 00:26:09,734

Okay.

705

00:26:10,154 --> 00:26:13,784

Um, that's helpful to

know because that can.

706

00:26:14,474 --> 00:26:17,444

I don't always recommend, and none

of the niche statements we've talked

707

00:26:17,444 --> 00:26:21,254

about here today, um, emphasized

approach or emphasized modality.

708

00:26:21,644 --> 00:26:24,674

Um, so I don't always recommend including

your modality in your niche statement.

709

00:26:24,674 --> 00:26:32,204

However, if, uh, you have one or two

primary ones and or you want to or already

710

00:26:32,204 --> 00:26:37,484

get inquiries asking for that explicitly,

that can be good criteria to, like, I,

711

00:26:37,484 --> 00:26:41,444

I do EMDR and IFS for X, y, Z, right?

712

00:26:41,834 --> 00:26:44,234

Because the, the statement that

you just shared is, is strong.

713

00:26:44,324 --> 00:26:45,494

I know who we're talking to, right?

714

00:26:45,494 --> 00:26:47,474

There's that, there's

definitely a market for that.

715

00:26:47,954 --> 00:26:51,554

But it's, it isn't necessarily

hinting at how you do the work.

716

00:26:51,614 --> 00:26:55,544

And it sounds like how you do the

work is really what you want to be

717

00:26:55,634 --> 00:26:57,434

changing as you make this pivot.

718

00:26:57,434 --> 00:26:58,214

Is that accurate?

719

00:26:58,304 --> 00:26:59,354

Speaker 8: That's so accurate, yes.

720

00:26:59,534 --> 00:27:00,104

Speaker: Yeah.

721

00:27:00,434 --> 00:27:01,424

So, um.

722

00:27:02,024 --> 00:27:05,324

Whether or not, it's like all

I do is IFS and EMDR or it's,

723

00:27:05,324 --> 00:27:06,614

it's a little bit softer.

724

00:27:06,614 --> 00:27:10,514

You could say something like, I

specialize in depth therapy including

725

00:27:10,514 --> 00:27:14,744

EMDR and IFS for women who x, y, Z.

726

00:27:15,224 --> 00:27:18,944

So I, I do think that here it sounds

like Danielle, it would be a good idea to

727

00:27:18,974 --> 00:27:23,054

lean more heavily into your approach as

part of your niche and your modalities.

728

00:27:23,444 --> 00:27:28,514

Um, especially as we're seeing and DR

and IFS increase in, in popularity, um,

729

00:27:28,514 --> 00:27:30,344

people are actually seeking that out.

730

00:27:30,434 --> 00:27:31,874

So we know there's a market for it.

731

00:27:31,874 --> 00:27:34,094

You're not just throwing yourself

out into the ether and hoping

732

00:27:34,094 --> 00:27:35,504

someone knows what those are.

733

00:27:35,529 --> 00:27:36,019

Speaker 9: Perfect.

734

00:27:37,034 --> 00:27:37,064

Speaker: Okay.

735

00:27:37,064 --> 00:27:37,724

Is that helpful?

736

00:27:37,844 --> 00:27:38,504

Speaker 8: Yeah, thank you.

737

00:27:38,504 --> 00:27:38,594

I'll

738

00:27:38,594 --> 00:27:38,744

Speaker 9: just

739

00:27:38,744 --> 00:27:38,894

Speaker: add that.

740

00:27:38,894 --> 00:27:39,134

Awesome.

741

00:27:39,404 --> 00:27:39,674

Speaker 9: Thanks.

742

00:27:39,704 --> 00:27:39,914

Speaker: Yeah.

743

00:27:39,974 --> 00:27:40,364

Perfect.

744

00:27:40,364 --> 00:27:41,054

You're very welcome.

745

00:27:41,054 --> 00:27:41,864

Yeah, my pleasure.

746

00:27:42,824 --> 00:27:43,424

Marisol.

747

00:27:43,424 --> 00:27:44,114

Hello.

748

00:27:44,474 --> 00:27:45,524

Speaker 9: Hi, how are you?

749

00:27:45,764 --> 00:27:46,694

Speaker: Good, how are you?

750

00:27:46,934 --> 00:27:47,474

Speaker 9: Good, thank you.

751

00:27:47,744 --> 00:27:52,334

So I do have a statement and I just, I

guess, feel like I need some clarity of

752

00:27:52,364 --> 00:27:54,464

just maybe feedback, just some feedback.

753

00:27:55,034 --> 00:27:58,844

So I specialize in helping professional

women who are carrying the weight of

754

00:27:58,844 --> 00:28:01,424

grief, loss, and emotional overwhelm.

755

00:28:01,724 --> 00:28:07,604

Together we'll work to the, uh, together

we'll work, uh, to process what feels

756

00:28:07,604 --> 00:28:12,794

heavy, move through intense emotions

and rediscover hope for the future.

757

00:28:13,424 --> 00:28:13,814

Speaker: Okay.

758

00:28:14,474 --> 00:28:15,884

This is, uh, really strong.

759

00:28:15,884 --> 00:28:20,384

Again, um, try and try and couch the

feedback that you want into a question.

760

00:28:20,384 --> 00:28:23,774

Where, where might, where does it feel

like there might be a weak point or,

761

00:28:23,774 --> 00:28:27,344

or, um, a, you know, a lackluster area

of what you've just shared with us

762

00:28:29,444 --> 00:28:30,794

Speaker 9: as, as far as what?

763

00:28:30,794 --> 00:28:31,724

In my niche?

764

00:28:31,904 --> 00:28:35,594

Speaker: Yeah, just ask me a question

to sort of guide the, the, the feedback.

765

00:28:35,594 --> 00:28:38,624

Where does your mind go when it comes to

what might need to be strengthened here?

766

00:28:39,974 --> 00:28:40,364

Speaker 9: Um,

767

00:28:45,824 --> 00:28:48,944

again, maybe, uh, in the sense of.

768

00:28:51,104 --> 00:28:55,964

Do they quite understand what

I am trying to capture, because

769

00:28:56,354 --> 00:28:58,454

I had a lot of trauma heavy.

770

00:28:58,454 --> 00:28:58,544

Mm-hmm.

771

00:28:59,054 --> 00:29:03,614

And now I've, I'm really more

grief, but I've incorporated both.

772

00:29:03,644 --> 00:29:03,974

Right.

773

00:29:03,974 --> 00:29:06,374

Obviously there can, there

can be a tie to both.

774

00:29:06,824 --> 00:29:07,034

Yeah.

775

00:29:07,034 --> 00:29:07,094

Speaker 6: I'm

776

00:29:07,364 --> 00:29:10,484

Speaker 9: also really just trying to

make sure I'm capturing more grief.

777

00:29:10,544 --> 00:29:14,234

I'm doing longer session,

the 90 minute to two hour.

778

00:29:14,234 --> 00:29:14,264

Okay.

779

00:29:14,624 --> 00:29:16,664

Uh, a lot more intensive therapy.

780

00:29:16,664 --> 00:29:19,364

I do wanna do work with women, so,

781

00:29:19,424 --> 00:29:19,574

Speaker: yeah.

782

00:29:19,754 --> 00:29:19,964

Okay.

783

00:29:19,964 --> 00:29:19,994

I

784

00:29:20,264 --> 00:29:26,144

Speaker 9: know if this is tailored or

I didn't know if it's still too broad.

785

00:29:26,564 --> 00:29:26,984

Speaker: Yeah.

786

00:29:27,074 --> 00:29:27,374

Yeah.

787

00:29:27,764 --> 00:29:28,004

Okay.

788

00:29:28,004 --> 00:29:28,994

That's helpful context.

789

00:29:29,024 --> 00:29:32,114

Um, I, I definitely got

the grief emphasis here.

790

00:29:32,144 --> 00:29:34,274

Um, so the fact that that's something

that you're wanting to focus on,

791

00:29:34,274 --> 00:29:37,424

I'm very much hearing and you

know, trauma is one of those things

792

00:29:37,424 --> 00:29:38,774

that's, it's kinda always there.

793

00:29:38,834 --> 00:29:39,614

Um, right.

794

00:29:39,614 --> 00:29:41,594

There's, there's trauma

as a result of the grief.

795

00:29:41,834 --> 00:29:45,614

You mentioned the emotional overwhelm,

which can sort of catch those who may or

796

00:29:45,614 --> 00:29:47,714

may not identify with grief in particular.

797

00:29:48,164 --> 00:29:48,494

Um.

798

00:29:49,454 --> 00:29:52,694

So, so that part I'm, I'm very

much getting, um, the professional

799

00:29:52,694 --> 00:29:55,364

women is, um, descriptive.

800

00:29:56,024 --> 00:30:00,914

Um, anytime you're gonna be

speaking to someone's, um, you

801

00:30:00,914 --> 00:30:04,454

know, job or career status in

your niche, that's, that's great.

802

00:30:04,484 --> 00:30:06,614

'cause, uh, you might really

enjoy, you know, Stacey Life's

803

00:30:06,614 --> 00:30:07,664

positions, for instance.

804

00:30:07,964 --> 00:30:09,254

Um, that's akay to do.

805

00:30:09,674 --> 00:30:14,414

The one, um, sort of criteria I

recommend, uh, just sitting on there

806

00:30:14,414 --> 00:30:19,334

is whether or not that identity is

influencing why they're in therapy

807

00:30:19,334 --> 00:30:20,894

or why they're choosing you.

808

00:30:21,584 --> 00:30:25,094

So you might like professional women

because they're usually high functioning

809

00:30:25,094 --> 00:30:29,204

or they have the resources to pay your

fee, that's okay, but it might not be.

810

00:30:29,504 --> 00:30:32,504

Her identity as a professional

that makes her a good fit for you?

811

00:30:32,864 --> 00:30:36,644

If on the flip side, she's a professional

woman and she also leads a business and

812

00:30:36,644 --> 00:30:40,124

because she's grieving the loss of her

husband, she can't function, you know,

813

00:30:40,124 --> 00:30:42,884

the work in is informed by her work.

814

00:30:43,214 --> 00:30:46,604

Um, you know, the, her career is

coming into the, the therapy room.

815

00:30:46,784 --> 00:30:48,854

Then I think emphasizing that is wise.

816

00:30:49,244 --> 00:30:51,794

Um, so what, what about

professional women in particular

817

00:30:51,794 --> 00:30:53,804

do you appreciate or, or enjoy?

818

00:30:55,664 --> 00:30:57,524

Speaker 9: Well, just like you

mentioned, more of the higher

819

00:30:57,524 --> 00:31:02,024

functioning and these were, were the

people that would definitely, uh, you

820

00:31:02,024 --> 00:31:04,304

know, pay the higher, the higher fee.

821

00:31:04,424 --> 00:31:04,784

Um

822

00:31:04,784 --> 00:31:05,054

Speaker: mm-hmm.

823

00:31:05,219 --> 00:31:06,254

Speaker 9: Of course busy.

824

00:31:06,284 --> 00:31:10,754

I put busy because, uh, I, I try

to make it a little bit more like,

825

00:31:10,814 --> 00:31:15,674

um, sometimes I do intensives, but

sometimes I do just longer sessions

826

00:31:15,914 --> 00:31:16,004

Speaker: mm-hmm.

827

00:31:16,574 --> 00:31:19,814

Speaker 9: Where they're extended

for, uh, a longer period of time.

828

00:31:20,054 --> 00:31:20,144

Speaker: Mm-hmm.

829

00:31:20,924 --> 00:31:22,934

Speaker 9: Out may be weekly

or biweekly, so they may be

830

00:31:22,964 --> 00:31:23,054

Speaker: Yeah.

831

00:31:23,054 --> 00:31:23,144

Not

832

00:31:23,564 --> 00:31:25,724

Speaker 9: with me for, for years on end.

833

00:31:25,754 --> 00:31:25,934

Speaker: Yeah.

834

00:31:26,354 --> 00:31:26,594

Yeah.

835

00:31:26,774 --> 00:31:27,254

Speaker 9: So that's

836

00:31:27,519 --> 00:31:27,599

Speaker: absolutely.

837

00:31:28,484 --> 00:31:29,084

Speaker 9: Pinpoint that.

838

00:31:29,084 --> 00:31:29,534

Speaker: Absolutely.

839

00:31:29,864 --> 00:31:32,144

Marisol, I'll, I'll say I think

that what you've shared with us

840

00:31:32,144 --> 00:31:33,884

is really quite strong as is.

841

00:31:33,914 --> 00:31:37,064

Um, again, like we were talking

about, your niche can only do so much.

842

00:31:37,484 --> 00:31:41,474

Um, and I do whether or not you do it

in the niche statement formally or not.

843

00:31:41,504 --> 00:31:43,844

'cause really what is a niche

statement, you know, we can all

844

00:31:43,844 --> 00:31:45,104

get all existential about that.

845

00:31:45,494 --> 00:31:50,684

It does sound like your model with

extended sessions and things like that

846

00:31:50,684 --> 00:31:52,814

is also a key part of how you work.

847

00:31:53,174 --> 00:31:56,534

Um, now we have supported clinicians

who are exclusively intensivess.

848

00:31:56,534 --> 00:32:00,644

That's all they do is, you know,

three plus hour, multi-day whatever.

849

00:32:00,824 --> 00:32:03,164

And then we've also worked with

clinicians who do regular, weekly,

850

00:32:03,164 --> 00:32:04,874

ongoing and then also have that option.

851

00:32:05,234 --> 00:32:07,964

Um, so just something

to continue to sit with.

852

00:32:07,964 --> 00:32:10,124

But honestly, I think what you've

shared with us is quite strong.

853

00:32:10,124 --> 00:32:13,694

I know who you're talking to, um, and,

and it feels quite client friendly to me.

854

00:32:14,114 --> 00:32:15,164

Speaker 9: Okay, perfect.

855

00:32:15,344 --> 00:32:18,254

And will this be recorded so that

we can go back and review your

856

00:32:18,254 --> 00:32:18,644

Speaker: feedback?

857

00:32:18,644 --> 00:32:19,844

It will be recorded, yes.

858

00:32:19,844 --> 00:32:22,334

It was supposed to be streaming

into our Facebook group, and it's

859

00:32:22,364 --> 00:32:25,724

not, it will be, uh, posted onto

the marketing therapy podcast.

860

00:32:26,054 --> 00:32:28,754

Um, and I will, um, it's also

uploading to the cloud, so

861

00:32:28,754 --> 00:32:29,624

I'll be able to share a link.

862

00:32:29,894 --> 00:32:30,104

Speaker 9: Great.

863

00:32:30,104 --> 00:32:30,854

Thank you so much.

864

00:32:30,854 --> 00:32:31,334

I appreciate your

865

00:32:31,334 --> 00:32:31,544

Speaker: time.

866

00:32:31,634 --> 00:32:32,144

You're welcome.

867

00:32:32,144 --> 00:32:32,264

Yeah.

868

00:32:32,264 --> 00:32:33,584

Nice to meet you, Kevin.

869

00:32:33,584 --> 00:32:34,184

Hello.

870

00:32:34,574 --> 00:32:35,474

Speaker 10: Hello.

871

00:32:35,504 --> 00:32:38,024

Big fan of the podcast and my new website.

872

00:32:38,024 --> 00:32:39,644

Nice to connect you.

873

00:32:39,644 --> 00:32:39,824

Speaker: Awesome.

874

00:32:40,454 --> 00:32:41,744

Yeah, nice to connect with you too.

875

00:32:42,644 --> 00:32:46,064

Speaker 10: I'm looking at tips on

kind of how to shorten translate my

876

00:32:46,064 --> 00:32:50,354

keywords into something that speaks

to providers, but I'm in Brooklyn,

877

00:32:50,354 --> 00:32:51,974

very competitive environment.

878

00:32:51,974 --> 00:32:55,214

I'm also thinking about, you know,

people sending out requests to

879

00:32:55,214 --> 00:32:59,384

listservs or getting 30 mm-hmm 40

people responding to that same request.

880

00:32:59,714 --> 00:33:02,324

I'm also thinking about like

networking cocktail hour.

881

00:33:02,324 --> 00:33:05,414

We're standing there and I'm trying

to give them that niche sort of

882

00:33:05,414 --> 00:33:07,184

quickly rather than I can go on.

883

00:33:07,574 --> 00:33:09,764

As we're saying for long sentences.

884

00:33:09,764 --> 00:33:14,024

So I've tried to squeeze it into,

I specialize in substance use and

885

00:33:14,024 --> 00:33:16,184

relationship challenges for queer men.

886

00:33:16,724 --> 00:33:16,814

Mm-hmm.

887

00:33:17,054 --> 00:33:20,324

Um, there's a lot more to that,

but I'm trying to think of

888

00:33:20,324 --> 00:33:20,804

Speaker: course,

889

00:33:21,134 --> 00:33:24,284

Speaker 10: that, um, that

quickfire option almost.

890

00:33:25,154 --> 00:33:25,784

Speaker: That's pretty good.

891

00:33:25,784 --> 00:33:26,384

Quick fire.

892

00:33:26,384 --> 00:33:28,514

If you ask me if I'm at a cocktail

party, I'm like, Kevin, what

893

00:33:28,514 --> 00:33:29,474

do you do when you say that?

894

00:33:29,474 --> 00:33:31,094

I'm like, say more.

895

00:33:31,124 --> 00:33:32,684

I wanna, like, I wanna

keep chatting with you.

896

00:33:32,684 --> 00:33:33,134

You know?

897

00:33:33,434 --> 00:33:35,294

Um, so I, I think that's quite good.

898

00:33:35,354 --> 00:33:39,974

Um, what, what stands out to you as

maybe what, what, what is that lacking?

899

00:33:40,004 --> 00:33:40,394

Of course.

900

00:33:40,394 --> 00:33:43,424

Like we talked about your niche can't do

everything, but when you say that, what

901

00:33:43,424 --> 00:33:44,954

do you feel like you wanna say and also.

902

00:33:45,344 --> 00:33:45,644

Or addition,

903

00:33:45,734 --> 00:33:47,024

Speaker 10: if I could say everything.

904

00:33:47,024 --> 00:33:51,074

I would say like the relationship trauma,

we, I'm trained psychodynamically,

905

00:33:51,074 --> 00:33:52,844

we do a lot of deep insight work.

906

00:33:52,844 --> 00:33:54,254

We work a lot of embodiment.

907

00:33:54,644 --> 00:33:59,054

Um, I am a professor that I teach queer

theory and psychodynamic theory too.

908

00:33:59,054 --> 00:34:02,384

So I bring that into the room

and I bring that into the space.

909

00:34:02,714 --> 00:34:06,824

So I think there's some stuff that

makes me unique as a provider and I'm

910

00:34:06,824 --> 00:34:12,164

trying to like sneak that into the short

niche statement to try to, whoever I'm

911

00:34:12,164 --> 00:34:16,063

talking to almost, I hate to use the

word like sell, like I think I'm the

912

00:34:16,063 --> 00:34:18,224

right person for you to think about here.

913

00:34:19,034 --> 00:34:19,304

Sure.

914

00:34:19,304 --> 00:34:20,234

I offer here.

915

00:34:20,744 --> 00:34:24,224

Um, and I'm worried some of the

keywords I'm using now, they can maybe

916

00:34:24,224 --> 00:34:27,764

think of 10 other therapists in the

space for sure, but also do that.

917

00:34:28,244 --> 00:34:28,603

Speaker: Sure.

918

00:34:29,024 --> 00:34:31,994

So a lot of what you just shared as far

as like your credentials and your approach

919

00:34:31,994 --> 00:34:34,829

and that kind of thing, is that why a.

920

00:34:35,668 --> 00:34:39,569

A queer man might choose you and not

another therapist or what, what would

921

00:34:39,569 --> 00:34:42,958

lead him to say, huh, I wanna work with

Kevin instead of this, this other one who

922

00:34:42,958 --> 00:34:44,728

says they specialize in a similar niche?

923

00:34:45,449 --> 00:34:48,509

Speaker 10: The feedback I've

gotten is about humor in my

924

00:34:48,509 --> 00:34:50,429

copy that I've worked on before.

925

00:34:50,699 --> 00:34:52,829

Um, but they also named a

lot of the identity stuff.

926

00:34:52,829 --> 00:34:55,139

Like, I saw that you were

another queer man in New York.

927

00:34:55,228 --> 00:34:56,909

Uh, there's youth that they mentioned too.

928

00:34:56,909 --> 00:34:58,649

They wanted to speak to

someone who might get it.

929

00:34:59,039 --> 00:35:02,849

Um, and then people cite my teaching

stuff too, as they, um, we're

930

00:35:02,849 --> 00:35:05,609

interested in someone who has experience

talking about these topics too.

931

00:35:05,609 --> 00:35:06,419

Speaker: Mm-hmm.

932

00:35:06,420 --> 00:35:06,430

Mm-hmm.

933

00:35:06,484 --> 00:35:06,774

Okay.

934

00:35:06,884 --> 00:35:07,174

Okay.

935

00:35:07,589 --> 00:35:08,669

So I'm hearing from you.

936

00:35:08,669 --> 00:35:08,879

Yeah.

937

00:35:08,879 --> 00:35:12,599

Like someone who gets it, like there's,

there's shared or lived experience mm-hmm.

938

00:35:12,689 --> 00:35:16,289

And there's a deep level of actual

expertise and specialization.

939

00:35:16,289 --> 00:35:21,239

You don't just say, you do this,

you live it and you've studied it.

940

00:35:21,239 --> 00:35:21,629

Right.

941

00:35:21,664 --> 00:35:22,014

Right.

942

00:35:22,019 --> 00:35:25,469

Um, so I think those are some, some

elements you can be bringing in here.

943

00:35:25,469 --> 00:35:27,809

Now you're hitting on something

really, really important and

944

00:35:27,809 --> 00:35:31,889

something I've been talking with some

clinicians on lately, which is who?

945

00:35:33,254 --> 00:35:36,314

What we're talking about here with your

niche is designed to be your North star.

946

00:35:36,314 --> 00:35:39,704

Something that informs the, all of your

marketing, but your niche is a little

947

00:35:39,704 --> 00:35:44,294

bit of a chameleon because Kevin, if you

are talking to a fellow clinician, uh,

948

00:35:44,294 --> 00:35:48,734

who also specializes in psychodynamic

theory, what you're gonna say to them

949

00:35:48,734 --> 00:35:51,644

about your niche is a lot different

than what you're gonna say at your

950

00:35:51,644 --> 00:35:55,544

friend's, you know, birthday party with

a bunch of people who aren't therapists.

951

00:35:55,844 --> 00:36:00,704

And so try, and I, I, I say this because

I think your initial boilerplate is

952

00:36:00,704 --> 00:36:04,784

actually incredibly strong, super

short, no doubt, but very, very strong.

953

00:36:05,084 --> 00:36:08,234

You get to decide based on who

you're talking to, what else might

954

00:36:08,234 --> 00:36:09,614

matter to this person, right?

955

00:36:10,034 --> 00:36:12,884

What other thing might

actually differentiate me?

956

00:36:13,064 --> 00:36:16,724

Because if you start telling the person

at your friend's birthday party that

957

00:36:16,724 --> 00:36:19,544

you specialize in psychodynamic theory

and you do a lot of embodiment work,

958

00:36:20,084 --> 00:36:22,334

his eyes might glaze over, right?

959

00:36:22,424 --> 00:36:25,244

Um, whereas if you say that to, to someone

else, then that might be a better fit.

960

00:36:25,244 --> 00:36:29,054

So, responding to Listservs is a

great example because you're up

961

00:36:29,054 --> 00:36:31,844

against the 40 other responses

people are offering, right?

962

00:36:32,579 --> 00:36:37,499

So take a minute while everyone else is

just firing off their website, URL, take

963

00:36:37,499 --> 00:36:42,359

a minute to think, what am I hearing

from this person that I might be able

964

00:36:42,359 --> 00:36:45,899

to highlight or speak to, or like,

what else could I be bringing in here?

965

00:36:46,229 --> 00:36:48,959

So you're, I think, Kevin, you're a good

example of like, all right, I got, I

966

00:36:48,959 --> 00:36:53,009

got my basic, and then I have all kind

of the, you know, the, the cherries on

967

00:36:53,009 --> 00:36:56,849

top or the sprinkles, like which am I

choosing to sprinkle on top to really

968

00:36:56,849 --> 00:36:58,769

resonate with who I'm talking to now?

969

00:36:59,129 --> 00:37:02,099

So I don't think it's that your niche

has to be the same all you know,

970

00:37:02,099 --> 00:37:06,299

all, all the time, but instead it can

morph based on who's gonna get the

971

00:37:06,299 --> 00:37:08,279

most value out of what you're saying.

972

00:37:08,609 --> 00:37:09,419

Does that make sense to you?

973

00:37:09,839 --> 00:37:09,989

Speaker 10: Yeah.

974

00:37:09,989 --> 00:37:11,729

Like adapted to the

audience or who, who went,

975

00:37:11,729 --> 00:37:11,819

Speaker: right.

976

00:37:11,819 --> 00:37:12,359

A hundred percent.

977

00:37:12,539 --> 00:37:14,579

That's, that's what I was trying

to say is adapted to the audience.

978

00:37:14,669 --> 00:37:15,744

That's exactly right, Kevin.

979

00:37:15,839 --> 00:37:16,229

Yeah.

980

00:37:16,619 --> 00:37:19,079

So honestly, I mean, you're right.

981

00:37:19,079 --> 00:37:22,919

You're in a very competitive market,

no doubt about it in Brooklyn, but you

982

00:37:22,919 --> 00:37:26,279

have a good understanding of your base,

and then it's like how do you customize

983

00:37:26,309 --> 00:37:28,079

that based on who you're talking to?

984

00:37:28,139 --> 00:37:29,699

I think you've got a lot

of things to pull from.

985

00:37:30,089 --> 00:37:30,569

Speaker 10: Awesome.

986

00:37:30,719 --> 00:37:31,559

Thank you so much.

987

00:37:31,799 --> 00:37:32,339

Speaker: You're welcome.

988

00:37:32,339 --> 00:37:32,729

You're welcome.

989

00:37:32,729 --> 00:37:33,359

It's nice to meet you.

990

00:37:35,219 --> 00:37:36,629

I don't wanna say her name wrong.

991

00:37:36,659 --> 00:37:36,689

Vel.

992

00:37:37,439 --> 00:37:37,799

Vel.

993

00:37:37,799 --> 00:37:39,179

Come off mute and correct me

994

00:37:39,869 --> 00:37:40,319

Speaker 11: Tiar.

995

00:37:40,319 --> 00:37:40,979

That's perfect.

996

00:37:40,979 --> 00:37:41,969

I knew it was me once you Oh

997

00:37:42,989 --> 00:37:43,109

Speaker: yeah.

998

00:37:43,109 --> 00:37:44,189

You're like, oh, that happens.

999

00:37:44,519 --> 00:37:45,419

It's nice to meet you.

1000

00:37:45,419 --> 00:37:46,169

What's your question?

1001

00:37:46,169 --> 00:37:47,489

Speaker 11: It's so nice

to meet you as well.

1002

00:37:47,489 --> 00:37:48,059

Thank you.

1003

00:37:48,539 --> 00:37:52,619

Um, I feel like I got my niche,

um, and I just did the Psychology

1004

00:37:52,619 --> 00:37:54,149

Today with your success pack.

1005

00:37:54,209 --> 00:37:54,329

Great.

1006

00:37:54,599 --> 00:37:56,729

But I wanna make sure it's solid.

1007

00:37:57,119 --> 00:37:59,519

And then as I was listening to

you respond to everyone else,

1008

00:37:59,729 --> 00:38:01,059

I'm thinking of how, you know.

1009

00:38:01,904 --> 00:38:04,694

Making sure it's solid, not just

for clients through marketing, but

1010

00:38:04,694 --> 00:38:08,654

also other therapists, because I've

been historically most successful in

1011

00:38:08,654 --> 00:38:10,514

getting referrals like warm handoffs.

1012

00:38:10,514 --> 00:38:10,574

Yeah.

1013

00:38:10,904 --> 00:38:12,404

So that's kind of what I'm hoping for,

1014

00:38:12,914 --> 00:38:13,364

Speaker: if that makes sense.

1015

00:38:13,364 --> 00:38:13,394

Okay.

1016

00:38:13,394 --> 00:38:13,604

Awesome.

1017

00:38:13,604 --> 00:38:14,594

Share with us what you've got.

1018

00:38:15,044 --> 00:38:18,344

Speaker 11: So what I have now is I

help high achieving millennial and Gen

1019

00:38:18,344 --> 00:38:22,964

Z women who have done everything right,

yet feel constantly on edge, overwhelmed

1020

00:38:23,234 --> 00:38:25,094

and unrecognizable to themselves.

1021

00:38:25,454 --> 00:38:29,234

Um, and so helping them before

burnout costs them their job, their

1022

00:38:29,234 --> 00:38:30,884

relationships, or their sense of self.

1023

00:38:32,354 --> 00:38:33,944

Speaker: Ooh, I like that last part.

1024

00:38:34,154 --> 00:38:37,484

Before it costs them, um, burnout.

1025

00:38:37,634 --> 00:38:41,264

Does your, I your ideal client, almost

universally identify with that word?

1026

00:38:42,344 --> 00:38:43,154

Speaker 11: Yeah.

1027

00:38:43,214 --> 00:38:45,854

Because they're, they are the

eldest daughters That's mm-hmm.

1028

00:38:46,154 --> 00:38:46,874

How I got here.

1029

00:38:46,874 --> 00:38:48,224

They are the eldest daughters.

1030

00:38:48,229 --> 00:38:48,349

Mm-hmm.

1031

00:38:48,429 --> 00:38:50,684

Also, there's usually a

cultural aspect to Okay.

1032

00:38:50,684 --> 00:38:51,254

Showing up.

1033

00:38:51,254 --> 00:38:52,694

So you put yourself last.

1034

00:38:53,024 --> 00:38:53,114

Mm-hmm.

1035

00:38:53,354 --> 00:38:55,994

Um, so that's usually where they

end up, and then they give a call.

1036

00:38:56,564 --> 00:38:56,894

Speaker: Okay.

1037

00:38:56,894 --> 00:38:57,284

Awesome.

1038

00:38:57,284 --> 00:38:59,084

Will you read that first part

of the statement to me again?

1039

00:38:59,174 --> 00:38:59,654

Speaker 11: Sure.

1040

00:38:59,654 --> 00:39:03,434

I help high achieving millennial and Gen

Z women who have done everything right.

1041

00:39:04,364 --> 00:39:06,554

Speaker: Who've done everything

right, but still okay.

1042

00:39:06,559 --> 00:39:06,689

Mm-hmm.

1043

00:39:06,884 --> 00:39:11,894

Um, similar word around, I mean, my, my

ears always perk up around high achieving.

1044

00:39:11,894 --> 00:39:15,314

Does your client say, if you said,

describe yourself, would high achieving

1045

00:39:15,314 --> 00:39:16,604

be one of the first things she said?

1046

00:39:17,744 --> 00:39:18,644

Speaker 11: I think so.

1047

00:39:18,644 --> 00:39:22,784

Maybe not those words, but we went

to school, we did all the things.

1048

00:39:22,874 --> 00:39:22,964

Mm-hmm.

1049

00:39:22,994 --> 00:39:25,064

Like, that's who I'm thinking

of, that person who did all the

1050

00:39:25,064 --> 00:39:26,474

things that was expected of them.

1051

00:39:26,954 --> 00:39:27,284

Speaker: Right.

1052

00:39:27,344 --> 00:39:27,584

Right.

1053

00:39:27,704 --> 00:39:31,544

And I think you kind of, um, convey

that in that latter part, like, uh,

1054

00:39:31,544 --> 00:39:34,304

so high achieving millennial and Gen

Z women who've done everything Right.

1055

00:39:34,604 --> 00:39:34,634

Okay.

1056

00:39:34,634 --> 00:39:36,824

You know, I think you could

just say probably millennial

1057

00:39:36,824 --> 00:39:38,834

and Gen Z women, or, or busy.

1058

00:39:38,894 --> 00:39:41,864

Again, bringing in maybe a more client

friendly term for that descriptor.

1059

00:39:42,104 --> 00:39:42,254

Okay.

1060

00:39:42,259 --> 00:39:45,494

'cause I think you're, you're

accomplishing that high standards

1061

00:39:45,494 --> 00:39:49,514

for herself over achiever with

that kind of more client friendly

1062

00:39:49,664 --> 00:39:51,434

descriptor later on in that statement.

1063

00:39:51,584 --> 00:39:51,884

Speaker 11: Okay.

1064

00:39:51,944 --> 00:39:53,474

Speaker: Um, and then what was after that?

1065

00:39:54,149 --> 00:39:54,539

Speaker 11: Sure.

1066

00:39:54,539 --> 00:39:55,859

So what was after that is?

1067

00:39:55,859 --> 00:39:56,339

Um, yes.

1068

00:39:56,804 --> 00:39:59,834

They've done everything right yet

feel constantly on edge, overwhelmed

1069

00:39:59,834 --> 00:40:01,544

and unrecognizable to themselves.

1070

00:40:01,904 --> 00:40:02,294

Speaker: Nice.

1071

00:40:02,294 --> 00:40:04,604

And then, yeah, helping them

before burnout costs them.

1072

00:40:04,609 --> 00:40:04,749

Mm-hmm.

1073

00:40:04,874 --> 00:40:05,924

I quite like that.

1074

00:40:05,924 --> 00:40:09,164

Um, you know, the first question I

asked you around burnout, that that

1075

00:40:09,164 --> 00:40:11,594

is like, the crux of the statement

that you've shared is like helping

1076

00:40:11,594 --> 00:40:12,944

them before burnout costs them.

1077

00:40:12,944 --> 00:40:15,824

And so burnout has to be the thing

where she's like, that's what I, you're

1078

00:40:15,824 --> 00:40:18,254

speaking to, this felt need right now.

1079

00:40:18,374 --> 00:40:18,464

Mm-hmm.

1080

00:40:18,709 --> 00:40:21,104

And I think as long as that is true

of your clients, that she would

1081

00:40:21,104 --> 00:40:25,514

identify that way, I, I absolutely

know who you're speaking to for sure.

1082

00:40:25,544 --> 00:40:25,874

Yeah.

1083

00:40:25,934 --> 00:40:26,354

Speaker 11: Okay.

1084

00:40:26,704 --> 00:40:27,604

Okay, perfect.

1085

00:40:28,084 --> 00:40:29,494

So we got that off the list.

1086

00:40:29,524 --> 00:40:29,794

Speaker: Yeah.

1087

00:40:30,154 --> 00:40:30,724

Good job.

1088

00:40:30,724 --> 00:40:31,174

Good job.

1089

00:40:31,174 --> 00:40:31,679

That was excellent.

1090

00:40:31,679 --> 00:40:31,769

Thank you.

1091

00:40:31,864 --> 00:40:32,914

Thanks for sharing it with us.

1092

00:40:33,214 --> 00:40:33,754

Speaker 11: Thank you.

1093

00:40:33,754 --> 00:40:37,294

And so, do you think there's anything

I need to change if I'm going to a

1094

00:40:37,294 --> 00:40:40,594

therapist event or something where

a therapist is like, Hey, I think

1095

00:40:40,594 --> 00:40:42,214

you would be helpful for someone.

1096

00:40:42,219 --> 00:40:42,279

Mm-hmm.

1097

00:40:42,359 --> 00:40:42,369

Speaker: Mm-hmm.

1098

00:40:42,754 --> 00:40:43,324

Speaker 11: You know,

1099

00:40:43,384 --> 00:40:43,714

Speaker: yeah.

1100

00:40:44,074 --> 00:40:46,594

So that's where I think kind of what

we were just talking about with Kevin,

1101

00:40:46,594 --> 00:40:50,824

like we might adapt it a little bit for,

for more of like a clinical audience.

1102

00:40:51,094 --> 00:40:51,154

Okay.

1103

00:40:51,154 --> 00:40:51,964

That you might say.

1104

00:40:51,964 --> 00:40:55,834

I, a lot of my clients are eldest

daughters who are super over functioning

1105

00:40:55,834 --> 00:40:57,544

and, you know, struggling with burnout.

1106

00:40:57,544 --> 00:40:57,574

Okay.

1107

00:40:57,844 --> 00:41:01,534

So it's, I, I, you could almost

write a client facing and a clinician

1108

00:41:01,534 --> 00:41:03,484

facing version of the same thing.

1109

00:41:03,484 --> 00:41:03,514

Okay.

1110

00:41:03,904 --> 00:41:06,394

Um, because you know, a clinician

is gonna be like, oh yeah, okay.

1111

00:41:06,394 --> 00:41:08,434

I know exactly what you're, you

know what you're talking about.

1112

00:41:08,434 --> 00:41:09,634

Whereas a client may not.

1113

00:41:10,294 --> 00:41:10,684

Speaker 11: Okay.

1114

00:41:10,924 --> 00:41:11,494

Perfect.

1115

00:41:11,824 --> 00:41:11,914

Yeah.

1116

00:41:11,914 --> 00:41:12,814

Thank you so much.

1117

00:41:12,904 --> 00:41:13,414

Speaker: You're so welcome.

1118

00:41:13,414 --> 00:41:14,104

It was nice to meet you.

1119

00:41:14,344 --> 00:41:14,944

Speaker 11: Nice to meet you,

1120

00:41:14,944 --> 00:41:15,424

Speaker: Allie.

1121

00:41:15,424 --> 00:41:15,904

Hello.

1122

00:41:15,904 --> 00:41:17,194

My fellow Nashvillian.

1123

00:41:17,609 --> 00:41:18,809

Speaker 12: Hello.

1124

00:41:19,139 --> 00:41:19,589

Hi.

1125

00:41:19,589 --> 00:41:22,859

Um, thanks so much for your

time and this opportunity.

1126

00:41:22,889 --> 00:41:23,159

Okay.

1127

00:41:23,159 --> 00:41:27,239

So I started out years ago in

private practice with a niche

1128

00:41:27,329 --> 00:41:31,619

of individual therapy for adults

navigating life transitions,

1129

00:41:32,009 --> 00:41:35,519

coping with health challenges,

and desiring to live more fully.

1130

00:41:35,549 --> 00:41:35,579

Okay.

1131

00:41:37,439 --> 00:41:43,169

I am currently desperately needing

to pivot and find the language

1132

00:41:43,169 --> 00:41:47,579

that is way more aligned and

speaks to like where I'm at now.

1133

00:41:47,579 --> 00:41:47,609

Okay.

1134

00:41:48,059 --> 00:41:51,899

And I'm really struggling to

like bring it down because Okay.

1135

00:41:52,169 --> 00:41:54,719

There's so many different ways

that I could talk about it.

1136

00:41:55,319 --> 00:41:55,499

Speaker 11: Okay.

1137

00:41:55,589 --> 00:41:59,609

Speaker 12: So I'm really thinking

about, maybe leaning into what's

1138

00:41:59,609 --> 00:42:06,119

the approach that I offer,

which might be, um, relational.

1139

00:42:06,539 --> 00:42:09,719

Um, I work with people more long term.

1140

00:42:09,779 --> 00:42:14,759

I have a tendency to, um, kind

of cover a variety of issues.

1141

00:42:14,759 --> 00:42:18,749

Like people come in for one specific

thing and then I get to know their

1142

00:42:18,749 --> 00:42:24,179

story, and we really walk through

like depth seasons of people's lives.

1143

00:42:24,184 --> 00:42:24,544

Mm-hmm.

1144

00:42:24,749 --> 00:42:30,809

Um, I am often someone who works better

with not first timers to therapy.

1145

00:42:31,019 --> 00:42:34,259

Not that I don't ever work

with first time, but like Sure.

1146

00:42:34,649 --> 00:42:39,269

Someone who's maybe already gotten that

first introduction, maybe that like first

1147

00:42:39,269 --> 00:42:41,999

pass of trauma, that first psycho ed.

1148

00:42:41,999 --> 00:42:42,989

I'm a little more of that.

1149

00:42:42,989 --> 00:42:47,189

Like, let's get in there and explore

and wander and see what emerges.

1150

00:42:47,729 --> 00:42:50,189

Um, I care deeply.

1151

00:42:50,729 --> 00:42:51,029

Speaker: Yeah.

1152

00:42:51,119 --> 00:42:53,789

Speaker 12: I show up for people and Okay.

1153

00:42:53,879 --> 00:42:58,559

Um, really invite people to be

creative in their own self-expression.

1154

00:42:58,769 --> 00:43:03,269

People who are centering themselves in

their life, maybe for the first time ever.

1155

00:43:03,779 --> 00:43:03,959

Speaker: Okay.

1156

00:43:03,959 --> 00:43:05,339

Speaker 12: And so like, okay.

1157

00:43:06,164 --> 00:43:07,154

How, yeah.

1158

00:43:07,634 --> 00:43:08,204

How the heck

1159

00:43:08,204 --> 00:43:08,834

Speaker: do you do that?

1160

00:43:09,134 --> 00:43:09,464

Speaker 12: Yeah.

1161

00:43:09,464 --> 00:43:11,504

Speaker: Um, here's my first

question for you, Allie.

1162

00:43:11,504 --> 00:43:11,564

Yeah.

1163

00:43:11,774 --> 00:43:16,004

What about that initial

niche that you just shared?

1164

00:43:16,004 --> 00:43:16,064

Yeah.

1165

00:43:16,184 --> 00:43:17,414

No longer fits.

1166

00:43:18,254 --> 00:43:22,124

Speaker 12: It feels so

flat and like not alive.

1167

00:43:22,694 --> 00:43:23,084

Speaker: Okay.

1168

00:43:26,414 --> 00:43:31,274

Why is someone, the question I've

asked a couple people so far, why is

1169

00:43:31,274 --> 00:43:35,924

someone choosing you today, the version

of Ally today and not someone else

1170

00:43:35,984 --> 00:43:37,604

in Nashville that could help them?

1171

00:43:38,294 --> 00:43:42,224

Speaker 12: Yeah, so I'm gonna

think outside the box, we're gonna

1172

00:43:42,224 --> 00:43:44,234

go a lot of different directions.

1173

00:43:44,324 --> 00:43:50,444

Nothing's off limits, and we're gonna

explore things a lot of different ways.

1174

00:43:50,444 --> 00:43:54,104

Like if you can't talk about

it, can you play a song?

1175

00:43:54,104 --> 00:43:58,394

Can we create something like, so

that experiential piece maybe?

1176

00:43:58,394 --> 00:43:58,544

Yep.

1177

00:43:59,144 --> 00:43:59,564

Speaker: Yep.

1178

00:43:59,804 --> 00:44:00,044

Yep.

1179

00:44:00,074 --> 00:44:00,554

Absolutely.

1180

00:44:00,584 --> 00:44:00,944

Okay.

1181

00:44:01,394 --> 00:44:06,074

And then, um, while it sounds like you

can treat, uh, I'm sure you can, a wide

1182

00:44:06,074 --> 00:44:10,304

range of presenting issues and challenges,

we all still experience, uh, a tipping

1183

00:44:10,304 --> 00:44:11,954

point that leads us into therapy, right?

1184

00:44:11,954 --> 00:44:16,904

I can live in a state of discomfort

or distress for weeks, months,

1185

00:44:16,904 --> 00:44:20,414

years, and something happens that

leads me to decide, I've got to,

1186

00:44:20,474 --> 00:44:21,974

I've got to speak to someone too.

1187

00:44:22,034 --> 00:44:22,424

Right.

1188

00:44:22,574 --> 00:44:25,394

So what's your, what is often

your current client, this new,

1189

00:44:25,484 --> 00:44:26,504

you know, new version of you?

1190

00:44:26,774 --> 00:44:29,654

Uh, what's this current client's

tipping point that realize where they

1191

00:44:29,654 --> 00:44:31,154

realize I gotta do something different?

1192

00:44:33,314 --> 00:44:33,854

Speaker 12: Hmm.

1193

00:44:34,814 --> 00:44:36,374

That's what I'm having a hard time.

1194

00:44:36,374 --> 00:44:39,764

I'm really stuck in sort of the

old, which was a catalyzing event.

1195

00:44:39,764 --> 00:44:39,854

Mm-hmm.

1196

00:44:40,359 --> 00:44:41,684

And that still might be true.

1197

00:44:41,714 --> 00:44:46,874

Like there's one event that tips it,

that they just can't do it anymore.

1198

00:44:47,264 --> 00:44:47,384

Speaker: Yeah.

1199

00:44:47,444 --> 00:44:51,014

Speaker 12: And what was

working isn't working anymore.

1200

00:44:51,344 --> 00:44:51,674

Speaker: Mm-hmm.

1201

00:44:52,214 --> 00:44:55,514

Speaker 12: Another kind of, if I go to

sort of the end point, the outcome for

1202

00:44:55,514 --> 00:45:00,014

a lot of people working with me is they

feel equipped to navigate their lives.

1203

00:45:00,224 --> 00:45:00,314

Speaker: Hmm.

1204

00:45:01,094 --> 00:45:03,224

That's that's a, that's a good one.

1205

00:45:03,224 --> 00:45:04,304

We're onto something there.

1206

00:45:04,694 --> 00:45:07,994

What I'm trying to suss out is

whether Yeah, you know, which,

1207

00:45:08,354 --> 00:45:12,764

which, if any, presenting issues or

focus areas belong in your niche.

1208

00:45:12,824 --> 00:45:12,884

Yeah.

1209

00:45:13,154 --> 00:45:15,824

You know, like if you asked your

clients like, what, what is wrong?

1210

00:45:15,884 --> 00:45:19,454

And she, and they had to give you a

word or two, what words would they say?

1211

00:45:19,454 --> 00:45:20,834

Are they saying things like anxious?

1212

00:45:20,834 --> 00:45:22,544

Are they saying things like trauma?

1213

00:45:22,544 --> 00:45:24,824

Are they saying things like, I don't know.

1214

00:45:25,214 --> 00:45:27,014

Uh, what awareness do

they have of their issues?

1215

00:45:27,584 --> 00:45:29,504

Speaker 12: They're like,

something's not working.

1216

00:45:29,564 --> 00:45:30,914

I feel stuck.

1217

00:45:31,004 --> 00:45:33,224

Um, I want more in my life.

1218

00:45:33,254 --> 00:45:39,074

And I think it's also I'm starting

to move with more creatives, more

1219

00:45:39,074 --> 00:45:41,024

multi-passionate people mm-hmm.

1220

00:45:41,264 --> 00:45:46,484

Who have for so long felt like I've

gotta be a smaller version of myself.

1221

00:45:46,484 --> 00:45:49,784

And so part of, I think what I

offer is the invitation, the like.

1222

00:45:50,564 --> 00:45:51,224

Unfold.

1223

00:45:51,434 --> 00:45:51,494

Yeah.

1224

00:45:51,494 --> 00:45:54,404

Be more of who you are without apology.

1225

00:45:54,764 --> 00:45:55,364

Speaker: Yeah.

1226

00:45:55,394 --> 00:45:55,964

Love that.

1227

00:45:55,964 --> 00:45:56,384

Okay.

1228

00:45:57,044 --> 00:45:59,804

I hear from you, I think you

fit really nicely in those two

1229

00:45:59,804 --> 00:46:03,044

latter, uh, categories of niching,

which are outcome and approach.

1230

00:46:03,464 --> 00:46:03,554

Yeah.

1231

00:46:03,554 --> 00:46:06,134

I think, uh, your language,

language around out of the box

1232

00:46:06,134 --> 00:46:07,904

therapy is a great descriptor.

1233

00:46:08,234 --> 00:46:12,854

Um, out of the box therapy is not

going to speak to the brand new baby

1234

00:46:12,914 --> 00:46:16,004

client who's never been to therapy

before and is really intimidated by it.

1235

00:46:16,004 --> 00:46:16,424

Right?

1236

00:46:16,454 --> 00:46:19,544

It's gonna speak to the person

who has a desire and an openness

1237

00:46:19,544 --> 00:46:22,394

and a, a, you know, kind of a

curiosity to do something different,

1238

00:46:22,394 --> 00:46:24,464

likely having done therapy before.

1239

00:46:24,704 --> 00:46:27,734

And it sounds like you, you're taking

a, a wide, vast number of approaches.

1240

00:46:27,734 --> 00:46:29,324

Are we gonna make something right?

1241

00:46:29,714 --> 00:46:31,484

Um, excuse me.

1242

00:46:31,874 --> 00:46:36,194

So I would lean into out of the

box therapy, uh, for people who,

1243

00:46:36,554 --> 00:46:40,094

um, are, and that's where honestly

you should go back and listen to

1244

00:46:40,094 --> 00:46:42,434

this recording 'cause you yourself

just had a bunch of great language.

1245

00:46:42,434 --> 00:46:45,404

But this idea of, um, no

longer having to place small.

1246

00:46:46,364 --> 00:46:49,124

Know that something isn't working

anymore and know they need to do

1247

00:46:49,124 --> 00:46:53,024

something different and feeling

equipped to actually handle their life.

1248

00:46:53,534 --> 00:46:57,614

So I think you do out of the

box therapy for a certain type

1249

00:46:57,614 --> 00:46:59,804

of outcome or set of outcomes.

1250

00:47:00,014 --> 00:47:04,574

I think that is gonna be the most

client friendly and compelling

1251

00:47:04,574 --> 00:47:06,524

way to language this niche.

1252

00:47:06,854 --> 00:47:12,164

Um, so that, 'cause when, whenever

you're wanting to, to ex you're like

1253

00:47:12,164 --> 00:47:15,284

wanting to expand the work that you do,

but you're also wanting to narrow it.

1254

00:47:15,284 --> 00:47:19,034

You know, we can end up

getting so clinical in Yeah.

1255

00:47:19,454 --> 00:47:22,034

What you do and don't do that

it doesn't resonate with people.

1256

00:47:22,304 --> 00:47:25,394

Um, so I think, I think that would be a

really nice way to pair it together that

1257

00:47:25,394 --> 00:47:29,294

would honor the type of work you want to

be doing now, but also meet a client at

1258

00:47:29,294 --> 00:47:32,474

a point of view, be like, oh yeah, that

is something that I'm actually seeking.

1259

00:47:32,474 --> 00:47:32,564

Yes.

1260

00:47:33,284 --> 00:47:34,214

Does that make sense to you?

1261

00:47:34,769 --> 00:47:35,279

Speaker 12: Yes.

1262

00:47:35,279 --> 00:47:35,609

Thank you.

1263

00:47:35,609 --> 00:47:36,419

It feels great.

1264

00:47:36,509 --> 00:47:37,949

Um, two questions.

1265

00:47:38,129 --> 00:47:40,799

One, where do we find

the recording afterwards?

1266

00:47:40,799 --> 00:47:43,049

Because you're right, I'm like, I

don't remember everything I said.

1267

00:47:43,049 --> 00:47:44,909

So if you'll just speak

to that, that'd be great.

1268

00:47:44,909 --> 00:47:44,999

Yes.

1269

00:47:45,029 --> 00:47:45,089

Yeah.

1270

00:47:45,239 --> 00:47:49,949

And the second thing is how

might I language this for

1271

00:47:49,949 --> 00:47:52,439

fellow colleagues to stand out?

1272

00:47:52,439 --> 00:47:55,589

Because some of these things feel

like we should all be doing that.

1273

00:47:55,589 --> 00:47:57,689

Like listening, well, caring, like

1274

00:47:57,869 --> 00:47:57,959

Speaker: Sure.

1275

00:47:58,049 --> 00:48:00,449

Speaker 12: Being creative,

individualizing therapy.

1276

00:48:00,449 --> 00:48:03,899

And so what might help

me stand out to Yeah.

1277

00:48:03,959 --> 00:48:04,829

A colleague.

1278

00:48:05,129 --> 00:48:05,429

Speaker: Yeah.

1279

00:48:05,609 --> 00:48:05,879

Yeah.

1280

00:48:05,939 --> 00:48:06,269

Okay.

1281

00:48:06,629 --> 00:48:07,469

Where to get the recording?

1282

00:48:07,469 --> 00:48:09,899

This will be live on the marketing

therapy podcast next week.

1283

00:48:10,139 --> 00:48:13,049

It will be available in the

cloud and a link that I can share

1284

00:48:13,049 --> 00:48:14,189

by the end of the day today.

1285

00:48:14,189 --> 00:48:16,109

And I will put it in the Facebook event.

1286

00:48:16,439 --> 00:48:19,949

Uh, for this, for this, um, you

can also email us, uh, hello.

1287

00:48:20,279 --> 00:48:20,399

Great.

1288

00:48:20,399 --> 00:48:21,689

At walker strategy code.com

1289

00:48:21,689 --> 00:48:22,199

if you need that.

1290

00:48:22,199 --> 00:48:22,349

Thanks.

1291

00:48:22,349 --> 00:48:22,769

That link.

1292

00:48:23,249 --> 00:48:23,969

Um, okay.

1293

00:48:23,969 --> 00:48:25,109

How do you message this to colleagues?

1294

00:48:25,109 --> 00:48:28,409

That's an interesting theme we're seeing

here today is how do I, how do I share

1295

00:48:28,409 --> 00:48:31,769

this, this niche with, with my, you know,

fellow providers and things like that?

1296

00:48:32,174 --> 00:48:32,594

You're right.

1297

00:48:32,594 --> 00:48:35,744

There are things that hopefully your

colleagues are also doing where they're

1298

00:48:35,744 --> 00:48:37,184

like, fool ally, I also do that.

1299

00:48:37,304 --> 00:48:39,764

There are things you do that they're not.

1300

00:48:40,034 --> 00:48:44,714

And so I would really sit with, what

are you doing differently right now?

1301

00:48:44,714 --> 00:48:48,854

Or what do you have a unique point

of view on that can make you, again,

1302

00:48:48,854 --> 00:48:50,774

memorable and easy to talk about?

1303

00:48:51,104 --> 00:48:52,274

That's the goal of networking.

1304

00:48:52,334 --> 00:48:53,624

Memorable, easy to talk about.

1305

00:48:53,984 --> 00:48:58,634

Um, so talking about things like your,

um, like the experiential work that you

1306

00:48:58,634 --> 00:49:03,644

do, the creative work that you do, um,

anything somatic, those are gonna be types

1307

00:49:03,644 --> 00:49:06,884

of things you can share with a provider

where they're like, I don't do that, so

1308

00:49:06,884 --> 00:49:08,564

I know who to send to that person too.

1309

00:49:09,044 --> 00:49:11,564

So anytime, I mean, anytime you're

talking to a provider, you can lean

1310

00:49:11,564 --> 00:49:13,424

more into your clinical approach.

1311

00:49:13,484 --> 00:49:18,164

Um, and I would invite you prior

to that to really explore what

1312

00:49:18,164 --> 00:49:20,774

are you offering that maybe your

colleagues are not right now.

1313

00:49:21,404 --> 00:49:21,824

Speaker 12: Great.

1314

00:49:21,914 --> 00:49:22,274

Thank you.

1315

00:49:22,604 --> 00:49:23,294

This is so helpful.

1316

00:49:23,294 --> 00:49:23,564

Speaker: You're welcome.

1317

00:49:23,739 --> 00:49:24,019

Speaker 12: Awesome.

1318

00:49:24,024 --> 00:49:24,104

Speaker: Yeah.

1319

00:49:24,104 --> 00:49:24,974

Nice to meet you, Allie.

1320

00:49:24,974 --> 00:49:25,844

Thank you for this to meet

1321

00:49:25,844 --> 00:49:26,294

Speaker 12: you too.

1322

00:49:26,324 --> 00:49:26,504

Yeah.

1323

00:49:27,299 --> 00:49:28,439

Speaker: Ellie, happy New Year.

1324

00:49:28,439 --> 00:49:29,189

It's nice to see you.

1325

00:49:29,339 --> 00:49:30,029

Speaker 3: Happy New Year.

1326

00:49:30,449 --> 00:49:33,749

Um, so obviously I don't need a

lot of help on my niche itself.

1327

00:49:33,809 --> 00:49:38,819

Um, it's more so how to communicate

it in a clear and concise way.

1328

00:49:38,819 --> 00:49:38,849

Okay.

1329

00:49:39,119 --> 00:49:43,259

I love Kevin's boilerplate and

I don't have one of those, so I

1330

00:49:43,679 --> 00:49:45,989

need help with that boilerplate.

1331

00:49:46,179 --> 00:49:46,409

Speaker: Okay.

1332

00:49:46,889 --> 00:49:50,579

What, I mean, I, I, for, for those

of you that dunno, I know Ellie

1333

00:49:50,579 --> 00:49:53,279

quite well, um, and have had the

pleasure of working with her.

1334

00:49:53,279 --> 00:49:55,769

So Ellie, I have a sense certainly

of who you're talking to.

1335

00:49:55,769 --> 00:49:55,859

Mm-hmm.

1336

00:49:56,249 --> 00:49:58,589

If I asked you right now, what's

your niche, what's your answer?

1337

00:49:59,519 --> 00:50:01,769

Speaker 3: Um, that's a good question.

1338

00:50:01,859 --> 00:50:05,099

I mean, I can read my niche statement,

but that's, uh, not, that's okay.

1339

00:50:05,099 --> 00:50:05,759

Speaker: You can read that.

1340

00:50:05,759 --> 00:50:07,139

That's, that gives us

a good starting point.

1341

00:50:07,439 --> 00:50:10,289

Speaker 3: Um, I specialize in working

with women who have put off therapy

1342

00:50:10,289 --> 00:50:13,649

and who are now ready to make changes

in their lives, to work through what

1343

00:50:13,649 --> 00:50:16,469

has happened to 'em in the past and

let go of their family baggage to be

1344

00:50:16,469 --> 00:50:18,179

able to improve current relationships.

1345

00:50:18,554 --> 00:50:22,484

Stop resorting to the use of anger to

protect themselves or keep their walls

1346

00:50:22,484 --> 00:50:27,734

up and feel more authentic and become and

begin to learn to love themselves so they

1347

00:50:27,734 --> 00:50:29,384

can see their value in relationships.

1348

00:50:29,804 --> 00:50:30,014

Speaker: Hmm.

1349

00:50:31,244 --> 00:50:31,934

Pretty dang good.

1350

00:50:32,744 --> 00:50:35,834

Um, I think if you had to boilerplate

that, like you said, Kevin's boiler

1351

00:50:35,834 --> 00:50:40,424

plate, we can all aspire to have something

quite as short and concise as that to me.

1352

00:50:40,424 --> 00:50:44,774

Ellie, really, uh, what I know of

you and what I've also heard from

1353

00:50:44,774 --> 00:50:50,804

you has worked well in your marketing

is leading with who this woman is.

1354

00:50:51,974 --> 00:50:55,244

Therapy for women who have

traditionally always had their walls up.

1355

00:50:55,784 --> 00:50:57,764

Are ready to stop letting

anger get in the way.

1356

00:50:58,214 --> 00:51:03,674

Like that I think speaks to the,

the first felt need of your client.

1357

00:51:03,674 --> 00:51:05,444

And then, you know, the rest of

your niche statement is really

1358

00:51:05,444 --> 00:51:07,454

talking about how you get there and

what you do in that sort of thing.

1359

00:51:07,454 --> 00:51:07,544

Right?

1360

00:51:07,814 --> 00:51:12,104

But if I had to boil down your

niche into something more concise,

1361

00:51:12,164 --> 00:51:13,934

I would lean into who she is.

1362

00:51:14,354 --> 00:51:19,364

Um, and, and what she's, you know,

tried to do or not do that is keeping

1363

00:51:19,364 --> 00:51:20,834

her from where she wants to go.

1364

00:51:21,044 --> 00:51:21,824

Is that helpful?

1365

00:51:22,154 --> 00:51:22,334

Speaker 3: Yeah.

1366

00:51:22,334 --> 00:51:25,574

And how do I fit in the lack of

being a touchy-feely therapist?

1367

00:51:26,714 --> 00:51:26,774

Yeah.

1368

00:51:26,774 --> 00:51:27,074

I think that's

1369

00:51:27,119 --> 00:51:27,519

Speaker: really good.

1370

00:51:27,539 --> 00:51:30,914

Um, I, right, that is, we know that

that's been a selling point for you.

1371

00:51:31,244 --> 00:51:31,814

Um,

1372

00:51:34,274 --> 00:51:34,994

what does Ellie do?

1373

00:51:34,994 --> 00:51:35,624

What do you do?

1374

00:51:35,624 --> 00:51:37,034

You're at a, you're at a cocktail party.

1375

00:51:37,034 --> 00:51:42,854

I do not, I do therapy that is not touchy

feely for women who have traditionally

1376

00:51:42,854 --> 00:51:46,784

had their guards up and are tired of anger

getting in the way of their relationships.

1377

00:51:47,474 --> 00:51:47,774

Okay.

1378

00:51:47,924 --> 00:51:50,624

Like, I think you're kind of

that approach, not touchy feely,

1379

00:51:50,774 --> 00:51:52,154

and then who that woman is.

1380

00:51:52,304 --> 00:51:54,104

To me, those two things together is like.

1381

00:51:54,944 --> 00:51:55,514

Boil down.

1382

00:51:55,514 --> 00:51:55,994

That's Ellie.

1383

00:51:56,204 --> 00:51:57,374

Does that feel good to you?

1384

00:51:57,704 --> 00:51:59,594

Speaker 3: Yeah, I just, I was

trying to find a different way

1385

00:51:59,594 --> 00:52:01,244

to say, not touchy feely, but

1386

00:52:01,304 --> 00:52:02,624

Speaker: I honestly think that's it.

1387

00:52:02,684 --> 00:52:06,074

I think it's the, we could play

with different ways to do it, but I

1388

00:52:06,074 --> 00:52:08,954

think we say that and everyone knows

immediately what you mean, which

1389

00:52:08,954 --> 00:52:10,304

is at the end of the day, the goal.

1390

00:52:10,334 --> 00:52:13,094

You know, and I, we know it

lands, why fix what ain't broken?

1391

00:52:13,424 --> 00:52:14,144

Speaker 3: Yeah, true.

1392

00:52:14,459 --> 00:52:15,229

Okay, thanks.

1393

00:52:15,854 --> 00:52:16,454

Speaker: You're welcome Ella.

1394

00:52:16,454 --> 00:52:18,164

Good to see you, Dominique.

1395

00:52:18,164 --> 00:52:18,344

Hello.

1396

00:52:19,814 --> 00:52:20,264

Speaker 5: Hi.

1397

00:52:20,294 --> 00:52:21,404

Hello.

1398

00:52:21,464 --> 00:52:22,394

Thanks for meeting.

1399

00:52:22,394 --> 00:52:23,264

Hi everyone.

1400

00:52:23,354 --> 00:52:24,764

Speaker: Yeah, nice to meet you.

1401

00:52:25,064 --> 00:52:26,024

Speaker 5: Nice to meet you too.

1402

00:52:26,024 --> 00:52:32,894

So my, um, my ideal client

is a, um, a mom who is busy.

1403

00:52:33,044 --> 00:52:35,204

Um, so I would just read off my niche.

1404

00:52:35,234 --> 00:52:40,979

So my Isha formulated is I work with busy

moms experiencing burnout, overstimulation

1405

00:52:41,359 --> 00:52:45,854

and identity confusion, who want to

reclaim their lives and rediscover the

1406

00:52:45,854 --> 00:52:49,724

woman they were before becoming a mom

to make motherhood more manageable.

1407

00:52:50,144 --> 00:52:54,854

So the outcome is that I work with

clients to create systems in their

1408

00:52:54,854 --> 00:53:01,244

life to help them, um, reclaim who

they are, their identity, and to just

1409

00:53:01,244 --> 00:53:07,784

make motherhood more manageable, less

pressure, and like a better experience.

1410

00:53:07,844 --> 00:53:11,354

Um, especially if I was experiencing

like postpartum concerns.

1411

00:53:12,284 --> 00:53:12,704

Speaker: Okay.

1412

00:53:13,214 --> 00:53:13,514

All right.

1413

00:53:13,514 --> 00:53:15,134

I mean, that was incredibly descriptive.

1414

00:53:15,134 --> 00:53:16,334

Dominique, I know who you're talking to.

1415

00:53:16,334 --> 00:53:18,404

I personally identify

with her in a lot of ways.

1416

00:53:18,674 --> 00:53:24,014

Um, I am, uh, one my ears

perked up at identity confusion.

1417

00:53:24,104 --> 00:53:26,204

What I, I think I know

what you mean by that.

1418

00:53:26,204 --> 00:53:28,184

What do you mean by

identity confusion there?

1419

00:53:28,514 --> 00:53:32,174

Speaker 5: So what I mean by that is

like a mom who puts just their whole life

1420

00:53:32,174 --> 00:53:37,334

and livelihood into motherhood that they

don't know who they are outside of mother.

1421

00:53:37,399 --> 00:53:37,819

Mm-hmm.

1422

00:53:37,904 --> 00:53:39,434

Um, they don't know what their likes are.

1423

00:53:39,434 --> 00:53:41,054

They don't know what

their preferences are.

1424

00:53:41,324 --> 00:53:45,044

Um, they're trying to, you know,

like they're not going to go back

1425

00:53:45,044 --> 00:53:48,674

to the same person they were before

becoming a mom, but just rediscovering

1426

00:53:48,674 --> 00:53:50,264

who they are post motherhood.

1427

00:53:50,714 --> 00:53:51,434

Speaker: Yeah.

1428

00:53:51,494 --> 00:53:51,884

Yeah.

1429

00:53:52,184 --> 00:53:53,924

It sounds like she's lost herself.

1430

00:53:54,014 --> 00:53:54,464

Speaker 5: Yes.

1431

00:53:54,524 --> 00:53:55,364

Speaker: In motherhood.

1432

00:53:55,639 --> 00:53:55,859

Speaker 5: Yes.

1433

00:53:55,864 --> 00:53:56,234

Speaker: Yeah.

1434

00:53:57,029 --> 00:54:00,839

So I, I might, um, I might lead

with that a little bit more heavily.

1435

00:54:00,839 --> 00:54:03,419

So, you specialize in therapy for

moms who have lost themselves in

1436

00:54:03,419 --> 00:54:10,169

motherhood to navigate and build systems

for improving burnout, overcoming

1437

00:54:10,169 --> 00:54:14,819

overstimulation and rediscovering

who they are outside of just mom.

1438

00:54:15,539 --> 00:54:15,929

Speaker 3: Hmm.

1439

00:54:15,959 --> 00:54:16,769

Speaker: How does that feel?

1440

00:54:17,699 --> 00:54:18,299

Speaker 5: I like that.

1441

00:54:18,299 --> 00:54:18,989

I really do.

1442

00:54:18,989 --> 00:54:22,169

It really is like straight,

concise to the point.

1443

00:54:22,349 --> 00:54:22,409

Yeah.

1444

00:54:22,864 --> 00:54:27,299

It, it kind of like hits on those like,

um, pressure points and things like that.

1445

00:54:27,299 --> 00:54:27,569

Yeah.

1446

00:54:27,599 --> 00:54:29,069

So, yeah.

1447

00:54:29,069 --> 00:54:29,079

Yeah.

1448

00:54:29,609 --> 00:54:33,839

And, and I like how it kind of like,

um, just conveys like, you know, kind

1449

00:54:33,839 --> 00:54:35,759

of like the outcome of, you know,

1450

00:54:35,759 --> 00:54:36,029

right.

1451

00:54:36,359 --> 00:54:36,809

Speaker 5: Therapy.

1452

00:54:37,529 --> 00:54:37,919

Speaker: Right.

1453

00:54:38,164 --> 00:54:40,739

I, I think, I think there's

a lot of, of good things.

1454

00:54:40,739 --> 00:54:42,599

Like I said, I think your first

one was really, really good.

1455

00:54:42,929 --> 00:54:44,099

Um, I would imagine.

1456

00:54:44,789 --> 00:54:47,969

Losing herself and motherhood and kind

of that identity piece, but saying it

1457

00:54:47,969 --> 00:54:51,749

just in a bit more of a client friendly

way would be like, yeah, that's me.

1458

00:54:51,749 --> 00:54:54,299

And then I love your mention in

your initial one of like burnout and

1459

00:54:54,299 --> 00:54:58,409

overstimulation 'cause hello too deeply

felt things by a busy mom as well.

1460

00:54:58,409 --> 00:54:58,469

Yeah.

1461

00:54:58,799 --> 00:55:02,219

Um, but like you said, ultimately

ending with that outcome of who am I

1462

00:55:02,249 --> 00:55:06,509

beyond just this role that opens you

up to being able to enjoy such a wide

1463

00:55:06,509 --> 00:55:08,279

variety of work with your clients.

1464

00:55:08,639 --> 00:55:10,799

Um, so I think you're, I

think it's incredibly strong.

1465

00:55:11,609 --> 00:55:12,089

Speaker 5: Alright.

1466

00:55:12,149 --> 00:55:12,779

Sounds good.

1467

00:55:12,779 --> 00:55:13,289

Thank you.

1468

00:55:13,379 --> 00:55:13,649

Speaker: Awesome.

1469

00:55:13,679 --> 00:55:14,489

Yeah, you're welcome.

1470

00:55:14,759 --> 00:55:15,359

My pleasure.

1471

00:55:15,749 --> 00:55:16,169

Julie.

1472

00:55:16,169 --> 00:55:16,799

Hello?

1473

00:55:19,679 --> 00:55:20,549

Oh, you're on mute there.

1474

00:55:24,149 --> 00:55:24,569

Speaker 13: There we go.

1475

00:55:24,989 --> 00:55:25,529

Sorry about that.

1476

00:55:25,529 --> 00:55:25,559

Okay.

1477

00:55:26,129 --> 00:55:27,539

Um, thank you for this.

1478

00:55:27,599 --> 00:55:28,564

Um, I You're welcome.

1479

00:55:28,564 --> 00:55:31,829

I have been practicing for a lot of

years in a hospital outpatient setting,

1480

00:55:31,829 --> 00:55:35,459

but I'm just launching my private

practice, so congratulations, this thing.

1481

00:55:35,969 --> 00:55:36,509

Thank you.

1482

00:55:36,509 --> 00:55:38,009

This niche thing is really.

1483

00:55:38,564 --> 00:55:40,544

Been the death of me

trying to sort this out.

1484

00:55:40,734 --> 00:55:46,154

So what I have so far is, uh, I'm

a pediatric psychologist who uses

1485

00:55:46,244 --> 00:55:51,194

proven goal-oriented approaches to

help kids and families with chronic

1486

00:55:51,194 --> 00:55:53,984

health issues and sleep problems.

1487

00:55:54,344 --> 00:55:54,704

Speaker 11: Hmm.

1488

00:55:54,704 --> 00:55:54,734

I

1489

00:55:54,734 --> 00:55:59,354

Speaker 13: feel like I'm missing a

bunch of things I have to figure out.

1490

00:56:00,554 --> 00:56:08,774

So I, I, I like the people I like to

work with are kids, um, who have chronic

1491

00:56:09,104 --> 00:56:11,384

health issues, like GI problems or

1492

00:56:11,384 --> 00:56:11,744

Speaker 14: mm-hmm.

1493

00:56:11,749 --> 00:56:15,314

Speaker 13: Uh, cancer or, you know,

any, any kind of health concern.

1494

00:56:15,314 --> 00:56:18,434

But I also have this real specialty

in sleep and it feels like

1495

00:56:18,434 --> 00:56:20,354

they're not really quite meshing.

1496

00:56:21,254 --> 00:56:25,724

And I also need something to speak to

the parents because they're the ones

1497

00:56:25,844 --> 00:56:28,754

that bring in the kid and, you know,

sort of when something's wrong with your

1498

00:56:28,754 --> 00:56:30,554

child, nothing's right in the world.

1499

00:56:31,034 --> 00:56:31,274

Speaker: Yep.

1500

00:56:31,274 --> 00:56:33,614

Speaker 13: And they're exhausted.

1501

00:56:33,614 --> 00:56:34,754

They're worried about their kid.

1502

00:56:34,754 --> 00:56:35,204

I need.

1503

00:56:36,939 --> 00:56:37,634

I need, I need something.

1504

00:56:37,639 --> 00:56:41,144

Speaker: Um, you're our first child,

uh, provider here in this niche coaching

1505

00:56:41,144 --> 00:56:44,504

call, which is kind of surprising 'cause

um, often we, we encounter a lot of them,

1506

00:56:44,504 --> 00:56:48,404

but you're hitting on an, an incredibly

important nuance when you are marketing

1507

00:56:48,644 --> 00:56:52,574

to child-focused work that you're, the

parent is also part of that, that is who

1508

00:56:52,574 --> 00:56:54,494

you're marketing to is the parent, right?

1509

00:56:54,764 --> 00:56:58,394

Um, but you also have to honor the

challenges of, of the child as well.

1510

00:56:58,394 --> 00:56:59,984

So it's a, it's an interesting balance.

1511

00:57:00,374 --> 00:57:04,364

Um, Julie, tell me, do you work ever

exclusively with parents only or

1512

00:57:04,364 --> 00:57:06,044

is it always involving their child?

1513

00:57:06,614 --> 00:57:10,064

Speaker 13: No, sometimes I work

exclusively with parents, especially

1514

00:57:10,064 --> 00:57:11,234

with parents of young children.

1515

00:57:11,954 --> 00:57:12,314

Speaker: Okay.

1516

00:57:12,314 --> 00:57:15,644

And what are those parents struggling with

or, or getting out of their work with you?

1517

00:57:16,844 --> 00:57:22,184

Speaker 13: Um, they are, you know,

it, they are either working with me on

1518

00:57:22,244 --> 00:57:28,034

parenting issues, like helping their

child to adhere to a medical regimen

1519

00:57:28,424 --> 00:57:34,194

or helping their child to learn how

to sleep on their own or mm-hmm.

1520

00:57:34,814 --> 00:57:37,094

You know, I do a lot of sleep

training, things like that.

1521

00:57:37,454 --> 00:57:37,574

Yeah.

1522

00:57:37,574 --> 00:57:37,634

Speaker 13: Yeah.

1523

00:57:37,904 --> 00:57:38,624

Um, yeah.

1524

00:57:39,344 --> 00:57:39,704

Speaker: Okay.

1525

00:57:39,884 --> 00:57:40,154

Okay.

1526

00:57:40,604 --> 00:57:44,324

Um, I can understand how looking at

the medical or like, you know, chronic

1527

00:57:44,354 --> 00:57:48,824

or health issues and the sleep might

feel disparate under the umbrella of.

1528

00:57:49,499 --> 00:57:53,459

Children and parenting to me, they don't

feel so distinct that you need to like, do

1529

00:57:53,459 --> 00:57:56,189

a lot of finagling to bring them together.

1530

00:57:56,429 --> 00:57:56,459

Okay.

1531

00:57:56,609 --> 00:58:00,389

Um, so I, I think you, I think you're,

you're already onto something because

1532

00:58:00,389 --> 00:58:04,589

you have two super compelling, you know,

niches and specialties there in, in the,

1533

00:58:04,589 --> 00:58:06,959

the, um, health conditions and sleep.

1534

00:58:07,409 --> 00:58:11,249

Um, I, if I were you, I

would lead with therapy for

1535

00:58:11,249 --> 00:58:13,379

children, parents, and families.

1536

00:58:13,379 --> 00:58:13,409

Okay.

1537

00:58:13,889 --> 00:58:16,649

Um, that's how I would sort of

couch your services based on

1538

00:58:16,649 --> 00:58:17,819

what I've understood from you.

1539

00:58:18,239 --> 00:58:24,899

Um, so, you know, I specialize in, or I

work with, um, children, um, parents and

1540

00:58:25,259 --> 00:58:30,269

families to navigate, you know, the, the

challenges or to overcome the challenges

1541

00:58:30,269 --> 00:58:33,149

related to, um, health conditions.

1542

00:58:33,239 --> 00:58:36,809

Um, you can say chronic if often

they are, um, sleep issues.

1543

00:58:36,989 --> 00:58:38,189

And then I would include.

1544

00:58:38,444 --> 00:58:41,834

Uh, for lack of a better

term, a catchall in that list.

1545

00:58:41,954 --> 00:58:42,374

Um,

1546

00:58:42,734 --> 00:58:42,764

Speaker 13: okay.

1547

00:58:43,094 --> 00:58:45,494

Speaker: Because it sounds like

you're also open to working with,

1548

00:58:45,794 --> 00:58:48,914

you know, the overwhelmed parent

who just needs some support, right?

1549

00:58:48,914 --> 00:58:48,974

Yeah.

1550

00:58:49,154 --> 00:58:51,434

That, that might also potentially

be a good fit for you.

1551

00:58:51,794 --> 00:58:56,654

Um, and so that could be, um, you

know, maybe you say, um, chronic

1552

00:58:56,654 --> 00:59:01,934

health conditions, sleep and, um,

other challenges, um, related to

1553

00:59:01,934 --> 00:59:03,734

young family life or something.

1554

00:59:04,064 --> 00:59:04,154

Mm-hmm.

1555

00:59:04,394 --> 00:59:09,434

Um, to x, y, z to experience

more, um, health and happiness

1556

00:59:09,434 --> 00:59:11,179

at home, or something like that.

1557

00:59:11,179 --> 00:59:11,459

Okay.

1558

00:59:11,529 --> 00:59:11,819

Okay.

1559

00:59:11,819 --> 00:59:15,464

Um, so the, the fact that you're a

pediatric psychologist is so valuable

1560

00:59:15,584 --> 00:59:17,474

and people are going to value that.

1561

00:59:17,504 --> 00:59:20,564

I don't know that I would lead with that

necessarily in your niche statement.

1562

00:59:20,624 --> 00:59:20,954

Speaker 5: Okay.

1563

00:59:20,954 --> 00:59:20,964

Okay.

1564

00:59:20,964 --> 00:59:21,059

Speaker: Mm-hmm.

1565

00:59:21,144 --> 00:59:24,434

Um, that belongs in the copy, but I

would keep the focus really on, again,

1566

00:59:24,434 --> 00:59:27,704

those focus areas and making sure

that, uh, there's something there that

1567

00:59:27,704 --> 00:59:29,324

they're like, oh, that's what I needed.

1568

00:59:30,104 --> 00:59:30,464

Speaker 13: Gotcha.

1569

00:59:30,914 --> 00:59:31,694

Speaker: Is that helpful?

1570

00:59:32,174 --> 00:59:32,954

Speaker 13: Super helpful.

1571

00:59:33,074 --> 00:59:33,674

Thank you so much.

1572

00:59:33,674 --> 00:59:33,704

Okay.

1573

00:59:33,704 --> 00:59:34,124

Speaker: Amazing.

1574

00:59:34,154 --> 00:59:34,904

You're so welcome.

1575

00:59:34,904 --> 00:59:35,594

You're so welcome.

1576

00:59:35,804 --> 00:59:37,154

I know a couple people

are having to get going.

1577

00:59:37,154 --> 00:59:38,654

We are coming to the top of the hour.

1578

00:59:38,804 --> 00:59:40,124

We've got three more hands raised.

1579

00:59:40,124 --> 00:59:43,334

I'm gonna stick around and

answer those, um, hands for sure.

1580

00:59:43,694 --> 00:59:47,024

Um, if you need to drop at the,

at the end of the time though,

1581

00:59:47,024 --> 00:59:48,224

thank you for being here today.

1582

00:59:48,644 --> 00:59:49,364

This is so much fun.

1583

00:59:49,364 --> 00:59:52,454

Like I said, I could just niche,

niche coach until the cows come home.

1584

00:59:52,904 --> 00:59:56,834

Um, if you're finding that you want

this type of support in your marketing,

1585

00:59:56,834 --> 00:59:59,834

if you wanna continue working on your

niche, and if you're also wondering,

1586

00:59:59,834 --> 01:00:00,944

what the heck do I do with my niche?

1587

01:00:00,944 --> 01:00:04,724

Now when it comes to infusing it into

your marketing, we are reopening the

1588

01:00:04,724 --> 01:00:06,554

doors to confident copy later this month.

1589

01:00:06,584 --> 01:00:10,274

And if you sign up for the wait list,

you do qualify for an extra discount.

1590

01:00:10,634 --> 01:00:12,944

So if that is even a little bit

interesting to you, I encourage

1591

01:00:12,944 --> 01:00:13,694

you to join the wait list.

1592

01:00:13,694 --> 01:00:17,264

There's no obligation walker

strategy co.com/waitlist,

1593

01:00:17,324 --> 01:00:20,834

um, because we're doing this kind

of thing for 16 straight weeks.

1594

01:00:21,224 --> 01:00:23,804

Um, so if that's something you're

interested in, please do take a look.

1595

01:00:23,864 --> 01:00:25,724

Uh, but Maggie, let's get into your niche.

1596

01:00:26,189 --> 01:00:26,849

Speaker 14: Hi.

1597

01:00:26,999 --> 01:00:27,659

Okay, well,

1598

01:00:27,659 --> 01:00:27,959

Speaker: hello.

1599

01:00:28,529 --> 01:00:30,269

Speaker 14: My issue is

I don't really have one.

1600

01:00:30,869 --> 01:00:32,579

Um, I've tried That's okay.

1601

01:00:32,579 --> 01:00:32,669

Speaker: And

1602

01:00:32,669 --> 01:00:35,789

Speaker 14: anything

really seems to land Okay.

1603

01:00:35,789 --> 01:00:39,419

And I've, I've used a

lot of different methods.

1604

01:00:39,419 --> 01:00:39,964

I'm like, what?

1605

01:00:39,964 --> 01:00:40,244

Mm-hmm.

1606

01:00:40,344 --> 01:00:41,604

What's your favorite client?

1607

01:00:41,969 --> 01:00:43,589

What would you wanna work with every time?

1608

01:00:44,039 --> 01:00:48,509

Um, I really, I, I like people.

1609

01:00:48,509 --> 01:00:49,709

I like all issues.

1610

01:00:49,709 --> 01:00:50,459

I really, mm-hmm.

1611

01:00:51,509 --> 01:00:51,869

Speaker: Okay.

1612

01:00:51,959 --> 01:00:52,439

Sounds good.

1613

01:00:52,439 --> 01:00:53,519

We can, we can work with that.

1614

01:00:54,329 --> 01:00:55,649

Do you work with all ages?

1615

01:00:56,249 --> 01:00:56,789

Speaker 14: No.

1616

01:00:56,849 --> 01:00:57,749

Mostly adults.

1617

01:00:58,019 --> 01:00:58,049

Okay.

1618

01:00:58,469 --> 01:00:59,819

Few adolescents, but,

1619

01:01:00,599 --> 01:01:00,839

Speaker: okay.

1620

01:01:00,839 --> 01:01:02,639

So mostly a or mostly adults?

1621

01:01:02,639 --> 01:01:03,959

Maybe a couple of adolescents.

1622

01:01:04,019 --> 01:01:04,109

Mm-hmm.

1623

01:01:04,349 --> 01:01:08,039

What types of things are they often coming

in wanting treatment or support with?

1624

01:01:08,309 --> 01:01:13,469

Speaker 14: Um, relationships

are kind of rise to the top.

1625

01:01:13,829 --> 01:01:17,969

General anxiety, um, things like that.

1626

01:01:18,329 --> 01:01:18,569

Speaker: Okay.

1627

01:01:18,569 --> 01:01:21,089

Speaker 14: Sometimes little

transgender issues, things like that.

1628

01:01:21,584 --> 01:01:22,004

Speaker: Okay.

1629

01:01:22,004 --> 01:01:23,354

That's, I mean, there's

a specialty in there.

1630

01:01:23,384 --> 01:01:23,684

Okay.

1631

01:01:24,044 --> 01:01:27,764

Um, I've asked this question a couple

of times, uh, in this hour because

1632

01:01:27,764 --> 01:01:30,794

it's a good one and one I think every

clinician should, should sit with.

1633

01:01:30,794 --> 01:01:34,754

But Maggie, especially if you

don't have some really specific

1634

01:01:34,754 --> 01:01:35,984

specialty, and that's okay.

1635

01:01:36,284 --> 01:01:39,014

Why is someone choosing you as their

therapist and not someone else?

1636

01:01:39,014 --> 01:01:39,074

Mm.

1637

01:01:41,264 --> 01:01:46,304

Speaker 14: I think it's, um, WI

think they really picked me because

1638

01:01:46,304 --> 01:01:48,314

like my website, I'm pretty real.

1639

01:01:48,344 --> 01:01:52,574

Like I, I have swear

language on my website.

1640

01:01:52,694 --> 01:01:54,464

I'm pretty transparent.

1641

01:01:54,524 --> 01:01:56,054

It's, it's just me.

1642

01:01:56,414 --> 01:02:00,164

Um, actually when somebody said that,

she was like, oh, you see, know, like

1643

01:02:00,554 --> 01:02:06,344

she swears, um, so I mean, I think that

first part they just really see me.

1644

01:02:06,344 --> 01:02:09,554

I don't try to flower it

up or anything like that.

1645

01:02:09,884 --> 01:02:10,244

Speaker: Okay.

1646

01:02:10,244 --> 01:02:12,494

Speaker 14: And I That's

the same way in sessions.

1647

01:02:12,824 --> 01:02:13,154

Speaker: Yeah.

1648

01:02:13,214 --> 01:02:13,814

Which is good.

1649

01:02:13,814 --> 01:02:15,734

We would hope that how you

present in your marketing is

1650

01:02:15,734 --> 01:02:17,114

how I can expect you in session.

1651

01:02:17,114 --> 01:02:17,444

Right.

1652

01:02:17,864 --> 01:02:18,344

Um.

1653

01:02:19,979 --> 01:02:23,909

I want you to imagine you just

left a session that just went

1654

01:02:24,749 --> 01:02:27,059

so good, like one of those ones

where you're like, I love my job.

1655

01:02:27,059 --> 01:02:27,389

Right?

1656

01:02:27,719 --> 01:02:30,509

What did you do well in that session?

1657

01:02:35,639 --> 01:02:37,019

Speaker 14: I feel like

it's been a long time.

1658

01:02:37,709 --> 01:02:45,299

Um, I think, I think kind of just ask

good questions and got them to think.

1659

01:02:45,359 --> 01:02:47,819

Got that a little bit more introspection.

1660

01:02:48,569 --> 01:02:49,079

Speaker 3: Mm-hmm.

1661

01:02:49,319 --> 01:02:49,329

Speaker: Mm-hmm.

1662

01:02:49,559 --> 01:02:49,829

Okay.

1663

01:02:50,734 --> 01:02:54,809

Um, I think I have two more questions

and then we'll workshop a little bit.

1664

01:02:55,229 --> 01:03:00,059

Um, you know, in your intake, either

on the forms or in your, your first

1665

01:03:00,059 --> 01:03:02,339

discussion or two, you're likely

asking your clients about what they

1666

01:03:02,339 --> 01:03:04,199

wanna get out of therapy, right?

1667

01:03:04,499 --> 01:03:05,999

Um, what their goals are

and that kind of thing.

1668

01:03:05,999 --> 01:03:08,159

What are some of the goals you

often hear from your clients?

1669

01:03:09,869 --> 01:03:12,538

Speaker 14: Um, more self-confidence.

1670

01:03:13,304 --> 01:03:15,254

I just had this the other day.

1671

01:03:15,254 --> 01:03:21,434

And what, um, being more

like self-compassionate

1672

01:03:21,584 --> 01:03:24,554

take, um, things like that.

1673

01:03:24,584 --> 01:03:25,034

Yeah.

1674

01:03:25,154 --> 01:03:25,514

Speaker: Okay.

1675

01:03:25,904 --> 01:03:26,264

Okay.

1676

01:03:26,564 --> 01:03:26,924

Speaker 14: Confidence.

1677

01:03:26,954 --> 01:03:31,874

Speaker: Um, a client is reflecting

on working with you, so maybe they've

1678

01:03:31,874 --> 01:03:34,694

moved on or maybe they're, you

know, a couple, you know, multiple

1679

01:03:34,694 --> 01:03:36,314

months in and it's, it's been good.

1680

01:03:36,554 --> 01:03:38,594

Um, or perhaps they've terminated

'cause they're, they're doing

1681

01:03:38,594 --> 01:03:40,364

really well and they're reflecting

back on working with you.

1682

01:03:40,364 --> 01:03:41,744

Working with Maggie was great.

1683

01:03:41,774 --> 01:03:44,294

She, what, what do you hope they say?

1684

01:03:46,034 --> 01:03:46,964

Speaker 14: What I hope they say?

1685

01:03:46,964 --> 01:03:47,924

Speaker: Mm-hmm.

1686

01:03:48,329 --> 01:03:50,144

Or what do they say if

you've gotten that feedback?

1687

01:03:51,884 --> 01:03:55,754

Speaker 14: Um, I would say they,

like, she got me, she, or like,

1688

01:03:55,754 --> 01:03:59,924

she, she got me at a level that

no one, that not other people did.

1689

01:04:01,124 --> 01:04:05,413

Um, again, just really genuine, authentic.

1690

01:04:05,413 --> 01:04:09,494

So kind of showing up as, as me?

1691

01:04:10,004 --> 01:04:10,274

Speaker: Yeah.

1692

01:04:11,024 --> 01:04:11,413

Awesome.

1693

01:04:12,014 --> 01:04:12,464

Alrighty.

1694

01:04:12,704 --> 01:04:15,134

Um, like I said, we can,

we can work with this.

1695

01:04:15,134 --> 01:04:18,074

You don't have to enjoy only one

population or one presenting issue

1696

01:04:18,074 --> 01:04:19,663

in order to have an effective niche.

1697

01:04:19,964 --> 01:04:22,634

Um, but it does require that you know

yourself quite well, which it sounds

1698

01:04:22,634 --> 01:04:24,824

like you do, you have a, you know,

like you said, you're swearing in

1699

01:04:24,824 --> 01:04:27,704

your copy like you're, you know, you

know who you are and that's one of

1700

01:04:27,704 --> 01:04:29,204

the reasons people like you so much.

1701

01:04:29,204 --> 01:04:33,374

So, um, in this case, Maggie, I really

encourage clinicians like you to lean

1702

01:04:33,374 --> 01:04:39,554

into that, that last, um, bucket of, of

niche types around approach or experience.

1703

01:04:39,884 --> 01:04:43,364

Um, because that allows you to do

the work that you like to do for

1704

01:04:43,364 --> 01:04:44,864

anyone that resonates with that.

1705

01:04:44,864 --> 01:04:45,254

Right?

1706

01:04:45,524 --> 01:04:48,554

And so I, it sounds like if I had

to reflect back to you, some of the

1707

01:04:48,554 --> 01:04:52,364

descriptors I might consider for you for,

for that niche would be down to earth.

1708

01:04:52,814 --> 01:04:53,954

Um, genuine.

1709

01:04:54,614 --> 01:04:59,324

Real therapy, um, excuse me, you

know, therapy with someone who

1710

01:04:59,324 --> 01:05:01,904

actually understands or, or gets it.

1711

01:05:02,324 --> 01:05:05,864

Um, but so like you could say

something like, um, down to earth

1712

01:05:05,864 --> 01:05:10,484

therapy to help you or, you know,

to, to help my clients, um, increase

1713

01:05:10,484 --> 01:05:14,654

their self-confidence and feel more

empowered to face their everyday life.

1714

01:05:15,284 --> 01:05:16,663

Um, okay.

1715

01:05:16,663 --> 01:05:17,984

Because that gives you a point of view.

1716

01:05:17,984 --> 01:05:20,054

Does that feel true when I say that?

1717

01:05:20,054 --> 01:05:21,464

Of, of the work that you like to do?

1718

01:05:22,214 --> 01:05:22,754

Speaker 14: Yeah.

1719

01:05:22,844 --> 01:05:23,114

Yeah.

1720

01:05:23,114 --> 01:05:23,804

It really does.

1721

01:05:24,104 --> 01:05:25,064

Speaker: Okay, awesome.

1722

01:05:25,274 --> 01:05:26,054

So that's what I would sit with.

1723

01:05:26,054 --> 01:05:28,034

You know, maybe down to earth

feels good, maybe you, maybe you

1724

01:05:28,034 --> 01:05:29,384

explore some other terminology.

1725

01:05:29,384 --> 01:05:32,624

But what this is doing for you

is it is calling in people that

1726

01:05:32,624 --> 01:05:36,254

are seeking a particular type of

experience out of their therapy.

1727

01:05:36,434 --> 01:05:39,163

So it might not be, I need someone

who's going to treat my OCD,

1728

01:05:39,434 --> 01:05:41,684

but it's like, I want someone

who's gonna like, just be real.

1729

01:05:41,774 --> 01:05:42,404

Speaker 14: Okay.

1730

01:05:42,554 --> 01:05:45,314

Speaker: That's what you are

being, that's what this allows

1731

01:05:45,314 --> 01:05:46,604

you to do in your marketing.

1732

01:05:47,924 --> 01:05:48,194

Speaker 14: Gotcha.

1733

01:05:48,194 --> 01:05:48,374

Yeah.

1734

01:05:48,374 --> 01:05:48,384

Yeah.

1735

01:05:48,384 --> 01:05:49,604

That's really helpful.

1736

01:05:50,024 --> 01:05:50,413

Speaker: Awesome.

1737

01:05:50,444 --> 01:05:50,684

Okay.

1738

01:05:50,924 --> 01:05:51,254

Awesome.

1739

01:05:51,824 --> 01:05:52,364

Speaker 14: Thank you.

1740

01:05:52,514 --> 01:05:52,784

Speaker: Good.

1741

01:05:52,874 --> 01:05:53,774

Yeah, my pleasure.

1742

01:05:53,774 --> 01:05:54,224

Absolutely.

1743

01:05:54,224 --> 01:05:57,434

It's, we always love, we'll have a

tough nut to crack around here Maggie.

1744

01:05:57,824 --> 01:05:58,574

Thank you for that.

1745

01:05:59,084 --> 01:05:59,834

Denise.

1746

01:06:02,774 --> 01:06:03,584

Speaker 15: Hello.

1747

01:06:04,094 --> 01:06:04,694

Speaker: Hi.

1748

01:06:04,724 --> 01:06:05,474

Nice to meet you.

1749

01:06:06,163 --> 01:06:07,634

Speaker 15: Nice to meet you too.

1750

01:06:08,294 --> 01:06:15,044

Um, so my niche is I help professionals

who are also caregivers achieve

1751

01:06:15,044 --> 01:06:19,844

balance and peace so that as they face

transitions to care for the needs of

1752

01:06:19,844 --> 01:06:24,674

aging parents, they're able to balance

expectations and needs without feeling

1753

01:06:24,674 --> 01:06:26,684

overwhelmed or having a loss of self.

1754

01:06:27,829 --> 01:06:28,119

Speaker: Okay.

1755

01:06:28,934 --> 01:06:29,384

Awesome.

1756

01:06:29,894 --> 01:06:30,884

I know who you're talking to.

1757

01:06:30,884 --> 01:06:33,614

What question do you have for

me to guide our feedback here?

1758

01:06:36,794 --> 01:06:39,074

What about that maybe doesn't

feel as strong as it could be?

1759

01:06:39,074 --> 01:06:40,934

Or where are you second guessing yourself?

1760

01:06:40,934 --> 01:06:41,534

Perhaps

1761

01:06:42,584 --> 01:06:46,514

Speaker 15: what I'm

second guessing is how to.

1762

01:06:48,074 --> 01:06:50,054

Pull in people with that statement.

1763

01:06:50,444 --> 01:06:50,534

Speaker: Mm-hmm.

1764

01:06:51,074 --> 01:06:51,344

Okay.

1765

01:06:51,764 --> 01:06:51,944

Yeah.

1766

01:06:52,394 --> 01:06:55,154

Speaker 15: Where to, where to find

them and how to get them to agree.

1767

01:06:56,114 --> 01:06:57,014

Speaker: Sure, sure, sure.

1768

01:06:57,464 --> 01:06:59,594

Um, it's a big question.

1769

01:07:00,104 --> 01:07:06,374

Um, are your clients always, um, caring

for aging parents or almost exclusively

1770

01:07:06,374 --> 01:07:08,654

ca aging, caring for aging parents?

1771

01:07:09,224 --> 01:07:14,234

Speaker 15: Um, what I have been

coming across with a lot is yes, there,

1772

01:07:14,744 --> 01:07:22,479

um, parents who are a step away from

hospice or maybe in hospice, um, okay.

1773

01:07:23,354 --> 01:07:27,824

And having to kind of change their

lives to take care of their parents.

1774

01:07:28,154 --> 01:07:28,484

Speaker: Yep.

1775

01:07:28,694 --> 01:07:28,994

Yep.

1776

01:07:29,504 --> 01:07:35,084

I think that's the crux of, of what makes

your marketing especially compelling.

1777

01:07:35,444 --> 01:07:39,254

Um, so I, if I had to re, you

know, kind of retool what, what

1778

01:07:39,254 --> 01:07:43,874

you just shared with us, I think

you specialize in therapy for, um.

1779

01:07:45,494 --> 01:07:51,224

You know, professionals or, or

children of aging parents who are, um,

1780

01:07:56,234 --> 01:08:02,204

who are dealing with the very

real, um, questions and challenges

1781

01:08:02,204 --> 01:08:05,804

related to what's next for their

parents and what's next for them.

1782

01:08:06,074 --> 01:08:08,894

And have, like you said,

sort of this having to, um,

1783

01:08:12,254 --> 01:08:15,674

having to uproot their entire

lives, you know, to to, for

1784

01:08:15,674 --> 01:08:16,544

the sake of their parents.

1785

01:08:16,754 --> 01:08:19,634

So here, Denise, I think what

I would do is I would lean into

1786

01:08:19,934 --> 01:08:22,124

caring for aging parents explicitly.

1787

01:08:22,124 --> 01:08:24,134

So not just professionals

who are also caregivers.

1788

01:08:24,163 --> 01:08:25,484

'cause that could mean so many things.

1789

01:08:25,484 --> 01:08:27,764

I'm a, technically I'm

professional and a caregiver.

1790

01:08:27,764 --> 01:08:29,113

I have two dogs and two kids, you know.

1791

01:08:29,323 --> 01:08:33,854

So I would really lean into the, um,

caring for aging parents and then

1792

01:08:33,854 --> 01:08:37,663

really hitting on that point of.

1793

01:08:38,084 --> 01:08:42,014

Essentially have losing themselves,

um, and having to forsake their own

1794

01:08:42,014 --> 01:08:44,084

needs in, in favor of their parents.

1795

01:08:44,089 --> 01:08:47,533

And, and all of that, that brings up along

with, of course, the grief and everything

1796

01:08:47,533 --> 01:08:49,214

else that comes with that stage.

1797

01:08:49,453 --> 01:08:52,934

So I think being more explicit about

that is actually gonna be very, very,

1798

01:08:53,024 --> 01:08:54,794

um, helpful and compelling for you.

1799

01:08:55,334 --> 01:08:55,693

Speaker 15: Okay.

1800

01:08:56,174 --> 01:08:57,044

Speaker: Is that useful?

1801

01:08:57,404 --> 01:08:58,453

Speaker 15: Yes, absolutely.

1802

01:08:58,484 --> 01:08:58,874

Speaker: Awesome.

1803

01:08:58,964 --> 01:08:59,533

Yeah.

1804

01:08:59,863 --> 01:09:02,054

And you know, and then when it comes to

how to find those folks, I mean, that's

1805

01:09:02,054 --> 01:09:03,644

a big, that's a big marketing question.

1806

01:09:03,644 --> 01:09:05,354

We can answer that

question in a lot of ways.

1807

01:09:05,714 --> 01:09:06,224

Um.

1808

01:09:06,943 --> 01:09:08,594

This is a fairly specific niche.

1809

01:09:08,594 --> 01:09:11,774

I don't think it's so specific

that, um, there's a market for it.

1810

01:09:11,804 --> 01:09:13,844

There are absolutely people

out there that are looking for

1811

01:09:13,844 --> 01:09:15,193

that exact type of support.

1812

01:09:15,493 --> 01:09:19,993

It does allow you some creative, um, kind

of networking and outreach opportunities.

1813

01:09:20,384 --> 01:09:26,174

Um, you know, for you to get in with a,

um, you know, hospice manager for them to

1814

01:09:26,174 --> 01:09:30,193

be able to say, Hey, this, you know, this

professional who's coming in after he just

1815

01:09:30,193 --> 01:09:32,294

put in a 12 hour workday to see his mom.

1816

01:09:32,624 --> 01:09:34,934

Here's, you know, here's the,

the business card of someone.

1817

01:09:35,323 --> 01:09:38,384

I think there's some interesting

and creative outreach opportunities

1818

01:09:38,384 --> 01:09:39,613

for you in this niche.

1819

01:09:40,634 --> 01:09:40,663

Speaker 15: Okay.

1820

01:09:41,144 --> 01:09:41,384

Speaker: Yeah.

1821

01:09:41,804 --> 01:09:41,969

Is that helpful?

1822

01:09:43,109 --> 01:09:43,649

Speaker 15: Thank you.

1823

01:09:43,649 --> 01:09:43,979

Speaker: Awesome.

1824

01:09:44,038 --> 01:09:45,179

You're so welcome, Denise.

1825

01:09:45,929 --> 01:09:46,169

Alright.

1826

01:09:46,169 --> 01:09:47,879

Gabriela, close us out here.

1827

01:09:48,779 --> 01:09:49,618

Speaker 16: Yeah, thank you.

1828

01:09:49,679 --> 01:09:53,129

Um, I'm actually calling from

the UK and Oh, wonderful.

1829

01:09:53,129 --> 01:09:53,999

Speaker: I'm happy you're here.

1830

01:09:54,359 --> 01:09:54,929

Speaker 16: Thank you.

1831

01:09:54,989 --> 01:09:58,919

Uh, so this is way out of my comfort

zone because we, I've not found

1832

01:09:58,919 --> 01:10:02,129

anybody like yourself in the UK also.

1833

01:10:02,129 --> 01:10:04,564

Uh, so I'm a counselor and mm-hmm.

1834

01:10:04,649 --> 01:10:05,279

Um, coach.

1835

01:10:05,279 --> 01:10:07,829

So things are slightly different

in the uk as you probably know.

1836

01:10:08,044 --> 01:10:08,284

Yeah.

1837

01:10:09,239 --> 01:10:09,568

Anyway.

1838

01:10:09,899 --> 01:10:14,249

Um, so if I read you what I have

and, and I guess, uh, I'm looking

1839

01:10:14,249 --> 01:10:17,699

for a little bit of reassurance

as to how does it sound to you?

1840

01:10:17,699 --> 01:10:23,818

Is it kind of capturing the idea

of what I'm trying to come across?

1841

01:10:23,939 --> 01:10:24,029

Okay.

1842

01:10:24,029 --> 01:10:24,179

Yeah.

1843

01:10:24,179 --> 01:10:25,079

If that's okay.

1844

01:10:25,409 --> 01:10:26,639

So, um.

1845

01:10:27,554 --> 01:10:29,264

This is far as far as I've got.

1846

01:10:29,414 --> 01:10:31,364

Using some of your videos and things.

1847

01:10:31,574 --> 01:10:31,634

Yeah.

1848

01:10:31,634 --> 01:10:34,904

But because I, I guess because

the market is maybe slightly

1849

01:10:34,904 --> 01:10:36,489

different here, I it is different.

1850

01:10:36,969 --> 01:10:37,814

I have to Yeah, it's different.

1851

01:10:37,814 --> 01:10:38,024

Sure.

1852

01:10:38,024 --> 01:10:39,794

Use slightly different language, so.

1853

01:10:39,799 --> 01:10:40,049

Speaker 11: Mm-hmm.

1854

01:10:40,349 --> 01:10:43,964

Speaker 16: Um, so my mission is

to help motivate adults navigate

1855

01:10:43,964 --> 01:10:47,714

their transition into the next

stage of life on their own terms.

1856

01:10:48,014 --> 01:10:52,604

Whether you are experiencing a life

transition by choice or necessity, I

1857

01:10:52,604 --> 01:10:57,794

offer an individually tailored counseling

or therapeutic coaching approach that

1858

01:10:57,794 --> 01:11:02,084

provides you with an opportunity to better

understand why you are feeling the way

1859

01:11:02,084 --> 01:11:05,969

you are and supports you with moving

forward in a way that works for you.

1860

01:11:06,889 --> 01:11:07,009

Speaker 6: Hmm.

1861

01:11:07,399 --> 01:11:07,689

Speaker 16: Okay.

1862

01:11:07,814 --> 01:11:10,244

It's broad, but it kind of captures hope.

1863

01:11:10,244 --> 01:11:15,554

So I wanna say who I'm, but also kind

of the scenario that they're facing.

1864

01:11:16,094 --> 01:11:16,514

Speaker: Yeah.

1865

01:11:16,604 --> 01:11:16,934

Yeah.

1866

01:11:17,204 --> 01:11:20,684

Um, so your ideal client is no doubt

facing some, you know, kind of larger

1867

01:11:20,684 --> 01:11:22,514

change in their life it sounds like.

1868

01:11:22,604 --> 01:11:23,354

Is that accurate?

1869

01:11:24,179 --> 01:11:24,509

Speaker 16: Yeah.

1870

01:11:24,509 --> 01:11:29,849

So, um, so as I've been listening

to the last hour, 'cause I think

1871

01:11:29,849 --> 01:11:33,629

I came in late, um, it sounds

like a lot of people are really.

1872

01:11:35,204 --> 01:11:41,354

Focusing on the individual, like, uh,

you know, motivated adults who like

1873

01:11:41,354 --> 01:11:46,904

professional women who are Yeah, facing

redundancy and trying to work out their

1874

01:11:46,904 --> 01:11:51,974

next career move, which would feel like

the sort of thing I should be saying.

1875

01:11:52,754 --> 01:11:56,054

But I'm not sure whether

the UK is ready for that.

1876

01:11:57,404 --> 01:11:58,364

' Speaker: cause it's so specific.

1877

01:11:58,394 --> 01:12:00,254

Speaker 16: It's almost too specific.

1878

01:12:00,254 --> 01:12:02,054

And is it closing down my market?

1879

01:12:02,119 --> 01:12:02,539

Speaker: Mm-hmm.

1880

01:12:02,624 --> 01:12:02,774

Mm-hmm.

1881

01:12:03,314 --> 01:12:04,124

No, I hear you.

1882

01:12:04,124 --> 01:12:07,034

Um, I've worked with a handful of,

of UK clinicians, we've had a couple

1883

01:12:07,034 --> 01:12:09,854

come through, confident Copy, and

the market is different and there's

1884

01:12:09,854 --> 01:12:10,964

just, there's no doubt about it.

1885

01:12:10,964 --> 01:12:14,564

And I, I do agree with you that staying

slightly more broad than I might

1886

01:12:14,564 --> 01:12:17,924

recommend if you were in Brooklyn, New

York City, like Kevin, we were just

1887

01:12:17,924 --> 01:12:20,924

talking to earlier, you know, that's,

I think that's strategically wise.

1888

01:12:21,314 --> 01:12:25,004

Um, I, and I think I, I know who you're

talking to, like I said, I'm, I'm getting

1889

01:12:25,004 --> 01:12:26,114

that they're in a state of change.

1890

01:12:26,114 --> 01:12:30,614

They're needing to make decisions about

what's, what's, um, what's next for them.

1891

01:12:31,514 --> 01:12:34,634

Um, motivated, is one of those other words

kind of similar to high achieving where

1892

01:12:34,634 --> 01:12:36,374

I'm like, do they know they're motivated?

1893

01:12:36,704 --> 01:12:40,604

Because sometimes they wouldn't actually

identify that way, and because you've led

1894

01:12:40,604 --> 01:12:43,844

with that, they automatically disqualify

themselves when actually they might be.

1895

01:12:44,234 --> 01:12:47,114

So sometimes motivation is something you

see in your clients and sometimes it's

1896

01:12:47,114 --> 01:12:48,644

something they know about themselves.

1897

01:12:48,644 --> 01:12:49,874

What's true of yours?

1898

01:12:50,354 --> 01:12:50,684

Speaker 16: Hmm.

1899

01:12:51,134 --> 01:12:56,024

I guess what I was trying to say, so

because I'm also a counselor and because,

1900

01:12:56,084 --> 01:12:59,024

um, coaching is still a bit iffy here.

1901

01:12:59,414 --> 01:13:05,804

Um, so it's, so a lot of, um,

clients come with wanting to revisit

1902

01:13:05,804 --> 01:13:10,064

the past and kind of not really

wanting to take a lot of action.

1903

01:13:10,064 --> 01:13:10,754

They just wanna.

1904

01:13:11,519 --> 01:13:12,089

Interesting.

1905

01:13:12,239 --> 01:13:16,589

And obviously, yeah, just

review, um, you know, do some

1906

01:13:16,589 --> 01:13:18,149

trauma work, that kind of thing.

1907

01:13:18,929 --> 01:13:21,839

What I was hoping to say was

motivated is that actually somebody

1908

01:13:21,839 --> 01:13:23,159

wants to take some action here.

1909

01:13:23,159 --> 01:13:28,499

They're here not just to go over and

over and weeks and weeks of sitting.

1910

01:13:28,499 --> 01:13:29,129

Speaker: Yeah.

1911

01:13:29,129 --> 01:13:29,219

And

1912

01:13:29,669 --> 01:13:29,849

Speaker 16: wallowing.

1913

01:13:30,629 --> 01:13:34,409

I'm looking for motivator, motivated

people who are actually like, you

1914

01:13:34,914 --> 01:13:38,219

are here and like you've probably

done a lot of the hard work.

1915

01:13:38,219 --> 01:13:38,579

You've

1916

01:13:38,789 --> 01:13:39,029

Speaker: Yeah.

1917

01:13:39,119 --> 01:13:41,879

Speaker 16: Unpacked the suitcase

and repacked it and you're now

1918

01:13:41,879 --> 01:13:43,619

ready just to kind of carry it, to

1919

01:13:43,619 --> 01:13:44,999

Speaker: take the suitcase somewhere.

1920

01:13:45,179 --> 01:13:45,659

Speaker 16: Yeah.

1921

01:13:45,989 --> 01:13:46,499

Speaker: Yeah.

1922

01:13:46,504 --> 01:13:46,514

Okay.

1923

01:13:46,514 --> 01:13:46,754

That's

1924

01:13:46,754 --> 01:13:51,299

Speaker 16: been what you're saying, that

actually that's not how that comes across.

1925

01:13:51,299 --> 01:13:51,479

Yeah.

1926

01:13:51,509 --> 01:13:52,049

Speaker: Yeah.

1927

01:13:52,259 --> 01:13:53,309

Well, but that's such good insight.

1928

01:13:53,309 --> 01:13:54,299

I'm glad we explored that.

1929

01:13:54,509 --> 01:13:56,969

I think you could, you could couch

that a couple different ways.

1930

01:13:56,969 --> 01:14:01,649

You could action oriented, you know,

counseling and therapeutic coaching

1931

01:14:01,649 --> 01:14:04,769

for people who find themselves

at a crossroads in their life.

1932

01:14:05,489 --> 01:14:07,799

I think that's still, you know, kind

of communicating what it is that you're

1933

01:14:07,799 --> 01:14:11,939

hoping for, but it's leading with

that desire to actually do something.

1934

01:14:11,939 --> 01:14:13,139

'cause that's such good insight.

1935

01:14:13,559 --> 01:14:18,779

I think you could also describe

your client in your niche in, in

1936

01:14:18,779 --> 01:14:19,799

the way you've just shared with me.

1937

01:14:19,799 --> 01:14:23,399

So I specialize in working with

adults who are ready to start

1938

01:14:23,399 --> 01:14:27,149

making changes at the crossroads

they find themselves in their life.

1939

01:14:27,149 --> 01:14:30,419

So they can make decisions and step

into the future, feeling good about

1940

01:14:30,419 --> 01:14:31,919

what's next, or something like that.

1941

01:14:32,129 --> 01:14:36,959

So I think, I think that's where we've

just found an opportunity to sharpen

1942

01:14:36,989 --> 01:14:40,318

this statement without narrowing it in.

1943

01:14:40,379 --> 01:14:43,499

Really looking for those folks

who actually wanna do something.

1944

01:14:44,384 --> 01:14:44,654

Speaker 16: Yeah.

1945

01:14:44,894 --> 01:14:46,064

Speaker: Is that helpful, Gabriela?

1946

01:14:46,334 --> 01:14:46,514

Speaker 16: Yeah.

1947

01:14:46,514 --> 01:14:47,384

Super helpful.

1948

01:14:47,474 --> 01:14:47,504

Speaker: Okay.

1949

01:14:47,564 --> 01:14:48,943

Speaker 16: And that's,

that's really valuable.

1950

01:14:48,943 --> 01:14:49,544

Thank you so

1951

01:14:49,544 --> 01:14:50,029

Speaker: much for your time.

1952

01:14:50,189 --> 01:14:51,189

I appreciate it.

1953

01:14:51,189 --> 01:14:51,479

You're welcome.

1954

01:14:51,614 --> 01:14:52,094

Absolutely.

1955

01:14:52,094 --> 01:14:52,214

Yeah.

1956

01:14:52,214 --> 01:14:53,144

Thanks for being here.

1957

01:14:53,384 --> 01:14:57,314

Uh, you definitely traveled the furthest,

so I'm happy we got to, we got to chat.

1958

01:14:57,704 --> 01:14:57,854

Speaker 16: Thank

1959

01:14:57,854 --> 01:14:57,914

Speaker: you.

1960

01:14:57,914 --> 01:14:58,304

All righty.

1961

01:14:58,304 --> 01:15:00,464

All this has been so wonderful.

1962

01:15:00,554 --> 01:15:03,134

Um, I wish we could just keep

going, although I was, I'm thrilled

1963

01:15:03,164 --> 01:15:04,304

I was able to get to everyone.

1964

01:15:04,304 --> 01:15:07,514

So if you're still here, I hope it

was useful for you that you're taking

1965

01:15:07,514 --> 01:15:10,574

away some good nuggets, whether I was

able to coach you directly or not.

1966

01:15:10,994 --> 01:15:13,754

Um, like I said, I will share the

replay of this in the Facebook event.

1967

01:15:13,754 --> 01:15:16,724

It'll also be available on

our marketing therapy podcast.

1968

01:15:17,084 --> 01:15:19,934

And if you would like this type of support

moving forward, we would love to get

1969

01:15:19,934 --> 01:15:21,914

to support you in, uh, confident copy.

1970

01:15:21,914 --> 01:15:24,644

You're always welcome to send us

an email if you'd like to chat more

1971

01:15:24,644 --> 01:15:26,114

about, if that's a good fit for you.

1972

01:15:26,114 --> 01:15:27,824

So thanks so much everyone.

1973

01:15:27,824 --> 01:15:29,174

Have a wonderful rest of your week.

1974

01:15:29,174 --> 01:15:30,254

I'm so glad you're able to be here.

1975

01:15:31,304 --> 01:15:31,754

Speaker 16: Thank you.

1976

01:15:31,818 --> 01:15:32,039

Bye.